
Gucci And Rowing Blazers Have Dropped A Preppy Capsule Collection
The 15-piece menswear offering looks to the warmer months, comprising everything from rugby shirts and shorts to decidedly unstuffy tailoring.
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Rowing Blazers wants to put some prep in your step this summer.
The colourful, Ivy-inspired brand has teamed up with Gucci’s experimental online store, known as Gucci Vault, for a new capsule collection that spans everything from vacation mode to white-tie ready. Its 15-piece menswear offering includes, well, rowing blazers with contrast piping, rugby shirts in summery hues, a spirited set of tails, and a variety of accessories including ties and a baseball cap. The collection is inspired by sporting and social clubs at Oxford and Cambridge, but its fun assortment is anything but stuffy.
With the days growing shorter and temperatures dropping, the two colour block wool blazers—in green/white and purple/red—are set to command attention amongst the more experimental style set. Once things heat up, we also have out eyes on the rugby shirts and shorts. Both styles feature a hand-embroidered dodo, crafted from bullion wire goldwork. The flightless bird has been associated with Rowing Blazers—and Oxford—since its inception. “The dodo is at once noble and tragic,” says Carlson in a statement. “I’ve been fascinated by them since I was very young.” The dodo also pops up on the accessories.
The capsule also includes a branded t-shirt and and an upcycled checkered fleece jacket. A tuxedo version of Rowing Blazers’s best-selling fun shirt is one of the drop’s most unique offerings, featuring a wing collar and white bib attached to four sets of coloured stripes. The star piece of the collection, however, is a formal tailcoat with mismatched grosgrain lapel facings in red and sky blue. It comes with a matching pair of trousers that have mismatched grosgrain side stripes.
“There is a rowing club in the Netherlands where all the members wear striped blazers,” Carlson claims. “But the club president has a formal tailcoat instead, with mismatched lapel facings in the club’s, orange and green. I’ve wanted to make a tailcoat like this since I saw it,” he says. “The opportunity to work on a capsule for Gucci Vault provided the perfect opportunity to bring it to life.”
In 2021, Gucci Vault made its debut as an online store where the brand’s “past, present, and future coexist.” It often releases new high-end capsules, limited-edition products, and items from other brands brands. You can even find some of its offerings in the metaverse.
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