Chopard’s Alpine Eagle Goes Green
The Swiss manufacture’s latest timepiece supports the preservation of the Alpine environment.
Making its mark, Chopard has debuted a new ‘Pine Green’ coloured dial in the Alpine Eagle. Inspired by the palette of natural (summery) colours in the Swiss Alps, the new dial will join the Aletcsch Blue, Bernina Grey and Absolute Black in the range.
The newcomer will be available in 41mm in Chopard’s exclusive, ultra-resistant lucent steel A223 and ethical 18-carat rose gold.
Within those respective cases comes a textured dial with a radiating pattern —that we’re told evokes the eye of an eagle — alongside the indication of hours, minutes and seconds through rhodium or gold-plated hour-markers and hands.
Legibility has been made a focus for the Alpine Eagle collection with the indications and hands treated with ‘Grade X1 Super-LumiNova’ for greater night-time visibility.
Positioned between 4 and 5 o’clock, the date is clearly indicated on a green disc matching the dial. Tidy.
Like other Alpine Eagles, the watch is powered by the Chopard 01.01-C self-winding movement — visible through a transparent sapphire caseback. When fully wound, the mechanism enjoys a 60-hour power reserve.
The watch is then strapped to the wrist by an integrated metal bracelet, either steel or gold finished with satin-brushed sides, a polished central cap and a triple folding clasp.
Beyond looking good, and being an on-trend colour, the green represents the Swiss manufacture’s want to preserve the Alpine environment and ecosystem. Further, the maison will commit part of the proceeds from sales of these models to the Alpine Eagle foundation and programs that have already enabled the reintroduction of the white-tailed eagle to the Lake Geneva region.
The move to support the Swiss environment shouldn’t be a surprise as Chopard has long supported ethical and environmental concerns within jewellery and watchmaking businesses — evidenced by its ethically sourced gold and the creation of the Alpine Each Foundation by Chopard co-president Karl-Friedrich Scheufele, Jacques-Olivier Travers and Ronald Menzel.
To do your bit for the environment, in exceptional style, expect to pay $23,000 for the steel version and $79,000 for the gold version. Chopard.com
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