
Just Add Salt
Sydney fashion label Commas is spreading the laid-back Australian coastal gospel to all points of the compass.
Ever since Richard Jarman, the creative director of Commas, sent male models down the sands of Sydney’s Tamarama Beach in 2021 like it was a catwalk, he’s been steadily attracting fashion’s “it” crowd.
The brand’s inaugural show—characterised by Jarman’s now distinctive oversized, androgynous tailoring—was staged at sunrise, overwhelming guests with the sheer majesty of the spectacle. Today, Commas collections still echo this early debut. “It’s always going to have that serene nature,” says Jarman.

A sense of calmness washes over the label’s entire mindset. The Commas name is not only a nod to punctuation but also the idea of the intentional pause—a time to stop and reflect. And it’s an ethos which is currently resonating with global tastemakers, drawn to its cool, resort-inspired designs.
The line mirrors its founder’s own laid-back, laconic personality. As Jarman enters his Waterloo studio, his broad shoulders support a languorous body that floats beneath a Patrician head set with gem-like blue eyes. His chat is peppered with self-effacing quips and humble confessions, little vignettes about teaching himself to cut patterns and make samples at the back of his uncle’s mechanics shop in Marrickville, while transitioning from his day job as a property valuer.
Jarman is in demand globally by retailers such as Gigi Rigolatto in Dubai and Luisa Via Roma in Italy. But at home in Australia, he remains true to his roots, bringing together a collection with a “salt of the sea” appeal. Core staples are lightweight and loose, a style the brand describes as being “inspired by the textures of the earth and nature’s ever-changing hues”.

Commas may have germinated from Jarman’s quest to design the perfect pair of swimming trunks (he’s an avid ocean swimmer), but it has evolved into a full-blown luxury menswear line. Each garment carries the scent of the Australian spirit with it, with overtones of ’90s Armani and the baggy skate culture of the ’80s. This year, though, he has branched out by making cashmere coats for cooler climates.
“Our collections are interpreted in so many different ways. But for me, I think that influence is always going to be where I live and where I grew up. It still has the same DNA,” says Jarman.
Having recently returned from men’s fashion week in Paris, Jarman is now plotting his brand’s summer residency at London’s Harrods—quite a coup for a brand that’s only been operating for five years. A cursory scan through a rail of Commas’ 2025 collection (???tk) reveals shirts and trousers that take the barren, tactile and neutral appeal of a seaside landscape as their starting point. But hone in and there’s lashings of detail in the fabrics and original prints.
“Texture can really make a garment,” says Jarman. “It can look so simple from afar, and then you get close up and it’s all about the hand-feel and the way it falls, and the texture is everything when it comes to that.”
For feted retailer Eva Galambos, brainchild behind Paddington’s Parlour X imprint, Commas’ appeal both overseas and domestically can be ascribed to something far simpler. “His clothes evoke a sense of the joy,” she says. Here’s to sartorial sunshine—with extra salt.
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