We Designed a New Bespoke Rolls-Royce Ghost. Here’s What It Was Like.

Ultra-wealthy car buyers no longer want just the best; they want their own personal version of it.

By Bryan Hood 09/08/2025

Located at a secret address in Manhattan’s meatpacking district, the luxurious studio space is where some of the brand’s most valued customers come to help design their dream car. I’m there for an appointment with Nicholas Ryan, one of the marque’s bespoke client managers, and Cara Vitry, one of its bespoke designers, whom I met earlier in the month on a video call. The purpose of that conversation was to get a feel for my tastes and preferences, which is why the Cocteau Twins album Heaven or Las Vegas is playing over the stereo and there is a selection of pastries and tea waiting for me.

I don’t own a car, nor am I thinking of buying one. But the experience of working hand-in-hand with Rolls-Royce to design my own bespoke vehicle is enough to make me wonder if I should.

Rolls-Royce's Private Office New York
Inside Rolls-Royce’s Private Office New York Rolls-Royce

Something strange has happened to luxury vehicles over the last decade. Not only are they selling better than ever before, but their exclusive nature stopped being enough for the ultra-wealthy. The consumers with the deepest pockets no longer just want the best; they want their own personal version of it.

Automakers have been offering different colours, trims, and interior options for about as long as they’ve been selling cars. But those shopping at the very top of the market—the 400,000 or so people with access to more than $46 million in spending money, according to CNN—increasingly don’t want to be limited by a pre-set menu of options. Instead, they want a brand-new finish that no one has ever seen, a cabin covered in a variety of premium materials, and a slew of signature details, like headrests embroidered with their personal logo, all of which they’ve helped design. And the auto industry has responded. It doesn’t matter if you’re talking about Bentley (Mulliner), Lamborghini (Ad Personam), or Porsche (Exclusiv Manufaktur), if an automaker sells vehicles for six figures or more, it probably has a bespoke division in 2025.

Ali Ansar, the head of Mulliner, said he first noticed a hunger for more personalisation starting around 2010. Although some may write off this change as the rich spending money to spend it, the executive’s time at Bentley, and before that, McLaren Special Operations, has caused him to view it differently. To him, it’s an example of them just making an informed decision and buying something that best meets their needs and tastes.

 

The Lamborghini Huracán Sterrato All-Terrain Ad Personam special series
Over 90 percent of the vehicles Lamborghini sells feature at least one Ad Personam optionLamborghini

“For many of our customers, [a vehicle is] a want as much as a need,” Ali said. “And when it’s a want they want, they would like to put more of a personal stamp on it.”

It’s not just luxury saloon buyers who are opting for unique two-tone paint jobs and even more plush upholstery. Those looking for supercars also want more of a say over just how outrageous their vehicle can look. Lamborghini told Robb Report that 94 percent of the vehicles it sells, and 95 percent of those sold in the U.S., have at least one option from its Ad Personam customisation program.

The Italian supercar specialists sold 10,687 vehicles last year, which makes every example that leaves its factory exclusive. Despite this, the company’s chief marketing and sales officer, Federico Foschini, still sees a desire among customers for something even more unique. “I think one of the ways that you can get your exclusivity is to personalise the car and to make [it] your specific one,” the executive told me.


Rolls-Royce has placed an emphasis on bespoke services since 2003
Rolls-Royce has placed more of an emphasis on bespoke services since 2003Rolls-Royce

There are few brands more closely associated with automotive personalisation than Rolls-Royce. This has been true since its founding in 1906 but has become even more of a priority since the brand became a full subsidiary of BMW in 2003 and its current Goodwood headquarters opened.

“Bespoke is what defines Rolls-Royce Motor Cars,” Jon Colbeth, the company’s North American president and CEO, told Robb Report in a statement.

This decades-long focus on personalisation has also paid off for the brand. Last fall, its head, Chris Brownridge, told Bloomberg that increased demand for “bespoke and personal cars” had helped offset a dip in sales in China, one of its most important markets. This included vehicles with holographic paint finishes, detailed embroideries, and even 18-carat gold sculptures.

The company clearly doesn’t view the hunger for even more exclusive builds as temporary, either. In January, the company announced plans to invest £300 million, or about $600 million, to beef up its production facilities to build even more bespoke vehicles and ultra-limited coachbuilt models, like the one-off Boat Tail.

 


The bespoke Bentley Black Badge Ghost in profile
A rendering of our bespoke Black Badge Ghost Rolls-Royce

Of course, the process isn’t one that’s open to just anyone. Any watch lover knows that to be granted access to Rolex’s most coveted models, you need to form a relationship with the brand. The same goes for Rolls-Royce and the Cullinan, Ghost, Phantom, and Spectre.

The company let me jump the line for the purpose of this article, but for everyone else the bespoke commission process starts at the dealer level. Once a customer has been referred to the bespoke team, a video call is set up so that everyone can get to know one another and figure out what model they want.

“What I always try and figure out is are you a driver or are you a rider?” Ryan told me over the phone, the week after our meeting. “Are you going to be sitting in the front, behind the steering wheel? [Or] are you going to ride in it?”

The Bentley Black Badge Ghost's interior features Pine Green-tinted carbon-fiber trim
The interior features a warm tan interior and Pine Green-tinted carbon-fibre trim Rolls-Royce

Just as important as the vehicle I’d choose was what kind of story I wanted it to tell. Was this vehicle meant to celebrate the past or present a possible vision of the future? And just how much of my personality did I want to put on display? The company’s designers are well-versed in working someone’s family crest and other personal details into its design, both inside and out.

I won’t get my first look at what my imaginary Rolls will look like until a couple of weeks later. The next step is an in-person meeting, which, because I’m based in the Big Apple, happens at Private Office New York. During our call, we established that I wanted a more traditional Rolls-Royce, but with a more sporting character. That’s how we landed on the Black Badge Ghost, a commanding saloon a driver can have fun in.

During the call, I’d mentioned my affinity for the very British green-over-tan colour combo. Vitry presents me with a rendering that shows a Ghost finished in Brewster Green, a sparkling hue that blends nicely with the variant’s darkened trim, including an illuminated, carbon-fibre Spirit of Ecstasy and 23-inch rims. Inside, the car has a distinctly warm feel, with everything from the steering wheel and seats covered in Rose Leaf and Saddelry Tan leather with Creme Light contrast stitching.

The bespoke Bentley Black Badge Ghost has a Starlight headliner
The original Starlight headliner was developed at the request of a bespoke client Rolls-Royce

There are also plenty of plush details throughout the cabin, including Pine Green-tinted carbon-fibre trim, Rose Leaf rotary controls, and illuminated treadplates. Vitry has also designed a version of one of the brand’s headline bespoke features, the Starlight headliner, that depicts the streets of Manhattan.

The bespoke process, like my car and visit to the private office, is tailored to the individual. That means there can be multiple meetings to finalise the design, or, as in my case, just one. Everything in Vitry’s design is something that the artisans at Rolls-Royce know they can realise, though there is room for the new and unexpected. The original Starlight headliner owes its existence to a customer who wanted a discreet lighting that would enable them to read the newspaper at night without distracting their driver.

Once the customer has signed off on their car, the dealer will place the order with Goodwood. The customer’s part of the design process is done at this point, but those who want to see how their car is built can arrange a trip to Goodwood to witness part of production. Building the commission takes roughly 12 months, but can be longer depending on the complexity of the options. Once the vehicle is complete, it will be delivered to the customer, which Ryan calls his favourite part of the entire process.

“I try and stand in front of them, and I see their face when they first see it for the first time,” he told me. “I’m a people person. I get emotional with this stuff, but when I see people say, ‘Yeah, this is what I want.’ I think that’s the absolute best thing.”


Bentley offers bespoke options for all of its vehicles, including the Bentayga
Bentley’s bespoke division, Mulliner, personalises all of its vehicles, like the Bentayga Bentley

Luxury does not come cheap. This is doubly true when you start to personalise it. Brands at this end in the market loath to publicise just how much their most exclusive offering costs, but there’s a reason for this: their customer base frequently doesn’t care.

“It’s a bit like, you know, walking into a Hermes shop and asking, how much is the Birkin bag?” Ali said. “If you need to ask, you shouldn’t be in the shop.”

Rolls-Royce wouldn’t tell how much my Ghost cost, but the price of actually building my design would likely exceed the Black Badge’s $653,000 starting price by a decent amount. But when you go bespoke, you’re not just buying a car, you’re also paying for the experience of getting to collaborate with some of the world’s most talented automotive designers.

It’s also important to remember that these cars are investments, as Colbeth noted in his statement. “In many cases, a Private Office commission includes Bespoke content that exceeds the base MSRP of a Phantom, Cullinan, Spectre, or Ghost,” the statement reads. “Private Office fits perfectly with our strategy of increasing value, not volume.”

Someone may not buy a car with someone else’s name on it, but they’re not going to be put off by buying something that is legitimately one-of-a-kind. The auction results speak for themselves.

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Omega Just Unveiled 9 Watches in Its New Constellation Observatory Collection

The line-up shows up a bevy of metals and colours, too, as well as two new calibres.

By Nicole Hoey 31/03/2026

Omega’s latest watch is in a universe of its own.

The Swiss watchmaker just unveiled its new Constellation Observatory Collection today, the next step in its Constellation lineage and the first two-hand hour and minute timepieces to ever earn Master Chronometer certification. And if you were paying attention to any of the dazzling watches spotted at the Oscars this year, you would’ve caught a glimpse of the new line already: Sinners star Delroy Lindo rocked one of the models on the Academy Awards red carpet, giving us a pre-release preview of the collection.

Developed at Omega’s new Laboratoire de Précision (its chronometer testing lab open to all brands), the collection houses a set of nine 39.4 mm watches. The watches underwent 25 days of scrutiny there, analysed via a new acoustic testing method that recorded every sound emitted from the timepiece to track irregularities, temperature sensitivities, and more in the name of all things precision. (Details such as water resistance and power reserve are also thoroughly examined.) This meticulous process is all in the name of snagging that Master Chronometer label, meaning that the timepiece is highly accurate and surpasses the threshold for ultra-high performance. The Constellation Observatory Collection has now changed the game, though, thanks to its lack of a seconds hand.

A watch from the Constellation Observatory Collection, with the Observatory dome on display. Omega

“Until now, precision certification has required a seconds hand,” Raynald Aeschlimann, president and CEO of OMEGA, said in a press statement. “The development of a new acoustic testing methodology has made that requirement obsolete. It is this breakthrough that has enabled us to present the Constellation Observatory, the first two-hand watch to achieve Master Chronometer certification.”

In addition to notching its place in history, the collection also debuted a new pair of movements: the Calibre 8915 and the Calibre 8914, each perched on a skeletonised rotor base. The former’s Grand Luxe iteration will appear on the 950 Platinum-Gold model in the collection, which offers up that base in 18-karat Sedna Gold alongside a Constellation medallion in 18-karat white gold with an Observatory dome done in white opal enamel surrounded by stars. The second Calibre 8915, the Luxe, will find its home on the other precious-metal models in the line, either made with the brand’s 18-karat Sedna, Moonshine, or Canopus gold seen across the case, the hand-guilloché dial, and, of course, the movement itself. (Lindo chose to rock the Moonshine Gold on Moonshine Gold iteration, priced at approximately $86,000, for Sinners‘s big night at the Oscars.) As for the Calibre 8914, it can be found in the collection’s four steel models.

 

Omega Constellation Observatory Collection
A look at a gold case-back from the collection. Omega

Each model is a callback to myriad design features on past Omega models. That two-hand dial, for one, comes from the 1948 Centenary (the brand’s first chronometer-certified automatic wristwatch), while the pie-pan dial (seen in various blue, green, and golden hues throughout the line) and that Constellation medallion caseback both appear on watches from 1952. The star adorning the space above 6 o’clock also harks back to 1950s timepieces from Omega. And to finish off the look, you can opt for alligator straps in a variety of colours, or perhaps a gold iteration to match the precious-metal models; the brick-like pattern on the 18-karat Moonshine bracelet was also inspired by Omega watches from the ’50s.

We’ll have to keep our eyes peeled for any other Constellation Observatory timepieces (or any other unreleased models from the brand) at the rest of the star-studded events headed our way this year—perhaps the Met Gala?

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Inside Loro Piana’s First Sydney Boutique

A first Australian address brings the Italian house’s textile-led approach to retail full circle.

By Horacio Silva 26/03/2026

On the fourth floor of Westfield Sydney, near the Castlereagh and Market Street entrance—in the space formerly occupied by Chanel—Loro Piana has opened its first Australian boutique. It is a significant address change for that corner of the mall, and a meaningful one for the Italian house, which has sourced Australian merino wool for decades but until now had no retail presence here.

The facade is understated—creamy, tactile, more about texture than theatre. Inside, the store unfolds across a single, expansive level divided into distinct men’s and women’s wings. The separation is clear without being heavy-handed: womenswear leads from soft accessories and leather goods into ready-to-wear, while menswear occupies its own assured territory, with tailoring and outerwear given proper breathing room. Footwear (supple loafers, luxurious slides, pared-back sneakers) is particularly strong, and the sunglasses are a quiet standout: mineral-toned frames with a disciplined elegance that feels entirely of the house.

That same restraint carries into the interiors, where the surfaces do much of the talking. Walls are wrapped in the company’s own linen and cashmere; carpets are custom, dense underfoot, softening the acoustics and the pace. Oak and carabottino wood add warmth without fuss; marble accents introduce a cool counterpoint. The effect is a composed space calibrated around material, proportion and restraint.

The Spring 2026 collection now in store underscores that sensibility. Silhouettes are elongated and fluid; cashmere, silk and featherweight merino move in sandy neutrals, creams and muddied earth tones, with flashes of marigold and pale turquoise breaking the calm. Tailoring is softly structured and projects confidence without aggression. Leather goods arrive in buttery skins that feel almost pre-lived, as though time has already worked its magic.

What distinguishes Loro Piana, particularly in a market that has grown noisier by the season, is its refusal to perform luxury in an obvious register. There are no oversized insignias telegraphing allegiance. Instead, the status is encoded in fibre count, in hand-feel, in how a coat hangs from the shoulder. It assumes the wearer knows and, crucially, does not need to announce it.

Sydney’s luxury landscape has matured in recent years; global houses no longer test the waters but commit to them. Yet Loro Piana’s arrival feels different. It is not trend-driven expansion but material logic. For a country whose sheep stations have long contributed to the house’s fabric story, this boutique reads almost as a thank-you note written in cashmere.

 

Photography: Courtesy of Loro Piana.

 

 

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This Stylish, Water-Resistant Dopp Kit Might Be the Last One You Ever Buy

Patricks’s limited-edition wash bag is designed to keep liquids in and out, so it can come along wherever your travels take you.

By Justin Fenner 11/03/2026

If all you’re going to do is look at it, a leather Dopp kit from a fashion house is a fine choice. But if you take travelling seriously—and do it often, for business, pleasure, or both—such a bag will inevitably end up blemished with droplets of water or stained by errant flecks of toothpaste. Get stuck with a cavalier team of baggage handlers, and it can even get soaked in your favourite fragrance or anti-ageing serum.

But Patricks, the high-performance Australian grooming brand stocked in Harrods and Bergdorf Goodman, has a solution. Its limited-edition bathroom bag, called BB1, is purpose-built to protect everything inside and out. Conceived by industrial designer George Cunningham with brand founder Patrick Kidd, the cuboid design is executed in a water-resistant recycled nylon you can rinse clean. It’s lined with a thin layer of shock-absorbing foam to safeguard your products, but if a bottle somehow gets cracked in transit, the two-way water-resistant zippers and sealed seams (which keep liquids from seeping in or out) ensure that whatever leaks won’t ruin your cashmere. Inside, two dual-sided zippered compartments are ideally sized to fit toothbrushes, razors, and other small essentials.

And though its clean lines and rugged construction make it undeniably masculine, its greatest feature is borrowed from women’s makeup bags. Like the best of these, BB1 unzips to lie flat, giving you unobstructed access to everything inside. Well, you and the 999 other gentlemen who move fast enough to snag one. $289

Courtesy of Patricks

1. Hanging Loop 

The G-hook system isn’t just a stylish handle: You can also use it to hang the bag from a hook or secure it to your carry-on.

2. Two-Way Zipper

The closures are water-resistant in both directions, meaning liquids won’t get in or out.

3. Fold-flat Construction

BB1 opens to 180 degrees, letting you scan its 4.2-litre capacity at a quick glance.

4. Technical-Fabric Shell

The durable recycled-nylon is easy to maintain and woven to survive splashes and leaks from your go-to products.

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You Can Now Place Bets on the Future Prices of Rolex Models

And which models will get discontinued next, thanks to a new collaboration between Kalshi and Bezel.

By Nicole Hoey 11/03/2026

You can bet on pretty much anything these days, from when Taylor Swift and Travis Kelce will get married to who will be the next James Bond—and now that includes the Rollies on your wrist, or on your wishlist.

Prediction market platform Kalshi, regulated in the U.S., and luxe watch marketplace Bezel have teamed up on a new platform called Watch Futures that allows users to splash down cash on where they think the prices of a particular luxe timepiece are going, whether that’s a Rolex Submariner or a coveted Patek Philippe, Time & Tide reported.

You can also place a wager on which models might be discontinued, as well as any future launches from the top watchmakers on the new platform; with Watches and Wonders coming up, it’s certainly a well-timed launch that could see a lot of activity as a slew of new releases are announced at the event.

Watch Futures is all based on Beztimate, Bezel’s system (once used only internally) to help it accurately calculate the market price of a timepiece. It draws data from real-time transactions, live bids, verified sales, and other market offers to spawn its own series of independent valuation models to establish a watch’s value. From there, it’s up to bettors to place their wagers, and then the platform will showcase any price fluctuations or other updates as time goes on.

This new platform could have some pretty large implications for the watch industry.  As any horological savant would know, the internet and collectors alike are constantly chattering about which models are on the way out or when a certain timepiece of the moment’s time in the limelight will fade, of course, having a large impact on the prices of said model. And now, a Watch Futures user can have a direct stake in where a model is headed—and if they own said timepiece, it can be a protection from dwindling values on the marketplace, say, if a user places a bet on their model losing value and that actually comes to fruition.

To see Watch Futures in real time (and scope out how some pieces in your collection are faring), you can use the Kalshi app or its website.

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Mauve on Up

Brisbane boutique stay Miss Midgley’s offers a viscerally human experience—especially if you dig pink.

By Horacio Silva 17/12/2025

On a sun-bleached corner of Brisbane’s New Farm, where the scent of frangipani mingles with the clink of coffee cups, stands a building that has lived more lives than most people. Once a premier’s residence, an orphanage, a hospital and a private school, the 160-year-old stone structure now finds itself reborn as Miss Midgley’s—a boutique stay that teaches a masterclass in how to make heritage feel modern.

Designed and run by architect-mother-daughter duo Lisa and Isabella White, Miss Midgley’s captures the cultural confidence of a city in bloom. Nowhere is that new confidence more visible than along James Street—the leafy, slow-burn heart of the city’s fashion and dining scene—where Miss Midgley’s sits quietly at the edge, its shell-pink façade glowing in the subtropical light.

Built of Brisbane’s rare volcanic tuff, the building’s soft mauves and pinks are more than aesthetic; they are its identity. Locals still remember its 1950s incarnation as the Pink Flats, and the Whites have honoured that legacy with a contemporary blush-toned exterior, chosen to harmonise with the stone’s peachy undertones. Inside, those hues continue in dusty terracottas, russets and the faint shimmer of brass tapware. “Design can’t afford to be for the sake of fashion,” Isabella White has said. “It has to respond to what’s in front of you.”

That sentiment is tangible in every corner. Five apartments, each with their own idiosyncratic floor plan, occupy the building. Ceilings bloom with heritage plasterwork, 19th-century wallpaper fragments have been preserved in the kitchens, and tiny hand-painted notes left by the architects point out original quirks: a misaligned beam here, a hidden archway there. It’s a kind of adult treasure hunt for design lovers, where discovery feels personal and unforced.

Even the picket fence, a heritage requirement, has been reimagined in corten steel—a sly nod to regulation turned into sculpture. It’s this blend of reverence and rebellion that gives Miss Midgley’s its edge: heritage without starch, nostalgia without sentimentality.

True to Brisbane’s easy elegance, luxury here is measured not in marble or minibar but in proportion, privacy, and personality. Each apartment—from the Drawing Room and the Assembly Hall to the Principal’s Office—is a self-contained sanctuary with its own kitchen, large bathroom and outdoor space. The ground-floor units open onto leafy courtyards and welcome small dogs; upstairs, the larger suites spill onto verandahs shaded by jacarandas.

At the heart of the property lies a solar-heated pool hemmed with tropical greenery and fringed umbrellas—more mid-century Palm Springs than colonial Brisbane. Around it, guests share a petite laundry, a communal library and that rarest of urban luxuries: a car park per apartment. The atmosphere is quietly collegiate—a handful of travellers who might nod to each other on the stairs but otherwise inhabit their own creative bubbles.

The hotel’s namesake, Annie Midgley, lends the project both its name and its spirit. An ambidextrous artist and teacher, she famously instructed two students at once, writing with both hands simultaneously—a fitting metaphor for the dual vision the Whites bring to the building: one hand rooted in history, the other sketching toward the future. “Not famous, yet known,” goes the property’s understated tagline—and indeed, Miss Midgley’s has quietly become that most desirable of addresses: the one whispered about by people who know.

Sustainability isn’t an accessory here; it’s structural. The adaptive reuse of the heritage building is its boldest environmental act. Solar panels power the property; an electric heat pump warms the pool; recycled decking and tiles frame the courtyard. The metre-thick tuff walls regulate temperature naturally, and the amenities follow suit—refillable bath products, biodegradable pods, Seljak blankets spun from textile off-cuts, and compendiums wrapped in Australian-made kangaroo leather. It’s slow luxury in the truest sense.

In a world of carbon-copy hotels, Miss Midgley’s feels deeply human—a place where history isn’t curated behind glass but lives in the warmth of stone and the flicker of afternoon light. The lesson it offers is simple and resonant: that the most elegant modernity often comes not from reinvention, but from listening to what’s already there.

 

 Miss Midgley’s

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