
How Technogym Elevates the Pursuit of Wellness Into the Sublime
From machines designed by leading architects to groundbreaking pieces of kit, no other brand in the fitness space combines form and function
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Step into the gym of any luxury resort, hotel or fitness centre and it immediately becomes clear just how much wellness has evolved into an aesthetic pursuit in recent times. Fitness spaces can no longer simply rest on the laurels of being well-equipped or staffed by the best coaches. Today, rather, they must exist as much as spaces of visual inspiration as they are physical—where everything, from the equipment being used to the person using it, is both a tool and a canvas.
At the epicentre of this world sits Technogym, the Cesena-based company long ubiquitous in the fitness space but one that continues to radically push aesthetic boundaries. From its gorgeous, village-like HQ in the hills of Emilia-Romagna, where employees are encouraged to hike, exercise and eat a holistic diet, the brand founded in a garage in 1983 has evolved to become perhaps the wellness industry’s most influential innovator—a creator of fitness ecosystems and products that prove something as simple as a treadmill can be elevated in both form and function without compromise.
Most people who have engaged with a gym in the last few decades will have at least some experience with the brand’s machines and products. Born in the heat of the bodybuilding craze of the early ‘80s, the brand quickly evolved into one of the pioneers of modern fitness machines—a premium choice for upmarket fitness centres that valued the way its founder, former industrial designer Nerio Alessandri, imbued Technogym’s designs with unparalleled attention to detail and sense of craftsmanship.
In the decades since Technogym has evolved this approach while staying true to its core tenets. The brand’s products remain proudly made in Italy, emphasising blending innovation with boundary-pushing aestheticism. While others lean single-mindedly towards pursuing either form or function, Technogym has made balancing the two its signature hallmark. It remains a Milan Design Week staple and a winner of three Compasso d’Oro awards for industrial design while retaining its longtime status as the official equipment supplier to the Olympic games.
This, naturally, has placed Technogym central to wellness’ entrance into the world of personal luxury. As private gyms have become increasingly commonplace in upmarket homes, Technogym products have overwhelmingly become the favoured choice of those for whom a private gym represents a sanctuary. Over half a million private customers, among them the likes of David Guetta, Kerem Bursin and David Gandy, now use Technogym products at home in the pursuit of wellness, longevity and physical excellence.
Key to this is the radical approach Technogym has brought to its personal line in recent years. While commercial fitness equipment tends to be more formulaic by necessity, for Technogym, its Personal line has become a canvas on which its most groundbreaking products. The launch of the brand’s own interior design service allows for the creation of entirely bespoke personal wellness spaces for the first time ever, while the aesthetic direction of the Personal Line has been led by Antonio Citterio, leading to the creation of machines that exist independently as works of biomechanical art.
At the beating heart of Technogym’s personal wellness revolution is an unrivalled dedication to pioneering in the tech space – the brand working over decades to create an industry-leading, seamlessly connected ecosystem that puts wellness at the fingertips of the user anytime, anywhere. Harnessing the power of the Technogym app, as well as the innovative software integrated into each piece of equipment, Technogym’s offering has bloomed into a library of workouts and advice, available to fitness enthusiasts on a huge range of devices. Workouts can be readily synced, uploaded and redownloaded for use on Technogym machines anywhere in the world, while the equipment itself offers in-depth feedback on performance and progression. Thus, maximising one’s performance feels both seamless and, in its own way, luxurious.
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