5-Star Hotel Prices Are Soaring, but Is the Service Keeping Up With the Costs?

Hotel prices have risen steadily and standards have declined since the pandemic. Travel experts weigh in on how to spot a true five-star hotel in 2026.

By Jake Emen 03/03/2026

Hotels faced a number of hardships as they began reopening in the wake of Covid, including a need to make up for lost revenue, a yo-yoing approach to ongoing restrictions and operating principles, and difficulty recruiting staff, everywhere from entry level to upper management. That was balanced out in part by two huge boons: pent-up consumer demand (travelers were eager to take vacations—and spend big to do so), and an understanding from those consumers that the industry was a bit of a mess and we’d all need to grin and bear it while taking those coveted trips.

Now, several years down the road, there’s a growing sense that much of the hotel scene hasn’t recovered in full. Instead, consumers have been experiencing a steady rise in nightly rates and a prolonged period of decline in standards for service and hospitality.

I travel 365 days a year as a nomadic journalist, so there are always highs and lows, but lately, the lows have been…memorable. There was the swanky, five-star European city hotel inundated with mosquitoes, despite the front desk’s assurances otherwise. And the new five-star lake hotel with four-digit room prices and décor reminiscent of an Ikea catalogue or college dorm. I started to question what really constitutes “five stars” these days.

The most jarring experience, though, came during a stay at a five-star boutique hotel along Mexico’s Riviera Maya. Severe food allergies were relayed to the front desk, butler, and kitchen on numerous occasions. After a room service breakfast was delivered, a further call was made back to the kitchen to ensure allergy safety, with the team giving its blessing. Half an hour later, a nervous staff member called back hoping against hope that we didn’t eat the food that she just confirmed as safe, but actually, well, wasn’t. Thankfully, our own suspicions stopped us from eating the meal, but how is it that such a serious blunder, in this case at the risk of a medical emergency, can be made at this level of hotel? “Service is indeed being called into focus across the industry,” says Olivier Lordonnois, Aman’s managing director for the Americas. “At its core, service is about the genuine connection between staff and guests. In a world that is rediscovering the importance of human interaction, I believe we are at a pivotal moment in restoring the art of meaningful hospitality.”

How has the service gotten so bad?

It’s clear that service and hospitality are down across the board, even at five-star properties. But who or what is to blame, and why is the issue so persistent?

“Post-pandemic, there has been a general downturn in service everywhere, and the issue doesn’t lie so much with a change in priority, spend, nor focus on luxury hotels, but rather the post-pandemic labour pool,” says Jack Ezon, founder and CEO of Embark Beyond, a luxury travel company and Virtuoso agency. “Hospitality was not only the hardest hit, but the hardest to come back.”

Even if a hotel hasn’t changed its written objectives on service or staffing, the difference can still be seen and felt immediately. “I’ve detected a drop in enthusiasm, and I believe staffing and training are the two keys to providing a stellar guest experience,” says Jessica Gorman, a luxury travel advisor with Concierge Curated Travel LLC, an independent affiliate of Global Travel Collection. “The devil is in the details, so if your team members don’t have the tools to perform and exceed in their roles, the guest experience suffers.”

While some might feel as if five stars should be in a superior position thanks to rigorous training programs, talent retention, and overall investment, in some cases, the luxury tier comes back to haunt them. Prices have skyrocketed and yet consumers feel as if they’re getting the short end of the stick. “Exorbitant rates at luxury hotels exacerbate an already compromised hospitality industry,” Ezon says. “Now that demand has cooled, rates set an expectation of a level of luxury that is almost impossible to deliver on in this environment.”

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Mixologist Philip Bischoff Four Seasons Bangkok
Mixologist Philip Bischoff takes “good spirits” seriously at the Four Seasons Hotel Bangkok at Chao Phraya River. Photo: Courtesy of Four Seasons

Finding the bright side 

That’s not to say that there’s no such thing as excellent service nowadays. Many independent, family-owned properties continue to shine, and certain brands have been able to maintain their sparkling reputations, with options such as Four Seasons, Park Hyatt, Aman, and Belmond remaining top notch.

Ezon points to an experience at the Bvlgari Milano as one worthy of highlighting thanks to attentive service from the breakfast crew, while the 20-room Villa Passalacqua also delivered a standout experience with the attuned, anticipatory service provided by its team. “It redefines all superlatives,” he says.

For Gorman, it was the personalised greetings and friendly service provided by the Four Seasons Bangkok. “I am a firm believer that the biggest wow for a guest costs the least amount of money,” she says. After working for 13 years with The Ritz-Carlton prior to becoming a travel advisor, she’s also a believer in that brand’s particular approach. “I will always remember an unofficial motto we had in addition to all the standards: ‘Our product is our service.’”

The hallmarks of a true five-star hotel

There’s an enormous gap between a five-star hotel on paper, one that meets the technical requirements regarding amenities, and a true five-star, one that meets the unwritten expectations for fantastic service. This is a customer-first, make-a-difference philosophy to hospitality; it’s anticipatory and designed to surprise and delight the guest.

At the Aman New York, which opened in August 2022 in Manhattan’s historic Crown Building, little memorable moments might include being whisked away from the lobby for a prompt check-in process in your suite, receiving a personalised gift based on your plans in the city, or having an artistic caricature of your visage inserted into a monogrammed luggage tag.

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Chef prepping a sushi or omakase meal at a restaurant at Aman New York
At Aman New York, attention to detail is paramount. Aman Resorts

Sure, guests have access to the indulgent, cutting-edge three-story spa and enjoy a killer view from any of its 83 massive, elegant suites. They can secure in-demand spots for a world-class omakase dinner at Nama or a seating at the sultry jazz club. But it’s the bespoke attention and thoughtful add-ons—a fully complimentary minibar, including bottles of Champagne—that make it feel like you don’t need to worry about a thing. That makes the most impact.

“There are several core reasons for our success: we invest deeply in our training programs, and we also give our team the creative freedom to tailor each interaction to the individual, encouraging them to take ownership of each guest experience to ensure our personalised service not only meets but exceeds our guests’ expectations at every touchpoint,” Lordonnois says.

Such a gap between what you might call a faux five-star, and what you might consider a five star-plus or true five-star, is monumental in scope. “Genuine care and comfort and a personalised experience define luxury hospitality,” Gorman says. “The ability to not have to think during a hotel stay; that everything is simply taken care of for you, before you even have to ask.”

The small moments of unforgettable care, the incredible attention to detail, and the savvy anticipation of a need before it transpires are what separate run-of-the-mill hotels from something truly exceptional that you’re bound to book again and again.

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Lake Como Villa Passalacqua exterior, flowers in bloom
The 20-room Villa Passalacqua on Lake Como “redefines all superlatives,” says Jack Ezon.Courtesy of Concierge Auctions

The word “exceptional” comes up a lot in conversation with hotel experts. “Exceptional service, to me, is about meeting the guest exactly where they want to be at that particular moment in time,” Lordonnois says. “It involves the emotional intelligence to attune to subtle shifts in their needs or desires. It is our ambition to put ourselves in our guest’s shoes to anticipate their needs to personalise the experience at the level that truly defines exceptional hospitality.”

“The hallmark of exceptional service is measurable in how special you make a guest feel,” Ezon says. “That is obviously subjective, but it usually helps when you can be proactive in anticipating the needs of a guest, focus on solutions, and do something meaningful for them—something that says they are important, you heard them, you understand them.”

After all, there are plenty of stylish Airbnbs travellers can book if aesthetics and comfort were the only aims, and they can save a great deal of money while doing so. But a great hotel is more than the design of its room or lobby, isn’t it? “People pay a premium to stay in a hotel for the service,” Ezon says.

Ezon describes the difference between what he views as the “hardware” of a hotel, its physical presence and style and amenities, and its “software,” everything that’s actually running the show. “It is the soul and the service that you remember,” he says. “They remember a smile. They remember a connection. They don’t remember the silk brocades or chandeliers.”

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Omega Just Unveiled 9 Watches in Its New Constellation Observatory Collection

The line-up shows up a bevy of metals and colours, too, as well as two new calibres.

By Nicole Hoey 31/03/2026

Omega’s latest watch is in a universe of its own.

The Swiss watchmaker just unveiled its new Constellation Observatory Collection today, the next step in its Constellation lineage and the first two-hand hour and minute timepieces to ever earn Master Chronometer certification. And if you were paying attention to any of the dazzling watches spotted at the Oscars this year, you would’ve caught a glimpse of the new line already: Sinners star Delroy Lindo rocked one of the models on the Academy Awards red carpet, giving us a pre-release preview of the collection.

Developed at Omega’s new Laboratoire de Précision (its chronometer testing lab open to all brands), the collection houses a set of nine 39.4 mm watches. The watches underwent 25 days of scrutiny there, analysed via a new acoustic testing method that recorded every sound emitted from the timepiece to track irregularities, temperature sensitivities, and more in the name of all things precision. (Details such as water resistance and power reserve are also thoroughly examined.) This meticulous process is all in the name of snagging that Master Chronometer label, meaning that the timepiece is highly accurate and surpasses the threshold for ultra-high performance. The Constellation Observatory Collection has now changed the game, though, thanks to its lack of a seconds hand.

A watch from the Constellation Observatory Collection, with the Observatory dome on display. Omega

“Until now, precision certification has required a seconds hand,” Raynald Aeschlimann, president and CEO of OMEGA, said in a press statement. “The development of a new acoustic testing methodology has made that requirement obsolete. It is this breakthrough that has enabled us to present the Constellation Observatory, the first two-hand watch to achieve Master Chronometer certification.”

In addition to notching its place in history, the collection also debuted a new pair of movements: the Calibre 8915 and the Calibre 8914, each perched on a skeletonised rotor base. The former’s Grand Luxe iteration will appear on the 950 Platinum-Gold model in the collection, which offers up that base in 18-karat Sedna Gold alongside a Constellation medallion in 18-karat white gold with an Observatory dome done in white opal enamel surrounded by stars. The second Calibre 8915, the Luxe, will find its home on the other precious-metal models in the line, either made with the brand’s 18-karat Sedna, Moonshine, or Canopus gold seen across the case, the hand-guilloché dial, and, of course, the movement itself. (Lindo chose to rock the Moonshine Gold on Moonshine Gold iteration, priced at approximately $86,000, for Sinners‘s big night at the Oscars.) As for the Calibre 8914, it can be found in the collection’s four steel models.

 

Omega Constellation Observatory Collection
A look at a gold case-back from the collection. Omega

Each model is a callback to myriad design features on past Omega models. That two-hand dial, for one, comes from the 1948 Centenary (the brand’s first chronometer-certified automatic wristwatch), while the pie-pan dial (seen in various blue, green, and golden hues throughout the line) and that Constellation medallion caseback both appear on watches from 1952. The star adorning the space above 6 o’clock also harks back to 1950s timepieces from Omega. And to finish off the look, you can opt for alligator straps in a variety of colours, or perhaps a gold iteration to match the precious-metal models; the brick-like pattern on the 18-karat Moonshine bracelet was also inspired by Omega watches from the ’50s.

We’ll have to keep our eyes peeled for any other Constellation Observatory timepieces (or any other unreleased models from the brand) at the rest of the star-studded events headed our way this year—perhaps the Met Gala?

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Inside Loro Piana’s First Sydney Boutique

A first Australian address brings the Italian house’s textile-led approach to retail full circle.

By Horacio Silva 26/03/2026

On the fourth floor of Westfield Sydney, near the Castlereagh and Market Street entrance—in the space formerly occupied by Chanel—Loro Piana has opened its first Australian boutique. It is a significant address change for that corner of the mall, and a meaningful one for the Italian house, which has sourced Australian merino wool for decades but until now had no retail presence here.

The facade is understated—creamy, tactile, more about texture than theatre. Inside, the store unfolds across a single, expansive level divided into distinct men’s and women’s wings. The separation is clear without being heavy-handed: womenswear leads from soft accessories and leather goods into ready-to-wear, while menswear occupies its own assured territory, with tailoring and outerwear given proper breathing room. Footwear (supple loafers, luxurious slides, pared-back sneakers) is particularly strong, and the sunglasses are a quiet standout: mineral-toned frames with a disciplined elegance that feels entirely of the house.

That same restraint carries into the interiors, where the surfaces do much of the talking. Walls are wrapped in the company’s own linen and cashmere; carpets are custom, dense underfoot, softening the acoustics and the pace. Oak and carabottino wood add warmth without fuss; marble accents introduce a cool counterpoint. The effect is a composed space calibrated around material, proportion and restraint.

The Spring 2026 collection now in store underscores that sensibility. Silhouettes are elongated and fluid; cashmere, silk and featherweight merino move in sandy neutrals, creams and muddied earth tones, with flashes of marigold and pale turquoise breaking the calm. Tailoring is softly structured and projects confidence without aggression. Leather goods arrive in buttery skins that feel almost pre-lived, as though time has already worked its magic.

What distinguishes Loro Piana, particularly in a market that has grown noisier by the season, is its refusal to perform luxury in an obvious register. There are no oversized insignias telegraphing allegiance. Instead, the status is encoded in fibre count, in hand-feel, in how a coat hangs from the shoulder. It assumes the wearer knows and, crucially, does not need to announce it.

Sydney’s luxury landscape has matured in recent years; global houses no longer test the waters but commit to them. Yet Loro Piana’s arrival feels different. It is not trend-driven expansion but material logic. For a country whose sheep stations have long contributed to the house’s fabric story, this boutique reads almost as a thank-you note written in cashmere.

 

Photography: Courtesy of Loro Piana.

 

 

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This Stylish, Water-Resistant Dopp Kit Might Be the Last One You Ever Buy

Patricks’s limited-edition wash bag is designed to keep liquids in and out, so it can come along wherever your travels take you.

By Justin Fenner 11/03/2026

If all you’re going to do is look at it, a leather Dopp kit from a fashion house is a fine choice. But if you take travelling seriously—and do it often, for business, pleasure, or both—such a bag will inevitably end up blemished with droplets of water or stained by errant flecks of toothpaste. Get stuck with a cavalier team of baggage handlers, and it can even get soaked in your favourite fragrance or anti-ageing serum.

But Patricks, the high-performance Australian grooming brand stocked in Harrods and Bergdorf Goodman, has a solution. Its limited-edition bathroom bag, called BB1, is purpose-built to protect everything inside and out. Conceived by industrial designer George Cunningham with brand founder Patrick Kidd, the cuboid design is executed in a water-resistant recycled nylon you can rinse clean. It’s lined with a thin layer of shock-absorbing foam to safeguard your products, but if a bottle somehow gets cracked in transit, the two-way water-resistant zippers and sealed seams (which keep liquids from seeping in or out) ensure that whatever leaks won’t ruin your cashmere. Inside, two dual-sided zippered compartments are ideally sized to fit toothbrushes, razors, and other small essentials.

And though its clean lines and rugged construction make it undeniably masculine, its greatest feature is borrowed from women’s makeup bags. Like the best of these, BB1 unzips to lie flat, giving you unobstructed access to everything inside. Well, you and the 999 other gentlemen who move fast enough to snag one. $289

Courtesy of Patricks

1. Hanging Loop 

The G-hook system isn’t just a stylish handle: You can also use it to hang the bag from a hook or secure it to your carry-on.

2. Two-Way Zipper

The closures are water-resistant in both directions, meaning liquids won’t get in or out.

3. Fold-flat Construction

BB1 opens to 180 degrees, letting you scan its 4.2-litre capacity at a quick glance.

4. Technical-Fabric Shell

The durable recycled-nylon is easy to maintain and woven to survive splashes and leaks from your go-to products.

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You Can Now Place Bets on the Future Prices of Rolex Models

And which models will get discontinued next, thanks to a new collaboration between Kalshi and Bezel.

By Nicole Hoey 11/03/2026

You can bet on pretty much anything these days, from when Taylor Swift and Travis Kelce will get married to who will be the next James Bond—and now that includes the Rollies on your wrist, or on your wishlist.

Prediction market platform Kalshi, regulated in the U.S., and luxe watch marketplace Bezel have teamed up on a new platform called Watch Futures that allows users to splash down cash on where they think the prices of a particular luxe timepiece are going, whether that’s a Rolex Submariner or a coveted Patek Philippe, Time & Tide reported.

You can also place a wager on which models might be discontinued, as well as any future launches from the top watchmakers on the new platform; with Watches and Wonders coming up, it’s certainly a well-timed launch that could see a lot of activity as a slew of new releases are announced at the event.

Watch Futures is all based on Beztimate, Bezel’s system (once used only internally) to help it accurately calculate the market price of a timepiece. It draws data from real-time transactions, live bids, verified sales, and other market offers to spawn its own series of independent valuation models to establish a watch’s value. From there, it’s up to bettors to place their wagers, and then the platform will showcase any price fluctuations or other updates as time goes on.

This new platform could have some pretty large implications for the watch industry.  As any horological savant would know, the internet and collectors alike are constantly chattering about which models are on the way out or when a certain timepiece of the moment’s time in the limelight will fade, of course, having a large impact on the prices of said model. And now, a Watch Futures user can have a direct stake in where a model is headed—and if they own said timepiece, it can be a protection from dwindling values on the marketplace, say, if a user places a bet on their model losing value and that actually comes to fruition.

To see Watch Futures in real time (and scope out how some pieces in your collection are faring), you can use the Kalshi app or its website.

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Mauve on Up

Brisbane boutique stay Miss Midgley’s offers a viscerally human experience—especially if you dig pink.

By Horacio Silva 17/12/2025

On a sun-bleached corner of Brisbane’s New Farm, where the scent of frangipani mingles with the clink of coffee cups, stands a building that has lived more lives than most people. Once a premier’s residence, an orphanage, a hospital and a private school, the 160-year-old stone structure now finds itself reborn as Miss Midgley’s—a boutique stay that teaches a masterclass in how to make heritage feel modern.

Designed and run by architect-mother-daughter duo Lisa and Isabella White, Miss Midgley’s captures the cultural confidence of a city in bloom. Nowhere is that new confidence more visible than along James Street—the leafy, slow-burn heart of the city’s fashion and dining scene—where Miss Midgley’s sits quietly at the edge, its shell-pink façade glowing in the subtropical light.

Built of Brisbane’s rare volcanic tuff, the building’s soft mauves and pinks are more than aesthetic; they are its identity. Locals still remember its 1950s incarnation as the Pink Flats, and the Whites have honoured that legacy with a contemporary blush-toned exterior, chosen to harmonise with the stone’s peachy undertones. Inside, those hues continue in dusty terracottas, russets and the faint shimmer of brass tapware. “Design can’t afford to be for the sake of fashion,” Isabella White has said. “It has to respond to what’s in front of you.”

That sentiment is tangible in every corner. Five apartments, each with their own idiosyncratic floor plan, occupy the building. Ceilings bloom with heritage plasterwork, 19th-century wallpaper fragments have been preserved in the kitchens, and tiny hand-painted notes left by the architects point out original quirks: a misaligned beam here, a hidden archway there. It’s a kind of adult treasure hunt for design lovers, where discovery feels personal and unforced.

Even the picket fence, a heritage requirement, has been reimagined in corten steel—a sly nod to regulation turned into sculpture. It’s this blend of reverence and rebellion that gives Miss Midgley’s its edge: heritage without starch, nostalgia without sentimentality.

True to Brisbane’s easy elegance, luxury here is measured not in marble or minibar but in proportion, privacy, and personality. Each apartment—from the Drawing Room and the Assembly Hall to the Principal’s Office—is a self-contained sanctuary with its own kitchen, large bathroom and outdoor space. The ground-floor units open onto leafy courtyards and welcome small dogs; upstairs, the larger suites spill onto verandahs shaded by jacarandas.

At the heart of the property lies a solar-heated pool hemmed with tropical greenery and fringed umbrellas—more mid-century Palm Springs than colonial Brisbane. Around it, guests share a petite laundry, a communal library and that rarest of urban luxuries: a car park per apartment. The atmosphere is quietly collegiate—a handful of travellers who might nod to each other on the stairs but otherwise inhabit their own creative bubbles.

The hotel’s namesake, Annie Midgley, lends the project both its name and its spirit. An ambidextrous artist and teacher, she famously instructed two students at once, writing with both hands simultaneously—a fitting metaphor for the dual vision the Whites bring to the building: one hand rooted in history, the other sketching toward the future. “Not famous, yet known,” goes the property’s understated tagline—and indeed, Miss Midgley’s has quietly become that most desirable of addresses: the one whispered about by people who know.

Sustainability isn’t an accessory here; it’s structural. The adaptive reuse of the heritage building is its boldest environmental act. Solar panels power the property; an electric heat pump warms the pool; recycled decking and tiles frame the courtyard. The metre-thick tuff walls regulate temperature naturally, and the amenities follow suit—refillable bath products, biodegradable pods, Seljak blankets spun from textile off-cuts, and compendiums wrapped in Australian-made kangaroo leather. It’s slow luxury in the truest sense.

In a world of carbon-copy hotels, Miss Midgley’s feels deeply human—a place where history isn’t curated behind glass but lives in the warmth of stone and the flicker of afternoon light. The lesson it offers is simple and resonant: that the most elegant modernity often comes not from reinvention, but from listening to what’s already there.

 

 Miss Midgley’s

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