The 6 Most Coveted Watches of 2018 (Including a Rolex That Has Already Doubled in Price)

And a watch that sold out in just two hours — thanks to Instagram.

By Paige Reddinger 27/12/2018

Talk about a return on investment. Some of the most coveted watches of the year have already doubled in value on the second-hand market after they were swiped up within hours of their release to the public. The Rolex Pepsi GMT-Master II, originally sold for $11,750 (if you could get your hands on the tightly controlled supply), now sells for up to $31,000 at auction and at trusted pre-owned retailers. A Rolex Rainbow Daytona Cosmograph Ref. 116595 in Everose originally retailed for around $138,000, but one has already sold at auction this November for 243,750 CHF (or $349,500 at current exchange), more than doubling its price.

Not surprisingly, the most popular new watch debuts mimic what’s hot on the auction market — which has seen record booms in hammer prices with a Rolex selling for US$5.9 million at Phillips this year.

Alongside Rolex, Patek Philippe retains its status as king and its Nautilus Ref. 5740 Nautilus Perpetual Calendar was one of its most talked about (and hard to get) timepieces of the year, with its Ref. 5270P perpetual calendar chronograph with a salmon dial following closely behind. Getting on a waitlist to buy these timepieces is not even an option unless you are a proven collector.

Audemars Piguet and Omega also got their time in the spotlight. The AP Royal Oak Jumbo Extra-Thin in Titanium and Platinum was the watchmaker’s crowning jewel. The trending return towards retro timepieces, notably from the ’70s, put this iconic design from the era back on its pedestal. Omega meanwhile has been gaining speed as the new star on the block with prices at auction climbing higher than ever through 2018. The sale of its Elvis Presley timepiece at Phillips for US$1.8 million was a record price for Omega at auction. It’s reflective of the provenance of the timepiece, but Omega has been an increasingly popular pick, especially among young watch enthusiasts and burgeoning collectors thanks to its exciting historical ties — space travel and Hollywood, for starters. The watchmaker says its bestselling watch of the year was, not surprisingly, its James Bond Seamaster Diver 300m series. But the sale of the limited-edition Speedmaster Ultraman for “Speedy Tuesday” — its second collaboration with Fratello Watches — was certainly the most talked about new Omega of the year. All 2012 pieces, priced at around $9750, sold out in just two hours post-release this July. Speedy, indeed.

Here’s a guide to this year’s new watch releases that generated all the buzz:

Rolex Pepsi GMT-Master II

Rolex GMT Master 126710 Ceramic Pepsi Photo: Courtesy Bob’s Watches

This was, without a doubt, the most talked about watch release of the entire year. Hype, countless Instagram posts, and a controlled supply pushed this watch into the stratosphere. But the news here was this: Rolex hadn’t released a “Pepsi” GMT-Master II since 2014, which came in a much pricier white gold case. The watch derives its nickname from its red and blue bezel made famous as the first GMT watch, created for Pan-Am pilots in 1955. The bracelet also came in Rolex’s proprietary Jubilee construction, instead of an Oyster bracelet like its 2014 predecessor. Under the bonnet, for just $11,750, the watch boasted a brand new 3285 calibre, whose production included 10 patent applications and an updated 70 hours of power reserve — 22 more hours than the “price upon request” 2014 version.

Rolex Rainbow Cosmograph Daytona in Everose

Rainbow Rolex Cosmograph Daytona Photo: Courtesy Rolex/Alain Costa

Love it or hate it, Rolex’s Rainbow Daytona continues to enjoy success in the secondary market — a yellow gold Ref. 16598 version sold at Phillips’ “Styled. Timeless Watches & How to Wear Them” auction for $301,000 — and its latest release in Everose proved that even a $138,000 2018 version can double its value in under a year. Despite its 40mm size, the timepiece is popular among both male and female clients, upping its “hard to get” factor. The limited production quantities of this timepiece and its predecessors, owes itself to the difficulty in finding stones up to Rolex’s quality standards for this particular kind of setting. The ROYGBIV-gemmed watch comes adorned with 36 baguette-cut sapphires in Rainbow gradation, 11 baguette-cut sapphire hour markers, and 56 brilliant-cut diamonds. The watchmaker’s own pink gold alloy, called Everose, contains 76 percent gold and a little more than 2 percent platinum. The copper contained in the material is held in by the platinum, so that the watch can maintain its unique colour for the long haul.

Patek Philippe Nautilus Ref. 5740 Nautilus Perpetual Calendar

Patek Philippe Ref. 5740-1G Courtesy of Patek Philippe

The Nautilus, as a Patek Philippe watch model, is one of the hottest watches on the market. And this year, the prestigious watchmaker created its first Nautilus with a perpetual calendar — a complication for which the house has a well-known expertise. Patek Philippe was the first watchmaker to put a perpetual calendar into a wristwatch back in 1925. This is an iconic Patek Philippe design meeting an iconic Patek Philippe movement in one watch. The 40mm by 8.32mm white gold watch retailed for 105,000 CHF (around $150,500 at current exchange), but if you wanted to buy one, it wasn’t easy. These watches only go to Patek Philippe’s top collectors — and even they have to get in line.

Patek Philippe 5270P Perpetual Calendar Chronograph with a Salmon Dial

Patek Philippe 5270P-001 Photo: Courtesy Patek Philippe

Patek Philippe’s reference 5270 is not one of the Swiss watchmaker’s most difficult-to-find models, but its latest 5270P in platinum with a golden opaline or “salmon dial” (around $236,500, at current exchange) was one of the most talked about watches at the Baselworld watch show in March. The timepiece was only made available to a handful of retailers in the US, upping its desirability.

The 5270 forbears the 1518, the first serially produced perpetual calendar chronograph — one of the most desirable production complicated watches of the 20th century — as well as the 2499, the 3970, and the 5970. Released in white gold in 2011, followed by a rose-gold version in 2015, the 5270’s introduction in platinum, the ultimate metal, with the addition of a salmon dial and arabic numerals are the kind of updates that have collectors clamouring for this new release. In addition to the 5270’s facelift, the watch also houses the caliber CH 29-535 PS Q — a movement that boasts six patented chronograph innovations and was developed entirely in-house at Patek Philippe.

Audemars Piguet Royal Oak Jumbo Extra-Thin

Audemars Piguet Royal Oak “Jumbo” Extra-Thin Photo: Courtesy Audemars Piguet

Like the Patek Philippe Nautilus above, the Royal Oak is a watch design born in the ’70s — an era that had a major renaissance in watchmaking this year as the pendulum swung towards simple, retro-style timepieces. This a classic Royal Oak case in its 40mm original size (in the ’70s, 40mm was considered “jumbo”) with a “Tapisserie” or waffle-design dial made in-house at Audemars Piguet’s Le Brassus manufacture. The watch blends two metals — titanium and platinum — that give the watch depth and counterbalance each other in weight. The platinum gives just enough weight for the wearer to feel the investment (around $49,500, at current exchange) while the titanium allows for the watch to not be too weighted down, so that the timepiece can be an everyday wrist companion. The case comes in titanium and is crowned with a mirror-polished platinum, while the bracelet has alternating links in the two materials — the larger links in titanium and the smaller links in platinum.

The 3.05mm-thin, in-house calibre with 40 hours of power reserve makes this “jumbo” watch slim enough to fit under your shirt sleeve — not that you would want to hide it. Only 250 pieces were made.

Omega Limited-Edition Speedmaster Ultraman

Omega Speedy Tuesday Photo: Courtesy Omega

This watch made headlines this year when all of the 2012 limited-edition pieces ($9750) sold out in just two hours … thanks to Instagram. The watch was launched exclusively on Omega’s social media platform on July 10th as part of its second “#SpeedyTuesday” collaboration with Fratello Watches. The 42mm Ultraman Speedmaster was named after a Japanese science fiction TV series, The Return of Ultraman, originally released in 1971.

The show focused on a race car driver who bonds with a giant hero to battle alien threats. The watch is forever cemented in its history as part of the uniform of the heroic Monster Attack Team, who took on otherworldly enemies with their Omegas — notable for their orange seconds hands, which matched the team’s suits. The #SpeedyTuesday version has the same orange-accented seconds hands, as well as orange hour markers, black and orange tachymetric bezel in anodised aluminium, and an orange Speedmaster logo. And since Ultraman was only able to stay in superhero mode for up to three minutes, the minute subdial at 3 o’clock features the first three minute markers in orange. On the second subdial at 9 o’clock, a secret hidden silhouette of Ultraman’s profile is revealed only through the use of a special UV light tool included with the watch.

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The World’s 7 Most Expensive Private Helicopters

The list includes a presidential helicopter, a special-edition ACH130 co-designed by Aston Martin, and the sleek Bell 525, appropriately named “Relentless.”

By Daniel Cote 24/01/2025

Time is money, and it’s especially true in navigating the world’s most populated metropolitan centres—from Los Angeles to Hong Kong. Since setting the first recorded distance record of 1,181 feet in 1924, the helicopter has proven its value in aviation for its durability and versatile roles. In business aviation, the helicopter is taking on even greater importance to quickly and efficiently transport busy executives within high-density city centers or to destinations under 800 kilometres.

Today’s rotorcraft are also increasingly sophisticated, with faster speeds and greater range. But even more noteworthy are the luxe interiors that have appeared in the last few years. Airbus Corporate Helicopters has partnered with Aston Martin to give its ACH130 a signature interior resembling a stylish, leather-clad supercar, while fractional provider Flexjet gives tribute to the Bentley Mullinar in its new special edition Sikorsky S-76. The latest Marine One, used to transport the U.S. president and other high-level U.S. officials, is a customized Sikorsky VH-92-A with special security features but also a lavish interior.

This list features seven of the most expensive helicopters in the world, with an overview of their designs, technological advantages, and passenger amenities rivaling many smaller business jets.

ACH160 Executive Helicopters
Photo : Airbus Corporate Helicopters

The twin-engine ACH160 has it all—speed, agility, and comfort. With a range of 460 nautical miles and a maximum cruise speed of 178 mph, this 10-passenger helicopter has 68 patents, with distinctive features like Airbus’s Fenestron shrouded tail rotor that dampens the sound signature and vibration. Sound-proofing and spacious double-pane windows also suppress flight noise for a quieter working environment. The cabin offers customization options for leather arm chairs or bench seating, trim and storage options. In the cockpit, the ACH160 utilizes Airbus’s Helionix Avionics Suite and incorporates its four-axis autopilot system, synthetic vision, traffic-collision avoidance systems, and more. From $20 million

Photo : Leonardo Helicopters

The Leonardo AW609 has the advantages of vertical take-off and landing with the speed and range of fixed-wing turboprop aircraft. This distinctive tiltrotor delivers a maximum speed of 498 kph with an impressive range of 700 nautical miles. The aircraft can fly at 25,000 feet in a pressurized cabin with five-foot headroom and VIP seating can accommodate eight passengers. The cabin can be configured with a refreshment center and lavatory. The cockpit features digital VFR/IFR avionics with fly-by-wire controls, a synthetic vision system, and retractable, steerable landing lights. From $25 million

Photo : Sikorsky

The award-winning Sikorsky S-92 Executive has been chosen by heads of state from 10 countries, including the recently delivered Marine One for U.S. presidential travel. This rotorcraft has the largest cabin in its class, seating up to 10 passengers, with stand-up cabin height and forward and aft seating arrangements. It also features 14 large windows, a full-height executive lavatory, swinging captain chairs, VIP armor, enhanced soundproofing, and plenty of passenger amenities, including wireless data and voice. With a maximum cruise speed of 280 kph and a range of 547 nautical miles, the S-92 can operate at ceiling of 15,000 feet. The S-92’s avionic system includes those found on a well-equipped business jet, with TCAS II, color weather radar, ground proximity warnings and a state-of-the-art, four-axis autopilot. From $31 million

Photo : Airbus Corporate Helicopters

The Airbus ACH175 integrates safety, performance, and a superior passenger experience. It has a top cruise speed of 280 kph and range of 613 nautical miles and flight endurance of six hours, three minutes. Impressive, considering it can accommodate up to 12 passengers. The cabin’s length of just over 17 feet and eight-foot width allow customisation of three interior configurations. Large windows, airy interior, reclinable leather arm chairs, a modular bench concept, mini-bar, coffee machine, and lavatory are among the customisable options available. The ACH175 also has a sophisticated environmental control system and state-of-the-art entertainment system. The cockpit is ergonomically designed and gives two pilots access to advanced avionics, including autopilot and synthetic vision. From $25 million

Photo : Textron Aviation

The Bell 525, with the appropriate monker “Relentless,” combines luxe amenities for business travel with advanced flight-deck technologies like the Garmin G5000H and a touchscreen glass flight deck. Safety extras include a terrain-awareness warning system and a five-color terrain proximity display with voice callouts to make pilots aware of height below 500 feet. This medium-lift rotorcraft can accommodate up to 16 passengers and two pilots, with a maximum cruise of 296 kph and range of 629 nautical miles.

Inside the cabin, the Bell 525 includes an in-flight entertainment enhanced lounge with Wi-Fi, moving maps, audio-video functionality, ambient lighting, and electro-chromatic windows that can be controlled by a user’s paired smart device. A limousine-style privacy window allows for VIPs to have conversations without headsets. From $25 million

ACH160 Executive Helicopters
Photo : Airbus Corporate Helicopters

This isn’t the most expensive helicopter on the list, but the James Bond–calibre interior brings it to a higher level. This now in its second run, with the first series selling out quickly. The orders came from clients in Asia, Europe, Latin America, New Zealand, and North America. Available in four interior and exteriors, the design is inspired by Aston Martin’s high-performance DB11, with seats and doors upholstered in leather and coordinating ultra-suede covering the rest of the cabin. The rear of the front seats feature the same brogue detailing of the DB11. The ACH130’s performance is also 007-worthy: 134-knot maximum cruise, 347-nautical-mile range, and four hours and 13 minutes of max flight time. From about $9 million

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One of Hollywood’s Favorite Bespoke Tailors Is Making His First Ready-to-Wear Line

Leonard Logsdail, who’s dressed everyone from Denzel Washington to Robert De Niro, is finally going off the rack.
Published on January 18, 2025

By Caroline Reilly 24/01/2025

When Hollywood’s best-dressed men need suits—to wear on-screen or off—they call Leonard Logsdail. The English-born, New York–based bespoke tailor had already cultivated an enviable legacy by the time he dressed Robert de Niro in 2006’s The Good Shepherd.

In 1971, after graduating from what is now the London College of Fashion, he became the youngest person to open his own store on Savile Row. He set up shop in Manhattan 20 years later and has since dressed everyone from Al Pacino to Hugh Jackman. A lengthy list of devoted clients suggests the long lead time for one of his $15,000 rigs is worth it.

If you like his strong-shouldered look but want to skip making the dozens of decisions bespoke commissions require, you’re in luck. This year, Logsdail will begin offering a line of ready-to-wear jackets, available for purchase directly via his website.

“It’s an idea that’s been percolating for years,” Logsdail tells Robb Report. The result of his ruminations is timeless and essential: a two-button jacket with a double vent, using the same pattern he has employed countless times to give actors such as Denzel Washington (American Gangster) and Michael Douglas (Wall Street: Money Never Sleeps) a commanding on-screen presence. It’s all about the shape, he says of the jacket’s leading-man look. There will be “a little bit of waisting,” so it flatters guys of all sizes.

Leonard Logsdail created the suits for Denzel Washington in American Gangster

Fabric options include a classic navy from the same Vitale Barberis Canonico textiles Logsdail uses in his bespoke garments; beautiful tweeds made at the Lovat Mill in Hawick, Scotland (the best tweeds out there, in his opinion); and a solid-blue Japanese seersucker. In a nod to his ancestry, he’ll use an 1888 painting by distant relative William Logsdail, St Martin-in-the-Fields, for the lining.

Leonard Logsdail created the suits for Leonardo DiCaprio in the Wolf of Wall Street.

The choice underscores that the venture is as much personal as it is professional. The jackets, priced under $2,000, will help him reach a wider audience. But his business is a family affair: Two of Logsdail’s sons and one of his daughters help run it, handling everything from marketing to web design. One lesson he hopes to pass on with his uncomplicated, refined approach? “Fashion goes out of style,” he says. “But style does not go out of fashion.”

Leonard Logsdail

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Forget a Bow Tie. Here Are 3 Black-Tie Accessories to Rock Instead

Stylist Tom Stubbs on ditching the bow tie this festive season—and what to wear alternatively.

By Tom Stubbs 21/01/2025

Black tie, that essential marker of an increasingly rarefied ceremonial style, is inspiring. Nothing coaxes men into upping the sartorial ante quite like reading those words on an invitation. I say amen to raising the bar, but I can’t bear wearing a traditional bow tie—and haven’t done so for over a decade.

Around the turn of the millennium, I was enthusiastically dress-code obedient, but two unstoppable forces put me off: Fashion moved on, and I got old. Where abiding by hallowed traditions once felt exalted, it suddenly began to seem restrictive and stuffy. And while it was extraordinary to be a bow-tied 30-something, in my 40s, the convention made me feel like a pompous, conservative square. Now, menswear has changed so much that bow ties register as pedestrian garb better suited to waiters than to revellers.

Fortunately, there are several black-tie alternatives that excite and inspire me now that I’m well into my 50s—many espoused by stylish guys on the red carpet and innovative designers in London, Paris, Florence, and Milan. And though I might take a bow on nonconformism as I step into my 60s, I still plan to steer clear of the bow tie, that ultimate symbol of gentlemanly customs, for as long as I can. Here’s what I’m replacing it with.

Form and Function

I got excited seeing Lemaire’s slim metallic modernised bolo ties in the house’s fall 2024 show. A favourite of men as varied as Johnny Cash, Bruce Springsteen, and Snoop Dogg, the bolo is perhaps best remembered as the chosen neckwear of John Travolta’s surly hit man, Vincent, in Pulp Fiction. Originally, Native American tribes including the Zuni, Hopi, and Navajo used these accessories used to fasten bandannas with plaited-leather cords. High-end versions double as a bit of jewellery, with silver slides set with turquoise and often engraved with animal motifs, including buffalo skulls and eagles. Contemporary takes abound, but vintage sleuthing can turn up some particularly beguiling options.

From left to right: Lemaire’s bolo on the runway; Bruce Springsteen ditching the bow tie in 1988; Lemaire’s silver bolo-tie necklace, $640. Getty Images/Courtesy of Lemaire

Gambling Man

A gambler from London’s La Bowtique, about $516 Courtesy of La Bowtique

Varying in size, flounce, and attitude, ribbon ties—also called gambler or Kentucky neckties—have long been a legitimate black-tie alternative. Actor Cillian Murphy has worn Saint Laurent’s take to various award shows, looking stand-alone chic and authentically cool. They have a distinct Western energy—Kirk Douglas donned one as Doc Holliday in Gunfight at the O.K. Corral, as did Robert Vaughan in The Magnificent Seven. But they’re as much rock star as they are gunslinger: The late Johnny Thunders of the New York Dolls and Bauhaus front man Peter Murphy (style role models of mine) also wore them with panache. Take a note from the runway and wear them with a pair of boots—cowboy, Chelsea, or with a Cuban heel—to really step away from the standard.

Fit to Be Tied

From left to right: Lemaire’s bolo on the runway; Bruce Springsteen ditching the bow tie in 1988; Lemaire’s silver bolo-tie necklace, $1024.
Getty Images/Courtesy of Lemaire

If you want to give yourself some breathing room, consider scarves and neckerchiefs. This fall, Tom Ford proposed a louche take on evening style, using black, slim-plaited, or delicately sequined scarves whose long tassels provocatively dangle at the hips. For maximum effect, the brand styled them with open satin shirts, recalling rockers Mick Jagger and Rod Stewart. London’s La Bowtique also does beautiful outsize bows. On a smaller scale, the Twilly—a short silk scarf pioneered by Hermès—works in much the same manner. The French maison makes gorgeous options with angled ends for extra verve, whether hanging loose or more discreetly knotted.

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Show Stoppers

The Sydney Harbour Concours d’Elegance—a beauty pageant for priceless classic cars—returns for another instalment at the city’s most intriguing, and unlikeliest, venue.

By Vince Jackson 15/01/2025

The logic behind staging a prestige automobile show on an island may, at face value, seem warped—history tells us that cars and water do not play nicely. The rationale twists further when said piece of land is a former shipyard that is, aesthetically, more workhorse ute than classic Ferrari. 

Scratch beneath the surface, however, and the decision to plant the Sydney Harbour Concours d’Elegance on Cockatoo Island for the second year running begins to make locational sense: the steel arch of the emblematic bridge acting as photogenic backcloth; the UNESCO World Heritage site’s previous guises as 19th-century penal colony and eminent boat-building facility fleshing the show’s historical bones; the theatre of watching collectors delicately coaxing their four-wheeled artworks off a rusty roll-on/roll-off barge in the islet’s wharf before showtime. (After all, if owning a car in this stratosphere isn’t about projecting drama, then what’s the point?) 

Throw in an endless endowment of free Champagne for guests and VIP transport from the mainland via superyacht, and it barely matters that the three-day jamboree is, in the words of founder and curator James Nicholls, “a logistical nightmare”.

“People love the energy, the adventure” says the Anglo-Italian, a broadcaster, writer and photographer whose extensive resume includes various stints as a concours judge across the world. “There’s a great contrast between the luxurious motor cars and the industrial environment. The Turbine Shop [a timeworn, hanger-like space used to display the vehicles] is where ocean-going liners and propellers were built. People interested in cars are also interested in that kind of thing but it’s just a backdrop. Cars are the main focal point.”

The concours d’elegance concept (“concours” means “competition” in French) can be traced back to 17th-century Paris, when aristocrats would flaunt horse-drawn carriages in local parks during summer months. Animals eventually gave way to automobiles, and the gatherings mutated into more organised contests in which these new-fangled contraptions were, in somewhat prescient fashion, judged solely on the appearance. The trend spread throughout European high society, before reaching America in 1950 with an inaugural pageant at Pebble Beach, California—a concours which has since evolved into a behemoth of the species, now billing itself as “the world’s most prestigious car show” and drawing 214 vehicles and spectators in the low five figures at the last annual meeting. Other concours are thriving globally, from spectacles in Lake Como in Italy (the longest running event, launched in 1929) to Udaipur in India. Vanity, it seems, remains in vogue.

Among this storied company, Sydney’s interpretation is playing catch-up. But Nicholls insists the local variant—launched in 2019, having occupied three other citywide locations—has no intention of locking horns with competitors. Not numerically, at least. 

“In 2024, we had 500 people over the three days; this year we’ll aim for 750. But we’re never going to become a 20,000-people show,” he says. “We want it to be bespoke and beautiful, so people don’t have to queue for a glass of Champagne. You can talk to the car owners, and everyone feels like a VIP.” The overarching aim is to become a “destination event” on the socialite calendar, on par with the Melbourne Cup or the Australian Grand Prix.

While keen to keep paying visitors guessing, Nicholls offers Robb Report a sneak peek into some of the 44 objets booked to occupy the coarse, exposed-brick viewing hall, ranging from turn-of-the-century rarities to modern-day exotics: a 1905 Eugène Brillié 20/24 HP Coupé Chauffeur, believed to be the only one of its ilk left; a 1955 Porsche Speedster 356 “Pre A”, examples of which are valued in excess of $750,000; a Lamborghini Miura 3400, a model famed for its starring role in the opening sequence to 1969’s The Italian Job movie; a 2021 Audi R8 Spyder, an iteration that is no longer being produced and thus quietly accruing kudos.

Up to seven “classes” will be open, including categories solely for Porsche Speedsters and pre-war Australian coachbuilt cars. Two 1930s Bugattis are slated for appearance, one of which is, as this article is being written, on a boat somewhere, on its way to Australia. A panel of seven judges, led by the first ever female concours head assessor, who also adjudicated in 2024, will select the overall “Best in Show” winner—scored last time out by a 1964 Ferrari 250 LM, a model line with a $24 million price tag attached. And in a progressive play designed to lure the oil-shunning generation, an “electric elegance” section will debut. Nicholls estimates the combined value of all this precious metal at around $80 million.

While it would provoke an illicit thrill to discover that frenzied super-collectors were slyly puncturing rivals’ tyres or keying priceless bodywork—skulduggery has plagued other pageants, from dog show Crufts (canine poisoning) to Miss World (rigging allegations)—the entrants are, in keeping with the show’s refined, English-garden-party profile—a gentlemanly bunch. To a point. “They like meeting up, the community that’s here, but they do get competitive,” says Mark Ussher, the Sydney Harbour Concours d’Elegance managing director, and on-the-ground organiser. “They care about their cars but they’re investors as well as collectors. If they win a concours anywhere around the world it adds value to the car.”

Which makes it doubly important that, surrounded by all that deep Harbour water, everyone remembers to put their handbrake on.

The Sydney Harbour Concours D’Elegance runs from February 28th-March 2nd 2025; sydneyharbourconcours.com.au

Book tickets now and take benefit from the RR 15% discount code: ROBB15

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Jannik Sinner Is the First Tennis Player to Take a Luxury Bag Onto Wimbledon’s Centre Court

The 23-year-old Italian flaunted a custom Gucci duffle bag on center court.

By Rachel Cormack 21/01/2025

Jannik Sinner aced the style game at last year’s Wimbledon Championships.

The Italian tennis star turned up to his match against Juan Manuel Cerundolo with a custom Gucci duffel bag on his shoulder. It marks the first time a designer bag has been carried onto centre court in the history of the prestigious, centuries-old tennis tournament, as reported by Women’s Wear Daily.

The duffel, which Sinner describes as a “timeless classic,” showcases the house’s signature beige and ebony colorway, the iconic GG monogram, and a contrasting green and red web stripe. It also features the athlete’s initials near the straps. Ironically, the rather traditional design has called into question a 150-year tradition.

“For sure this will create a conversation,” Sinner told WWD before defeating Cerundolo in straight sets. “Bringing sport and luxury fashion together in this way is something that’s never been done before and I feel extremely proud to be a part of it. I hope people will love it as much as I do.”

Wimbledon’s dress code is extremely strict: Players have been required to wear white at the event since 1877, with not even off-white or cream permitted on the court. Tennis whites were originally instated as it was believed the ensemble showed less sweat, as reported by Time. The tradition has continued out of respect for the sport’s history and a desire to maintain formality.

The rules are enforced, too: Our own player Nick Kyrgios was allegedly fined $25,000 for rocking red Air Jordan trainers at 2023’s tournament. Interestingly, the decidedly non-white Gucci accessory was reportedly given the all-clear by the powers that be. A spokesperson for Gucci told WWD the house worked with Sinner’s team “for the approvals from the ITF (International Tennis Federation), ATP (Association of Tennis Professionals), and Grand Slams, including Wimbledon, to ensure the bag met the necessary requirements.”

The 23-year-old, who turned pro at age 18, became a Gucci ambassador in 2023 in his first luxury fashion endorsement. “Gucci for me represents Italian excellence around the world, excellence which is rooted in tradition as much as in innovation,” Sinner said. “This is the kind of message I am proud to convey when I represent my country wherever I am in the world.”

The Italian player was capture in action last week during his 1st round men’s singles match against Nicolas Jarry (from Chile) on day two of the Australian Open at Melbourne Park with more Gucci gear. Sinner carried a custom duffle bag crafted by HEAD and designed by Gucci to the men’s singles match on day two of the Australian Open tennis tournament in Melbourne.

Sinner will play Australian Alex de Minaur tomorrow 22 January at the Australian Open.

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