Beyond The Bag: Experiential Offerings Are The Future Of Luxury Fashion

From beach clubs to cafes and restaurants, luxury fashion houses are extending their offerings far beyond the retail sphere.

By Tanisha Angel 06/07/2023

Although many luxury fashion houses are responding to the rise of Web 3.0 by jumping headfirst into the metaverse through immersive commerce experiences, they’re also doubling down on hyperphysical offerings. Last year, Balenciaga enticed customers back into stores by decking its Mayfair, London store in pink faux fur to promote its Le Cagole bag while Jacquemus opted to sell its Le Splash collection in a monochromatic blue surrealist bathroom-inspired pop up. For both brands, the activations focused more on cultivating a memorable experience and increasing in-person and online engagement than promoting a product.

Now, as consumer spending moves away from the mere accumulation of physical possessions and towards dining, hospitality, and wellness, luxury fashion houses continue to invest in multi-sensory experiences. Where marques—including Lamborghini, Aston Martin, and Bugatti—are diving deeper into branded residences that cater to high-net-worth clientele, fashion houses are turning to branded hospitality spaces and ephemeral activations. Rather than a heavily branded (read: all-over monogrammed) approach, the experiences here are often more subtle, speaking to the nuances and heritage of each house as opposed to feeling like one has stepped into a campaign.

From restaurants and cafés to beach clubs, these are the best luxury fashion pop-ups and branded offerings around the world right now.

Dioriviera Pop-up & Café, One&Only, Desaru Coast

Dior is no stranger to the world of branded hospitality, with the maison owning cafés and restaurants in Saint-Tropez, Tokyo, Seoul, and Miami, as well as the opening of La Pâtisserie in its redesigned 30 Avenue Montaigne flagship in Paris. From June to August 2023, One&Only Desaru Coast, the ultra-luxury resort in Malaysia, is imbued with a touch of Parisian glamour thanks to the Dioriviera pop-up. The Instagram-ready activation sees Dior signatures emblazoned across the Ember Beach Club, with the location dressed in dusk pink; from the sun lounged and umbrellas to the fixtures in the adjoining café. An oversized Dior logo holds court in the pool, while the Dior Café features a Mediterranean-inspired menu that sees Malaysia’s fresh local produce interpreted with a French twist.

oneandonlyresorts.com

Louis Vuitton Restaurant, White 1921 Hotel, St Tropez

Located in the White 1921 Hotel, Louis Vuitton’s St Tropez restaurant first opened last year. Taking a seasonal approach, the restaurant is now helmed by Michelin-starred chef Arnaud Donckele and renowned pastry chef Maxime Frédéric. Taking a semi-gastronomic approach, the afternoon menu comprises the sweet creations of Frédéric before a dinner service by Donckele, with both placing an emphasis on seasonal ingredients from local producers. Highlights include the soft brioche with orange blossom (glazed with the LV motif, of course) and numerous seafood delights, all enjoyed amongst blue-and-white décor that speaks to the world of Louis Vuitton.

louisvuitton.com

Prada Caffè, Harrods, London

Opened earlier this year and operating until the end of 2023, the Prada Caffè pop-up in the Harrods store in Knightsbridge, London serves up pastries in a colour-drenched mint-green space. Laden with aesthetic nods to the Milanese fashion house, the Prada Caffè sees black-and-white checkerboard floors complement the mint-green interiors and silverware adorned with the Prada triangle motif. As for the culinary offerings? The café is open all day for breakfast, lunch, dinner, small bites, and aperitivo. However, the highlight is the pastries; with the pistachio cake with pistachio croccantino and cream, chocolate cake with raspberry jelly, and Sacher torte proving popular.

harrods.com

Café Leon Dore, Aimé Leon Dore, New York

Inspired by Greek coffee and pastry culture, Café Leon Dore represents an extension of the Aimé Leon Dore brand. Located in the label’s New York flagship, the café serves coffee, tea, and pastries, with the outdoor seating serving as the perfect site for people-watching.

aimeleondore.com

Valentino Escape, Amalfi Coast

Designed to promote the collection of the same name, the annual Valentino Escape activation never fails to impress. Currently taking place over the European summer at the Palazzo Avino in Ravello on the Amalfi Coast, guests are able to explore the collection in a luxurious pop-up. A short shuttlebus away, a Valentino-branded Clubhouse awaits, outfitted with rose red lounges, umbrellas, and accessories, all emblazoned with the Valentino ‘V’.

palazzoavino.com

Jacquemus Beach Club, St Tropez

Simon Porte Jacquemus is a master at nailing the multi-sensory brand experience. Case in point? The newly unveiled Jacquemus Beach Club. Located at Plage de la Bonne Terrass in Ramatuelle, St Tropez, the activation runs until October and sees the little-known beach lined with lemon-toned sun loungers and parasols. The beach club is accompanied by a pop-up boutique housing European summer essentials from the new Été capsule collection — think exclusive straw hats and gold earrings as well as fresh takes on the Chiquito and Le Bisou bags.

jacquemus.com

Gucci Royal Suite, The Savoy, London

Occupying the entire fifth floor of London institution The Savoy, the Gucci Royal Suite represents a shared history, with the house’s founder Guccio Gucci working at the hotel as a luggage porter and lift boy. Spanning almost 280 square metres, the Gucci Royal Suite sees a lavish colour palette of peacock blue, burgundy, and gold complemented by patterned wallpaper, and velvet and jacquard upholstery. The ‘more is more’ sartorial approach employed by the Italian fashion house effortlessly translates to the interior design realm, resulting in an intimate setting despite its expansive size. And, should you manage to peel your eyes away from the multivarious objets d’art, antique furnishings, and fine art, the suite also boasts a spectacular view of the Thames.

From approx. $30,000/night; thesavoylondon.com

Emporio Armani Ristorante & Caffè, Milan

Giorgio Armani is no stranger to branded hospitality, with the Emporio Armani Ristorante & Caffè having been around since 2000. The space underwent a renovation in 2019, updating the interior architecture to showcase the history of the heritage building it sits within while suffusing it with a contemporary feel. Equal parts warm and refined, the lively setting serves Mediterranean cuisine (preferred by the founder himself) alongside a full Italian menu. Open for lunch and dinner, culinary highlights include the saffron risotto, spaghetti with tomatoes, and homemade Scialatielli pasta with squid.

armani.com.au

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Inside Loro Piana’s First Sydney Boutique

A first Australian address brings the Italian house’s textile-led approach to retail full circle.

By Horacio Silva 26/03/2026

On the fourth floor of Westfield Sydney, near the Castlereagh and Market Street entrance—in the space formerly occupied by Chanel—Loro Piana has opened its first Australian boutique. It is a significant address change for that corner of the mall, and a meaningful one for the Italian house, which has sourced Australian merino wool for decades but until now had no retail presence here.

The facade is understated—creamy, tactile, more about texture than theatre. Inside, the store unfolds across a single, expansive level divided into distinct men’s and women’s wings. The separation is clear without being heavy-handed: womenswear leads from soft accessories and leather goods into ready-to-wear, while menswear occupies its own assured territory, with tailoring and outerwear given proper breathing room. Footwear (supple loafers, luxurious slides, pared-back sneakers) is particularly strong, and the sunglasses are a quiet standout: mineral-toned frames with a disciplined elegance that feels entirely of the house.

That same restraint carries into the interiors, where the surfaces do much of the talking. Walls are wrapped in the company’s own linen and cashmere; carpets are custom, dense underfoot, softening the acoustics and the pace. Oak and carabottino wood add warmth without fuss; marble accents introduce a cool counterpoint. The effect is a composed space calibrated around material, proportion and restraint.

The Spring 2026 collection now in store underscores that sensibility. Silhouettes are elongated and fluid; cashmere, silk and featherweight merino move in sandy neutrals, creams and muddied earth tones, with flashes of marigold and pale turquoise breaking the calm. Tailoring is softly structured and projects confidence without aggression. Leather goods arrive in buttery skins that feel almost pre-lived, as though time has already worked its magic.

What distinguishes Loro Piana, particularly in a market that has grown noisier by the season, is its refusal to perform luxury in an obvious register. There are no oversized insignias telegraphing allegiance. Instead, the status is encoded in fibre count, in hand-feel, in how a coat hangs from the shoulder. It assumes the wearer knows and, crucially, does not need to announce it.

Sydney’s luxury landscape has matured in recent years; global houses no longer test the waters but commit to them. Yet Loro Piana’s arrival feels different. It is not trend-driven expansion but material logic. For a country whose sheep stations have long contributed to the house’s fabric story, this boutique reads almost as a thank-you note written in cashmere.

 

Photography: Courtesy of Loro Piana.

 

 

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This Stylish, Water-Resistant Dopp Kit Might Be the Last One You Ever Buy

Patricks’s limited-edition wash bag is designed to keep liquids in and out, so it can come along wherever your travels take you.

By Justin Fenner 11/03/2026

If all you’re going to do is look at it, a leather Dopp kit from a fashion house is a fine choice. But if you take travelling seriously—and do it often, for business, pleasure, or both—such a bag will inevitably end up blemished with droplets of water or stained by errant flecks of toothpaste. Get stuck with a cavalier team of baggage handlers, and it can even get soaked in your favourite fragrance or anti-ageing serum.

But Patricks, the high-performance Australian grooming brand stocked in Harrods and Bergdorf Goodman, has a solution. Its limited-edition bathroom bag, called BB1, is purpose-built to protect everything inside and out. Conceived by industrial designer George Cunningham with brand founder Patrick Kidd, the cuboid design is executed in a water-resistant recycled nylon you can rinse clean. It’s lined with a thin layer of shock-absorbing foam to safeguard your products, but if a bottle somehow gets cracked in transit, the two-way water-resistant zippers and sealed seams (which keep liquids from seeping in or out) ensure that whatever leaks won’t ruin your cashmere. Inside, two dual-sided zippered compartments are ideally sized to fit toothbrushes, razors, and other small essentials.

And though its clean lines and rugged construction make it undeniably masculine, its greatest feature is borrowed from women’s makeup bags. Like the best of these, BB1 unzips to lie flat, giving you unobstructed access to everything inside. Well, you and the 999 other gentlemen who move fast enough to snag one. $289

Courtesy of Patricks

1. Hanging Loop 

The G-hook system isn’t just a stylish handle: You can also use it to hang the bag from a hook or secure it to your carry-on.

2. Two-Way Zipper

The closures are water-resistant in both directions, meaning liquids won’t get in or out.

3. Fold-flat Construction

BB1 opens to 180 degrees, letting you scan its 4.2-litre capacity at a quick glance.

4. Technical-Fabric Shell

The durable recycled-nylon is easy to maintain and woven to survive splashes and leaks from your go-to products.

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You Can Now Place Bets on the Future Prices of Rolex Models

And which models will get discontinued next, thanks to a new collaboration between Kalshi and Bezel.

By Nicole Hoey 11/03/2026

You can bet on pretty much anything these days, from when Taylor Swift and Travis Kelce will get married to who will be the next James Bond—and now that includes the Rollies on your wrist, or on your wishlist.

Prediction market platform Kalshi, regulated in the U.S., and luxe watch marketplace Bezel have teamed up on a new platform called Watch Futures that allows users to splash down cash on where they think the prices of a particular luxe timepiece are going, whether that’s a Rolex Submariner or a coveted Patek Philippe, Time & Tide reported.

You can also place a wager on which models might be discontinued, as well as any future launches from the top watchmakers on the new platform; with Watches and Wonders coming up, it’s certainly a well-timed launch that could see a lot of activity as a slew of new releases are announced at the event.

Watch Futures is all based on Beztimate, Bezel’s system (once used only internally) to help it accurately calculate the market price of a timepiece. It draws data from real-time transactions, live bids, verified sales, and other market offers to spawn its own series of independent valuation models to establish a watch’s value. From there, it’s up to bettors to place their wagers, and then the platform will showcase any price fluctuations or other updates as time goes on.

This new platform could have some pretty large implications for the watch industry.  As any horological savant would know, the internet and collectors alike are constantly chattering about which models are on the way out or when a certain timepiece of the moment’s time in the limelight will fade, of course, having a large impact on the prices of said model. And now, a Watch Futures user can have a direct stake in where a model is headed—and if they own said timepiece, it can be a protection from dwindling values on the marketplace, say, if a user places a bet on their model losing value and that actually comes to fruition.

To see Watch Futures in real time (and scope out how some pieces in your collection are faring), you can use the Kalshi app or its website.

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Mauve on Up

Brisbane boutique stay Miss Midgley’s offers a viscerally human experience—especially if you dig pink.

By Horacio Silva 17/12/2025

On a sun-bleached corner of Brisbane’s New Farm, where the scent of frangipani mingles with the clink of coffee cups, stands a building that has lived more lives than most people. Once a premier’s residence, an orphanage, a hospital and a private school, the 160-year-old stone structure now finds itself reborn as Miss Midgley’s—a boutique stay that teaches a masterclass in how to make heritage feel modern.

Designed and run by architect-mother-daughter duo Lisa and Isabella White, Miss Midgley’s captures the cultural confidence of a city in bloom. Nowhere is that new confidence more visible than along James Street—the leafy, slow-burn heart of the city’s fashion and dining scene—where Miss Midgley’s sits quietly at the edge, its shell-pink façade glowing in the subtropical light.

Built of Brisbane’s rare volcanic tuff, the building’s soft mauves and pinks are more than aesthetic; they are its identity. Locals still remember its 1950s incarnation as the Pink Flats, and the Whites have honoured that legacy with a contemporary blush-toned exterior, chosen to harmonise with the stone’s peachy undertones. Inside, those hues continue in dusty terracottas, russets and the faint shimmer of brass tapware. “Design can’t afford to be for the sake of fashion,” Isabella White has said. “It has to respond to what’s in front of you.”

That sentiment is tangible in every corner. Five apartments, each with their own idiosyncratic floor plan, occupy the building. Ceilings bloom with heritage plasterwork, 19th-century wallpaper fragments have been preserved in the kitchens, and tiny hand-painted notes left by the architects point out original quirks: a misaligned beam here, a hidden archway there. It’s a kind of adult treasure hunt for design lovers, where discovery feels personal and unforced.

Even the picket fence, a heritage requirement, has been reimagined in corten steel—a sly nod to regulation turned into sculpture. It’s this blend of reverence and rebellion that gives Miss Midgley’s its edge: heritage without starch, nostalgia without sentimentality.

True to Brisbane’s easy elegance, luxury here is measured not in marble or minibar but in proportion, privacy, and personality. Each apartment—from the Drawing Room and the Assembly Hall to the Principal’s Office—is a self-contained sanctuary with its own kitchen, large bathroom and outdoor space. The ground-floor units open onto leafy courtyards and welcome small dogs; upstairs, the larger suites spill onto verandahs shaded by jacarandas.

At the heart of the property lies a solar-heated pool hemmed with tropical greenery and fringed umbrellas—more mid-century Palm Springs than colonial Brisbane. Around it, guests share a petite laundry, a communal library and that rarest of urban luxuries: a car park per apartment. The atmosphere is quietly collegiate—a handful of travellers who might nod to each other on the stairs but otherwise inhabit their own creative bubbles.

The hotel’s namesake, Annie Midgley, lends the project both its name and its spirit. An ambidextrous artist and teacher, she famously instructed two students at once, writing with both hands simultaneously—a fitting metaphor for the dual vision the Whites bring to the building: one hand rooted in history, the other sketching toward the future. “Not famous, yet known,” goes the property’s understated tagline—and indeed, Miss Midgley’s has quietly become that most desirable of addresses: the one whispered about by people who know.

Sustainability isn’t an accessory here; it’s structural. The adaptive reuse of the heritage building is its boldest environmental act. Solar panels power the property; an electric heat pump warms the pool; recycled decking and tiles frame the courtyard. The metre-thick tuff walls regulate temperature naturally, and the amenities follow suit—refillable bath products, biodegradable pods, Seljak blankets spun from textile off-cuts, and compendiums wrapped in Australian-made kangaroo leather. It’s slow luxury in the truest sense.

In a world of carbon-copy hotels, Miss Midgley’s feels deeply human—a place where history isn’t curated behind glass but lives in the warmth of stone and the flicker of afternoon light. The lesson it offers is simple and resonant: that the most elegant modernity often comes not from reinvention, but from listening to what’s already there.

 

 Miss Midgley’s

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My Brisbane…Monique Kawecki

The Queensland capital is carving its own distinctive take on Australian culture. Here, a clued-up local aesthete takes us around town.

By Monique Kawecki 17/12/2025

It’s almost a given that all globally minded creatives will, at some juncture in their careers, choose a path that leads directly to one of the planet’s vital cultural hubs—metropolises with the cosmopolitan thrum of New York, the lofty elegance of Paris, the futuristic edge of Tokyo.

True to form, Monique Kawecki’s work odyssey transported her to the buzz of London for over a decade, but the editor and creative consultant now admits to “finding a balance” in Brisbane, using the Queensland capital as a base for generating international content. Together with her husband, industrial designer Alexander Lotersztain, she’s proud to call the fast-blooming city her home.

Driven by curiosity, Monique joins the dots between creative communities and helps bring visionary projects to life through her studio Champ Creative, a space she runs with her twin sister in Tokyo. Her work as co-founder and editorial director of Ala Champ Magazine, a print-turned-digital-media platform rooted in design, architecture and creative culture, allies thinkers and makers who are shaping the future.

EAT

Central

Step underground and you’ll find more than just a Hong Kong-inspired eatery. This vibrant enclave in the CBD is the vision of chef Benny Lam and young restaurateur David Flynn, combining an avant-garde space—designed by up-and-coming J.AR Office—with inventive Asian-fusion plates and a curated Chinese and Australian wine list. Every detail, from the menu to the disco-era soundscape, combines for a memorable experience.

Gerards

A restaurant that has long held its place among Brisbane’s primo venues, and its makeover by J.AR Office has confirmed it is a mainstay in the city. Rich, rammed-earth textures and sleek steel set the stage for the Levantine-inflected fare, where Queensland produce meets Middle Eastern tradition—all served on textured Sally Kerkin tableware that casts the eclectic dishes in an even more visually pleasing light.

DRINK

 

+81 Aizome Bar

Inspired by the hidden cocktail bars in Tokyo’s Ginza district, an intimate, indigo-hued 10-seater designed by Alexander Lotersztain. The dimly lit space presents drinks served over hand-cut Japanese ice and expertly crafted “neo cocktails” courtesy of mixologist Tony Huang. Champ Creative curated and sourced the artisan-made tableware and glassware from Japan, making sure the experience is as authentic as possible.

 

Bar Miette

Overlooking the Brisbane River, Australian chef Andrew McConnell has enlisted executive chef Jason Barratt to direct two of his standout dining ventures—this venue and Supernormal—on the waterfront at 443 Queen Street. Both offer stellar dining—the milk bun with mortadella and smoked maple syrup is simple yet sublime—but this is the spot to visit for a glass of wine accompanied by water vistas.

 

 

ART & CULTURE

 

QAGOMA

Together, the Queensland Art Gallery (QA) and Gallery of Modern Art (GOMA) form Australia’s largest modern and contemporary art gallery. Roosting on Brisbane’s South Bank, the establishment showcases exemplary art from Australia, Asia and the Pacific, and, as such, has become a firm favourite among both locals and tourists. By day, world-class exhibitions such as Danish artist Olafur Eliasson’s Presence—beginning December 6th—take centre stage; after dark, expect illuminated theatrics as GOMA permanently projects an intense, multi-hued James Turrell artwork onto its facade.

Olafur Eliasson / Denmark b.1967 / Beauty 1993 (installation view, Fondazione Palazzo Strozzi, Florence, Italy, 2022) / Spotlight, water, nozzles, wood, hose, pump / Spotlight, water, nozzles, wood, hose, pump / Installed dimensions variable / Purchased 2025. The Josephine Ulrick and Win Schubert Charitable Trust / Collection: The Josephine Ulrick and Win Schubert Charitable Trust, Queensland Art Gallery | Gallery of Modern Art / © 1993 Olafur Eliasson / Photograph: Ela Bialkowska, OKNOstudio

 

 

SHOP

 

BrownHaus

The experience of entering the luxurious, travertine-clad space is as beautiful as the creations the jewellery studio constructs. The culmination of founder Drew Brown’s 25 years of refining his craft, fine jewels and elevated everyday pieces for both men and women captivate your gaze, each example formed with the utmost intention and care. Moreover, Brown is redefining traditional artisanship and service in a new, modern way, ensuring the flagship store is accessible and exciting in equal measure.

 

 

James Street Precinct

For shopping, dining or even just perfecting the time-honoured art of people-watching, James Street is a one-stop hub where fashion, cinema, design and dining converge in Fortitude Valley. Wandering through the streets, discovering fresh, and established, ventures is a cinch. Restaurants sAme sAme and Biànca (from the team behind Agnes and the new Idle bakery) are hard to pass up; next door, be prepared to queue for a cone at Gelato Messina. A recent arrival to the zone is Heidi Middleton’s Artclub atelier, while Australian tailoring brand P. Johnson recently launched its new store, designed by the renowned Tamsin Johnson, across from The Calile hotel.

 

WELLNESS

 

The Bathhouse Albion

In Brisbane is home to multiple wellness centres in which one can work out or unwind, such as the five-floor, $80 million TotalFusion Platinum Newstead. This facility, designed by architectural practice Hogg & Lamb, presents a more serene, temple-like experience in the once-industrial Albion Fine Trades district, delivering a communal yet luxe bathhouse with spa, cold plunge, sauna, float, and steam room. With a separate area for hydration spruiking organic TeaGood loose-leaf teas, an hour session ensures a restorative reset.

 

 

DAY TRIP

 

Lady Elliot Island

Visiting one of the most pristine sections of the Great Barrier Reef in one day from Brisbane? Yes, it is indeed possible—and in style, too. With an early start from Redcliffe, around 40 minutes’ drive from the city, take a 90-minute flight to the 45-hectare island and then indulge in a glass-bottom boat viewing, an island tour, and a guided snorkel where you will swoon over mesmerising coral and other-worldly marine life. Lunch is included.

 

 

 

 

 

 

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