The Best Watchmakers You Haven’t Heard Of

The watchmakers to watchmakers, these independent companies prove you needn’t require the backing of a conglomerate to get the industry ticking.

By Richard Brown 25/07/2023

It’s true, these days the majority of major-label watch brands belong to the portfolio of huge parent companies—Swatch Group, Richemont and LVMH having spent the previous 30 years feverishly acquiring large swathes of the industry. Yet, behind the household dial-names taking up jewellery-shop windows, a cornucopia of independent companies is busy producing some of the most interesting, elegant and downright bat-shit crazy watches out there. If you’re looking for a watch with real talking-point status, these are the watchmakers’ watchmakers.

F.P. Journe

F.P. Journe is the only watchmaker to have won the Grand Prize at the hallowed Geneva Watchmaking Grand Prix three times over. The cinematic equivalent would be for a filmmaker to be named Best Director at the Academy Awards on three occasions. It’s an even more impressive feat when you consider that F.P. Journe is an independent brand lacking the backing of a multinational parent company. A doff of the cap.

fpjourne.com

Laurent Ferrier

Having served at Patek Philippe for 37 years—a four-decade tenure that saw him rise to creative director—you might have forgiven Laurent Ferrier for putting his feet up. Not so for this third-generation watchmaker. In 2010, aged 63, Ferrier decided that the time was right to launch a watch brand of his own. He debuted with the Galet Classic Tourbillon Double Spiral, an elegant piece that was named Best Men’s Watch at that year’s Geneva Watchmaking Grand Prix. The rest, as they say…

laurentferrier.ch

MB&F

MB&F doesn’t call itself a watchmaker: it prefers to be known as an “artistic concept laboratory”. That’s because MB&F doesn’t make watches. Nope, what the brand makes is “horological machines”. And so we get robotic clocks, time-telling music boxes, and timepieces shaped like spaceships, jet engines and jellyfish. Occasionally, the maddest brand in watchland will come out with something you can actually wear on your wrist.

mbandf.ch

H. Moser & Cie.

The main advantage of being independent is, surely, autonomy, and therefore the freedom to pursue your dreams—regardless of how outré and commercially perilous those ideas might be. Never one to let convention get in the way, H. Moser & Cie. has, in its two-decade history, given us a mickey-take of the Apple Watch named the Alps Watch Zzzz; a timepiece with a case made of actual cheese; and an equally irreverent number from which real plants sprouted. Somehow, it works, often spectacularly—as with 2019’s Swiss Alp Watch Concept Black, which featured no hands and no hour indices. Go figure.

h-moser.com

Bremont

As British as a Beefeater eating a cucumber sandwich, Henley-on-Thames-based Bremont has been spearheading the mission to bring back mass-scale mechanical watchmaking to the United Kingdom since 2002. Two decades on, and the brand, with the backing of billionaire celebrity hedge-fund manager Bill Ackman since the beginning of 2023, is close to achieving that mission, manufacturing components for its own proprietary movement in a space-age technology centre close to the banks of the River Thames.

bremont.com

Parmigiani Fleurier

Michel Parmigiani began his career restoring historic clocks and watches, including many pieces from the Patek Philippe museum. After rebuilding a number of exhibits for the Watch Museum of Le Locle, in 1996 he began manufacturing watches of his own. King Charles III, a champion of traditional crafts, has proven himself an admirer, having been photographed wearing the now-discontinued Toric chronograph on several occasions.

parmigiani.com

HYT

HYT made a splash in 2012 when it became the first watchmaker to display the time using mechanical components to regulate coloured fluids inside cylindrical tubes. If you think that sounds crazy, you’d be exactly right. After a brief hiatus, HYT is back and as experimental as ever, so expect big things in the very near future.

hytwatches.com

Arnold & Son

When English clockmaker John Arnold presented his Arnold No. 36 to the Greenwich Royal Observatory for review in 1778, the clock proved so precise that it was the first timing device to be denoted a “chronometer”; and the term is still used today to signal a supremely accurate timepiece. Continuing in that vein—although now operating from Switzerland’s La Chaux-de-Fonds, instead of London’s Chigwell—is the clockmaker’s latter-day incarnation, Arnold & Son, creator of 19 proprietary movements and counting since 1998.

arnoldandson.com

Speake-Marin

Last year, Speake-Marin celebrated 20 years in the watchmaking business with its first timepiece with an integrated bracelet. Inspired by architectural elements of London’s financial district—a geometric case recalls a church clock tower and the dial sports “Big Ben” hands—the sporty Ripples collection points towards a more contemporary direction for the low-volume brand. The watches might take the English capital as their muse, but the movements inside are all manufactured within the company’s workshops in Geneva.

speake-marin.com

Franck Muller

Launched in 1991 between Franck Muller and watchcase designer Vartan Sirmakes, Muller is best known for exquisite timepieces that often defy logic and land with a heavy sense of “wow”. A watch boasting 36 complications and comprising 1,483 components? Please meet the Aeternitas Mega 4. Require a ten-day power reserve? Grab yourself the Giga Tourbillon. For all the complexity and wonder—Muller is rightly known as the “Master of Complications”—there are also softer moments such as the current Cintrée Curvex collection. Muller’s edge, though, is the crafting of something new and innovative—here’s an out-of-the-box thinker who has found incredible global success with tangible anticipation framing each year’s releases, and what is, ultimately, a unique take on watchmaking and one that’s become immediately recognisable.

franckmuller.com

Richard Mille

If you had to name the most successful independent watch brand of the 21st century, Richard Mille would surely appear near the top of your shortlist. It’s certainly the only name on this register of which non-watch folk will have heard. Mostly, that’s down to the strategic sponsoring of big-draw sporting events, everything from tennis and golf, to polo and Formula 1—hell, for several years now Richard Mille has sponsored the F1 teams of both Ferrari and McLaren. Yet there’s also the watches, including a handful of timepieces that have broken records for their physics-defying, lightweight construction.

richardmille.com

Jean Daniel Nicolas

There’s limited edition. And then there’s Jean Daniel Nicolas. The second independent brand founded by legendary watchmaker Daniel Roth—his first company, simply Daniel Roth, was established in 1988 and acquired by Bulgari in 2000—produces a grand total of just two watches a year. Having cut his teeth at Audemars Piguet, Roth spent 15 years spearheading artistic direction at Breguet. Save for springs, rubies, glasses and cases, everything inside the brace of watches produced each year by Jean Daniel Nicolas is manufactured by hand within the company’s own workshops.

jeandanielnicolas.watch

Grönefeld

Grönefeld’s first watch was a statement of intent. Resurrecting a Dutch dial-name first established by their grandfather in 1912, Bart and Tim Grönefeld relaunched the family business in 2008 with the GTM-O6. Not only was the brand’s maiden timepiece powered by an in-house movement, it was also equipped with a minute repeater—broadly considered the most challenging of all complications to execute. This year saw Grönefeld release its first sports watch proper, the water-resistant, shock-absorbent 1969 DeltaWorks. Testament to the popularity of the independent brand, the customisable collection sold out shortly after launch.

gronefeld.com

Greubel Forsey

The holy grail for any independent watchmaker is to lay claim to its own proprietary movement. To successfully design, manufacture and put into production just one “in-house” calibre is a feat of micro-engineering that typically takes years, if not decades, to achieve. Since its launch in 2004, Greubel Forsey has developed more than 20 of its own branded movements, leading to more industry awards than you could shake a quadruple-tourbillon-regulated GMT hand at.

greubelforsey.com

Philippe Dufour

Manufacturing a minuscule number of watches each year by hand from his workshop in Le Sentier, a sleepy, lakeside village in the foothills of the Jura Mountains, white-haired, pipe-smoking Philippe Dufour is straight out of a Hans Christian Andersen fairy tale. The Father Christmas of independent watchmaking, if you will. In 2021, Dufour’s Grande et Petite Sonnerie No. 1, the watch he used to launch his brand in 1992, sold at a Phillips auction in Geneva for US$5.21 million (approx. $7.86 million), making it the most expensive timepiece ever sold by an independent watchmaker.

philippedufour.ch

Thomas Prescher

Before turning his hand to watchmaking, Thomas Prescher was a captain in the German Navy. These days, following stints at IWC, Audemars Piguet and Blancpain, Prescher creates super-complicated wristwatches—including triple-axis tourbillons and perpetual calendars—on the shores of Lake Biel. Models such as the Nemo and the Nautica nod towards his former life.

prescher.ch

Roger W. Smith

Waiting lists for Rolex Daytonas have nothing on those commanded by watches by Roger W. Smith. Put your name down for one of the five models the company currently produces, and it could be a decade until the Isle of Man workshop is ready to ship your order (although we’re guessing Ed Sheeran and his wife Cherry, who had a pair made for their wedding, didn’t wait that long). The cause of the lag? Every single element that goes into a Roger W. Smith watch enters the company’s boutique studio as a raw material. As such, only a dozen or so timepieces emerge each year.

rwsmithwatches.com

Armin Strom

During the 1970s, Armin Strom made a name for himself skeletonising watch hands. That talent was demonstrated in his own timepieces, which began appearing in 1984, and continues to be a hallmark of the brand today under the stewardship of Serge Michel and Claude Greisler, who used to frequent Strom’s workshop when they were kids—although the company’s penchant for skeletisation has spread from hands to the rest of the dial. The brand, boasting a handful of its own movements, produces all of its main plates, bridges, levers, springs, wheels, pinions and screws in-house at their fully integrated manufacture in Biel—more than can be said for many of the industry’s big boys.

arminstrom.com

Kari Voutilainen

You might not have heard of Kari Voutilainen, but the judges at the annual Geneva Watchmaking Grand Prix have. In the 20 years since the Finnish brand’s inception, critics at that prestigious awards body have bestowed Kari Voutilainen with eight awards—the most recent in 2022 for his stunning Ji-Ku piece (Artistic Crafts Watch Prize). Few brands, even among watch-world heavyweights, can claim such a substantial, and sustained, medal haul. Interestingly, in 2021 Kari Voutilainen acquired another star of the independent watchmaking scene, Denmark’s Urban Jürgensen.

voutilainen.ch

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5 Lounge Chairs That Add Chic Seating to Your Space

Daybeds, the most relaxed of seating solutions, offer a surprising amount of utility. 

By Marni Elyse Katz 22/07/2024

Chaise longue, daybed, recamier, duchesse brisée—elongated furniture designed for relaxing has a roster of fancy names. While the French royal court of Louis XIV brought such pieces to prominence in fashionable European homes, the general idea has been around far longer: The Egyptian pharaohs were big fans, while daybeds from China’s Ming dynasty spurred all those Hollywood Regency fretwork pieces that still populate Palm Beach living rooms. Even Mies van der Rohe, one of design’s modernist icons, got into the lounge game with his Barcelona couch, a study of line and form that holds up today.

But don’t get caught up in who invented them, or what to call them. Instead, consider their versatility: Backless models are ideal in front of large expanses of glass (imagine lazing on one with an ocean view) or at the foot of a bed, while more structured pieces can transform any corner into a cozy reading nook. Daybeds may be inextricably linked to relaxation, but from a design perspective, they put in serious work.

Photo: Courtesy of Egg Collective

Emmy, Egg Collective 

In designing the Emmy chaise, the Egg Collective trio of Stephanie Beamer, Crystal Ellis and Hillary Petrie, who met as students at Washington University in St. Louis, aimed for versatility. Indeed, the tailored chaise looks equally at home in a glass skyscraper as it does in a turn-of-the-century town house. Combining the elegance of a smooth, solid oak or walnut frame with the comfort of bolsters and cushioned upholstery or leather, it works just as well against a wall or at the heart of a room. From around $7,015; Eggcollective.com

Plum, Michael Robbins 

Woodworker Michael Robbins is the quintessential artisan from New York State’s Hudson Valley in that both his materials and methods pay homage to the area. In fact, he describes his style as “honest, playful, elegant and reflective of the aesthetic of the Hudson Valley surroundings”. Robbins crafts his furniture by hand but allows the wood he uses to help guide the look of a piece. (The studio offers eight standard finishes.) The Plum daybed, brought to life at Robbins’s workshop, exhibits his signature modern rusticity injected with a hint of whimsy thanks to the simplicity of its geometric forms. Around $4,275; MichaelRobbins.com 

Photo: Courtesy of Reda Amalou Design

Kimani, Reda Amalou Design 

French architect and designer Reda Amalou acknowledges the challenge of creating standout seating given the number of iconic 20th-century examples already in existence. Still, he persists—and prevails. The Kimani, a bent slash of a daybed in a limited edition of eight pieces, makes a forceful statement. Its leather cushion features a rolled headrest and rhythmic channel stitching reminiscent of that found on the seats of ’70s cars; visually, these elements anchor the slender silhouette atop a patinated bronze base with a sure-handed single line. The result: a seamless contour for the body. Around $33,530; RedaAmalou

Dune, Workshop/APD 

From a firm known for crafting subtle but luxurious architecture and interiors, Workshop/APD’s debut furniture collection is on point. Among its offerings is the leather-wrapped Dune daybed. With classical and Art Deco influences, its cylindrical bolsters are a tactile celebration, and the peek of the curved satin-brass base makes for a sensual surprise. Associate principal Andrew Kline notes that the daybed adeptly bridges two seating areas in a roomy living space or can sit, bench-style, at the foot of a bed. From $13,040; Workshop/ APD

Sherazade, Edra 

Designed by Francesco Binfaré, this sculptural, minimalist daybed—inspired by the rugs used by Eastern civilizations—allows for complete relaxation. Strength combined with comfort is the name of the game here. The Sherazade’s structure is made from light but sturdy honeycomb wood, while next-gen Gellyfoam and synthetic wadding aid repose. True to Edra’s amorphous design codes, it can switch configurations depending on the user’s mood or needs; for example, the accompanying extra pillows—one rectangular and one cylinder shaped— interchange to become armrests or backrests. From $32,900; Edra

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Watches & Wonders 2024 Showcase: Hermès

We head to Geneva for the Watches & Wonders exhibition; a week-long horological blockbuster featuring the hottest new drops, and no shortage of hype.

By Josh Bozin 24/07/2024

With Watches & Wonders 2024 well and truly behind us, we review some of the novelties Hermès presented at this year’s event.

HERMÈS

Hermes Cut

Moving away from the block colours and sporty aesthetic that has defined Hermès watches in recent years, the biggest news from the French luxury goods company at Watches & Wonders came with the unveiling of its newest collection, the Hermès Cut.

It flaunts a round bezel, but the case middle is nearer to a tonneau shape—a relatively simple design that, despite attracting flak from some watch aficionados, works. While marketed as a “women’s watch”, the Cut has universal appeal thanks to its elegant package and proportions. It moves away from the Maison’s penchant for a style-first product; it’s a watch that tells the time, not a fashion accessory with the ability to tell the time.

Hermès gets the proportions just right thanks to a satin-brushed and polished 36 mm case, PVD-treated Arabic numerals, and clean-cut edges that further accentuate its character. One of the key design elements is the positioning of the crown, boldly sitting at half-past one and embellished with a lacquered or engraved “H”, clearly stamping its originality. The watch is powered by a Hermès Manufacture movement H1912, revealed through its sapphire crystal caseback. In addition to its seamlessly integrated and easy-wearing metal bracelet, the Cut also comes with the option for a range of coloured rubber straps. Together with its clever interchangeable system, it’s a cinch to swap out its look.

It will be interesting to see how the Hermès Cut fares in coming months, particularly as it tries to establish its own identity separate from the more aggressive, but widely popular, Ho8 collection. Either way, the company is now a serious part of the dialogue around the concept of time.

hermes.com

Read more about this year’s Watches & Wonders exhibition at robbreport.com.au

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Living La Vida Lagerfeld

The world remembers him for fashion. But as a new tome reveals, the iconoclastic designer is defined as much by extravagant, often fantastical, homes as he is clothes.

By Zarah Crawford 22/07/2024

“Lives, like novels, are made up of chapters”, the world-renowned bibliophile, Karl Lagerfeld, once observed. 

Were a psychological-style novel ever to be written about Karl Lagerfeld’s life, it would no doubt give less narrative weight to the story of his reinvigoration of staid fashion houses like Chloe, Fendi and Chanel than to the underpinning leitmotif of the designer’s constant reinvention of himself. 

In a lifetime spanning two centuries, Lagerfeld made and dropped an ever-changing parade of close friends, muses, collaborators and ambiguous lovers, as easily as he changed his clothes, his furniture… even his body. Each chapter of this book would be set against the backdrop of one of his series of apartments, houses and villas, whose often wildly divergent but always ultra-luxurious décor reflected the ever-evolving personas of this compulsively public but ultimately enigmatic man.

With the publication of Karl Lagerfeld: A Life in Houses these wildly disparate but always exquisite interiors are presented for the first time together as a chronological body of work. The book indeed serves as a kind of visual novel, documenting the domestic dreamscapes in which the iconic designer played out his many lives, while also making a strong case that Lagerfeld’s impact on contemporary interior design is just as important, if not more so, than his influence on fashion.

In the studio at the back of the Librarie 7L, Paris, in 2008 — a bookshop established by Lagerfeld himself.

In fact, when the first Lagerfeld interior was featured in a 1968 spread for L’OEil magazine, the editorial describes him merely as a “stylist”. The photographs of the apartment in an 18th-century mansion on rue de Université, show walls lined with plum-coloured rice paper, or lacquered deepest chocolate brown in sharp contrast to crisp, white low ceilings that accentuated the horizontality that was fashionable among the extremely fashionable at the time. Yet amid this setting of aggressively au courant modernism, the anachronistic pops of Art Nouveau and Art Deco objects foreshadow the young Karl’s innate gift for creating strikingly original environments whose harmony is achieved through the deft interplay of contrasting styles and contexts.

Lagerfeld learned early on that presenting himself in a succession of gem-like domestic settings was good for crafting his image. But Lagerfeld’s houses not only provided him with publicity, they also gave him an excuse to indulge in his greatest passion. Shopping!

By 1973, Lagerfeld was living in a new apartment at Place Saint–Sulpice where his acquisition of important Art Deco treasures continued unabated. Now a bearded and muscular disco dandy, he could most often be found in the louche company of the models, starlets and assorted hedonistic beauties that gathered around the flamboyant fashion illustrator Antonio Lopez. Lagerfeld was also in the throes of a hopeless love affair with Jacques de Bascher whose favours he reluctantly shared with his nemesis Yves Saint Laurent.

Hôtel Pozzo di Borgi, from 1977.

He painted the rooms milky white and lined them with specially commissioned carpets—the tawny patterned striations of which invoked musky wild animal pelts. These lent a stark relief to the sleek, machine-age chrome lines of his Deco furnishings. To contemporary eyes it remains a strikingly original arrangement that subtly conveys the tensions at play in Lagerfeld’s own life: the cocaine fuelled orgies of his lover and friends, hosted in the pristine home of a man who claimed that “a bed is for one person”.

In 1975, a painful falling out with his beloved Jacques, who was descending into the abyss of addiction, saw almost his entire collection of peerless Art Deco furniture, paintings and objects put under the auctioneer’s hammer. This was the first of many auction sales, as he habitually shed the contents of his houses along with whatever incarnation of himself had lived there. Lagerfeld was dispassionate about parting with these precious goods. “It’s collecting that’s fun, not owning,” he said. And the reality for a collector on such a Renaissance scale, is that to continue buying, Lagerfeld had to sell. 

Of all his residences, it was the 1977 purchase of Hôtel Pozzo di Borgo, a grand and beautifully preserved 18th-century house, that would finally allow him to fulfill his childhood fantasies of life in the court of Madame de Pompadour. And it was in this aura of Rococó splendour that the fashion designer began to affect, along with his tailored three-piece suits, a courtier’s ponytailed and powdered coif and a coquettish antique fan: marking the beginning of his transformation into a living, breathing global brand that even those with little interest in fashion would immediately recognise.

Place Saint-Sulpice apartment from 1972. At his work station with on the table, his favourite Lalique crystal glass, complete with Coca-Cola.

Lagerfeld’s increasing fame and financial success allowed him to indulge in an unprecedented spending frenzy, competing with deep-pocketed institutions like the Louvre to acquire the finest, most pedigreed pearls of the era—voluptuously carved and gilded bergères; ormolu chests; and fleshy, pastel-tinged Fragonard idylls—to adorn his urban palace. His one-time friend André Leon Talley described him in a contemporary article as suffering from “Versailles complex”. 

However, in mid-1981, and in response to the election of left-wing president, François Mitterrand,  Lagerfeld, with the assistance of his close friend Princess Caroline, became a resident of the tax haven of Monaco. He purchased two apartments on the 21st floor of Le Roccabella, a luxury residential block designed by Gio Ponti. One, in which he kept Jacques de Bascher, with whom he was now reconciled, was decorated in the strict, monochromatic Viennese Secessionist style that had long underpinned his aesthetic vocabulary; the other space, though, was something else entirely, cementing his notoriety as an iconoclastic tastemaker.

Monaco apartment, purchased in 1981: Lagerfeld sits at a tale by George Snowden, with Riviera chairs by Michele de Lucchi. On the table, a cup and sugar bowl by Matteo Thun, flanked by sculptural Treetops lamps by Ettore Sottsass.

Lagerfeld had recently discovered the radically quirky designs of the Memphis Group led by Ettore Sottsass, and bought the collective’s entire first collection and had it shipped to Monaco. In a space with no right angles, these chaotically colourful, geometrically askew pieces—centred on Masanori Umeda’s famous boxing ring—gave visitors the disorientating sensation of having entered a corporeal comic strip. By 1991, the novelty of this jarring postmodern playhouse had inevitably worn thin and once again he sent it all to auction, later telling a journalist that “after a few years it was like living in an old Courrèges. Ha!”

Reverse view of the Monaco living room, featuring Masanori Umeda’s boxing ring and George Snowden’s armchair. Against the back wall the Carlton bookcase by Ettore Sottsass.

In 1989, de Bascher died of an AIDS-related illness, and while Lagerfeld’s career continued to flourish, emotionally the famously stoic designer was struggling. In 2000, a somewhat corpulent Lagerfeld officially ended his “let them eat cake” years at the Hôtel Pozzo di Borgo, selling its sumptuous antique fittings in a massive headline auction that stretched over three days. As always there were other houses, but now with his longtime companion dead, and his celebrity metastasising making him a target for the paparazzi, he began to look less for exhibition spaces and more for private sanctuaries where he could pursue his endless, often lonely, work.

His next significant house was Villa Jako, named for his lost companion and built in the 1920s in a nouveau riche area of Hamburg close to where he grew up. Lagerfeld shot the advertising campaign for Lagerfeld Jako there—a fragrance created in memorial to de Bascher. The house featured a collection of mainly Scandinavian antiques, marking the aesthetic cusp between Art Nouveau and Art Deco. One of its rooms Lagerfeld decorated based on his remembrances of his childhood nursery. Here, he locked himself away to work—tellingly—on a series of illustrations for the fairy tale, The Emperor’s New Clothes. Villa Jako was a house of deep nostalgia and mourning.

But there were more acts—and more houses—to come in Lagerfeld’s life yet. In November 2000, upon seeing the attenuated tailoring of Hedi Slimane, then head of menswear at Christian Dior, the 135 kg Lagerfeld embarked on a strict dietary regime. Over the next 13 months, he melted into a shadow of his former self. It is this incarnation of Lagerfeld—high white starched collars; Slimane’s skintight suits, and fingerless leather gloves revealing hands bedecked with heavy silver rings—that is immediately recognisable some five years after his death.

The 200-year-old apartment in Quái Voltaire, Paris, was purchased in 2006, and after years of slumber Lagerfeld—a newly awakened Hip Van Winkle—was ready to remake it into his last modernist masterpiece. He designed a unique daylight simulation system that meant the monochromatic space was completely without shadows—and without memory. The walls were frosted and smoked glass, the floors concrete and silicone; and any hint of texture was banned with only shiny, sleek pieces by Marc Newson, Martin Szekely and the Bouroullec Brothers permitted. Few guests were allowed into this monastic environment where Lagerfeld worked, drank endless cans of Diet Coke and communed with Choupette, his beloved Birman cat, and parts of his collection of 300,000 books—one of the largest private collections in the world.

Metal-base on a platform covered with chocolate brown carpet. Stratified leather headboard attributed to Eugène Printz.

Lagerfeld died in 2019, and the process of dispersing his worldly goods is still ongoing. The Quái Voltaire apartment was sold this year for US$10.8 million (around $16.3 million). Now only the rue de Saint-Peres property remains within the Lagerfeld trust. Purchased after Quái Voltaire to further accommodate more of his books—35,000 were displayed in his studio alone, always stacked horizontally so he could read the titles without straining his neck—and as a place for food preparation as he loathed his primary living space having any trace of cooking smells. Today, the rue de Saint-Peres residence is open to the public as an arts performance space and most fittingly, a library.

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Watch This Space: Mike Nouveau

Meet the game-changing horological influencers blazing a trail across social media—and doing things their own way.

By Josh Bozin 22/07/2024

In the thriving world of luxury watches, few people own a space that offers unfiltered digital amplification. And that’s precisely what makes the likes of Brynn Wallner, Teddy Baldassarre, Mike Nouveau and Justin Hast so compelling.

These thought-provoking digital crusaders are now paving the way for the story of watches to be told, and shown, in a new light. Speaking to thousands of followers on the daily—mainly via TikTok, Instagram and YouTube—these progressive commentators represent the new guard of watch pundits. And they’re swaying the opinions, and dollars, of the up-and-coming generations who now represent the target consumer of this booming sector.

MIKE NOUVEAU

@mikenouveau

Mike Nouveau

Can we please see what’s on the wrist? That’s the question that catapulted Mike Nouveau into watch stardom, thanks to his penchant for highlighting incredibly rare timepieces across his TikTok account of more than 400,000 followers. When viewing Nouveau’s attention-grabbing video clips—usually shot in a New York City neighbourhood—it’s not uncommon to find him wrist-rolling some of the world’s rarest timepieces, like the million-dollar Cartier Cheich (a clip he posted in May).

But how did someone without any previous watch experience come to amass such a cult following, and in the process gain access to some of the world’s most coveted timepieces? Nouveau admits had been a collector for many years, but moved didn’t move into horology full-time until 2020, when he swapped his DJing career for one as a vintage watch specialist.

“I probably researched for a year before I even bought my first watch,” says Nouveau, alluding to his Rolex GMT Master “Pepsi” ref. 1675 from 1967, a lionised timepiece in the vintage cosmos. “I would see deals arise that I knew were very good, but they weren’t necessarily watches that I wanted to buy myself. I eventually started buying and selling, flipping just for fun because I knew how to spot a good deal.”

Nouveau claims that before launching his TikTok account in the wake of Covid-19, no one in the watch community knew he existed. “There really wasn’t much watch content, if any, on TikTok before I started posting, especially talking about vintage watches. There’s still not that many voices for vintage watches, period,” says Nouveau. “It just so happens that my audience probably skews younger, and I’d say there are just as many young people interested in vintage watches as there are in modern watches.”

 

View this post on Instagram

 

A post shared by Mike Nouveau (@mikenouveau)

Nouveau recently posted a video to his TikTok account revealing that the average price of a watch purchased by Gen Z is now almost US$11,000 (around $16,500), with 41 percent of them coming into possession of a luxury watch in the past 12 months.

“Do as much independent research as you can [when buying],” he advises. “The more you do, the more informed you are and the less likely you are to make a mistake. And don’t bring modern watch expectations to the vintage world because it’s very different. People say, ‘buy the dealer’, but I don’t do that. I trust myself and myself only.”

Read more about the influencers shaking up horology here with Justin Hast, Brynn Wallner and Teddy Baldassare.

 

 

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This Pristine 1960 Ferrari 250 Spider Could Fetch $24 Million at Auction

The car wears the same colours and has the same engine it left the factory with.

By Bryan Hod 22/07/2024

Some Ferraris are just a little bit more important than others.

Take, for example, the 1960 250 GT SWB California that RM Sotheby’s is auctioning off during this year’s Monterey Car Week. Any example of the open-top beauty would attract interest, but this one just so happens to be the first one that was built.

The 250 is one of the most legendary series of cars in Ferrari history. Between 1952 and 1964, the company released 21 different 250 models—seven for racetracks, 14 for public roads—of which the “Cali Spider” might be the most well regarded, thanks to its potent V-12 and a Pininfarina-penned design that is one of the most beautiful bodies to grace an automobile. The roadster, which was specifically built for the U.S., made its debut in 1957 as a long-wheel-base model (LWB), but it wasn’t until the SWB model debut in 1960 that it became clear how special it was. This example isn’t just the first to roll off the line. It’s the actual car that was used to introduce the world to the model at the 1960 Geneva Motor Show.

1960 Ferrari 250 GT SWB California Spider by Scaglietti Remi Dargegen/RM Sotheby’s

Just 56 examples of the 250 GT SWB California Spider would be built by Scaglietti during the three years it was in production. The first of those, chassis 1795 GT, is finished in a glossy coat of Grigio. The two-door had a red leather interior at Geneva but was returned to the factory and re-outfitted with black leather upholstery before being delivered to its original owner, British race car driver John Gordon Bennet. Six-and-a-half decades later the car looks identical to how it did when it left the factory the second time.

In addition to its original bodywork, the chassis 1795 GT features its original engine, gearbox, and rear axle. That mill is the competition-spec Tipo 168, a 3.0-litre V-12 that makes 196.1 kW. That may not sound like much by today’s standards, but, when you consider that the 250 GT SWB California Spider tips the scales around 952 kilograms, it’s more than enough.

Remi Dargegen/RM Sotheby’s

The first 250 GT SWB California Spider is scheduled to go up for bid during RM Sotheby’s annual Monterey Car Week auction, which runs from Thursday, August 15, to Saturday, August 17. Unsurprisingly, the house has quite high hopes for the car. The car carries an estimate of between $24 million and $26 million, which could make it one of the most expensive cars ever sold at auction.

Remi Dargegen/RM Sotheby’s

Monterey Car Week

 

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