
A Store Is Born: Cartier, Melbourne
The marque’s new Melbourne boutique places the city’s rich creative spirit front and centre.
After almost a year of top-to-bottom renovations, the legendary house’s new retail concept has opened.
It’s been far too long between visits, but Melbournites devoted to Cartier’s legendary jewels, exquisite timepieces and showstopping accessories finally have a new place to call their second home.

The space, redesigned and renovated over 11 months under the direction of local architects Bidard and Raissi, is open once more. It expands on a retail concept being rolled out by the Maison across the globe. Turning each of its spaces as much into a design-led lifestyle destination as it is a retail boutique, Cartier has set out to truly embody what makes each of its home cities individually special.
The new boutique, housed in the recently restored 90 Collins Street building, is no different. Spread out over 500 m2 and two levels, it is a dual ode to the beauty of the Victorian capital and the maison’s own offerings.

Created in constant collaboration with some of the city’s most renowned artisans and artists, the boutique places the city and its rich creative spirit front and centre. The Maison’s emblematic panther is rendered exquisitely in a bespoke glass marquetry panel from local artist Myriam Hubert, framed by native flora. Rich greens and yellows inspired by Victoria’s native flora abound, complemented by rich Tasmanian woods from just across the Bass Strait.’This boutique is a celebration of Cartier’s bond with Melbourne — a city of creativity, diversity, and dynamic energy’ says Thomas Crye, Managing Director of Cartier Oceania.

Jewellery, accessories, and leather goods take pride of place as customers venture through the building’s ground floor. Upstairs, a newly remodelled first floor provides a sanctified, sophisticated showcase for the Maison’s exclusive high jewellery collection. The staff at Grain de Café will also be on hand, slinging locally sourced beans and brews in celebration of the city’s famed coffee culture.
Cartier Melbourne is open now at 90 Collins St, Melbourne
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