The Smart, Quiet, Utterly Bizarre Future Of The Luxury Car

Artificial intelligence and fast, cheap algorithmic design will transform the automobile—and it will only get weirder from there.

By Josh Condon 15/04/2020

For as long as anyone could remember, a car was a car was a car. And then, one day, it wasn’t.

Which is to say the notion of an automobile going back a hundred years—a multi-box design on four tires, with a wheel and pedals, aimed by people and powered by orderly little explosions—has been upended by a maelstrom of globalisation, technological revolution, environmental reckoning and a wholesale assault on the ownership model. Such extreme disruption has unleashed a rapid evolution of the automotive species, with strange creatures now roaming the roads: Rolls-Royce SUVs and silent, battery-powered Croatian hyper-cars; Cybertrucks and fin-shaped hatchbacks with gullwings and brains big enough to take the wheel for a spell. It’s like looking around one day and realizing some dogs are now the size of horses and chirp, while others have opposable thumbs, sonar and definite opinions on Brexit.

Take the luxury car. Not long ago the term meant something fairly specific: a large, imperious saloon with a respectably immoderate gas-burning engine and a leathered and carpeted backseat with ample space for raising a family. Now it’s as formless and atomised as the rest of the sprawling luxury universe, which includes collectible sneakers and stiff, terrifying plastic Japanese teddy bears and feeling very ashamed of your jet. Tesla’s austere, vegan-friendly robots are the must-have choice for the Silicon Valley set even as six-figure SUVs proliferate like 2000kg bunnies in the exurbs. Meanwhile, a younger generation of buyers appreciates zero-emissions vehicles but would really rather the automobile had the good sense to go away entirely, like voice mail.

Yet there are signs the automotive industry is finally coalescing around an idea of what a car will be in the future—and down that road lies an interesting potential detour: The luxury car, instead of simply representing a pricier version of whatever the car du jour is, branches off into something else entirely. For the first time ever, a difference not just of degree but of kind, transformed by three interconnected forces: artificial intelligence, the rise of niche manufacturing and increasing rarity.

Aston Martin

New technology will create streamlined cockpits, like in Aston Martin’s Lagonda All-Terrain Concept. Courtesy of Aston Martin

Artificial Intelligence

Two major technological revolutions are shaping the car of the future: electrification and autonomy.

Electric vehicles (EVs) will eventually win out not simply because of an increased focus on sustainability, or because Tesla made them sexy, but because they provide undeniable benefits for an industry that’s become overwhelmingly consolidated, inextricably globalised and massively regulated—and because EVs ultimately pair better with self-driving technology.

Wide-scale EV adoption not only alleviates regulatory headaches over what’s being spewed from the tailpipe—EVs have no spew, and no tailpipes—but the cars are also simpler to manufacture and suited to the type of modular architecture now favoured by the world’s largest automakers, in which a few platforms underpin a wide variety of vehicles. (The Volkswagen Group, which owns 12 brands across seven countries, produces more than 30 different models on its MQB platform alone, from sports cars to minivans.) Plus, the world’s largest car market, China, is pushing a blistering rate of battery-powered EV adoption—more than a million electric and hybrid-electric cars sold in 2018—with Europe, the third-largest market, attempting to keep pace. Regardless of whether the US intends to continue its retrograde love affair with fossil fuels, an increasingly climate-minded global market will ensure the automobile’s plugged-in future.

As for self-driving technology, it’s anyone’s guess when it becomes a widespread consumer reality; it’s not just a question of technological capability but a complex matrix involving legislation, infrastructure and liability. Meanwhile, everyone from Samsung to Uber is spending astonishing amounts of money to ensure a front-row seat whenever the show starts.

“Without a doubt, on our road map is to have privately owned vehicles enabled with our technology,” says Adam Frost, chief automotive and corporate development officer at Waymo, formerly the Google Self-Driving Car Project, now its own entity within Google’s parent company, Alphabet. “And our partners are obviously very interested in that. We’re in discussions with them around, ‘What is that product?’”

Rolls-Royce

Rolls-Royce says its 103EX Concept will be “as unique as your own fingerprint.” Courtesy of Rolls-Royce

But the day when you can Netflix and chill in your Level 4 autonomous ride is years, if not decades, away. For now, companies like Waymo, Cruise and Argo AI have partnered with (or been bought by) automakers to develop fleets of L4-equipped taxis that operate within the confines of certain test cities: Waymo runs autonomous Chrysler Pacifica minivans in parts of Phoenix, while Argo has AI-equipped Fords operating in Palo Alto, Detroit and Pitts- burgh. These vehicles rely on information from onboard hardware such as cameras, sensors, radar and a laser-based system called LIDAR, plus incredibly detailed 3-D maps.

“We make a Waymo-specific map,” Frost says. “It’s a very deep understanding of the physical environment. It uses a high-definition mapping system that understands where hills are. It can see stop signs, it knows where the traffic lights are, where the lane markings are. It even has the curb edge captured.”

According to Alex Roy, a journalist for The Drive who writes frequently about automation and is an investor in the AV space, the industry’s “geofenced” operating areas and automotive-technological partnerships hint at how the technology could roll out for personally owned autonomous vehicles.

“The artificial intelligence stack has to be taught anew in each city,” Roy says. “You start with one city, then you add more cities, and then, eventually, those cities can be connected. It’s service coverage, like a cell-phone map.” At some point, Roy says, AV companies will have to compete for personal-vehicle customers in overlapping markets. That could mean choosing a Ford over an Audi based partly on the brand, specifications and range of its autonomous technology, like choosing a mobile phone based not just on features like screen size and operating system but service area and call quality. A vehicle’s tech capabilities (autonomous and otherwise) will increasingly become distinct vehicle features, like the engine or stereo system, upgradable for those who want the latest and best—and not just the tech itself, but how it’s deployed.

Google computer

Part of Google’s advanced quantum computer. Courtesy of Google

Consider that, by design, autonomous vehicles are unlikely to ever truly flaunt the speed limit like a human would, no matter how much open road lies ahead. That means, during the period when roads are shared by both human-driven and autonomous machines, getting anywhere faster than the posted limit in an AV might require the opening of a wallet instead of a throttle.

“Luxury cars that have been upgraded in the system as ‘priority vehicles’ could be allowed to travel much faster and overtake nonpriority cars,” Roy says. “For a price.”

And that’s to say nothing of in-cockpit technology. The crazed rush to develop self-driving capability kicked open the auto industry’s door to Big Data. Now comfortably inside, Amazon, Apple and Google have no intention of ceding a massive captive audience—more than 80 million new vehicles were sold worldwide in 2018 alone—that will soon have to figure out what to pay attention to inside a car once driving has been scratched off the list. Ordering the luxury vehicle of the future might entail ticking boxes for gaming and entertainment packages that include the latest Fortnite release and an Amazon Prime video subscription, or a health package with integrated real-time biometric monitoring.

If that sounds far away, that’s because it is. But Big Data is changing the possibilities around the luxury car in more tangible ways, and some of the most incredible are happening right now.

Niche Manufacturing

“To create a vehicle at the moment, whether it’s a run of one or a hundred or a hundred thousand, the investment needed in tooling and man-hours is astronomical,” says Felix Holst, chief product officer and founding partner of Hackrod, a start-up that explores radical new manufacturing applications in the automotive space. “As 3-D printing and robotic metal forming and all sorts of other advanced, automated manufacturing techniques come online, it has the power to put the consumer in touch with manufacturing—in effect, mass manufacturing in the quantity of one.”

Hackrod

The algorithmically generated chassis design for Hackrod’s La Bandita roadster.

This is the bleeding edge of automotive production. Even Tesla’s heavily automated Fremont factory, a vast California facility where whirring robots press and laser and lift car bodies 15 feet onto a rail system with the ease of placing a can of soup on a shelf, relies on an essentially traditional manufacturing process: Designers sketch cars, engineers model and refine the design, and people and machines assemble the parts. But Holst and Hackrod cofounder Mouse McCoy saw that a convergence of advanced technologies—artificial intelligence, virtual reality, algorithmic design, 3-D printing—could flatten the process in the same way that music software like GarageBand turned the labour-intensive process of making an album into something replicable by a bored teenager in his bedroom. Holst, a former vice president for design at Hot Wheels, says the goal was to imagine “whether three kids in their garage could start a car company.”

The result was Hackrod’s La Bandita roadster, built on a chassis conceived not by engineers but by a machine-learning algorithm and brought to life by advanced manufacturing processes.

“It’s generative design,” says Holst. “Which is basically, set your needs and parameters for what you’re trying to achieve and allow cloud processing to give you an optimised structure that solves for those needs.” This type of algorithmic software can already tackle complex engineering problems, such as an engine swap. When staggeringly powerful quantum computers become widely available (as of this writing, there are reportedly only 11 examples online around the world), such calculations could be computed across infinite parallel universes just for fun.

The implications for vehicle customization are astounding, especially in a future of simplified electric vehicles. A customer could buy a modular EV “skateboard”—a flat row of batteries on motorized running gear—then commission a boutique manufacturer to algorithmically generate a body design to exact performance and safety specifications, crash-tested in virtual reality and printed over the course of days or even hours, and entirely unconstrained by needs like a driver’s seat or a windshield you can see out of.

“We build the entire automotive experience around a steering wheel and pedals, so all cars have a similarity to them,” says Frost. “When you think 30 years down the track, and the Waymo [autonomous] driver being an enabler, it becomes a blank sheet.”

Rolls-Royce

Interior of Rolls-Royce concept Courtesy of Rolls-Royce

And creativity need not stop at the vehicle manufacturing. The interior and exterior could be painstakingly hand-finished using a combination of high-tech and old-school techniques, like contemporary resto-modifiers do today with classic cars. That could mean everything from 3-D-printed seats, designed using personalized body mapping and upholstered by hand, to a carbon-fibre rear wing re-created to the exact, laser-scanned dimensions of the ’95 Le Mans–winning McLaren F1 GTR.

“We really are on the cusp of some very dramatic shifts,” says Holst. “There is a view of the future that is very like the golden age of coachbuilding.”

To make such bespoke vehicles self-driving, imagine AI software and sensor hardware bundled together as an off-the-shelf automotive component the same way you can buy a Ford crate engine or parking sensors from Amazon. Waymo already sells its LIDAR scanning tech to nonautomotive customers, while San Diego– based Comma.AI offers a $930 device called the Eon DevKit, which uses a camera and the brand’s open-source software to enhance the driver- assistance systems of numerous vehicles across brands, like an aftermarket Tesla Autopilot.

Such bespoke and well-equipped machines will not come cheap; they will be the wild exceptions among a herd of increasingly homogenized commuter shuttles—until, of course, they’re not. Citing huge demand for mass-market but customisable 3-D-printed gear from Nike and Adidas, Holst suggests such cars “will very quickly be for the everyman.”

And when such dream machines become available to the masses, where will the luxury car go from there?

The Tesla Cybertruck

Tesla’s Cybertruck brings the post-apocalyptic future to the present day. Tesla

Rarity

There is a future––far away and hardly guaranteed, but possible—in which your average car is nothing but a whizzing electric box powered through inductive charging by the very roads on which it expertly drives itself. A luxury version of such a car is easy to imagine: Just make the box bigger and more sumptuous, an autonomous transport the size of a rock band’s touring bus lavishly appointed by the great interior designers of the time, hung with art and plied with every amenity from sleeping quarters and a gym to climate-controlled wine storage.

But in this same obscure tomorrow there’s another version of the luxury car, one which is considered an astonishing oddity to behold—outlandish, anachronistic, perhaps even deliberately provocative. That car will look, nearly exactly, like the car of today: an utterly servile box and tires, with a steering wheel and pedals, powered by the crude liquefied remains of dinosaurs.

The automobile may be rolling toward an electrified, customizable, self-driving future, but technology trends toward the efficient and the democratic—two qualities the luxury market can’t abide. Just consider the story of the “quartz crisis,” which almost killed off the luxury watchmaking industry as we know it.

In the waning days of the 1970s, the entire horological industry decided it had seen the future, and that future ran on batteries. Quartz-powered watches were more accurate, more reliable and far cheaper to produce than complex mechanical movements. Everyone from Rolex to Patek Philippe embraced the brave new world; brands across Switzerland destroyed their watchmaking machinery, the old ways unceremoniously discarded in heaps of suddenly obsolete tooling.

Bentley concept

Bentley EXP 100 GT concept car Courtesy of Bentley

Then, eventually, the fever waned. Luxury buyers were no longer enamoured of simplicity and efficiency. They wanted instead to absorb themselves in the complex, inefficient, labour-intensive products of human industry, as they did with their architecture and wines and bespoke suits. Powered once again by intricate mechanical movements, the luxury watchmaking industry eventually regrew itself into a multibillion-dollar industry that shows no signs of slowing.

There is no such mass-market future for the loud, brainless, gas-powered automobile, especially when fossil fuel may cost as much as gold and legislation and liability have driven human-powered cars from the road in the name of safety. And as congestion pricing and subscription-based automotive services conspire to hollow out the middle-class ownership model, “the luxury of private ownership is about to become far more rare, especially in cities,” says Alex Roy, with future roads populated by vehicles paid for “by the minute or mile.”

But for those collectors who can afford to house and feed and maintain a fussy, demanding, extravagant curiosity, the reward will be a direct link to one of humankind’s greatest achievements, a remarkably robust and sometimes dazzling beast of burden on whose back we built the modern world.

One will need more than access to gasoline and a dying breed of knowledgeable mechanics. An archaic automobile kept alive in a distant future will require space to roam. And in a world of whizzing boxes depositing us like pre-sorted mail, what savage freedom it will be to take off toward nowhere and let the thing bellow and fart and run where you tell it, as fast as you dare. They’ll call it senselessly dangerous and heretically backward—the kind of outmoded, mostly illegal fun available only to historical reenactors and the very rich.

Which is to say, according to Roy, “the best way to ensure you’ll be able to drive in the autonomous future is to own the road you’re driving on.”

 

This story comes from our latest Autumn 2020 issue. To purchase a copy or to sign up to an annual subscription of Robb Report Australia & New Zealand click here. To stay in touch with all the latest news click here.

ADVERTISE WITH US

Subscribe to the Newsletter

Stay Connected

You may also like.

Omega Reveals a New Speedmaster Ahead of the Paris 2024 Olympics

Your first look at the new Speedmaster Chronoscope, designed in the colour theme of the Paris Olympics.

By Josh Bozin 26/04/2024

The starters are on the blocks, and with less than 100 days to go until the Paris 2024 Olympics, luxury Swiss watchmaker Omega was bound to release something spectacular to mark its bragging rights as the official timekeeper for the Summer Games. Enter the new 43mm Speedmaster Chronoscope, available in new colourways—gold, black, and white—in line with the colour theme of the Olympic Games in Paris this July.

So, what do we get in this nicely-wrapped, Olympics-inspired package? Technically, four new podium-worthy iterations of the iconic Speedmaster.

Omega

The new versions present handsomely in stainless steel or 18K Moonshine Gold—the brand’s proprietary yellow gold known for its enduring shine. The steel version comes with an anodised aluminium bezel and a stainless steel bracelet or vintage-inspired perforated leather strap. The Moonshine Gold iteration boasts a ceramic bezel, and will most likely appease Speedy collectors, particularly those with an affinity for Omega’s long-standing role as stewards of the Olympic Games, since 1932.

Notably, each watch bears an attractive white opaline dial; the background to three dark grey timing scales in a 1940s “snail” design. Of course, this Speedmaster Chronoscope is special in its own right. For the most part, the overall look of the Speedmaster has remained true to its 1957 origins. This Speedmaster, however, adopts Omega’s Chronoscope design from 2021, including the storied tachymeter scale, along with a telemeter, and pulsometer scale—essentially, three different measurements on the wrist.

While the technical nature of this timepiece won’t interest some, others will revel in its theatrics; turn over each timepiece and instead of finding a transparent crystal caseback, there is a stamped medallion featuring a mirror-polished Paris 2024 logo, along with “Paris 2024” and the Olympic Rings—a subtle nod to this year’s games.

Powering this Olympiad offering—and ensuring the greatest level of accuracy—is the Co-Axial Master Chronometer Calibre 9908 and 9909, certified by METAS.

Omega

A Speedmaster to commemorate the Olympic Games was as sure a bet as Mondo Deplatntis winning gold in the men’s pole vault—especially after Omega revealed its Olympic-edition Seamaster Diver 300m “Paris 2024” last year—but they have delivered a great addition to the legacy collection, without gimmickry.

However, at the top end of the scale, you’re looking at 85K for the all-gold Speedmaster, which is a lot of money for a watch of this stature. In comparison, the immaculate Speedmaster Moonshine gold with a sun-brushed green PVD “step” dial is 15K cheaper, albeit without the Chronoscope complications.

The Omega Speedmaster Chronoscope in stainless steel with a leather strap is priced at $15,725; stainless steel with steel bracelet at $16,275; 18k Moonshine Gold on leather strap $54,325; and 18k Moonshine Gold with matching gold bracelet $85,350, available at Omega boutiques now.

Discover the collection here

 

Buy the Magazine

Subscribe today

Stay Connected

Here’s What Goes Into Making Jay-Z’s $1,800 Champagne

We put Armand de Brignac Blanc de Noirs Assemblage No. 4 under the microsope.

By Mike Desimone And Jeff Jenssen 23/04/2024

In our quest to locate the most exclusive and exciting wines for our readers, we usually ask the question, “How many bottles of this were made?” Often, we get a general response based on an annual average, although many Champagne houses simply respond, “We do not wish to communicate our quantities.” As far as we’re concerned, that’s pretty much like pleading the Fifth on the witness stand; yes, you’re not incriminating yourself, but anyone paying attention knows you’re probably guilty of something. In the case of some Champagne houses, that something is making a whole lot of bottles—millions of them—while creating an illusion of rarity.

We received the exact opposite reply regarding Armand de Brignac Blanc de Noirs Assemblage No. 4. Yasmin Allen, the company’s president and CEO, told us only 7,328 bottles would be released of this Pinot Noir offering. It’s good to know that with a sticker price of around $1,800, it’s highly limited, but it still makes one wonder what’s so exceptional about it.

Known by its nickname, Ace of Spades, for its distinctive and decorative metallic packaging, Armand de Brignac is owned by Louis Vuitton Moët Hennessy and Jay-Z and is produced by Champagne Cattier. Each bottle of Assemblage No. 4 is numbered; a small plate on the back reads “Assemblage Four, [X,XXX]/7,328, Disgorged: 20 April, 2023.” Prior to disgorgement, it spent seven years in the bottle on lees after primary fermentation mostly in stainless steel with a small amount in concrete. That’s the longest of the house’s Champagnes spent on the lees, but Allen says the winemaking team tasted along the way and would have disgorged earlier than planned if they’d felt the time was right.

Chef de cave, Alexandre Cattier, says the wine is sourced from some of the best Premier and Grand Cru Pinot Noir–producing villages in the Champagne region, including Chigny-les-Roses, Verzenay, Rilly-la-Montagne, Verzy, Ludes, Mailly-Champagne, and Ville-sur-Arce in the Aube département. This is considered a multi-vintage expression, using wine from a consecutive trio of vintages—2013, 2014, and 2015—to create an “intense and rich” blend. Seventy percent of the offering is from 2015 (hailed as one of the finest vintages in recent memory), with 15 percent each from the other two years.

This precisely crafted Champagne uses only the tête de cuvée juice, a highly selective extraction process. As Allen points out, “the winemakers solely take the first and freshest portion of the gentle cuvée grape press,” which assures that the finished wine will be the highest quality.  Armand de Brignac used grapes from various sites and three different vintages so the final product would reflect the house signature style. This is the fourth release in a series that began with Assemblage No. 1. “Testing different levels of intensity of aromas with the balance of red and dark fruits has been a guiding principle between the Blanc de Noirs that followed,” Allen explains.

The CEO recommends allowing the Assemblage No. 4 to linger in your glass for a while, telling us, “Your palette will go on a journey, evolving from one incredible aroma to the next as the wine warms in your glass where it will open up to an extraordinary length.” We found it to have a gorgeous bouquet of raspberry and Mission fig with hints of river rock; as it opened, notes of toasted almond and just-baked brioche became noticeable. With striking acidity and a vein of minerality, it has luscious nectarine, passion fruit, candied orange peel, and red plum flavors with touches of beeswax and a whiff of baking spices on the enduring finish. We enjoyed our bottle with a roast chicken rubbed with butter and herbes de Provence and savored the final, extremely rare sip with a bit of Stilton. Unfortunately, the pairing possibilities are not infinite with this release; there are only 7,327 more ways to enjoy yours.

Buy the Magazine

Subscribe today

Stay Connected

Bill Henson Show Opens at Roslyn Oxley9 Gallery

Dark, grainy and full of shadows Bill Henson’s latest show draws on 35 mm colour film shot in New York City in 1989.

By Belinda Aucott-christie 20/04/2024

Bill Henson is one of Australia’s best-known contemporary photographers. When a show by this calibre of artist opens here, the art world waits with bated breath to see what he will unveil.

This time, he presents a historically important landscape series that chronicles a time in New York City that no longer exists. It’s a nostalgic trip back in time, a nocturnal odyssey through the frenetic, neon-lit streets of a long-lost America.

Known for his chiaroscuro style, Henson’s cinematic photographs often transform his subject into ambiguous objects of beauty. This time round, the show presents a mysterious walk through the streets of Manhattan, evoking a seedy, yet beautiful vision of the city. 

Bill Henson Untitled, 1989. Archival inkjet pigment print 127 x 180 cm Edition of 5 + 2AP Courtesy of Roslyn Oxley Gallery
Installation shot of Bill Henson’s show,’The Liquid Night’ at Roslyn Oxley9 Gallery.

Relying on generative gaps, these landscapes result from Henson mining his archive of negatives and manipulating them to produce a finished print. Sometimes, they are composed by a principle of magnification, with Henson honing in on details, and sometimes, they are created through areas of black being expanded to make the scene more cinematic and foreboding. Like silence in a film or the pause in a pulse, the black suggests the things you can’t see. 

Bill Henson, Untitled, 1989 Archival inkjet pigment print 127 x 180 cm Edition of 5 + 2AP Courtesy of Roslyn Oxley9 Gallery
Bill Henson, Untitled, 1989 Archival inkjet pigment print 127 x 180 cm Edition of 5 + 2AP Courtesy of Roslyn Oxley9 Gallery
Bill Henson Untitled, 1989 Archival inkjet pigment print 127 x 180 cm Edition of 5 + 2AP Courtesy of Roslyn Oxley9 Gallery

Henson’s illustrious career has spanned four decades and was memorably marred by controversy over a series of nude adolescent photographs shown in 2008, which made him front-page news for weeks. This series of portraits made Henson the subject of a police investigation during which no offence was found. 

In recent years, Henson has been a sharp critic of cancel culture, encouraging artists to contribute something that will have lasting value and add to the conversation, rather than tearing down the past.

Untitled 2/1, 1990-91 from the series Paris Opera Project type C photograph 127 x 127 cm; series of 50 Edition of 10 + AP 2

His work deals with the liminal space between the mystical and the real, the seen and unseen, the boundary between youth and adulthood.

His famous Paris Opera Project, 1990-91, pictured above, is similarly intense as the current show, dwelling on the border between the painterly and the cinematic.

Bill Henson’s ‘The Liquid Night’ runs until 11 May 2024 at Roslyn Oxley9 Gallery.

Roslyn Oxley9 Gallery, 8 Soudan Ln, Paddington NSW; roslynoxley9.com.au 

Buy the Magazine

Subscribe today

Stay Connected

Polar Opposites

A journey north to one of the harshest, remotest spots on Earth couldn’t be more luxurious. 

By Michael Verdon 18/04/2024

A century ago, an expedition to the North Pole involved dog sleds and explorers in heavy, fur-lined clothes, windburned and famished after weeks of trudging across ice floes, finally planting their nations’ flags in the barren landscape. These days, if you’re a tourist, the only way to reach 90 degrees north latitude, the geographic North Pole, is aboard Le Commandant Charcot, a six-star hotel mated to a massive, 150-metre ice-breaking hull. 

My wife, Cathy, and I are among the first group of tourists aboard Ponant’s new expedition icebreaker, the world’s only Polar Class 2–rated cruise ship (of seven levels of ice vessel, second only to research and military vessels in ability to manoeuvre in Arctic conditions). Our arrival on July 14 couldn’t be more different from explorer Robert Peary’s on April 6, 1909. On that date, he reported, he staked a small American flag—sewed by his wife—into the Pole, joined by four Inuits and his assistant, Matthew Henson, a Black explorer from Maine who was with Peary on his two previous Arctic expeditions. (Peary’s claim of being first to the Pole was quickly disputed by another American, Frederick Cook, who insisted he’d spent two days there a year earlier. Scholars now view both claims with skepticism.) 

Our 300-plus party’s landing, on Bastille Day, features the captain of the French ship driving around in an all-terrain vehicle with massive wheels and an enormous tricolour flag on the back, guests dressed in stylish orange parkas celebrating on the ice, and La Marseillaise, France’s national anthem, blaring from loudspeakers. After an hour of taking selfies and building snow igloos in the icescape, with temperatures in the relatively balmy low 30s, we head back into our heated sanctuary for mulled wine and freshly baked croissants. Mission accomplished. Flags planted. Now, lunch. 

As a kid, I was fascinated by stories of adventurers trying to reach the North Pole without any means of rescue. In the 19th century, most of their attempts ended in disaster—ships getting trapped in the ice, a hydrogen balloon crashing, even cannibalism. It wasn’t until Cook and Peary reportedly set foot there that the race to the North Pole was really on. Norwegian Roald Amundsen, the first to reach the South Pole, in 1911, is credited with being the first to document a trip over the North Pole, which he did in 1926 in the airship Norge. In 1977, the nuclear-powered icebreaker Arktika became the first surface vessel to make it to the North Pole. Since then, only 18 other ships have completed the voyage. 

Le Commandant Charcot

Visiting the North Pole seemed about as likely for me as walking on the Moon. It wasn’t even on my bucket list. Then came Le Commandant Charcot, which was named after France’s most beloved polar explorer and reportedly cost about US$430 million (around $655 million) to build. The irony of visiting one of the planet’s most remote and inhospitable points while travelling in the lap of luxury doesn’t escape me or anyone else I speak with on the voyage. Danie Ferreira, from Cape Town, South Africa, describes it as “an ensemble of contradictions bordering on the absurd”. Ferreira, who is on board with his wife, Suzette, is a veteran of early-explorer-style high-Arctic journeys, months-long treks involving dog sleds and real toil and suffering. He booked this trip to obtain an official North Pole stamp for an upcoming two-volume collection of his photographs, Out in the Cold, documenting his polar adventures. “Reserving the cabin felt like a betrayal of my expeditionary philosophy,” he says with a laugh. 

Then, like the rest of us, he embraces the contradictions. “This is like the first time I saw the raw artistry of Cirque du Soleil,” he explains. “Everything is beyond my wildest expectations, unrelatable to anything I’ve experienced.”

One of the ship’s scientists tests the ice with a passenger.

The 17-day itinerary launches from the Norwegian settlement of Longyearbyen, Svalbard, the northernmost town in the Arctic Circle, and heads 1,186 nautical miles to the North Pole, then back again. As a floating hotel, the vessel is exceptional: 123 balconied staterooms and suites, the most expensive among them duplexes with butler service (prices range from around $58,000 to $136,000 per person, double occupancy); a spa with a sauna, massage therapists, and aestheticians; a gym and heated indoor pool. The boat weighs more than 35,000 tons, enabling it to break ice floes like “a chocolate bar into little pieces, rather than slice through them”, according to Captain Patrick Marchesseau. Six-metre-wide stainless-steel propellers, he adds, were designed to “chew ice like a blender”. 

Marchesseau, a tall, lanky, 40-ish mariner from Brittany, impeccable in his navy uniform but rocking royal-blue boat shoes, proves to be a charming host. Never short of a good quip, he’s one of three experienced ice captains who alternate at the helm of Charcot throughout the year. He began piloting Ponant ships through drifting ice floes in Antarctica in 2009, when he took the helm of Le Diamant, Ponant’s first expedition vessel. “An epic introduction,” Marchesseau calls those early voyages, but the isolated, icebound North Pole aboard a larger, more complicated vessel is potentially an even thornier challenge. “We’ll first sail east where the ice is less concentrated and then enter the pack at 81 degrees,” he tells a lecture hall filled with passengers on day one. “We don’t plan to stop until we get to the North Pole.” 

Around us, the majority of the other 101 guests are older French couples; there are also a few extended families, some other Europeans, mostly German and Dutch, as well as 10 Americans. Among the supporting cast are six research scientists and 221 staff, including 18 naturalist guides from a variety of countries. 

The first six days are more about the journey than the destination. Cathy and I settle into our comfortable stateroom, enjoy the ocean views from our balcony, make friends with other guests and naturalists, frequent the spa, and indulge in the contemporary French cuisine at Nuna, which is often jarred by ice passing under the hull, as well as at the more casual Sila (Inuit for “sky”). There are the usual cruise events: the officers’ gala, wine pairings, daily French pastries, Broadway-style shows, opera singers and concert pianists. Initially, I worry about “Groundhog Day” setting in, but once we hit patchy ice floes on day two, it’s clear that the polar party is on. The next day, we’re ensconced in the ice pack. 

Veterans of Arctic journeys immediately feel at home. Ferreira, often found on the observation deck 15 metres above the ice with his long-lensed cameras, is in his element snapping different patterns and colours of the frozen landscape. “It feels like combining low-level flying with an out-of-body experience,” he says. “Whenever the hull shudders against the ice, I have a reality check.” 

Spotting a small colony of penguins. IMAGE: Ponant

“I came back because I love this ice,” adds American Gin Millsap, who with her husband, Jim, visited the North Pole in 2015 aboard the Russian nuclear icebreaker Fifty Years of Victory, which for obvious reasons is no longer a viable option for Americans and many Europeans. “I love the peace, beauty and calmness.” 

It is easy to bliss out on the endless barren vistas, constantly morphing into new shapes, contours and shades of white as the weather moves from bright sunshine to howling snowstorms—sometimes within the course of a few hours. I spend a lot of time on the cold, windswept bow, looking at the snow patterns, ridges and rivers flowing within the pale landscape as the boat crunches through the ice. It feels like being in a black-and-white movie, with no colours except the turquoise bottoms of ice blocks overturned by the boat. Beautiful, lonely, mesmerising. 

Rather than a solid landmass, the Arctic ice pack is actually millions of square kilometres of ice floes, slowly pushed around by wind and currents. The size varies according to season: this past winter, the ice was at its fifth-lowest level on record, encompassing 14.6 million square kilometres, while during our cruise it was 4.7 million square kilometres, the 10th-lowest summer number on record. There are myriad ice types—young ice, pancake ice, ice cake, brash ice, fast ice—but the two that our ice pilot, Geir-Martin Leinebø, cares about are first-year ice and old ice. The thinness of the former provides the ideal route to the Pole, while the denseness of the aged variety can result in three-to-eight-metre-high ridges that are potentially impassable. Leinebø is no novice: in his day job, he’s the captain of Norway’s naval icebreaker, KV Svalbard, the first Norwegian vessel to reach the North Pole, in 2019. 

Atlantic puffin, typically seen along the coast of Svalbard.

It’s not a matter of just pointing the boat due north and firing up the engine. Leinebø zigzags through the floes. A morning satellite feed and special software aid in determining the best route; the ship’s helicopter sometimes scouts 65 or so kilometres ahead, and there’s a sonar called the Sea Ice Monitoring System (SIMS). But mostly Leinebø uses his eyes. “You look for the weakest parts of the ice—you avoid the ridges because that means thickness and instead look for water,” he says. “If the ‘water sky’ in the distance is dark, it’s reflecting water like a mirror, so you head in that direction.” 

Everyone on the bridge is surprised by the lack of multi-year ice, but with more than a hint of disquietude. Though we don’t have to ram our way through frozen ridges, the advance of climate change couldn’t be more apparent. Environmentalists call the Arctic ice sheet the canary in the coal mine of the planet’s climate change for good reason: it is happening here first. “It’s not right,” mutters Leinebø. “There’s just too much open water for July. Really scary.” 

The Arctic ice sheet has shrunk to about half its 1985 size, and as both mariners and scientists on board note, the quality of the ice is deteriorating. “It’s happening faster than our models predicted,” says Marisol Maddox, senior arctic analyst at the Polar Institute of the Woodrow Wilson International Center for Scholars. “We’re seeing major events like Greenland’s ice sheet melting and sliding into the ocean—that wasn’t forecasted until 2070.” The consensus had been that the Arctic would be ice-free by 2050, but many scientists now expect that day to come in the 2030s. 

That deterioration, it turns out, is why the three teams of scientists are on the voyage—two studying the ice and the other assessing climate change’s impact on plankton. As part of its commitment to sustainability, Ponant has designed two research labs—one wet and one dry—on a lower deck. “We took the advice of many scientists for equipping these labs,” says Hugues Decamus, Charcot’s chief engineer, clearly proud of the nearly US$12 million facilities. 

The combined size of the labs, along with a sonar room, a dedicated server for the scientists, and a meteorological station on the vessel’s top deck, totals 130 square metres—space that could have been used for revenue generation. Ponant also has two staterooms reserved for scientists on each voyage and provides grants for travel expenses. The line doesn’t cherrypick researchers but instead asks the independent Arctic Research Icebreaker Consortium (ARICE) to choose participants based on submissions. 

Birds take flight as passengers explore on a Zodiac excursion.

The idea, says the vessel’s science officer on this voyage, Daphné Buiron, is to make the process transparent and minimise the appearance of greenwashing. “Yes, this alliance may deliver a positive public image for the company, but this ship shows we do real science on board,” she says. The labs will improve over time, adds Decamus, as the ship amasses more sophisticated equipment. 

Research scientists and tourist vessels don’t typically mix. The former, wary of becoming mascots for the cruise lines’ sustainability marketing efforts, and cognisant of the less-than-pristine footprint of many vessels, tend to be wary. The cruise lines, for their part, see scientists as potentially high maintenance when paying customers should be the priority. But there seemed to be a meeting of the minds, or at least a détente, on Le Commandant Charcot. 

“We discuss this a lot and are aware of the downsides, but also the positives,” says Franz von Bock und Polach, head of the institute for ship structural design and analysis at Hamburg University of Technology, specialising in the physics of sea ice. Not only does Charcot grant free access to these remote areas, but the ship will also collect data on the same route multiple times a year with equipment his team leaves on board, offering what scientists prize most: repeatability. “One transit doesn’t have much value,” he says. “But when you measure different seasons, regions and years, you build up a more complex picture.” So, more than just a research paper: forecasts of ice conditions for long-term planning by governments as the Arctic transforms. 

Nils Haëntjens, from the University of Maine, is analysing five-millilitre drops of water on a high-tech McLane IFCB microscope. “The instrument captures more than 250,000 images of phytoplankton along the latitudinal transect,” he says. Charcot has doors in the wet lab that allow the scientists to take water samples, and in the bow, inlets take in water without contaminating it. Two freezers can preserve samples for further research back in university labs. 

Even though the boat won’t stop, the captain and chief engineer clearly want to make the science missions work. Marchesseau dispatches the helicopter with the researchers and their gear 100 kilometres ahead, where they take core samples and measurements. I spot them in their red snowsuits, pulling sleds on an ice floe, as the boat passes. Startled to see living-colour humans on the ice after days of monochrome, I feel a pang of jealousy as I head for a caviar tasting. 

The only other humans we encounter on the journey north are aboard Fifty Years of Victory, the Russian icebreaker. The 160-metre orange- and-black leviathan reached the North Pole a day earlier—its 59th visit—and is on its way back to Murmansk. It’s a classic East meets West moment: the icebreaker, launched just after the collapse of the Soviet Union, meeting the new standard of polar luxury. 

The evening before Bastille Day, Le Commandant Charcot arrives at the North Pole. Because of the pinpoint precision of the GPS, Marchesseau has to navigate back and forth for about 20 minutes—with a bridge full of passengers hushing each other so as not to distract him—until he finds 90 degrees north. That final chaotic approach to the top of the world in the grey, windswept landscape looks like a kid’s Etch A Sketch on the chartplotter, but it is met with rousing cheers. The next morning, with good visibility and light winds, we spill out onto the ice for the celebration, followed by a polar plunge. 

As guests pose in front of flags and mile markers for major cities, the naturalist guides, armed with rifles, establish a wide perimeter to guard against polar bears. The fearless creatures are highly intelligent, with razor-sharp teeth, hooked claws and the ability to sprint at 40 km/h. Males average about three metres tall and weigh around 700 kilos. They are loners that will kill anything—including other bears and even their own cubs. Cathy and I walk around the far edges of the perimeter to enjoy some solitude. Looking out over the white landscape, I know this is a milestone. But it feels odd that getting here didn’t involve any sweat or even a modicum of discomfort. 

Kayaking around an ice floe.

The rest of the week is an entirely different trip. On the return south, we see a huge male polar bear ambling on the ice, looking over his shoulder at us. It is our first sighting of the Arctic’s apex predator, and everyone crowds the observation lounge with long-lensed cameras. The next day, we see another male, this one smaller, running away from the ship. “They have many personalities,” says Steiner Aksnes, head of the expedition team, who has led scientists and film crews in the Arctic for 25 years. We see a dozen on the return to Svalbard, where 3,000 are scattered across the archipelago, outnumbering human residents. 

The last five days we make six stops on different islands, travelling by Zodiac from Charcot to various beaches. On Lomfjorden, as we look on a hundred yards from shore, a mother polar bear protects her two cubs while a young male hovers in the background. On a Zodiac ride off Alkefjellet, the air is alive with birds, including tens of thousands of Brünnich’s guillemots as well as glaucous gulls and kittiwakes, which nest in that island’s cliffs, while a young male polar bear munches on a ring seal, chin glistening red. 

On this part of the trip, the expedition team, mostly 30-something, free-spirited scientists whose areas of expertise range from botany to alpine trekking to whales, lead hikes across different landscapes. The jam-packed schedule sometimes involves three activities per day and includes following the reindeer on Palanderbukta, seeing a colony of 200 walruses on Kapp Lee, hiking the black tundra of Burgerbukta (boasting 3.8-cm-tall willows—said to be the smallest trees in the world and the largest on Svalbard—plus mosquitoes!), watching multiple species of whales breaching offshore, and kayaking the ice floes of Ekmanfjorden. Svalbard is a protected wilderness area, and the cruise lines tailor their schedules so vessels don’t overlap, giving visitors the impression they are setting foot on virgin land. 

Chances to experience that sense of discovery and wonder, even slightly stage-managed ones, are dwindling along with the ice sheet and endangered wildlife. If a stunning trip to a frozen North Pole is on your bucket list, the time to go is now.

Suite bedroom with sliding doors leading to private terrace.

PARADIGM SHIP

For those studying polar ice, a berth aboard Le Commandant Charcot is like a winning lottery ticket. “This cruise ship is one of the few resources scientists can use, because nothing else can get there,” says G. Mark Miller, CEO of research-vessel builder Greenwater Marine Sciences Offshore (GMSO) and a former ship captain for the US National Oceanic and Atmospheric Administration (NOAA). “Then factor in 80 percent of scientists who want to go to sea, can’t, because of the shortage of research vessels.” 

Both Ponant and Viking have designed research labs aboard new expedition vessels as part of their sustainability initiatives. “Remote areas like Antarctica need more data—the typical research is just single data points,” says Damon Stanwell-Smith, Ph.D., head of science and sustainability at Viking. “Every scientist says more information is needed.”  The twin sisterships Viking Octantis and Viking Polaris, which travel to Antarctica, Patagonia, the Great Lakes and Canada, have identical 35-square-metre labs, separated into wet and dry areas and fitted out with research equipment. In hangars below are military-grade rigid-hulled inflatables and two six-person yellow submersibles (the pair on Octantis are named John and Paul, while Polaris’s are George and Ringo). Unlike Ponant, Viking doesn’t have an independent association choose scientists for each voyage. Instead, it partners with the University of Cambridge, the Cornell Lab of Ornithology, and NOAA, which send their researchers to work with Viking’s onboard science officers. 

The cigar lounge which also serves speciality spirits.

“Some people think marine research is sticking some kids on a ship to take measurements,” says Stanwell-Smith. “But we know we can do first-rate science—not spin.”  Other cruise lines are also embracing sustainability initiatives, with coral-reef-restoration projects and water-quality measurements, usually in partnership with universities. Just about every vessel has “citizen-scientist” research programs allowing guests the opportunity to count birds or pick up discarded plastic on beaches. So far, Ponant and Viking are the only lines with serious research labs. Ponant is adding science officers to other vessels in its fleet. As part of the initiatives, scientists deliver onboard lectures and sometimes invite passengers to assist in their research. 

Inneq, the ship’s open-air bar.

Given the shortage of research vessels, Stanwell-Smith thinks this passenger-funded system will coexist nicely with current NGO- and government-owned ships. “This could be a new paradigm for exploring the sea,” he says. “Maybe the next generation of research vessels will look like ours.”

Buy the Magazine

Subscribe today

Stay Connected

Watch of the Week: the Piaget Altiplano Ultimate Concept Tourbillon

The new release claims the throne as the world’s thinnest Tourbillon.

By Josh Bozin 19/04/2024

Piaget, the watchmaker’s watchmaker, has once again redefined the meaning of “ultra-thin” thanks to its newest masterpiece, the Altiplano Ultimate Concept Tourbillon—the world’s thinnest tourbillon watch.

In the world of high-watchmaking where thin is never thin enoughlook at the ongoing battle between Piaget, Bulgari, and Richard Mille for the honours—Piaget caused a furore at Watches & Wonders in Geneva when it unveiled its latest feat to coincide with the Maison’s 150th year anniversary.

Piaget
Piaget

Piaget claims that the new Altiplano is “shaped by a quest for elegance and driven by inventiveness”, and while this might be true, it’s clear that the Maison’s high-watchmaking divisions in La Côte-aux-Fées and Geneva are also looking to end the conversation around who owns the ultra-thin watchmaking category.

The new Altiplano pushes the boundaries of horological ingenuity 67 years after Piaget invented its first ultra-thin calibre—the revered 9P—and six years after it presented the world’s then-thinnest watch, the Altiplano Ultimate Concept. Now, with the release of this unrivalled timepiece at just 2mm thick—the same as its predecessor, yet now housing the beat of a flying tourbillon, prized by watchmaking connoisseurs—you can’t help but marvel at its ultra-thin mastery, whether the timepiece is to your liking or not.

Piaget
Piaget

In comparison, the Bulgari Octo Finissimo Tourbillon was 3.95mm thick when unveiled in 2020, which seems huge on paper compared to what Piaget has been able to produce. But to craft a watch as thin and groundbreaking as its predecessor, now with an added flying tourbillon complication, the whole watchmaking process had to be revalued and reinvented.

“We did far more than merely add a tourbillon,” says Benjamin Comar, Piaget CEO. “We reinvented everything.”

After three years of R&D, trial and error—and a redesign of 90 percent of the original Altiplano Ultimate Concept components—the 2024 version needs to be held and seen to be believed. The end product certainly isn’t a watch for the everyday watch wearer—although Piaget will tell you otherwise—but in many ways, the company didn’t conjure a timepiece like the Altiplano as a profit-seeking exercise. Instead, overcoming such an arduous and technical watchmaking feat proves that Piaget can master the flying tourbillon in such a whimsical fashion and, in the process, subvert the current state-of-the-art technical principles by making an impactful visual—and technical—statement.

The only question left to ask is, what’s next, Piaget?

Piaget
Piaget

Model: Altiplano Ultimate Concept Tourbillon 150th Anniversary
Diameter: 41.5 mm
Thickness: 2 mm (crystal included)
Material: M64BC cobalt alloy, blue PVD -treated
Dial: Monobloc dial; polished round and baton indices, Bâton-shaped hand for the minutes Monobloc disc with a hand for the hours
Water resistance: 20m

Movement: Calibre 970P-UC, one-minute peripheral tourbillon
Winding: Hand-wound
Functions: hours, minutes, and small seconds (time-only)
Power reserve: 40 hours

Availability: Limited production, not numbered
Price: Price on request

 

Buy the Magazine

Subscribe today

Stay Connected