
In Living Colour
Paola Lenti CEO Anna Lenti explains why innovation begins with materials, not trends.
Few contemporary furniture brands are as instantly recognisable as Paola Lenti. Since its founding in 1994, the Italian company has built an international reputation for transforming outdoor furniture into a category defined by material innovation, technical textiles and an unmistakable command of colour. While founder Paola Lenti has shaped the brand’s creative vision, her sister Anna—an engineer by training and the company’s CEO—has overseen its commercial growth into one of luxury design’s most respected independent names. In Sydney last week to present the brand’s new Chromatic Alphabet at dedece, Anna spoke with Robb Report ANZ about engineering, family, sustainability and why designing for longevity will always matter more than chasing trends.

You trained as a nuclear engineer before joining the family business. Looking back, how has that background influenced the way you lead Paola Lenti and approach innovation?
While Paola embodies the brand’s creative soul, I represent its more rational side: two distinct yet perfectly complementary approaches.
My studies in engineering instilled in me a methodology, a disciplined approach to design, and a keen focus on processes. This has enabled me to build a corporate structure capable of marrying the value of craftsmanship to an industrial vision.
For us, innovation never happens by chance; it requires organisation, constant investment, and a long-term perspective. It’s this balance that has allowed us, for over thirty years, to dedicate significant resources to research and experimentation, essential activities that have defined Paola Lenti’s identity and helped establish it as an international reference in the outdoor market.
Your sister, Paola and the brand have just received the Compasso d’Oro Career Award, one of Italian design’s highest honours. What does that recognition mean for the company, and what do you think it says about the enduring relevance of her work?
The Compasso d’Oro Career Award is, first and foremost, a recognition of Paola’s extraordinary creative journey and her ability to craft, over time, a unique and instantly recognisable design language.
At the same time, we feel this award belongs to everyone, both within and outside the company, who contributes their work, expertise, and dedication to transforming ideas and visions into concrete projects. It is a collective effort rooted in our Meda headquarters, sharing a deeply authentic culture of design, quality, and Italian craftsmanship with the world.
I believe this honour demonstrates that the value of a design language lies not in the ability to follow trends, but in the consistency with which it is developed over time. Paola has always pursued a very personal path rooted in research, colour, materials, and innovation. Seeing this journey recognised today with the most prestigious Italian design award confirms that authenticity and vision are enduring values.

This year’s Milan presentation introduced the Chromatic Alphabet—44 colour families developed through decades of research. Why was now the right time to formalise the brand’s approach to colour?
Over the years, our wealth of colours and materials has grown extraordinarily, evolving into an incredibly rich and multifaceted universe. However, this richness, one of the brand’s core values, was becoming increasingly complex to navigate for architects and designers.
This prompted us to transform over thirty years of research and colour development into a practical design tool. The “Chromatic Alphabet” was created precisely with this goal: to organise our chromatic heritage into a design method that captures the entire Paola Lenti universe at a single glance.
Through a careful analysis of the thousands of options developed over time, we identified forty-four colour families, all inspired by nature. Each family brings together the materials used to create our products: fabrics, cords, weaves, and surfaces in lava stone, metal, concrete, and ceramic, enabling great design freedom while maintaining perfect colour harmony.
The “alphabet” metaphor perfectly captures the essence of the project: just as letters allow for the creation of infinite words, the “Chromatic Alphabet” provides all the elements needed to compose unique, distinctive Paola Lenti living environments. It is not merely a colour catalogue, but a shared design language.
Material innovation has always been central to the company. As expectations around sustainability continue to evolve, where do you see the greatest opportunities, and challenges, for design?
When discussing sustainability, the conversation often centres on materials or production processes. For us, however, the true starting point lies even further upstream with durability.
Designing a product conceived to last means we have to reduce its environmental impact before any other decisions are even made. That’s why we have always invested in high-performance materials, quality craftsmanship, and solutions that allow our products to keep their aesthetic and functional qualities over the years.
Many of our design and production choices depend on this principle: creating mono-material fabrics to facilitate recycling, designing products that are easy to disassemble, reusing textile offcuts through initiatives like the “Mottainai” collection, and an entirely Italian production process, which allows us to check quality and oversee the supply chain directly.
I believe this is the most significant challenge for design: moving beyond the notion of sustainability as a collection of isolated actions and returning to a view of it as a cultural value, where every product is conceived to accompany people’s lives for as long as possible.
Outdoor living has become one of the fastest-growing categories in luxury design. How has the way people think about furnishing outdoor spaces changed since Paola Lenti first began specialising in the field?
When we first began focusing on the outdoors, this area was still confined to a marginal aspect of design. Today, it has become one of the most interesting spaces in contemporary architecture. Yet, I believe the most significant shift has not been market-driven, but rather in the way we experience our relationship with nature.
For us, outdoor furniture has never been about imposing itself on the landscape, but rather about establishing a dialogue with it. That is why we have pursued research into colours inspired by natural tones, into materials that evolve harmoniously outdoors, and into craftsmanship that yields surfaces rich in depth and imperfection—much like elements found in nature.
Today, people are seeking more authentic outdoor spaces where architecture, greenery, light, and furnishings coexist in balance. This vision has always guided our work, creating products that do not overpower the environment but become part of it, helping to shape living landscapes where design and nature converse effortlessly.

Australia has long embraced the Paola Lenti aesthetic. What is it about Australian architecture, climate or lifestyle that makes this market such a natural fit for the brand?
Australia is a market with which we feel a special affinity. First and foremost, there is a highly developed culture of outdoor living: gardens, terraces, and poolside areas are not merely supplementary spaces but integral parts of architecture and daily life.
The Australian landscape is also an inspiration to us. The “Chromatic Alphabet” hues draw direct inspiration from the colours of nature, such as earth, sand, vegetation, and water that define so much of Australia’s landscape. It’s a colour sensibility that fosters a natural dialogue between our products and the environments in which they are placed.
Added to this, there is a fundamental element: the relationship we have built over the years with de de ce. They have always been a partner, believing in our brand from the very beginning and supporting its growth with expertise and a forward-looking perspective.
Paola Lenti remains an independent, family-owned company in an industry increasingly dominated by large luxury groups. What advantages does that independence still give you today?
Being an independent company means, first of all, having the possibility to make decisions with complete autonomy. This allows us to remain close to our vision and values.
Independence also gives us the freedom to take risks. Many of the innovations that define our brand today stemmed from investments in research and experimentation that, at the very beginning, offered no guarantee of success. If we can now draw upon a unique heritage of materials, technologies, and colours, it’s because we have always had the courage to follow our own path.
I believe the true advantage of being a family-run business is to have the ability to take a long-term view, prioritise quality over speed, and build the brand’s future with consistency, one choice at a time.
Behind every enduring luxury house is a balance between creativity and commerce. In your case, those roles are embodied by two sisters. How have you and Paola managed to build a business together without compromising either?
Paola and I have very different skill sets, sensibilities, and roles, and it is precisely this complementarity that has been one of the company’s strengths from the very beginning. Paola drives the creative vision while I handle organisational and strategic aspects, yet no major decision is made without an exchange of views.
Over the course of more than thirty years of activity of Paola Lenti as a brand, we have learned that mutual respect is the fundamental prerequisite for working together. We each recognise the other’s value and expertise, allowing us to face even the most complex challenges with confidence and composure.
Perhaps our balance stems from this very fact: we are partners in building the business, but first and foremost, we are sisters. It’s a bond that reminds us every day that the success of one cannot exist without the success of the other.
Subscribe to the Newsletter
Recommended for you
What It’s Like to Attend the World Cup as a VIP
Those who decide to shell out for premium access to the matches can enjoy made-to-order food, open bars, exclusive merch stations, and more.
By Tori Latham
July 3, 2026
ROKI Collection Queenstown Wins New Zealand’s Only Two Michelin Stars
After the influential guide’s historic Oceania debut, Essence chef Paul Froggatt reflects on the award, the pressure and what it means for New Zealand dining.
June 30, 2026





































