Hasselblad Takes Giant Digital Leap

Medium-format cameras capture a much larger image area than their traditional 35mm counterparts and render greater detail and accuracy. Founded in 1941, Swedish brand Hasselblad built its legacy on the V System, a medium-format film camera that captured photos of the first foot set on the moon and continues to inspire photographers today. A professional photographic tool with few, if any, equals, Hassy’s boxy V has the aesthetic “right stuff” that makes it a joy to look at and a pleasure to use. The latest V System, the vintage-inspired 907X, is the company’s smallest, lightest medium-format camera ever.

The 907X camera body can be paired with the new CFV II 50C digital back, which replaces film with high-resolution digital technology. The heart of the CFV is a 50-megapixel CMOS sensor, capable of stunning resolution, exceptional colour rendition and a wide dynamic range of 14 stops. The CFV maintains the compact shape of the traditional V System and has been designed with a novel touch-and-tilt rear display screen, which presents a pristine image that can be enlarged with a spreading of the fingers. An internal battery slot makes the package cleaner still.

The new digital back ingeniously fits almost every V System body going back 60 years, so collectors with older Hasselblads can come up to digital speed and still shoot with V System optics or the modern Hasselblad XCD lens range, including wide-angle options previously unavailable.

Prices will be announced this month, but it’s estimated that the 907X camera body and CFV II 50C combined will be around $14,750. A small price to pay for otherworldly images.

hasselblad.com

This piece comes from our 2019 Summer Issue, to get your copy click here.