
From Beach To Bar With Orlebar Brown
Booked that Euro summer sojourn? Now look the part with OB’s new SS23 collection.
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“A hobby”—that’s how Orlebar Brown founder Adam Brown describes the early days of the luxury label. Such words, however, don’t acknowledge the graft and acute passion that framed all that he did from the outset, nor the guiding central vision set on a very simple desire to deliver an elevated swim short that could be worn “from beach to bar”. That tailored and original “Bulldog” short—cast of 60 individual elements—found immediate cut-through, given its design and what was then a truly unique market position.
Now “OB” is a rightly acclaimed premium lifestyle brand that has built a global following with product lines that walk well beyond shorts, as seen in its latest SS23 outing. The new collection (which launches in time for a stylish European summer sojourn) envisages a luxurious life in and around the water—cue yachting, refined beach clubs and more. A suite of products that hover around “resort” and “swim” informs the new drop, so too a lavish delivery of print we can’t look past the stunning “Cravat” range (pictured) as a seasonal standout, specifically the “Sea Mist” short and matching cotton-silk polo.
“Today we’re a lifestyle fashion brand based around holiday,” adds Brown. “To ‘holiday better’ is what we say and essentially what we do. Whether it’s downtime with family or friends, exploring new places, being social, dancing on the table, meeting a new girlfriend or boyfriend—that’s the spirit of OB.”
Available now; orlebarbrown.com
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