Robb Interview: Toni Piëch, Founder Piëch Automotive

Why the pandemic hasn’t put the brakes on the all-electric Mark Zero.

By Chuck Tannert 14/10/2020

In 2016, Ferdinand Porsche‘s great-grandson, Toni Piëch, was introduced to industrial designer Rea Stark Rajcic by a mutual friend. Both were serial entrepreneurs with histories of starting and developing new businesses. Both were looking for their next big investment. And both loved cars, especially Piëch—after all, the automobile is part of his DNA.

Within months, Piëch and Rajcic had incorporated Piëch Automotive, named in honour of Toni’s father, the late Ferdinand Piëch, architect and former chairman of the Volkswagen Group. Three years later, the duo introduced their first creation, the Piëch Automotive Mark Zero, at the 2019 Geneva Motor Show. The car was an instant hit, with design.

The slick, all-electric GT, to be priced around $280,000, was touted as the ideal combination of innovative technologies and timeless sports-car design. It features a versatile, modular chassis that, according to Piëch’s co-CEO and chief technology officer, Klaus Schmidt, can accommodate multiple body variants and power-train configurations, as well as being capable of swapping hardware and accepting software updates that will stave off obsolescence. Basically, its tech can last a couple of decades rather than just a few years.

From left: Piëch Automotive's Klaus Schmidt, Toni Piëch and Rea Stark Rajcic.

From left: Piëch Automotive’s Klaus Schmidt, Toni Piëch and Rea Stark Rajcic. Photo: Courtesy of Piëch Automotive.

Unfortunately, the veil of coronavirus fell, pulling the rug out from underneath the auto industry and putting the future of Piëch in jeopardy. Or did it? This week, the Switzerland-based car company broke its silence, announcing that Piëch Automotive is still on track to deliver the Mark Zero in 2022, followed by two other electric sports vehicles shortly thereafter.

Toni Piëch recently shared what the company has been doing during the pandemic and how it plans to change what it means to be an automaker.

The Mark Zero electric car from Piëch Automotive.

Piëch Automotive’s Mark Zero at the 2019 Geneva Motor Show. Photo: Courtesy of Piëch Automotive.

RR: Why did you get into the car business?

TP: To build great cars. We were looking for our next opportunity and wanted to do it in an [arena] in flux. The car business fit the bill. It still does under our asset-light business model. Surprisingly, we took the leap with the idea of building the most sustainable luxury sports vehicles on the market.

RR: Why do you feel it was unexpected?

TP: If anything, coming from a car family has made me less likely to get into the car industry. I am well-aware of the vagaries associated with running a car company. Even so, Rea and I felt it was worth looking at finding the type of business model, and a team, that could pull off what we think is a template for a different kind of car company. Asset light, flexible, low overhead and quick to react.

The Mark Zero electric car from Piëch Automotive.

The all-electric Mark Zero carries 611 hp. Photo: Courtesy of Piëch Automotive.

RR: How do you define the term “asset light” in terms of your business model?

TP: We wanted to approach the industry differently. Instead of building expensive development centres like other startups, and having thousands of parts on our book, we will hire people with experience in each specialty—technology, development, supply chain, assembly, etc.—necessary to build the car. We will then partner with staffed and equipped companies to do the heavy lifting in those areas.

The Mark Zero electric car from Piëch Automotive.

The Mark Zero will be priced at approximately $280,000. Photo: Courtesy of Piëch Automotive.

RR: Similar to Apple’s relationship with Foxconn?

TP: That is a good analogy. We are not reinventing the way things are done. We are just looking at putting some of the existing public pieces together in a different way. We will have full control over everything around customer experience—the design, marketing, sales and quality control. Our partners will be responsible for everything else. It makes us feel like a small and very agile company with its core positions filled with people who have built these kinds of cars before.

The Mark Zero electric car from Piëch Automotive.

Piëch Automotive claims the car will achieve 80 per cent battery capacity after charging for only 4 minutes 40 seconds. Photo: Courtesy of Piëch Automotive.

RR: Tell us a little about the Mark Zero. Has anything changed from the concept you displayed in Geneva?

TP: No. The two-seater boasts a timeless GT design—wide, low and long. It is powered by three electric motors—one front and two rear—which produce just over 200 hp each for a total output of 611 hp. They provide enough force to propel the vehicle to 100km/h in less than 3 seconds and on to a top speed of at least 250km/h, at least.

The car also showcases battery and charging technology to achieve 80 per cent battery capacity after being on a charge for just 4 minutes 40 seconds, delivering a range of about 400 km. Maximum range is a little more than 500km, by European testing standards.

The Mark Zero electric car from Piëch Automotive.

According to Piëch, the two-seater boasts a timeless GT design—wide, low and long. Photo: Courtesy of Piëch Automotive.

RR: Will you have a working prototype by the end of the year?

TP: Yes. The design of the new battery-electric sports car has been finalised. We are now commissioning the prototypes, signing important vehicle development partners and commencing construction.

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Show Stopping Fun

Robb Report Australia and New Zealand teamed up with Sydney Harbour Concours d’Elegance in late February to celebrate a weekend of fine motor cars on Cockatoo Island.

By Robb Report Team 04/03/2025

Robb Report Australia & New Zealand and Citizen Kanebridge, the new private members’ club brought to you by this masthead’s publishers, offers exclusive access to magical experiences and unrivalled networking.

This year’s Sydney Harbour Concours d’Elegance on Cockatoo Island did not disappoint. Our invited guests—including speakers Gerard Doyle, General Manager ASX Refinitiv Charity Foundation; Ant Middleton, the British adventure and TV personality turned hydration-drink disruptor and owner R3SUP; and Lex Pedersen, CEO of automotive investment firm Chrome Temple—enjoyed unlimited access to the three-day event and an elegant sufficiently of Champagne, wine and whisky, as well as an exquisite catered lunch inside the Citizen Kanebridge Private Members’ Lounge. They enhanced their experience by VIP transport to and from the mainland via superyacht.

Courtesy of Sydney Harbour Concours d’Elegance

The British-born event, which also has iterations at Pebble Beach in California and Hampton Court Palace in England, once again teamed up with the world’s most prestigious marques (among them Aston Martin, Bentley, Brabus, Genesis, Lamborghini, McLaren, Rolls-Royce and Porsche), to display their latest supercars alongside the pageant of owner-driven vintage vehicles.

Courtesy of Sydney Harbour Concours d’Elegance

On Sunday, Robb Report’s Editor-in-Chief Horacio Silva treated guests to a special preview of the winners of this our annual Car of the Year awards, showcased in our coming March 2025 issue. Our lips are sealed.

Courtesy of Sydney Harbour Concours d’Elegance

To learn how to become a member of our exclusive new community, visit Citizen Kanebridge.

Thank you to the following sponsors: Whisky and Wealth, Jacob & Co, Wine Selectors, Mulpha, Jackson Teece, Young Henry’s and Resup.

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Patron’s New Ultra-Premium Tequila Is a Reposado Blend That Punches Way Above Its Age

Patron’s latest luxury tequila is a blend of ages.

By Jonah Flicker 13/03/2025

There are certain categories in the tequila world that indicate how long the spirit has been matured, so what happens when you combine a few of them together into one release? Patron is the latest brand to get in on this multiple-maturation blending action with the new high-end El Alto release, a combination of tequilas aged for different lengths of time.

In the whisky world, an age statement represents the minimum age of the liquid that’s in the bottle—in other words, a 10-year-old scotch may have liquid much older than that in the blend, but 10 years represents the minimum age. When it comes to tequila, there are also rules in regards to how it has to be labelled based on maturation, and like whisky that depends on the youngest liquid in the blend. The core of El Alto is an extra anejo tequila (the exact proportion isn’t revealed), meaning it was aged for a minimum of three years. But master distiller David Rodriguez decided to blend some anejo (aged one to three years) and reposado (two months to one year) tequila into the mix as well, making this an expression that is defined as reposado instead of extra anejo even though it has some ultra-aged liquid in the blend.

According to the brand, 11 different types of barrels were used to mature the tequila in El Alto, with the majority being hybrid barrels consisting of American oak bodies and French oak heads—each type of wood is thought to impart different flavours into the spirit. “The tequilas that harmoniously come together in Patron El Alto are a result of selecting the finest 100 percent Weber blue agave in the highest parts of Jalisco, Mexico, a territory known for producing the sweetest agaves,” said Rodriguez in a statement. “We took four years to focus on only the best of the best and perfect the bold, sweet flavors of this expression the right way: naturally.”

This type of multi-aged tequila seems to be part of a growing trend, with a few other brands releasing similar high-end expressions including Cincoro and Volcan de Mi Tierra. Perhaps it’s a way of stretching supplies or a tactic to get consumers to dip their toes (or tongues, preferably) into another luxe tequila, a category that is growing every year.

This month Australians are getting an exclusive taste of the El Alto as this formerly USA-exclusive release is launching here with The Bacardi Group. You can find El Alto in selected hospitality venues and at Barrel & Batch for $298 as these chic spots that represent the “pinnacle of celebrating momentous occasions,” according to the brand.

 

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Neutral, Not Boring: How to Wear This Season’s Most Stylish New Menswear

The soft tones of California’s Joshua Tree provide a perfect backdrop for the season’s refined yet relaxed vibe.

By Naomi Rougeau And Alex Badia 04/03/2025

Amid spring 2025’s myriad trends, there was one connecting element: colour. From Alessandro Sartori’s rusty hues at Zegna to Loro Piana’s subdued neutrals, the palette was more sun-bleached than saturated, and the muted tones of California’s Joshua Tree provide a perfect backdrop for the season’s refined yet relaxed vibe.

Stylists Naomi Rougeau and Alex Badia, teamed up with photographer Brad Torchia to create these casual looks that turn a bold statement into a confident whisper.

Brad Torchia

Berluti leather jacket, $14,067; L.B.M. 1911 merino crewneck, $450; Dolce & Gabbana linen trousers, $1,921; Zenith 37 mm Chronomaster Revival in steel, $13,987.

Photo: Brad Torchia

Umit Benan silk jacket, silk shirt, and linen trousers, all prices upon request; Dolce & Gabbana suede loafers, $1600; Girard-Perregaux 38 mm Laureato Sage Green in steel, $23,954.

Photo: Brad Torchia

Brunello Cucinelli linen shirt, $1500; Loro Piana linen trousers, $908; Zenith 37 mm Chronomaster Revival in steel, $13,987.

Photo: Brad Torchia

Anderson & Sheppard cotton jacket, $4,421; Gabriela Hearst cashmere turtleneck, $1,430; Louis Vuitton cotton jeans, $2n138; Tod’s suede sneakers, $1438.

Photo: Brad Torchia

Canali wool, silk, and linen tweed blazer, $4,011; Thom Sweeney silk shirt, $876; Paul Smith mohair trousers, $908; Church’s patent-leather loafers, $1,768; Parmigiani Fleurier 40 mm Tonda PF Micro-Rotor No Date Golden Siena in steel and platinum, $40,675.

Photo: Brad Torchia

Paul Smith cotton trench, $3528; Ferragamo cashmere sweater, $1,752, and cotton trousers, $4389; Dolce & Gabbana suede loafers, $1599.

Photo: Brad Torchia

Hermès denim shirt, $1,647, and belted cotton chinos, $1,366.

Photo: Brad Torchia

Loro Piana cotton cardigan, $4,381, and linen shirt, $1,768; Todd Snyder linen trousers, $639; Zegna Triple Stitch leather sneakers, $1,768; Morgenthal Frederics sunglasses, $2,564; Berluti silk scarf, $1,221; Parmigiani Fleurier 40 mm Tonda PF Micro-Rotor No Date Golden Siena in steel and platinum, $40,675.

Photo: Brad Torchia

Thom Sweeney cashmere and merino sweater, $956; Brunello Cucinelli linen shorts, $1045; Manolo Blahnik raffia and leather loafers, $1,438.; Leisure Society sunglasses, $1905; Zenith 37 mm Chronomaster Revival in steel, $13,987.

Photo: Brad Torchia

Kiton jean jacket, $6061; Officine Générale cashmere sweater, $932; Brioni wool trousers, $1,768; Ralph Lauren Purple Label leather belt, $562; Morgenthal Frederics sunglasses, $52081; Zenith 37 mm Chronomaster Revival in steel, $13,987

 

 

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This New York Jewellery Gallery Is Offering up a Treasure Trove of Vintage Watches

The Mahnaz Collection’s first formal collection of timepieces will include rare finds with fascinating histories

By Paige Reddinger 04/03/2025

There was a period when Mahnaz Ispahani Bartos found it hard to hold on to a watch. The prominent collector and dealer often would post pictures on social media of the uncommon, sculptural timepieces she purchased for herself. But every time, clients of her eponymous jewellery gallery—New York City’s Mahnaz Collection—would hound her into selling them.

“They found those photographs, and they are just diligent in bothering me,” she says with a laugh, adding that some would simply persist until she changed her mind about letting them go.

In response to that demand, this month her Madison Avenue space will begin offering its first formal collection of unique watches, curated with the same rigor and studious eye Ispahani Bartos has applied to sourcing rare jewellery. (Her specialty is the hard-to-find fare made by artists, designers, goldsmiths, and architects.) One coveted example is a gold-and-diamond pendant watch handmade by the late Italian-born avant-garde designer Andrew Grima, whose work was beloved by the British royal family. This example from his historic collaboration with Omega was made in the 1970s. Lesser known but no less noteworthy is the Spanish designer Augustin Julia-Plana, who created a gold-and-jadeite watch for his brand Schlegel & Plana, also in the ’70s. “He was a great jeweller and watch designer,” says Ispahani Bartos of Julia-Plana, who penned striking and visually creative work for everyone from Chopard to Tiffany. “He specialised in really unusual stones,” she adds, noting that he died far too young at age 41.

An 18-carat gold and jadeite watch designed by Augustin Julia-Plana, circa 1970.
Photographed by Janelle Jones/Styled by Stephanie Yeh

Ispahani Bartos knows something about legacy. Born in Bangladesh—when it was still called East Pakistan—she grew up in a culture steeped in traditions of wearing and appreciating jewellery. She recalls her grandmother giving her earrings made from yellow gold, turquoise, diamonds, and Burmese rubies at age 7. (Too young to wear them, she put them on her dolls’ ears for safekeeping. Both were lost when her family fled the violence of the country’s 1971 revolution; the ship carrying their belongings, she says, was sunk by an enemy carrier.)

When she was a teenager, her mother gifted her one of Omega’s Grima-designed watches, which she still owns. That early introduction to rare design influenced her own collecting journey, which turned into her full-time job when she opened her gallery in 2013.

“I didn’t focus on watches then, but increasingly, where I have an important jewellery collection where the jeweller also made watches, I started to feel like, ‘How can I not have that person’s watches?’ ” she says.
From left: Omega and Andrew Grima Winter Sunset pendant watch in 18-karat yellow gold, smokey quartz, and citrine crystal with Swiss manual-wind movement, circa 1968; Piaget bracelet watch in 18-karat yellow gold and tiger’s eye with Swiss manual-wind movement, circa 1970.
Photographed by Janelle Jones/Styled by Stephanie Yeh

That comprehensive approach befits Ispahani Bartos’s previous career and intellectual curiosity. After earning a Ph.D. in international relations, she served as a foreign- and security-policy expert for an array of global organisations, including the Ford Foundation and the Council on Foreign Relations.

She still employs the deep preparation she once used in the aid of diplomacy, researching every piece that comes into her hands, creating extensive and beautiful catalogs for the collections, and crafting museum-style exhibitions to present them to collectors. And this work, she says, takes ages. She’ll soon debut an Italian collection whose catalog she has been researching and preparing for nearly a decade, and her vault currently houses some Ettore Sottsass–designed watches she has been holding back for the right moment. “We tend to build collections all the time, collections we don’t show for years,” she says. Which means you never know what pieces might be hiding in the Mahnaz Collection—or the yet-to-be-told stories that may accompany them.
At top from far left: Omega De Ville Emerald bracelet watch designed by Andrew Grima in sterling silver with a tropical dial; Patek Philippe Golden Ellipse in 18-karat gold; Jaeger-LeCoultre Mystery watch in 18-carat gold and diamonds; Cazzaniga watch in 18-carat gold, diamonds, and sapphires with movement by Piaget; Gilbert Albert watch in platinum, 18-carat gold, and diamonds with movement by Omega. The pieces, made between the 1950s and ’70s, all have Swiss-made manual-wind movements. 

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Penfolds Saves Best For Last with Show-Stopping Release with Creative Partner NIGO

Penfolds has just dropped their limited-edition 65F by NIGO Cabernet Sauvignon Shiraz, a mouthwatering wine you need to nab now.

By Belinda Aucott-christie 28/02/2025

Though Penfolds holds many wonderful wines in its star-studded suite, their latest collaboration with NIGO is earmarked as a sure-fire collector’s item.

Retailing for $395 a bottle, the Penfolds 65F by NIGO is expected to sit snugly alongside the likes of Grange and Bin 389 as a standout single-vintage wine connoisseurs will vie for in years to come.

This prize wine isn’t just delicious and highly collectible, it looks the part. It features branding by artistic director and creative visionary NIGO, the founder of cult streetwear brands A Bathing Ape and Human Made, a pal of Pharrell Williams and current creative director of French fashion house Kenzo. For the box and packaging NIGO was inspired by the towering 65-foot chimney that prevails over Penfolds South Australian home, Magill Estate.

Penfolds archival material served as NIGO’s inspiration for the inclusions within the gift box and on the wine label. A chalkboard wine tag with coinciding chalk pencil pays homage to the chalk boards used in the original working winery at Penfolds Magill Estate and allows the opportunity for personalisation of the wine if used as a gift. The bottle label features a design which takes inspiration from the pressed bottle labels from the 1930-50s, and the tissue paper wrapping the bottle has been adapted from the Penfolds logo style used in the early 20th century. NIGO’s signature playful design style is emphasised with a chimney smoke wine stopper.

Inside it’s a classic embodiment of the way South Australian winemakers blend cabernet sauvignon with shiraz to stunning effect.

As a result this wine has a mouth-watering palate with plenty of fine grain tannins and silky mouth feel. A nose enriched with spicy nutmeg, cardamom and cassis is layered over blueberry compote and lush fig on a palate. There’s lots of blueberry soufflé, gamey tones and just a hint of fennel seed, with more complexity to come as the years fly by.

All the base wines were sourced from grapes grown in South Australia’s top wine regions of Coonawarra, Barossa Valley, McLaren Vale and Clare Valley. And while the 65F by NIGO Cabernet Sauvignon Shiraz is being released now, it will continue to reward cellaring for years to come.

Penfolds first announced NIGO as its Creative Partner in June 2023, with the global release of One by Penfolds. This was closely followed by the launch of Grange by NIGO (the first takeover of Penfolds flagship red wine) in February 2024, followed by Holiday Designed by NIGO in October 2024.A classic for the ages.

Penfolds 65F by NIGO Cabernet Sauvignon Shiraz 2021 is available globally from Thursday 27 February 2025 (RRP AUD$395.00 for 750ml). Available via Penfolds.com, at select Dan Murphy’s stores nationally and select independent retailers.

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