Quiet Storm
Ibiza’s more chilled side—yes, there is one—makes for the perfect backdrop for the new generation of Rolls-Royce’s game-changing Cullinan SUV. Let’s get this peaceful party started.
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Every sunrise is a party in Ibiza. Indeed, often it seems like unadulterated hedonism is actively encouraged on the most infamous of the four Balearic Islands, a sun-draped paradise where dusk-to-dawn dance parties segway into swanky beach-club afternoons (often involving more dancing), enjoyed by a melting pot of wealthy international pleasure seekers whose sole aim is to party, and party hard.
While everything you’ve heard about this Mediterranean Bacchanalia by night is likely true, during sunlight hours, the isle tends to move to a slower, more tranquil beat. The laneways around the main hub of Ibiza Town (or Eivissa in Catalan) are populated with pink-skinned tourists who drift from A to B in large, meandering groups. Some are boozing their hangovers away; some are on the deep-fried tapas road to recovery. When they’re not lizard-lounging beside hotel pools, the remainder appear to spend daytimes overindulging their credit cards, either in the endless strips of shops or waiting in queues at the ubiquitous beauty salons, ready to glam-up for the big night ahead.
Streetside, market stalls selling mostly Asia Pacific-sourced “spiritual” paraphernalia are juxtaposed by edgy clubwear stores and high-end fashion boutiques. It may have surface-level notoriety, but Ibiza also enjoys a rich dichotomy; a place where travellers cosplay billionaires, and the billionaires live like bohemians.
This is far from big news to locals and those in-the-know. Since the 1950s, when the island became a haven for avant-garde artists and free-thinkers—notably during the Spanish Civil War—Ibiza has lured a certain type of one-percenter who’s keen to live by the codes of modern luxury but doesn’t want to do so in a flashy, gauche way.
It’s exactly the kind of niche customer that Rolls-Royce claims to intimately know as it launches its new, second-generation Cullinan here during a two-day media jamboree, aiming to not only evolve alongside its clientele but set the tone of affluence itself. Since its 2018 launch, the SUV has remained the crown jewel of the Rolls-Royce stable, a global bestseller that has become a go-to daily driver for many, largely because the promise that came with the vehicle was simple: effortless everywhere. It presents a different profile to the marque’s more formal town cars and coupes—such as the Ghost and Phantom—and offers a Rolls-Royce package that is more social, spacious and adaptable for all of life’s needs and all the roads one may want to travel—including the ones we’ll drive over the next 48 hours.
Our adventure begins around 30 minutes’ drive north of Ibiza Town’s party district on the quieter side of the island, the preferred base of many HNWIs who now call Ibiza home. We’re staying at the secluded Six Senses Resort, situated on the northern tip of the peninsula at Cala Xarraca. The immediate area is surrounded by nature trails, sleepy villages and expansive views of the Mediterranean Sea, while the resort itself has a private, pueblo-like feel, its terracotta buildings engulfed by beds of charming wildflowers. In this corner of the isle, for the right price, world-class DJs who spin at iconic island clubs like Pacha and Amnesia are available for house calls and famed chefs create intimate culinary moments behind closed doors. Enrichment can also be found through spirituality and emerging wellness experiences, such as grounding cacao rituals, sobriety coaching, sustainability education sessions and longevity-focused health clubs.
If you’re currently wondering what place a Rolls-Royce has here, remember that privacy and serenity are hallmarks of this storied brand. And in terms of high-level bespoke offerings, craftsmanship and a real-world view of sustainability focused on things made to last, few automotive brands on the planet can match the expectations of those who inhabit this island.
The next morning, we hit the road. Our initial drive takes us towards the west coast, passing charming white-washed villages, pine forests and olive groves that grow out of red dirt. Cullinan’s torquey, 6.75-litre, V12 engine leaps into action when called upon, and combined with the instinctive feel of the steering, manages to hide its somewhat behemoth size. Though the scenery is divine, the tarmac is undulating, but on the cliff-lined curves and uneven surfaces, the plush underpinning of the Rolls-Royce’s signature “magic carpet ride” ensures we barely feel a bump.
Arriving at our first destination, the marina of Santa Eulària des Riu (where a local informs us that the yacht flying a Dutch flag belongs to F1 driver Max Verstappen), the Cullinan cuts a commanding presence. And here, as our steed’s vibrant paint glistens under the Spanish sun, and its lines nod to those found in the mid-size yachts and chic speedboats in the harbour, it starts to make sense why this car would feel so at home in Ibiza.
Cullinan’s new exterior design has a fresh and sharper sense of verticality, evidenced in the more upright lines, crisp edges, and a more powerful-appearing illuminated Pantheon Grille. As someone who wasn’t that much of a fan of Series I’s appearance, these additions give the car more attitude, making for a pleasant surprise. Some dazzling new paint options are on offer too, such as Emperador Truffle. This minimalist, solid grey-brown was inspired by richly veined brown marble, and when combined with the bespoke “Crystal Over” finish, a lacquer infused with glass particles, elicits a mesmerising sunlight-like shimmer.
Before long, we embark on the next leg of our journey, towards Cala Jondal on the far south of Ibiza, best known for its buzzy, upscale chiringuito (the Spanish word for beach bar), helmed by Sevillian chef Rafa Zafra, formerly of the celebrated El Bulli restaurant. This time, we take an inland route, passing bewildered locals not used to seeing a Spirit of Ecstasy statue close up.
As fun as it is to drive, being a passenger in the Cullinan is an experience in itself. The deep-pile carpet is particularly transcendent, likewise the 18-speaker Bespoke Audio system with its 18-channel, 1400-watt amplifier. Who needs Pacha and Amnesia.
Relaxing on the back pews also gives us a chance to run our eyes over the car’s other interior highlights, not least the cityscape-inspired illuminated facia panel, made using a technique which involves 7,000 dots being laser-etched at different angles and depths onto darkened security glass, leading to a striking, multidimensional effect. Naturally, there’s the option to create your own motif in collaboration with the marque’s bespoke design team.
Speaking to customers’ desires for more boldness, there’s a range of new interior textile options, including an artistic leatherwork technique for the seats, dubbed Placed Perforation, whereby tiny perforations are made in the material to create a custom artwork design; plus, an alluring embroidered rayon fabric textile made from bamboo, a modern reimagining of the type found in historic Rolls-Royce cars. Its development was inspired by the bamboo grove of the Côte d’Azur’s Le Jardin des Méditerranées, a beloved spot of the marque’s co-founder Sir Henry Royce.
Rolls-Royce’s pleasingly pedantic approach to sweating the small stuff can also be seen in its use of an open-pore veneer called Grey Stained Ash, which took four years and six specially trained craftsmen to develop and is individually stained and arranged in a pattern to best suit each car.
This hands-on, artisanal ethos, however, doesn’t come at the expense of contemporary digital elements. The relatively small footprint of Rolls-Royce means it’s able to stay more closely connected with its clientele, and in the Cullinan, via a customer-only app called Whispers, the brand can stay in contact with customers and share new bespoke offerings, relevant lifestyle content and events.
After a dazzling lunch at Rafa Zafra’s beachfront Cala Jondal—which certainly should be first on Whispers’ list of hot dining spots—it’s time to make our way back to the airport and say a regret-tinged adios to the Cullinan.
Details play a role in the meaningfulness of a personalised car, and the stories they allow an object to tell. This is a particularly true at Rolls-Royce, where every car model is handmade to order; where one can select a moment in time and have it mapped out in stars on the roof; where you can bring a box of crystal champagne flutes and have them crushed and mixed into paint; or where you can request a veneer made from your favourite backyard tree as a child. The possibilities are infinite.
As we’ve seen over the past two days, embodying the spirit of an Ibiza-based billionaire might just come down to the unwavering pursuit of personal optimisation. Maybe that’s the bigger ideology at play here under the Balearic sun: that the Cullinan represents a unique kind of private hedonism, a euphoric moment between driver and machine. For now, though, the exhaustion from all the driving is taking its toll. Or maybe, just maybe, we’re tired from dancing into the night to the DJ who came to our private villa the night before. In one way or another, this island always captures you.
The Rolls-Royce Cullinan will be available in Australia in late 2024, price on application; rolls-roycemotorcars.com
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