An Icon At Its Finest
Why TAG Heuer’s Carrera Chronograph 60th Anniversary edition is worthy of acclaim.
A model revered and framed by some rather fast-paced historical storytelling, TAG Heuer’s latest Carrera proved to be a rightful standout at this year’s LVMH Watch Week in Singapore.
One could, of course, put that down to this being the 60th year of the celebrated model— because very few pieces hold that kind of pedigree nor reach such a milestone.
But there’s more to it than a cake struggling to hold too many candles. This newcomer—the TAG Heuer Carrera Chronograph 60th Anniversary edition, to use its full name—has announced itself as a special piece indeed.
The motorsport pedigree of the Carrera is real, the model having spent most of its life on the track. Jack Heuer devised the original concept for the watch—the first wrist-worn chronograph—to further serve his passion for racing sports cars.
When James Hunt stepped into his Hesketh and McLaren Formula 1 cars in the late ’60s and early ’70s, he did so with a Carrera strapped to his wrist. And since then the model hasn’t left the grid of the world’s elite racing series.
In more recent times, however, the Carrera has often taken on a role as TAG’s ultimate multitasker, straddling extremes of the sport-watch spectrum.
While its broad everyday appeal is clear, at the same time it’s a model equally prolific on dressier occasions, serving as a go-to TAG under a tuxedo during awards season.
Aside from the famed Monaco making the odd cameo from time to time, the Carrera is almost invariably the watch seen on the biggest stars—be it F1 driver Max Verstappen or actor Ryan Gosling.
The Carrera is a model that makes its biggest statement when stripped back to a more pure form and given room to breathe in a way that subtly embraces its original DNA.
Yes, there’s acute appeal for the model’s more sporty, carbon-fibre-clad expressions, but the Carrera 60th Anniversary edition toasts a more tasteful aesthetic without sacrificing the functionality that served its creator so well six decades ago.
It doesn’t draw directly from the very first Carrera itself either, but rather a collector’s favourite that first made its appearance in the late ’60s, after Heuer had a few years to further refine the model—the Ref 2447 SN, better known as TAG’s take on the “Panda” watch.
Arguably this modern piece possesses a certain “throwback” beauty, one grafted to a modern sense of lean athleticism. Black subdials and white hands pop froma sunburst-effect silver dial—a homage to the classic Panda colourway that’s both a contemporary statement and also rooted in raceway history (the high-contrast dial improves legibility when recording lap times at speed).
Here, the case gleams in polished steel and presents as dressy. The 2023 model also doesn’t fall into the trap of including extra features or branding purely for modernity’s sake. It’s relatively svelte at 39mm, comes stripped of all TAG branding (this is a Heuer by name and a Heuer by nature) and is paired to a simple black leather strap.
The 60th Anniversary edition is a piece designed to remind enthusiasts that the Carrera is a model worth honouring and fussing over. Perhaps more importantly, it’s a further sign that TAG Heuer is comfortable digging through its archives to inform the way it engages future collectors. Now, who’s for a piece of cake?
The TAG Heuer Carrera 60th Anniversary is available now; tagheuer.com
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