Pole Position
How McLaren’s fastest road car became a Richard Mille.
The Latest.
The 10 Coolest New Watches That Dropped in February
Louis Vuitton, Richard Mille, H. Moser & Cie., Audemars Piguet, and six other watchmakers debuted stylish new wristwatches this month.
03/03/2026
Rolex Sold a Record-Breaking $19.9 Billion Worth of Watches Last Year: Report
The Crown is responsible for about 33 percent of the Swiss watch industry’s entire sales for 2025, too.
By Nicole Hoey
03/03/2026
A Night At The Museum
Our contributing watch editor Brynn Wallner hit the stacks at The Morgan Library & Museum, sneaking her way in after dark on a quest for timeless horological beauty.
22/01/2025
The 7 Best Watches of the Week, From Mark Zuckerberg’s Greubel Forsey to Paetongtarn Shinawatra’s Patek Philippe
Seven celebs flaunted stylish wrist candy for all to see this week.
TAG Heuer Has Replaced Rolex as Formula 1’s Official Timekeeper
The luxury watch brand just signed a 10-year contract with F1.
09/01/2025
Rolex’s Gold Watches Just Got More Expensive
As the precious metal continues to rise in value, the Crown has adjusted the retail pricing of its gold timekeepers accordingly.
09/01/2025
The 7 Best Watches of the Week, From Pharrell Williams’ Richard Mille to Snoop Dog’s Cartier
Celebrity watch lovers were boxing, singing, and out at the movies this week in some stellar wristwear.
19/12/2024
The Small Dress Watch Is Back
Drawer the steel chunksters—a small, slim dress watch is the discerning wristwear of the moment.
06/12/2024
Omega Opens in Perth
Omega has hung out a shingle in the Western Australian capital of Perth, taking up residence on Murray Street.
10/12/2024
Carved in Stone
Watches and wine collide as Girard-Perregaux teams up with Château Latour to source pebbles from its grounds.
11/11/2024
How Fashion Houses and Jewelers Are Giving Swiss Watchmakers a Run for Their Money
By snapping up some of Switzerland’s best manufacturers and watchmakers, brands including Chanel and Louis Vuitton are stunning even the most seasoned collectors.
08/11/2024
The 7 Best Watches of the Week, From Brad Pitt’s Patek Philippe to George Clooney’s Omega
Seven celebs flaunted stylish wrist candy on the streets this week.
10/09/2024
The 8 Best Watches of the U.S. Open, From Jannik Sinner’s Rolex to Serena Williams’s Audemars Piguet
From Federer’s Rolex Le Mans Daytona in Yellow Gold to Pegula’s De Bethune DB28XS Purple Rain, players past and present brought their A-game to the final Grand Slam of 2024.
11/09/2024
The Small Dress Watch Is Back
Drawer the Daytona—a small, slim dress watch is the discerning wristwear of the moment.
02/09/2024
