Orlebar Brown Opens In Sydney CBD
The luxury lifestyle brand extends its strong Australian links with a stunning new flagship.
It’s taken a British outfitter to teach us about proper shorts and stylish beachwear.
And the heightened messaging that frames lifestyle label Orlebar Brown has been given further appeal with the debut of a lavish Australian flagship boutique.
Set centrally on Sydney’s Martin Place, the new ‘OB’ store speaks of a brand at the forefront of luxury lifestyle made for holidays (and home) — interiors of white aligned to sandy tones, terrazzo flooring, and reclaimed louvre shutters.
Of the offered products, the new boutique opens with the fun that is the new SS23 collection – pointing to heady European summer sojourns of yachting, refined beach clubs and more.
Print abounds this season – Cravat a standout – with both the ‘Sea Mist’ short and matching cotton-silk polo proving Robb Report must-haves.
The Martin Place opening takes to five the label’s bricks-and-mortar retail footprint in Australia – having found a firm alignment between our climate and desire for the finer things with its elevated, stylish and functional resort, sport, holiday and beachwear.
Extending its affinity with this country, OB recently unveiled a new ‘Noosa’ Bulldog swimshort, adorned in a printed aerial beachscape of the famed Sunshine Coast region by Noosa photographer and artist Dave Wilcock.
Orlebar Brown launched in 2007 by photographer Adam Brown and claimed an instant following given its fresh approach and the quality of its product, so too the delivery of a debut set of tailored shorts that were able to be worn from beach to bar and which came with a five-year guarantee.
Growing to what is today an expansive lifestyle brand of deep lines and broad collections, it has extended its international reach with stores in more than 25 locations around the world, including London, Paris, Spain, New York, Miami, France, Greece, Kuwait, and the UAE.
In 2018 the label was acquired by Chanel for an undisclosed sum.
Orlebar Brown is now open at 5 Martin Place, Sydney, NSW; orlebarbrown.com
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