
Connoisseur: A Modern Guide to Golf
No matter if you’re a curious observer or on your way to scratch, there’s never been a better time to be part of this exciting, enduringly glamorous sport. Let’s hit the tee!
Countless iconic quotes have been thrown around over the decades in an attempt to explain both the complexities, and enduring appeal, of golf. Many will tell you it becomes apparent as soon as you purely strike an iron shot for the first time. Others point to the game’s heritage, its enduring sense of style, and the romanticism of luxuriously furnished clubhouses and pristine links. Either way, the fact remains that once you’ve caught the bug, it’s all but impossible that you’ll ever shake it.
Golf in 2024 finds itself in an interesting spot. Arrive on the first tee of any public course on a Saturday morning and it’s likely you’ll find a more diverse array of characters than ever before. There’s the standard assortment of old timers who have been playing regularly for decades, mixing amiably with those in their 30s and 40s, who either picked up the sport out of sheer boredom or were introduced to it in a time-honoured ritual of father-son bonding.
The fresh influx of younger players, however, have arrived to the game by entirely different means. The Sport Business Journal estimates that more than two million new players have picked up the sport in recent years—many of them under thirty and many of them women—driven both by pandemic-induced tedium and a rapid seachange in how the sport is consumed.

This shift in the way people engage with the game has rendered golf a near-unrecognisable game from what it was a decade ago. Sure, it’s still about getting a ball into 18 holes as efficiently as possible, but everything else has changed. The tour pros, once thought to be solely responsible for ushering in young players, have ceded influence to YouTubers, vloggers and social-media-based coaches with millions of followers. Some pros, like Masters winner Bryson DeChambeau, have even pivoted to part-time content creation themselves.

The game has also undergone an aesthetic shift to appeal to players for whom style and swagger are as important as shooting low. Upstart fashion brands have ripped the sartorial initiative away from multibillion-dollar sportswear giants, restyling the game for a younger, more fashion-savvy generation of newcomers. Equipment manufacturers, no longer able to rely on just having the longest driver or most forgiving irons in the market, are embracing retro rebrands and fashion collabs. Even the philosophy of course design has changed, with architects prioritising sustainability and biodiversity, and creating tracks that work with nature rather than against it—often to spectacular effect.
Meanwhile, the game at its very upper echelons is at once both unprecedentedly tumultuous and fascinating. A multi-year, multibillion-dollar soap opera has played out since the introduction of Saudi-backed LIV Golf as a competitor to the PGA Tour, splitting both players and fans down the middle, while Netflix’s Full Swing has beamed the sport to the masses. Players and locker rooms at the world’s most exclusive tournaments, once responsible for giving golf its rarefied appeal, are now open to camera crews and documentary makers. The mystery is gone, replaced by an intoxicating level of drama.
Golf, then, is far removed from the sport once so famously defined as “a good walk spoiled”. Today, it can be all things to all people—however handy they may be with a set of clubs. After all, in the words of novelist A.A. Milne, there’s no better game in the world at which to be bad—a statement truer now than it ever has been.
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