Why Lamborghini Is Going Green – And Leading The Way

‘Powerful’, ‘obnoxious’, ‘badass’ — all words associated with Lamborghini. In the dawn of a new era, CEO Stephan Winkelmann is ensuring ‘sustainable’ and ‘green’ joins that list. We visit the Raging Bull’s HQ to find out how.

By Noelle Faulkner 10/01/2023

The Emilia-Romagna region in the north of Italy, which includes Bologna, Modena, Parma, Maranello, and where our story comes from today, Sant’Agata Bolognese, is not lacking in myth or history.

It’s home to Italy’s finest exports and hallowed ground for those seeking the sensory. Here, history pushes innovation and myth perpetuates it.

Although not as oft-quoted as his Maranello rival, Ferruccio Lamborghini — entrepreneur, winemaker, engineer and tractor-maker-turned-supercar legend—truly embodied the region.

Rivalry aside, the story most telling about Lamborghini himself was that he never planned on getting into sports cars at all, “But I knew a better car could be built,” he famously said.

Urus SUV
outside Lambo HQ, Sant’Agata.

This forward-thinking mindset framed by betterment has been guiding Sant’Agata ever since. Lamborghini has survived several hardships, including a drop of almost 50 per cent post-GFC sales. As that headline went worldwide, CEO Stephan Winkelmann was busily navigating the storm, future-proofing from all angles.

This not only led to the creation of the company’s highly successful life raft, the Urus, but in 2009, saw new environmental solutions implemented – Lamborghini becoming the first Italian automotive company to earn European and international green certifications. By 2015, it had achieved carbon neutrality.

The factory paint shop can make any colour the customer wants.

One could argue that a Lamborghini, by nature, is a greener car to own. Less than 10,000 are built annually, the average mileage is low and each is held as a work of art that rarely falls to scrap. In fact, according to the marque, 80 per cent of Lamborghini vehicles produced in the past 59 years still exist today. Still, it’s an argument the CEO wants his customers, nor Lamborghini, to lean on.

“We have a social responsibility,” Winkelmann tells Robb Report. “So no matter how big or small you are, you must do your part. On top of that, we are fulfilling a dream.”

Winkelmann’s brand awareness is astute in that he agrees it not only matters what Lamborghini owners think of their car, but so do the opinions of their neighbours. Granted, that might be an uphill battle for the Raging Bull.

CEO Stephan Winkelmann alongside the Huracán Tecnica.

“The discussion about environmental issues is so emotional that you will never get to explain, ‘I’m just going a couple of 1000s of miles, and they’re only producing so many.’ The discussion is already over,” says Winkelmann.

“It’s about emotions. If you’re willing to play or be part of the game in the future, you cannot find excuses. And no legislation or political loopholes, just because you have the money to do so. This is something we want to avoid.”

Creating an electrified supercar—which the marue will do by the end of the decade via a range of hybridised models, starting with the Aventador replacement —and calling it a day is not an option if the brand wants to retain poster car status for the next generation.
“Our name is bigger than our footprint. Therefore, it’s also important every customer continues to be proud of what we’re doing.”

Future Lamborghini pride will come from a strategy that includes a 50 per cent emissions reduction by 2025 and 100 per cent by 2035 and a boastful $2.7 billion of investment made in the next four years alone. Despite being on track, Winkelmann admits the journey from here is one of the hardest in the OEM’s history. So how is Lamborghini doing it?

The pursuit of tangible and quantifiable emissions reduction started at a hyperlocal level via a holistic, 360-degree philosophy that forced the factory to re-consider its output end-to-end. The local approach has led to increasing R&D in technical and composite materials (which includes a collaboration with NASA), alternate energy solutions and work with local businesses, scientists and social enterprises.

For example, two circularity projects now look at new ways of repurposing carbon fibre and interior leather offcuts in both vehicle and non-automotive branded products (such as small leather goods). The exploration of alternate energy, such as biomethane—a gas produced from the fermentation of agricultural wastage—has helped with energy needs. Biogas is utilised for heating and cooling through a partnership with a nearby plant, which directs thermal energy into a closed loop of water sent underground to the factory for internal heating. A new biogas plant is in development and will power 65 per cent of the site’s gas needs —a notable and timely shift from natural gas.

Carbon fibre recyling process in action.

Elsewhere,a rethinking of logistics now sees parts and Urus shells arriving from Volkswagen in Zwickau, Germany, via rail instead of road. This lowered the journey’s CO2 emissions by 85 per cent and now has a transit time of just 48 hours.

Meeting the complexities of Lambroghini’s Ad Personam customisation program with green strategies required rethinking the traditional factory line paint shop. Hence, Lamborghini’s Urus paint shop is one of the few in the world that operates using a modular, vertical system which produces the super SUV by demand and can create any colour the customer desires. It’s also one of the most efficient, with a 30 per cent smaller footprint than paint shops of equivalent capacity.

The revolutionary verticalisation of the plant means the Urus’ journey is more like a snakes and ladders process, than a line, so no car is ever left idly waiting. The paints are 95 per cent water-based and magnetically charged, which minimises overspray in a remarkably effective way. Any drips are funnelled into a waste system made of cardboard cubes that are broken down and recycled and at least 15 per cent of the industrial water is also recirculated.

A post-burner technology recovers and reuses heat for the ovens, emissions from solvents are minimal, and a centralised thermal oxidation plant treats the discharged air —the building doesn’t even smell like paint, if you can believe it. Out-of-house initiatives include bio-science experiments at Lamborghini Park, a picturesque parkland area near the factory. Here, young oak forests, bio-rich wetlands and 13 beehives fuel research into reforestation and the impact of pollutants, industry and agriculture with the help of local and international researchers. For anything external, suppliers are rigorously vetted and will be in the future, too —including across electrification needs.

The brand produces sustainable small leather goods.

Visiting Sant’Agata at a time when high-powered, evocative and roaring V10 and V12 engines are at their technological peak, yet also in their twilight, comes with sadness. Winkelmann nods in agreemen: “For me, it is sad —I’m a car guy and an ICE guy,” he shrugs. “But legislation is putting it to an end if you like it or not. I look at the younger generations. I have a boy – he’s 22. He’s not interested in cars. But when he speaks, there is a background noise around the environment. If I speak to young kids, even if they are enthusiastic [about cars], there’s always this, and it will grow.”

Winkelmann pauses. “But even if it’s sad. I think there will be a moment when battery technology will be better than today’s internal combustion engines in terms of performance and weight. So there will be generations that will compare the cars differently.”

Will synthetic fuel save us? Winkelmann holds doubts about mass adoption.

“I am seeing it more, but it’s a moving target,” he says. “There will be less fuel available, maybe only synthetic fuel. And this will likely be more expensive. Maybe it will only relate to those cars in the hands of our customers, which will then be historical cars.”

When we meet, Winkelman is in the throes of launching the Raging Bull’s final ICE car, the Huracán Serrato, AKA, the safari Huracán. This off-roader will be launched at Art Basel in Miami and is a sentimental, inspired last hurrah.

“This is a car which is an off-road, super sports car. It’s something I have always wanted to do but we never had the opportunity. And, well, now we’re doing it.

“This car makes it very difficult [for others] to follow in our footsteps. It’s unexpected and therefore is exactly what we’re aiming for. We are an aspirational brand. And we are brave, and if you are brave enough, you do things that nobody else has done before. And this creates the unexpected.”

Aside from taking some of the environmental burden off Lamborghini’s customers’ shoulders, what will a Lamborghini of the future look like?

“It will have to always be very different from the cars of today, but always immediately recognisable,” the CEO says, somewhat coyly, adding that performance comes first – emotion runs third.

Although his beloved engines are no more, Ferruccio Lamborghini’s spirit lives on at Sant’Agata.

“I think it’s pretty clear now that we cannot, and we don’t want to step out or away from this social responsibility,” Winkelman reflects. “We must accept the challenge, look forward, and make something out of it. And this is the beauty of it. We can do something and do it even better than before.”

lamborghini.com

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Omega Just Unveiled 9 Watches in Its New Constellation Observatory Collection

The line-up shows up a bevy of metals and colours, too, as well as two new calibres.

By Nicole Hoey 31/03/2026

Omega’s latest watch is in a universe of its own.

The Swiss watchmaker just unveiled its new Constellation Observatory Collection today, the next step in its Constellation lineage and the first two-hand hour and minute timepieces to ever earn Master Chronometer certification. And if you were paying attention to any of the dazzling watches spotted at the Oscars this year, you would’ve caught a glimpse of the new line already: Sinners star Delroy Lindo rocked one of the models on the Academy Awards red carpet, giving us a pre-release preview of the collection.

Developed at Omega’s new Laboratoire de Précision (its chronometer testing lab open to all brands), the collection houses a set of nine 39.4 mm watches. The watches underwent 25 days of scrutiny there, analysed via a new acoustic testing method that recorded every sound emitted from the timepiece to track irregularities, temperature sensitivities, and more in the name of all things precision. (Details such as water resistance and power reserve are also thoroughly examined.) This meticulous process is all in the name of snagging that Master Chronometer label, meaning that the timepiece is highly accurate and surpasses the threshold for ultra-high performance. The Constellation Observatory Collection has now changed the game, though, thanks to its lack of a seconds hand.

A watch from the Constellation Observatory Collection, with the Observatory dome on display. Omega

“Until now, precision certification has required a seconds hand,” Raynald Aeschlimann, president and CEO of OMEGA, said in a press statement. “The development of a new acoustic testing methodology has made that requirement obsolete. It is this breakthrough that has enabled us to present the Constellation Observatory, the first two-hand watch to achieve Master Chronometer certification.”

In addition to notching its place in history, the collection also debuted a new pair of movements: the Calibre 8915 and the Calibre 8914, each perched on a skeletonised rotor base. The former’s Grand Luxe iteration will appear on the 950 Platinum-Gold model in the collection, which offers up that base in 18-karat Sedna Gold alongside a Constellation medallion in 18-karat white gold with an Observatory dome done in white opal enamel surrounded by stars. The second Calibre 8915, the Luxe, will find its home on the other precious-metal models in the line, either made with the brand’s 18-karat Sedna, Moonshine, or Canopus gold seen across the case, the hand-guilloché dial, and, of course, the movement itself. (Lindo chose to rock the Moonshine Gold on Moonshine Gold iteration, priced at approximately $86,000, for Sinners‘s big night at the Oscars.) As for the Calibre 8914, it can be found in the collection’s four steel models.

 

Omega Constellation Observatory Collection
A look at a gold case-back from the collection. Omega

Each model is a callback to myriad design features on past Omega models. That two-hand dial, for one, comes from the 1948 Centenary (the brand’s first chronometer-certified automatic wristwatch), while the pie-pan dial (seen in various blue, green, and golden hues throughout the line) and that Constellation medallion caseback both appear on watches from 1952. The star adorning the space above 6 o’clock also harks back to 1950s timepieces from Omega. And to finish off the look, you can opt for alligator straps in a variety of colours, or perhaps a gold iteration to match the precious-metal models; the brick-like pattern on the 18-karat Moonshine bracelet was also inspired by Omega watches from the ’50s.

We’ll have to keep our eyes peeled for any other Constellation Observatory timepieces (or any other unreleased models from the brand) at the rest of the star-studded events headed our way this year—perhaps the Met Gala?

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Inside Loro Piana’s First Sydney Boutique

A first Australian address brings the Italian house’s textile-led approach to retail full circle.

By Horacio Silva 26/03/2026

On the fourth floor of Westfield Sydney, near the Castlereagh and Market Street entrance—in the space formerly occupied by Chanel—Loro Piana has opened its first Australian boutique. It is a significant address change for that corner of the mall, and a meaningful one for the Italian house, which has sourced Australian merino wool for decades but until now had no retail presence here.

The facade is understated—creamy, tactile, more about texture than theatre. Inside, the store unfolds across a single, expansive level divided into distinct men’s and women’s wings. The separation is clear without being heavy-handed: womenswear leads from soft accessories and leather goods into ready-to-wear, while menswear occupies its own assured territory, with tailoring and outerwear given proper breathing room. Footwear (supple loafers, luxurious slides, pared-back sneakers) is particularly strong, and the sunglasses are a quiet standout: mineral-toned frames with a disciplined elegance that feels entirely of the house.

That same restraint carries into the interiors, where the surfaces do much of the talking. Walls are wrapped in the company’s own linen and cashmere; carpets are custom, dense underfoot, softening the acoustics and the pace. Oak and carabottino wood add warmth without fuss; marble accents introduce a cool counterpoint. The effect is a composed space calibrated around material, proportion and restraint.

The Spring 2026 collection now in store underscores that sensibility. Silhouettes are elongated and fluid; cashmere, silk and featherweight merino move in sandy neutrals, creams and muddied earth tones, with flashes of marigold and pale turquoise breaking the calm. Tailoring is softly structured and projects confidence without aggression. Leather goods arrive in buttery skins that feel almost pre-lived, as though time has already worked its magic.

What distinguishes Loro Piana, particularly in a market that has grown noisier by the season, is its refusal to perform luxury in an obvious register. There are no oversized insignias telegraphing allegiance. Instead, the status is encoded in fibre count, in hand-feel, in how a coat hangs from the shoulder. It assumes the wearer knows and, crucially, does not need to announce it.

Sydney’s luxury landscape has matured in recent years; global houses no longer test the waters but commit to them. Yet Loro Piana’s arrival feels different. It is not trend-driven expansion but material logic. For a country whose sheep stations have long contributed to the house’s fabric story, this boutique reads almost as a thank-you note written in cashmere.

 

Photography: Courtesy of Loro Piana.

 

 

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This Stylish, Water-Resistant Dopp Kit Might Be the Last One You Ever Buy

Patricks’s limited-edition wash bag is designed to keep liquids in and out, so it can come along wherever your travels take you.

By Justin Fenner 11/03/2026

If all you’re going to do is look at it, a leather Dopp kit from a fashion house is a fine choice. But if you take travelling seriously—and do it often, for business, pleasure, or both—such a bag will inevitably end up blemished with droplets of water or stained by errant flecks of toothpaste. Get stuck with a cavalier team of baggage handlers, and it can even get soaked in your favourite fragrance or anti-ageing serum.

But Patricks, the high-performance Australian grooming brand stocked in Harrods and Bergdorf Goodman, has a solution. Its limited-edition bathroom bag, called BB1, is purpose-built to protect everything inside and out. Conceived by industrial designer George Cunningham with brand founder Patrick Kidd, the cuboid design is executed in a water-resistant recycled nylon you can rinse clean. It’s lined with a thin layer of shock-absorbing foam to safeguard your products, but if a bottle somehow gets cracked in transit, the two-way water-resistant zippers and sealed seams (which keep liquids from seeping in or out) ensure that whatever leaks won’t ruin your cashmere. Inside, two dual-sided zippered compartments are ideally sized to fit toothbrushes, razors, and other small essentials.

And though its clean lines and rugged construction make it undeniably masculine, its greatest feature is borrowed from women’s makeup bags. Like the best of these, BB1 unzips to lie flat, giving you unobstructed access to everything inside. Well, you and the 999 other gentlemen who move fast enough to snag one. $289

Courtesy of Patricks

1. Hanging Loop 

The G-hook system isn’t just a stylish handle: You can also use it to hang the bag from a hook or secure it to your carry-on.

2. Two-Way Zipper

The closures are water-resistant in both directions, meaning liquids won’t get in or out.

3. Fold-flat Construction

BB1 opens to 180 degrees, letting you scan its 4.2-litre capacity at a quick glance.

4. Technical-Fabric Shell

The durable recycled-nylon is easy to maintain and woven to survive splashes and leaks from your go-to products.

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You Can Now Place Bets on the Future Prices of Rolex Models

And which models will get discontinued next, thanks to a new collaboration between Kalshi and Bezel.

By Nicole Hoey 11/03/2026

You can bet on pretty much anything these days, from when Taylor Swift and Travis Kelce will get married to who will be the next James Bond—and now that includes the Rollies on your wrist, or on your wishlist.

Prediction market platform Kalshi, regulated in the U.S., and luxe watch marketplace Bezel have teamed up on a new platform called Watch Futures that allows users to splash down cash on where they think the prices of a particular luxe timepiece are going, whether that’s a Rolex Submariner or a coveted Patek Philippe, Time & Tide reported.

You can also place a wager on which models might be discontinued, as well as any future launches from the top watchmakers on the new platform; with Watches and Wonders coming up, it’s certainly a well-timed launch that could see a lot of activity as a slew of new releases are announced at the event.

Watch Futures is all based on Beztimate, Bezel’s system (once used only internally) to help it accurately calculate the market price of a timepiece. It draws data from real-time transactions, live bids, verified sales, and other market offers to spawn its own series of independent valuation models to establish a watch’s value. From there, it’s up to bettors to place their wagers, and then the platform will showcase any price fluctuations or other updates as time goes on.

This new platform could have some pretty large implications for the watch industry.  As any horological savant would know, the internet and collectors alike are constantly chattering about which models are on the way out or when a certain timepiece of the moment’s time in the limelight will fade, of course, having a large impact on the prices of said model. And now, a Watch Futures user can have a direct stake in where a model is headed—and if they own said timepiece, it can be a protection from dwindling values on the marketplace, say, if a user places a bet on their model losing value and that actually comes to fruition.

To see Watch Futures in real time (and scope out how some pieces in your collection are faring), you can use the Kalshi app or its website.

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Mauve on Up

Brisbane boutique stay Miss Midgley’s offers a viscerally human experience—especially if you dig pink.

By Horacio Silva 17/12/2025

On a sun-bleached corner of Brisbane’s New Farm, where the scent of frangipani mingles with the clink of coffee cups, stands a building that has lived more lives than most people. Once a premier’s residence, an orphanage, a hospital and a private school, the 160-year-old stone structure now finds itself reborn as Miss Midgley’s—a boutique stay that teaches a masterclass in how to make heritage feel modern.

Designed and run by architect-mother-daughter duo Lisa and Isabella White, Miss Midgley’s captures the cultural confidence of a city in bloom. Nowhere is that new confidence more visible than along James Street—the leafy, slow-burn heart of the city’s fashion and dining scene—where Miss Midgley’s sits quietly at the edge, its shell-pink façade glowing in the subtropical light.

Built of Brisbane’s rare volcanic tuff, the building’s soft mauves and pinks are more than aesthetic; they are its identity. Locals still remember its 1950s incarnation as the Pink Flats, and the Whites have honoured that legacy with a contemporary blush-toned exterior, chosen to harmonise with the stone’s peachy undertones. Inside, those hues continue in dusty terracottas, russets and the faint shimmer of brass tapware. “Design can’t afford to be for the sake of fashion,” Isabella White has said. “It has to respond to what’s in front of you.”

That sentiment is tangible in every corner. Five apartments, each with their own idiosyncratic floor plan, occupy the building. Ceilings bloom with heritage plasterwork, 19th-century wallpaper fragments have been preserved in the kitchens, and tiny hand-painted notes left by the architects point out original quirks: a misaligned beam here, a hidden archway there. It’s a kind of adult treasure hunt for design lovers, where discovery feels personal and unforced.

Even the picket fence, a heritage requirement, has been reimagined in corten steel—a sly nod to regulation turned into sculpture. It’s this blend of reverence and rebellion that gives Miss Midgley’s its edge: heritage without starch, nostalgia without sentimentality.

True to Brisbane’s easy elegance, luxury here is measured not in marble or minibar but in proportion, privacy, and personality. Each apartment—from the Drawing Room and the Assembly Hall to the Principal’s Office—is a self-contained sanctuary with its own kitchen, large bathroom and outdoor space. The ground-floor units open onto leafy courtyards and welcome small dogs; upstairs, the larger suites spill onto verandahs shaded by jacarandas.

At the heart of the property lies a solar-heated pool hemmed with tropical greenery and fringed umbrellas—more mid-century Palm Springs than colonial Brisbane. Around it, guests share a petite laundry, a communal library and that rarest of urban luxuries: a car park per apartment. The atmosphere is quietly collegiate—a handful of travellers who might nod to each other on the stairs but otherwise inhabit their own creative bubbles.

The hotel’s namesake, Annie Midgley, lends the project both its name and its spirit. An ambidextrous artist and teacher, she famously instructed two students at once, writing with both hands simultaneously—a fitting metaphor for the dual vision the Whites bring to the building: one hand rooted in history, the other sketching toward the future. “Not famous, yet known,” goes the property’s understated tagline—and indeed, Miss Midgley’s has quietly become that most desirable of addresses: the one whispered about by people who know.

Sustainability isn’t an accessory here; it’s structural. The adaptive reuse of the heritage building is its boldest environmental act. Solar panels power the property; an electric heat pump warms the pool; recycled decking and tiles frame the courtyard. The metre-thick tuff walls regulate temperature naturally, and the amenities follow suit—refillable bath products, biodegradable pods, Seljak blankets spun from textile off-cuts, and compendiums wrapped in Australian-made kangaroo leather. It’s slow luxury in the truest sense.

In a world of carbon-copy hotels, Miss Midgley’s feels deeply human—a place where history isn’t curated behind glass but lives in the warmth of stone and the flicker of afternoon light. The lesson it offers is simple and resonant: that the most elegant modernity often comes not from reinvention, but from listening to what’s already there.

 

 Miss Midgley’s

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