A Brief History Of The Rolex 24 At Daytona

Why the competition for the Rolex Daytona continues on and off the circuit.

By Carol Besler 03/02/2023

Winning the Rolex 24 At Daytona is a great way to cop a Daytona, the grail watch of the decade. Technically, it would only take you 24 hours compared to the legendary 10-year-plus wait lists at retail. But it won’t be easy.

First, you need to be in almost superhuman physical and mental condition, so your body can withstand the steady punishment of G-force pressure over a sustained period, driving at speeds up to 200 mph. You’ll need a supercar with an engine built to withstand 24 straight hours of abuse. Plus, several sets of spare tires and a pit crew of up to a dozen technicians, mechanics and data crunchers. And you’ll need the courage of a gladiator.

A Pit Stop at the 2023 Rolex 24 At Daytona
A Pit Stop at the 2023 Rolex 24 At Daytona

Twenty awe-inspiring drivers from four teams accomplished all of those things over the weekend at the Rolex 24 At Daytona. The race was extra thrilling this year because it debuted a new class of cars, the Le Mans Daytona hybrid (LMDh), the fastest entries in this year’s 61-car grid. The top performers in the new class were Acuras and Cadillacs, and they were a sight to see. The winning LMDh team, led by driver Tom Blomqvist, took the trophy in car number #60, an Acura ARX-06 by Meyer Shank Racing with Curb-Agajanian.

Car 60 Driven by Tom Blomqvist at the 2023 Rolex 24 At Daytona
Car 60 Driven by Tom Blomqvist at the 2023 Rolex 24 At DaytonaRolex

“This race is so special and that’s mainly because of the watch,” says Blomqvist, who started and finished the race. “Ask any driver and they will say it’s the dream to win a Daytona. I have to thank my team; they have done a phenomenal job with this new car and were so good with our strategy, staying calm and relaxed throughout. The feeling on the last lap was incredible, nothing beats it.”

Overall Winners of the 2023 Rolex 24 At Daytona #60 Meyer Shank Racing: Simon Pagenaud, Colin Braun, Tom Blomqvist, and Helio Castroneves
Overall Winners of the 2023 Rolex 24 At Daytona #60 Meyer Shank Racing: Simon Pagenaud, Colin Braun, Tom Blomqvist, and Helio Castroneves

As someone who has seen races on TV, I have to say there is nothing like experiencing the action live. I had the privilege of watching the race in person over the weekend as a guest of Rolex. You have to be on the grounds to really get a sense of the energy at the Daytona International Speedway. You hear the constant thunderous drone of the engines (in fact, you can hear them blocks away), and you physically feel the vibration as 61 cars come flying past on a straightaway at 200 mph. The adrenalin is palpable and contagious. On the first day of the race, my heart pounded every time the cars roared past (as it did when I did a hot lap before the race started).

Sharing a space with a room full of gearheads in the Rolex suite, they eagerly explained how the cars, engines and track protocols work—there is so much more to it than just driving around in circles all day and trying not to get killed. The auto writers were excited to check out how the new LMDh class cars would perform, and even I could see how impressive they were.

“The new LMDh class is both a technological and an aesthetic achievement,” Kyle Hyatt of Jalopnik told me during the race, “but it’s too early to say whether it will usher in a new era in the sport. The complexity of the cars with their new hybrid systems will mean some teething issues for the manufacturers, as we saw this weekend [one of the hybrid batteries failed late in the race], but once things are sorted out, it should be very exciting.”

Hurley Haywood at the 2017 Rolex 24 at Daytona
Hurley Haywood at the 2017 Rolex 24 at Daytona

I also gained insight from legendary American race car driver Hurley Haywood, who was available for a quick chat pre-race. Hurley, who is now retired, has five Rolex 24 At Daytona victories under his belt: 1973, 1975, 1977, 1979 and 1991. When asked about the new LMDh cars, Hurley said he was astonished by how high-tech they are: “The prototypes have a very unusual and complicated system, like a spaceship ready to take off. The steering wheel has 30 buttons, and the drivers have a 30-page manual that they have to memorise to make sure they push the right button at the right time. When I was racing, we had three lights, and if any of those three lights came on we knew we had a problem and we had to stop and figure it out. Now you’ve got 30 lights, all in different colours, as well as commands coming from the pits. Guys that are good on video games are where the next generation of drivers are going to come from. They can assimilate all that information very quickly and then make the right move.”

“I don’t think I could drive one of these cars,” he added. “When you’re driving, you have to concentrate 100 percent all the time on driving. Now you’ve got that same condition, plus you’ve got the commands from the pits, so that concentration is interrupted. When I was in the car, it was: don’t talk to me unless I’m on fire, or unless something really bad is happening.”

The winners in the other three car classes were:

– Le Mans Prototype 2 (LMP2): the #55 Proton Competition Oreca LMP2-07 Gibson securing victory by a remarkable 0.016 seconds.

– Le Mans Prototype 3 (LMP3): the #17 AWA Duqueine D08-VK, which led for the closing two hours.

– Grand Touring Daytona (GTD): the #79 WeatherTech Racing Mercedes-AMG GT3 prevailed in GTD Pro, while the #27 Heart of Racing Team Aston Martin Vantage GT3 raced to their first GTD class win.

The History of the Rolex Daytona Race

Rolex has been associated with the sport since the beginning, bringing the cachet of the world’s most coveted watch to the speedway. Between 1903 and 1959, the races took place on the actual beach, on a hard-packed stretch of sand just above the surf—cars would often skid into the water on some of the turns. Anyone could enter the races, and legend has it that a number of the best drivers had been involved in contraband alcohol traditionally distilled in the Appalachian mountains in the southeastern United States, so they were well practiced in evading the federal agents who regularly chased after them.

When Sir Malcolm Campbell broke his own speed record on the beach in 1935, he had a Rolex Oyster strapped to his wrist. Dan Gurney, the champion who started the champagne-spraying tradition among winners, wore a Rolex Datejust when he won the first Daytona Continental (as it was called back then), in 1962.

Rolex Daytona Ref. 116503 and the Rolex 24 At Daytona Trophy
Rolex Daytona Ref. 116503 and the Rolex 24 At Daytona Trophy

By 1963, the Cosmograph Daytona Ref. 6239 joined the action, a year after Rolex made its Daytona racing sponsorship official (this year’s prize was a two-tone Ref. 116503). The watch was originally introduced as the Cosmograph, but the Daytona signature was added a year later to commemorate Rolex’s official sponsorship role in 1964. By then, the action had regrouped at the new hard-surface racetrack. With urban development and the deterioration of the sand, beach racing had come to an end in the mid-1950s, and the new Daytona International Speedway took its place in 1959.

Driver Tom Kristensen, who holds the record for the most wins at the 24 Hours of Le Mans, (also sponsored by Rolex) once said: “Ask anyone in the motorsports world to name a watch and the first to be mentioned is bound to be the Rolex Cosmograph Daytona. It has a history and class around it that everyone trying to aim for the top in motor sport understands and respects. Motorsport is all about getting the best out of your machine through optimisation and technology, and anyone who is interested in that is also interested in mechanical watches.”

The Daytona has evolved over the years with continual upgrades, including new movements, stronger materials and minor design tweaks that improved yet preserved the original look. Here’s a brief timeline:

1963: Rolex Daytona Ref. 6239

Rolex Daytona Ref. 6239 from 1963
Rolex Daytona Ref. 6239 from 1963

The first Daytona, Ref. 6239, was introduced under the name Cosmograph, Rolex’s first chronograph with contrasting subdials, and the first to have a tachymeter scale engraved on the metal bezel rather than printed on the dial.

1964: Rolex Daytona Ref. 6239

Rolex Daytona Ref. 6239 from 1964
Rolex Daytona Ref. 6239 from 1964

The “Daytona” signature was introduced to commemorate Rolex’s sponsorship of the motor race at Daytona Beach. Models produced over the next few years can be dated according to the placement of the logo: From 1964 to 1967, “Daytona” was placed at 12 o’clock under the word “Cosmograph.” From 1967 onwards, it was placed above the subdial at 6 o’clock.

1988: Rolex Daytona Ref. 16520

Rolex Daytona 16520
Rolex Daytona Ref. 16520 

The Ref. 16520 was the first Daytona fitted with an automatic movement, the Rolex calibre 4030, based on the Zenith Calibre 4030.

2000: Rolex Calibre 4130

Rolex Caliber 4130
Rolex Calibre 4130

An in-house movement, calibre 4130 was added to the model in 2000’s Ref. 116520. The 4130 is a high-performance chronograph movement with a vertical clutch and a Parachrom balance spring, resulting in better amplitude and greater accuracy.

 

2016: Rolex Daytona With a Cerachrom Bezel

Rolex Oyster Perpetual Cosmograph Daytona with Cerachrom Bezel
Rolex Oyster Perpetual Cosmograph Daytona with Cerachrom Bezel

A milestone year for the Daytona, with the introduction of what is widely referred to as the perfect combination of elements: a steel case with a black Cerachrom bezel and the automatic calibre 4130.

2017: Rolex Daytona With an Oysterflex Strap

Rolex Oyster Perpetual Cosmograph Daytona with Oysterflex Strap
Rolex Oyster Perpetual Cosmograph Daytona with Oysterflex Strap

Rolex introduced the gold Daytona on an Oysterflex rubber strap in 2017. As the first in the series to be produced in precious metal with a rubber strap and Cerachrom bezel, this is also destined to become a collector’s favourite.

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Omega Just Unveiled 9 Watches in Its New Constellation Observatory Collection

The line-up shows up a bevy of metals and colours, too, as well as two new calibres.

By Nicole Hoey 31/03/2026

Omega’s latest watch is in a universe of its own.

The Swiss watchmaker just unveiled its new Constellation Observatory Collection today, the next step in its Constellation lineage and the first two-hand hour and minute timepieces to ever earn Master Chronometer certification. And if you were paying attention to any of the dazzling watches spotted at the Oscars this year, you would’ve caught a glimpse of the new line already: Sinners star Delroy Lindo rocked one of the models on the Academy Awards red carpet, giving us a pre-release preview of the collection.

Developed at Omega’s new Laboratoire de Précision (its chronometer testing lab open to all brands), the collection houses a set of nine 39.4 mm watches. The watches underwent 25 days of scrutiny there, analysed via a new acoustic testing method that recorded every sound emitted from the timepiece to track irregularities, temperature sensitivities, and more in the name of all things precision. (Details such as water resistance and power reserve are also thoroughly examined.) This meticulous process is all in the name of snagging that Master Chronometer label, meaning that the timepiece is highly accurate and surpasses the threshold for ultra-high performance. The Constellation Observatory Collection has now changed the game, though, thanks to its lack of a seconds hand.

A watch from the Constellation Observatory Collection, with the Observatory dome on display. Omega

“Until now, precision certification has required a seconds hand,” Raynald Aeschlimann, president and CEO of OMEGA, said in a press statement. “The development of a new acoustic testing methodology has made that requirement obsolete. It is this breakthrough that has enabled us to present the Constellation Observatory, the first two-hand watch to achieve Master Chronometer certification.”

In addition to notching its place in history, the collection also debuted a new pair of movements: the Calibre 8915 and the Calibre 8914, each perched on a skeletonised rotor base. The former’s Grand Luxe iteration will appear on the 950 Platinum-Gold model in the collection, which offers up that base in 18-karat Sedna Gold alongside a Constellation medallion in 18-karat white gold with an Observatory dome done in white opal enamel surrounded by stars. The second Calibre 8915, the Luxe, will find its home on the other precious-metal models in the line, either made with the brand’s 18-karat Sedna, Moonshine, or Canopus gold seen across the case, the hand-guilloché dial, and, of course, the movement itself. (Lindo chose to rock the Moonshine Gold on Moonshine Gold iteration, priced at approximately $86,000, for Sinners‘s big night at the Oscars.) As for the Calibre 8914, it can be found in the collection’s four steel models.

 

Omega Constellation Observatory Collection
A look at a gold case-back from the collection. Omega

Each model is a callback to myriad design features on past Omega models. That two-hand dial, for one, comes from the 1948 Centenary (the brand’s first chronometer-certified automatic wristwatch), while the pie-pan dial (seen in various blue, green, and golden hues throughout the line) and that Constellation medallion caseback both appear on watches from 1952. The star adorning the space above 6 o’clock also harks back to 1950s timepieces from Omega. And to finish off the look, you can opt for alligator straps in a variety of colours, or perhaps a gold iteration to match the precious-metal models; the brick-like pattern on the 18-karat Moonshine bracelet was also inspired by Omega watches from the ’50s.

We’ll have to keep our eyes peeled for any other Constellation Observatory timepieces (or any other unreleased models from the brand) at the rest of the star-studded events headed our way this year—perhaps the Met Gala?

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Inside Loro Piana’s First Sydney Boutique

A first Australian address brings the Italian house’s textile-led approach to retail full circle.

By Horacio Silva 26/03/2026

On the fourth floor of Westfield Sydney, near the Castlereagh and Market Street entrance—in the space formerly occupied by Chanel—Loro Piana has opened its first Australian boutique. It is a significant address change for that corner of the mall, and a meaningful one for the Italian house, which has sourced Australian merino wool for decades but until now had no retail presence here.

The facade is understated—creamy, tactile, more about texture than theatre. Inside, the store unfolds across a single, expansive level divided into distinct men’s and women’s wings. The separation is clear without being heavy-handed: womenswear leads from soft accessories and leather goods into ready-to-wear, while menswear occupies its own assured territory, with tailoring and outerwear given proper breathing room. Footwear (supple loafers, luxurious slides, pared-back sneakers) is particularly strong, and the sunglasses are a quiet standout: mineral-toned frames with a disciplined elegance that feels entirely of the house.

That same restraint carries into the interiors, where the surfaces do much of the talking. Walls are wrapped in the company’s own linen and cashmere; carpets are custom, dense underfoot, softening the acoustics and the pace. Oak and carabottino wood add warmth without fuss; marble accents introduce a cool counterpoint. The effect is a composed space calibrated around material, proportion and restraint.

The Spring 2026 collection now in store underscores that sensibility. Silhouettes are elongated and fluid; cashmere, silk and featherweight merino move in sandy neutrals, creams and muddied earth tones, with flashes of marigold and pale turquoise breaking the calm. Tailoring is softly structured and projects confidence without aggression. Leather goods arrive in buttery skins that feel almost pre-lived, as though time has already worked its magic.

What distinguishes Loro Piana, particularly in a market that has grown noisier by the season, is its refusal to perform luxury in an obvious register. There are no oversized insignias telegraphing allegiance. Instead, the status is encoded in fibre count, in hand-feel, in how a coat hangs from the shoulder. It assumes the wearer knows and, crucially, does not need to announce it.

Sydney’s luxury landscape has matured in recent years; global houses no longer test the waters but commit to them. Yet Loro Piana’s arrival feels different. It is not trend-driven expansion but material logic. For a country whose sheep stations have long contributed to the house’s fabric story, this boutique reads almost as a thank-you note written in cashmere.

 

Photography: Courtesy of Loro Piana.

 

 

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This Stylish, Water-Resistant Dopp Kit Might Be the Last One You Ever Buy

Patricks’s limited-edition wash bag is designed to keep liquids in and out, so it can come along wherever your travels take you.

By Justin Fenner 11/03/2026

If all you’re going to do is look at it, a leather Dopp kit from a fashion house is a fine choice. But if you take travelling seriously—and do it often, for business, pleasure, or both—such a bag will inevitably end up blemished with droplets of water or stained by errant flecks of toothpaste. Get stuck with a cavalier team of baggage handlers, and it can even get soaked in your favourite fragrance or anti-ageing serum.

But Patricks, the high-performance Australian grooming brand stocked in Harrods and Bergdorf Goodman, has a solution. Its limited-edition bathroom bag, called BB1, is purpose-built to protect everything inside and out. Conceived by industrial designer George Cunningham with brand founder Patrick Kidd, the cuboid design is executed in a water-resistant recycled nylon you can rinse clean. It’s lined with a thin layer of shock-absorbing foam to safeguard your products, but if a bottle somehow gets cracked in transit, the two-way water-resistant zippers and sealed seams (which keep liquids from seeping in or out) ensure that whatever leaks won’t ruin your cashmere. Inside, two dual-sided zippered compartments are ideally sized to fit toothbrushes, razors, and other small essentials.

And though its clean lines and rugged construction make it undeniably masculine, its greatest feature is borrowed from women’s makeup bags. Like the best of these, BB1 unzips to lie flat, giving you unobstructed access to everything inside. Well, you and the 999 other gentlemen who move fast enough to snag one. $289

Courtesy of Patricks

1. Hanging Loop 

The G-hook system isn’t just a stylish handle: You can also use it to hang the bag from a hook or secure it to your carry-on.

2. Two-Way Zipper

The closures are water-resistant in both directions, meaning liquids won’t get in or out.

3. Fold-flat Construction

BB1 opens to 180 degrees, letting you scan its 4.2-litre capacity at a quick glance.

4. Technical-Fabric Shell

The durable recycled-nylon is easy to maintain and woven to survive splashes and leaks from your go-to products.

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You Can Now Place Bets on the Future Prices of Rolex Models

And which models will get discontinued next, thanks to a new collaboration between Kalshi and Bezel.

By Nicole Hoey 11/03/2026

You can bet on pretty much anything these days, from when Taylor Swift and Travis Kelce will get married to who will be the next James Bond—and now that includes the Rollies on your wrist, or on your wishlist.

Prediction market platform Kalshi, regulated in the U.S., and luxe watch marketplace Bezel have teamed up on a new platform called Watch Futures that allows users to splash down cash on where they think the prices of a particular luxe timepiece are going, whether that’s a Rolex Submariner or a coveted Patek Philippe, Time & Tide reported.

You can also place a wager on which models might be discontinued, as well as any future launches from the top watchmakers on the new platform; with Watches and Wonders coming up, it’s certainly a well-timed launch that could see a lot of activity as a slew of new releases are announced at the event.

Watch Futures is all based on Beztimate, Bezel’s system (once used only internally) to help it accurately calculate the market price of a timepiece. It draws data from real-time transactions, live bids, verified sales, and other market offers to spawn its own series of independent valuation models to establish a watch’s value. From there, it’s up to bettors to place their wagers, and then the platform will showcase any price fluctuations or other updates as time goes on.

This new platform could have some pretty large implications for the watch industry.  As any horological savant would know, the internet and collectors alike are constantly chattering about which models are on the way out or when a certain timepiece of the moment’s time in the limelight will fade, of course, having a large impact on the prices of said model. And now, a Watch Futures user can have a direct stake in where a model is headed—and if they own said timepiece, it can be a protection from dwindling values on the marketplace, say, if a user places a bet on their model losing value and that actually comes to fruition.

To see Watch Futures in real time (and scope out how some pieces in your collection are faring), you can use the Kalshi app or its website.

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Mauve on Up

Brisbane boutique stay Miss Midgley’s offers a viscerally human experience—especially if you dig pink.

By Horacio Silva 17/12/2025

On a sun-bleached corner of Brisbane’s New Farm, where the scent of frangipani mingles with the clink of coffee cups, stands a building that has lived more lives than most people. Once a premier’s residence, an orphanage, a hospital and a private school, the 160-year-old stone structure now finds itself reborn as Miss Midgley’s—a boutique stay that teaches a masterclass in how to make heritage feel modern.

Designed and run by architect-mother-daughter duo Lisa and Isabella White, Miss Midgley’s captures the cultural confidence of a city in bloom. Nowhere is that new confidence more visible than along James Street—the leafy, slow-burn heart of the city’s fashion and dining scene—where Miss Midgley’s sits quietly at the edge, its shell-pink façade glowing in the subtropical light.

Built of Brisbane’s rare volcanic tuff, the building’s soft mauves and pinks are more than aesthetic; they are its identity. Locals still remember its 1950s incarnation as the Pink Flats, and the Whites have honoured that legacy with a contemporary blush-toned exterior, chosen to harmonise with the stone’s peachy undertones. Inside, those hues continue in dusty terracottas, russets and the faint shimmer of brass tapware. “Design can’t afford to be for the sake of fashion,” Isabella White has said. “It has to respond to what’s in front of you.”

That sentiment is tangible in every corner. Five apartments, each with their own idiosyncratic floor plan, occupy the building. Ceilings bloom with heritage plasterwork, 19th-century wallpaper fragments have been preserved in the kitchens, and tiny hand-painted notes left by the architects point out original quirks: a misaligned beam here, a hidden archway there. It’s a kind of adult treasure hunt for design lovers, where discovery feels personal and unforced.

Even the picket fence, a heritage requirement, has been reimagined in corten steel—a sly nod to regulation turned into sculpture. It’s this blend of reverence and rebellion that gives Miss Midgley’s its edge: heritage without starch, nostalgia without sentimentality.

True to Brisbane’s easy elegance, luxury here is measured not in marble or minibar but in proportion, privacy, and personality. Each apartment—from the Drawing Room and the Assembly Hall to the Principal’s Office—is a self-contained sanctuary with its own kitchen, large bathroom and outdoor space. The ground-floor units open onto leafy courtyards and welcome small dogs; upstairs, the larger suites spill onto verandahs shaded by jacarandas.

At the heart of the property lies a solar-heated pool hemmed with tropical greenery and fringed umbrellas—more mid-century Palm Springs than colonial Brisbane. Around it, guests share a petite laundry, a communal library and that rarest of urban luxuries: a car park per apartment. The atmosphere is quietly collegiate—a handful of travellers who might nod to each other on the stairs but otherwise inhabit their own creative bubbles.

The hotel’s namesake, Annie Midgley, lends the project both its name and its spirit. An ambidextrous artist and teacher, she famously instructed two students at once, writing with both hands simultaneously—a fitting metaphor for the dual vision the Whites bring to the building: one hand rooted in history, the other sketching toward the future. “Not famous, yet known,” goes the property’s understated tagline—and indeed, Miss Midgley’s has quietly become that most desirable of addresses: the one whispered about by people who know.

Sustainability isn’t an accessory here; it’s structural. The adaptive reuse of the heritage building is its boldest environmental act. Solar panels power the property; an electric heat pump warms the pool; recycled decking and tiles frame the courtyard. The metre-thick tuff walls regulate temperature naturally, and the amenities follow suit—refillable bath products, biodegradable pods, Seljak blankets spun from textile off-cuts, and compendiums wrapped in Australian-made kangaroo leather. It’s slow luxury in the truest sense.

In a world of carbon-copy hotels, Miss Midgley’s feels deeply human—a place where history isn’t curated behind glass but lives in the warmth of stone and the flicker of afternoon light. The lesson it offers is simple and resonant: that the most elegant modernity often comes not from reinvention, but from listening to what’s already there.

 

 Miss Midgley’s

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