
Watch This Space: Brynn Wallner
In the first installment of our showcase of new progressive watch pundits, we profile the influential founder of Dimepiece.
Related articles
It’s impossible to miss Brynn Wallner’s take on watches. Under the pseudonym of Dimepiece, the 33-year-old is playing a considerable part in steering the conversation around women in watches.
The “teeny tiny” movement—a phrase she coined—is currently buoyant, with watches of smaller shapes and sizes dominating the visual landscapes of social media.
“The post-pandemic spike in watch popularity has resulted in new ways of regarding watches,” says Wallner, from her apartment in New York City. “As more people get into this world, more interesting things inevitably happen, as we’ve seen with the rise in popularity of vintage Cartier, thanks to collectors like Tyler, the Creator.”

With social media now playing an integral part in watch reportage, from breaking news to the unveiling of brand novelties, Wallner contributes to the zeitgeist with a refreshing take on watches which is devoid of snobbery.
On any given day, she might, say, feature a post of the Olsen Twins parading New York’s Upper East Side wearing vintage Audemars Piguet Royal Oaks, or Timothée Chalamet rocking a “teeny tiny” Panthère de Cartier.
“I speak about them [watches] in the way that I would naturally, not bothering to alter my voice or perspective based upon a traditional idea of what a watch enthusiast’ should look or sound like.” says Wallner.

Since 2020, she has utilised her website platform for the greater good, interviewing women in non-pretentious settings about their collections. (Photos in a recent story on New York Times reporter Anna Kodé juxtaposed her Swatch Random Ghost with a greasy-looking plate of hot chips and a mound of ketchup.)
“A year into starting Dimepiece, I didn’t even own a watch, which only fuelled my perspective—how is it possible that, at age 30, I didn’t own or even aspire to own a luxury watch?” she remarks. “I felt that the industry completely missed me—young-ish, female, interested in fashion and ready to spend my disposable income.”
Today, Wallner is reaping the fruits of her labour: she travels the world under the guise of “press trips”; she curates and sells vintage watches together with friend Alan Bedwell of curio site Foundwell; she’s privy to new and exclusive releases before the public; and she’s penned features for publications such as the Financial Times, GQ and Harper’s Bazaar.
“Millennials and Gen Zs, the digital natives, are so burnt out by their screens that they’re starting to appreciate analogue things, like records and film cameras,” says Wallner. “The same goes for watches, and as the secondary market gets bigger, it will become even more of a destination for younger consumers already acclimatised to shopping pre-owned.”
Read more about the watch industry’s horological influencers at robbreport.com.au
Subscribe to the Newsletter
Recommended for you
Tom Brady Wears a Jacob & Co. Watch Decked in Yellow Sapphires to the Super Bowl
The $740,000 Caviar Tourbillon was an opulent choice for the former NFL star.
This Vintage Rolex Day-Date Has an Ultra-Rare and Coveted ‘Bark’ Design
The ultra-cool piece from Wind Vintage also comes in pristine condition with a desirable patina.
February 17, 2025