Ryan Gosling’s New Film For TAG Heuer
A fun, five-minute romp rightly celebrating Carrera, while showcasing Sydney.
Frederic Arnault was pretty chuffed when we caught up with him recently in Geneva.
His TAG Heuer Watches & Wonders release slate, indeed the brand, was causing some tangible buzz — not least for its impressive new 39mm Carrera ‘Glassbox’ and a reworked (and even more sparkly) Plasma, fitted as it is with 124 lab-grown diamonds.
The other thing to push a smile across the young CEO’s face was mention of actor Ryan Gosling – specifically the TAG Heuer ambassador’s new ‘film’ spruiking the 60th anniversary of Carrera.
The fun 5-minute piece, The Chase For Carrera, is a unique brand advertisement and one that will mostly engage given the presence of Gosling out front, aided by director David Leitch and actress and comedian Vanessa Bayer.
It will also prove a game of ‘spotto’ for eagled-eyed Sydneysiders given locations don’t stray too far from Centennial Park (cue some of the city’s most exclusive streets) and the nearby Disney Studios Australia. We also caught director Nash Edgerton and local actress Mirrah Foulkes – at least we think it was the two notable Australians (each appearance rather fleeting).
Ultimately, The Chase For Carrera will create the noise its intended to, shows Gosling is at his best with some humour at his disposal and rightly positions Carrera as not only one of the year’s finest releases, but rightly drives homes its impressive heritage too.
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