
Watches & Wonders 2024 Showcase: TAG Heuer
This year at Watches & Wonders TAG Heuer continued on its path towards high-watchmaking status.
There was a moment last year when TAG Heuer surprised the watch world (and naysayers of the brand)—you couldn’t have missed it. At Only Watch, the biennial charity auction of luxury one-off timepieces, TAG Heuer dropped the proverbial mic with its release of a unique Monaco Split-Seconds chronograph; a piece completely left of field for the otherwise mid-entry level luxury watchmaker.
It was then inconceivable to arrive at the Palexpo in Geneva, day one of Watches & Wonders, to find the very same Monaco Split-Seconds Chronograph as TAG Heuer’s hero release of 2024. Don’t mistake TAG Heuer’s intentions; this is a big moment for the brand, particularly as it endeavours to reach cult high-watchmaker status.

This new $200,000 Monaco, which is aptly released in its 55th anniversary year, is an absolute workhorse of a timepiece. Retaining all the hallmarks of its legendary racing history, the new Monaco features an open-worked aesthetic that completely draws the eye to its intricate design details and mechanics. This is, folks, the first mechanical split-seconds (or ‘Rattrapante’) chronograph that the brand has made, essentially allowing the wearer to measure two separate events that start simultaneously but have different durations.
Of course, powering such a watch is no small feat; TAG Heuer has called upon the expertise of Vaucher Manufacture Fleurier—a specialist manufacturer of high-end mechanical movements—to help craft the new TH81-00 caliber.
Available in two colour ways, red or blue, the watch also features a grade-5 titanium case (allowing for its lightness), a sapphire dial, and a neat 41 mm package that makes this a truely “wearable” timepiece—if the price tag doesn’t deter you.
If this is an indication of things to come for TAG Heuer, we’re all in.
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Read more about this year’s Watches & Wonders exhibits from Rolex and JLC.
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Courtesy of Patricks



