Laucala Island might just be the most perfect resort in the world
South Pacific charm meets Teutonic precision in Red Bull founder Dietrich Mateschitz’s private Fijian paradise.
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Among those who’ve not visited Laucala Island, it is probably best known for two things. One, that its accommodations are among the most expensive in the South Pacific, ranging per night from US$4800 for a single-bedroom villa to US$45,000 for the three-bedroom Hilltop Estate – or indeed, an island buyout (24 villas, excluding Hilltop) at US$170,000 per night.
The second thing? The fact that Laucala Island’s private owner is Mr Dietrich Mateschitz, co-founder of the Red Bull energy drinks business and said to be among the 40 wealthiest people in the world.
No matter how grand an expectation those two tidbits might create, Laucala Island will exceed them. Not with unimagined opulence or overbearing service, but with a simple and disarming sincerity and an outwardly effortless attention to detail.
The statistics go a long way towards explaining how Laucala, situated among the Vanua Levu island group in Fiji’s north-east, achieves its get-under-your-skin specialness. The 1350-hectare island, of which more than two-thirds remains untouched, hosts a maximum of 80 guests. Around 400 staff tend not only to the 25 super-luxury villas, four restaurants, five bars and the whims of those guests at any hour, but also to a 100-hectare farm and garden that provides almost all the island’s livestock, vegetables, fruits and herbs, and contributes to Laucala’s being 80 per cent self-sustaining.
The island’s activities are, simply, the best of the best. The 18-hole championship golf course is designed by David McLay Kidd. The water activities include a full complement of jet-skis, water-ski boats, cruising and fishing vessels, but also extend to a classic teak yacht, Rere Ahi, and a $2.4m Deep Flight two-seat submarine. And the activities’ being “all-inclusive” means exactly that.
Laucala Island’s classic teak yacht, Rere Ahi
It’s our suspicion that behind Laucala Island’s strivings for ultimate privacy and perfection lies the greatest luxury of all: the absence of need to be profitable. Indeed, it’s possible that the island was only opened to tourism at all to better enable it to retain its world-calibre staff (such as executive chef, Jean Luc Amann) – a task more difficult if there’s only a smattering of visits from the owner’s family, friends and Red Bull athletes each year.
Mateschitz purchased Laucala in 2003 from the estate of the US publishing baron Malcolm Forbes, who had owned it, with its small copra plantation, since 1972. Forbes renovated the main Plantation House mansion, later added a sprinkling of thatched huts for guests, and built a house and small estate on the nearby hilltop.
(Incidentally, actor Mel Gibson and Oakley sunglasses founder Jim Jannard also own islands hereabouts).
So fond of Laucala was Forbes that, after his death in 1990, his ashes were buried beneath a small concrete monument on the Hilltop Estate. The inscription reads: “While Alive, He Lived.”
Laucala Island’s Peninsula Villa with Seagrass Bay beyond
Mateschitz evidently waited until 2005 to commence building an authentic and (eerily, at all hours) postcard-perfect resort, focused on the lovely Plantation House – now the main fine-dining restaurant – and with its villas, bars and dining areas strung along 4.5 kilometres of the heavily-wooded island’s northern coastline.
The Laucala experience begins on Fiji’s main island of Nadi, where arriving international guests are greeted at the aeroplane door and fast-tracked through passport control on a short walk to the private Laucala lounge. This anticipatory oasis, luxuriously yet authentically decorated in local hardwoods, offers the first true feel of Laucala. Literally, too, as its washrooms are stocked with the soaps, lotions and shampoos that are made on the island, from its own produce.
The island has an 18-hole championship golf course designed by David McLay Kidd
From Nadi it’s a 45-minute flight to Laucala on one of the resort’s two Beechcraft King Air twin-engined six-seaters. The island’s 1143-metre airstrip also handles private jets (with a landing fee of US$10,000, and departure fee of US$8000 if Customs formalities are required). That’s handy for the likes of the owner, who’s also a renowned aviation enthusiast and is said to fly in from Europe in his Falcon, after a final hop from Cairns.
A Land Rover Discovery travels the final few minutes to Laucala’s main village. As one emerges from the woods, the view unfurls with the glorious Plantation House mansion and its aspect over mown lawns dotted with coconut trees and a cluster of thatched-roof buildings (client services, gift store, the Pool Bar with its signature infinity pool), to the crisp white sand and blue ocean beyond.
Laucala’s Pool Bar in the focal Plantation area
The Villas themselves are large and luxurious, with impeccably maintained gardens and sprawling swimming pool, yet they are outwardly inconspicuous and quite private, each being camouflaged in its own enclosure of mature bushland. The 14 single-bedroom, eight two-bedroom and three three-bedroom villas are divided variously among the Plantation beachfront and the overlooking Plateau, a golf cart’s journey west to more waterfront villas at Seagrass Bay and finally to the Peninsula, on the island’s north-west tip.
Bedroom in one of the Plateau villas
Among them are three specialty villas: the two-bedroom Overwater; the clifftop-clinging one-bedroom Peninsula; and the “resort-within-a-resort” Hilltop Estate. This latter compound of three luxury villas and pools, intended for three couples, is the owner’s preferred residence during his one or two stays each year.
Our Plantation single-bedroom villa awaited with a dedicated golf cart outside the private gateway, along with a pair of painted coconuts – red and green, replacing door swing-tags – atop a traditional hollow wooden drum, used by staff as a doorbell. The “single-bedroom” accommodation actually comprised three adjoining thatch-roofed huts (lounge, bedroom and bathroom), while in the large waterfront gardens outside, additional open pavilions provided for dining, poolside relaxation and an outdoor bath.
One of Laucala’s entry-level Plantation one-bedroom villas, with its private gardens, beach and outdoor pavilions
Each building is crafted from local hardwoods and decorated in a masterful blend of traditional Fijian themes with bespoke luxury; just one example being the immense “jellyfish” lampshades, unique to Laucala, that hang like primitive chandeliers from the fascinating network of rope-bound timber rafters.
The overall aesthetic of dark timbers, billiard-table green lawn, white sand and blue ocean demands that every photo be tagged #nofilter. The scene glows with an almost super-natural crispness. It takes some time to realise this is because blurry lines are being constantly excised.
Ambience and smiling servce at the Beach Bar
One does not see untidy edges, peeling flakes of paint, drips of rust down the sides of swimming pools. Irrespective of the number of guests (which totalled just four, during my stay), every restaurant table is set. Pebbles accidentally kicked onto the path on my way to dinner were magically gone when I returned; my golf cart, hurriedly parked nose-in at the clifftop Seagrass Lounge, had rotated 180 degrees during dinner, its rain curtains lowered against intervening showers.
At the risk of torturing the Teutonic stereotype, this is Fiji done by an Austrian.
There is clearly a lot going on behind the scenes, though at the same time, the service is utterly unobtrusive; the highest staff-to-guest ratio in the world manifests not in endlessly scurrying golf carts – very much the opposite – but as an elevated level of attentiveness and caring. With so few guests, those one-on-one interactions – whether with the golf pro, the spa staff, the water activities team members, the personal concierge who each day leaves incredible, freshly-made cakes and pastries – soon lull you into feeling like a family member whose uncle owns the place.
Dinners and desserts are created almost exclusively from produce from the island’s own farm
Our first dinner was at the Plantation House, a degustation menu that included lobster with watermelon sorbet, followed by baked fennel, then A5 Wagyu Angus fillet – all these ingredients sourced from the farm, mere hundreds of metres away, where chef Nico and gardener Pedro enjoy the ritual of personally picking the day’s vegetables and herbs. Guests are made very welcome to join them.
The following day, my wife and I enjoyed lunch with executive chef Jean Luc in his kitchen, watching and chatting as he personally prepared the meal. A stunning dinner followed at Seagrass followed, perched among treetops with views across to the neighbouring Qamea island, home to many of Laucala’s staff and to the artisans and performers of Laucala village’s wonderful cultural activities.
Our final meal, the next day, was to be something quick at the Pool Bar. Instead, Jean Luc popped in with a prepared Szechuan lobster dish: “I picked up that you both liked Asian food, so I thought I’d do this for you …”
Such service never feels contrived nor forced, and applies equally to the many guests who will opt never to leave their villa for the duration of their stay. Indeed, it’s quickly evident that, from the point of entering the lounge at Nadi, one can completely and confidently disappear from view; even to the extent of being protected by Laucala’s negotiated sea and air exclusion zones.
Laucala’s $2.4m Deep Flight submarine – one of only a handful in the world – is at your service
Images and words can’t fully communicate that which elevates Laucala Island beyond an outstanding, five-star luxury South Pacific experience. It lies in the eager attention to detail, the efficiency and circumspection of the staff, the excellence in absolutely all things.
As we boarded the King Air to depart, my wife and I once again having the plane to ourselves, we were sung Isa Lei, the ubiquitous Fijian farewell song. It speaks of the joy of one’s visiting, sadness at one’s leaving, and the unforgettable beauty of Fiji. We did not need to own the island to own the feeling.
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How the Most Rare and Valuable Watches Are Traded Among Elite Collectors
Some of the world’s most interesting watches spend decades being traded privately before we learn about them.
Before social media became the lingua franca of the watch world, there were forums. And on those forums, collectors—especially collectors of vintage Rolex—often traded timepieces amongst each other.
The advent of Instagram in the early 2010s, coupled with the explosion in interest in vintage timepieces, drew attention to this corner of the watch world, and with that attention came increased competition for the finest examples. In the case of six- and seven-figure watches, high-end dealers, like James Lamdin, founder and vice president of vintage and pre-owned watches at Analog:Shift, became trusted intermediaries, negotiating sales for pieces not once or twice but often multiple times as they made the rounds of the collector community.
“There are watches out there that may not be massively rare by reference, but are by example,” Lamdin tells Robb Report. “Tropical patina, ghosted bezel, or celebrity provenance—it’s that watch. When those watches go into a collection, usually it’s with the implicit understanding that they’re valuable and people will want them from you and will make you a profit when you sell them.”
The best dealers have built relationships with collectors around the world and often have first right of refusal when those pieces come back to market. But even still, the most coveted models can still slip through their fingers.
Eric Wind, of Wind Vintage in Palm Beach, Fla., has lost and found some of the world’s most storied watches. In 2015, when he was vice president, senior specialist at Christie’s in New York, Wind came across a “super rare” 1957 Audemars Piguet Ref. 5516 perpetual calendar that had languished in rural Florida until the nephew of the original owner consigned it to Christie’s. The first perpetual calendar wristwatch to feature a leap-year indicator, the piece was one of just nine made by Audemars Piguet in the 1950s. Wind considers it “the one in the best condition.”
He showed it to one of Christie’s better-known clients, Patrick Getreid, owner of the OAK Collection, who purchased it in 2015 for $545,000. In 2023, Getreid consigned it to Christie’s in Hong Kong. That’s when Wind decided to give the piece another shot.
“I had registered to bid on it but at the last minute, I got cold feet,” Wind continues. “It was starting kind of high compared with what Getreide had paid for it. I was bidding remotely from Florida, but when no one else is bidding, you’re kind of wondering if you’re a genius or a fool. Is there something everyone else knows that I don’t? The question was about market value. The watch ended up passing and I purchased it via private sale—or private treaty, as it’s known—after the sale. I had two clients who really wanted it. I offered it to both, but one was more ready to pull the trigger and he got it. It never saw the light of day.” That Audemars Piguet perpetual calendar, Wind says, “remains one of my top five watches on the planet.”
As he reflected on the piece’s winding journey, Wind considered his own role in its comings and goings. “It was fun to be part of the lifecycle of that watch, from when it was discovered in rural Florida and consigned to Christie’s, and then sold to a great collector, who sold it again,” he says. “I imagine it will come back to me at some point. I don’t know if it will be two years from now or 40 years.”
Another grail watch that Wind helped shepherd to a client was an exceptional Paul Newman Rolex Daytona Panda reference 2623 with a full set and a tropical dial that was sold by a small Swedish auction house just under a decade ago. “Another dealer got it,” Wind explains. “I was still at Christie’s, and I fell in love with the watch. This dealer who had it for a year then sold it to an Italian dealer, who then sold it to a collector in Asia. I was tracking the watch on Instagram and saw the collector post it. By that time, I had become a dealer.
“I made an offer to the collector to purchase it on behalf of my client,” he adds. “It had been owned by a Swedish boat captain and had been given to him by the family he worked for, the equivalent of the Rockefellers in Sweden. We had to arrange shipment to the U.S. by Malca-Amit armored transport. Whenever these high-value watches move around, you have to deal with armored shipments, customs, proper transportation, and a lot of paperwork. It takes some time but it’s well worth it.”
Both the AP perpetual calendar and Daytona were original and unpolished—“the kind of watches I look for,” Wind says. “It’s funny how watches circle around. Within the high-end watch world, we’re not talking about thousands and thousands of watches. We’re talking about a relatively small amount of great watches.”
Eric Ku, a high-end vintage dealer in Northern California, certainly knows the drill.
About 15 years ago, he was offered a first-of-its-kind 1996 Rolex Cosmograph Daytona “Rainbow” reference 16599 in white gold on a leather strap.
“I’ve been hunting jeweled Rolexes for a really long time, before it was a cool thing,” Ku, cofounder of the online auction site Loupe This, says. “The watch first surfaced to me around 15 years ago. It was offered to me by a dealer in the Middle East and was coming from, allegedly, a member of a royal family. At the time, the pricing was completely different than it is today. After going back and forth, I offered $130,500 and the seller wanted $136,462. I lost the watch. I was gutted. I’d been stalking the watch. But at the time, relative to the market, it didn’t make sense for me. It was a really tough time, might have been around the financial crisis. I felt confident it would come back to me, but it didn’t.
“Then, in 2012, Rolex introduced its new rainbow Daytona,” Ku says. “I had no doubt about the authenticity of the watch I’d lost out on, but seeing the new rainbow Daytona completely validated me and erased any scintilla of a doubt that I had about the watch. Fast forward a couple years: The watch was offered to me again privately, by a different person in the Middle East at a significant multiple of the original offering—let’s say in the mid six-figures. I bought it.”
In 2017, Ku sold the watch to an important collector based overseas, “a person of very high taste and connoisseurship who appreciated the rarity of that watch,” he says. The collector, by Ku’s reckoning, also appreciated the story of its journey. “Dealers and old collectors always like trading war stories,” he says. “What’s the one thing that got away and then it came back? The collector got sold on the story.”
Now, the watch is coming back to market on Nov. 8 at Phillips Geneva, where it’s being offered in a sale dedicated to neo-vintage timepieces (Reloaded: The Rebirth of Mechanical Watchmaking 1980-1999) and is estimated to fetch in excess of $5.93 million.
“It’s probably the sexiest watch of the season,” Ku says.
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Champagne Bollinger Just Released a Limited-Edition, James Bond–Inspired Bubbly
The Champagne Bollinger 007 Goldfinger Limited Edition comes with its own carrying case and glasses.
When it comes to drinks, James Bond may be best associated with a martini—shaken, not stirred, of course. But the secret agent has been known to enjoy a glass or two of bubbly as well.
Champagne Bollinger has long been the Champagne of choice for Bond, and now the house is honouring that relationship with a special-edition bottle that commemorates the 60th anniversary of Goldfinger.
Whether you’re a Bond fan or a Champagne connoisseur, the $5,950 Champagne Bollinger 007 Goldfinger Limited Edition package is meant to appeal to both sensibilities.
The star of the show is the Champagne, of course: Here, Champagne Bollinger is offering a 2007 vintage Magnum, made from hand-picked grapes and aged 17 years in the house’s cellars. Spicy aromas on the nose are contrasted with notes of fruit, brioche, and honey. The Champagne has been packaged in a bespoke Globe-Trotter Air Cabin Case and comes with four Champagne Bollinger 007 glasses in which to enjoy the bubbly. Limited to just 200 individually numbered pieces, it’s a true collector’s item.
Champagne Bollinger has enjoyed a lengthy relationship with the James Bond franchise, dating back to when Roger Moore popped the first bottle in 1973’s Live and Let Die. Since then, the two have become almost inseparable, and Champagne Bollinger is proudly being served at the very first official James Bond bar, which just opened in London. If you can’t snag the limited-edition set for yourself, you can at least imbibe in a glass of the good stuff at the 007 at Burlington Arcade.
That bar and the special Champagne Bollinger package are all part of the festivities celebrating 1964’s Goldfinger. The film and Bond’s ensuing legacy have established him as one of the biggest (fictional) names in the luxury world, with his love of expensive watches, fast cars, and fine spirits.
While it’s unlikely that many of us can channel the special agent when it comes to his escapades and hijinks, we should delight in the fact that we can embrace our inner Bond by sidling up to the 007 bar or throwing back a glass of the Champagne Bollinger 007 Goldfinger Limited Edition. It’s exactly how our favorite M16 agent would want us to honour him.
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Golden Touch
Discretion is the better part of glamour at the glittering Maybourne Beverly Hills.
Los Angeles does not want for star wattage, but for years now, the city’s hotel scene has been a little lacklustre. So news that the beloved Montage hotel has been completely redone under the Maybourne brand (the British powerhouse that operates Claridge’s, The Connaught, and Berkeley Hotels in London, and the recently opened Maybourne Riviera on the Côte d’Azur) should come as a boon to Australians looking for a new Tinseltown bolthole.
Situated within Beverly Hills’ famous Golden Triangle, just north of Wilshire Boulevard and Four Season’s Beverly Wilshire, and one block from the world-renowned luxury retailers, restaurants and celeb-spotting of Rodeo Drive, The Maybourne Beverly Hills offers a chic retreat from the designer flexing at its doorstep; a rare escape in the heart of this storied enclave that flies under the radar like a cap-wearing celeb dodging the paparazzi.
Set amid the manicured, Mediterranean-style Beverly Cañon Gardens plaza, which unfolds from the hotel’s west entrance, the new incarnation of Montage Beverly Hills (55 suites and 20 private residences, each with a balcony or patio with a courtyard or city view) still evokes the grand estates of Old Hollywood while feeling like you’re in a European mainstay.
Revealing a restrained new guestroom and suite design by Bryan O’Sullivan, a blue-chip art collection and some of the most solicitous staff in town, the Maybourne speaks in a laid-back Californian accent but still holds true to the luxury touchpoints of five-star service for which one of the world’s most exclusive neighbourhoods—and hotel brands—is known.
“It’s reassuringly British when it comes to service—it’s a culture of yes,” says Linden Pride, the Australian restaurant and bar owner behind the award-winning Caffe Dante in New York and Bobbie’s, the new speakeasy opening this month below Neil Perry’s new Song Bird restaurant in Sydney’s Double Bay (page 40). Pride should know; he lived at the Maybourne for almost a year while he and his partner, Nathalie Hudson, set up Dante, the stunning new restaurant and bar on the hotel’s ninth-floor rooftop. “Looking out from the roof onto lemon and olive trees, it’s easy to forget that you’re in Southern California, not Europe.”
Opened last year, Dante has quickly become one of the hottest reservations in town, luring in celebrities from Baz Luhrmann and Catherine Martin to the entire Real Madrid soccer team. Like its sister outposts in New York (besides the Greenwich Village original, a West Village location opened in 2020), the focus here is on non-threatening antipasti and aperitivi in a produce-driven menu of fresh familiar stalwarts, with the addition of wood-fired dishes from a giant pizza oven at the heart of the room. Just as it does in New York, a negroni cart does the rounds, and each afternoon is welcomed with a martini happy hour.
It’s all fittingly Cali-chill. The only drama in the place is a striking ceiling fresco by Los Angeles artist Abel Macias, which dominates the 146-seat room. “Nathalie and I had just been to Europe when we decided to open up here,” Pride recalls, “and the Sistine Chapel blew us away. When we saw the domed ceiling in this room it was a no-brainer.”
Dante joins a string of newcomers in the area, including New York transplants Café Boulud, Marea and Cipriani. Don’t look now, but with arrivals like the Maybourne and Dante, one of the world’s stuffiest cities—yes, Beverly Hills is its own 14.8 km² metropolis—might just be entering a new golden age.
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Hibiki 40 Year Old Resets the Bar for One of Whisky’s Most Exalted Names
The legendary blender reasserts itself in the industry’s uppermost pantheon with its oldest and rarest blended release ever.
Over the last decade, whiskies from Suntory’s famed Hibiki stable have gone from a top-shelf staple to the new byword for luxury in the increasingly rarefied world of Japanese whisky. As stocks of its famed age statement blends drew ever lower, the air of exclusivity around the distillery grew and grew – something that has stuck around even as the brand’s new flagship blend, Harmony, became more readily available once more.
It’s becoming clearer, however, that Hibiki still has a few exceptional tricks up its sleeves. Twenty-one and 30-year-old age statement whiskies have released in the past few years to critical acclaim, confirming that Suntory still has some particularly rarefied output yet to unveil. Now, in the brand’s boldest move yet, a 40-year-old blend is set to hit the market in extremely limited quantities, taking Hibiki’s already lofty benchmarks of rarity and lineage to new heights.
As with Hibiki’s other blends, Suntory’s Chief Blender, Shinji Fukuyo, has spent years perfecting a blend that brings some of Japan’s oldest and finest spirits into perfect harmony – achieving a smoothness and complexity that takes the brand’s hallmark qualities to a new plane. Single malts from Yamazaki, Hakushu, and Chita all feature, having been individually aged for four decades to form a true expression of the place they were made, before making their way into the final blend.
Truly a multi-generational blend, Hibiki 40 Year Old is designed not just as an expression of the skills and expertise passed down through generations of individual distillers, but that of Fukuyo’s forebears, legendary Suntory blenders Shingo and Shinjiro Torii.
The result is a final liquid rich with sweet fresh fruit, light citrus zest, and spice, supported by a luxurious undercurrent of acacia honey and dried fruit. Each crystal bottle is adorned with a mother-of-pearl inlay and decorated with a handcrafted label from Japanese washi artist Eriko Horiki.
While age statement single malts in the four- and five-decade category have become increasingly the vogue in recent years, never before has a blended whisky been attempted with such old stock—a unique challenge for its maker.
“Behind the elegance and bloom that is typical of Hibiki, there is a sense of subduedness,
like that of an old temple, and a wabi-sabi patina due to the long aging process,” says Fukuyo. “I would like people to enjoy the pure and pure aroma that has been sharpened over the years; the tranquility of old temples and storehouses and the nostalgic warm feeling that accompanies them.”
Limited to just 400 bottles, Hibiki 40 Year Old will release on October 4th, with bottles retailing at $75,000.
Australian fans of the brand will have the unique opportunity to immerse themselves in the Hibiki 40 Year Old experience, including a taste of the exalted liquid, at an exclusive event at Clare Smyth’s Oncore on October 24th, 2025. Tickets are available for $1,800 per person.
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White Lotus-ing? How Hit Films and TV Shows Are Inspiring Elite Travelers to ‘Set-Jet’ Across the Globe
It’s not just The White Lotus. Prestige TV and blockbuster films set in far-flung destinations are driving bookings like never before.
“As seen on TV” may have lowbrow connotations, but the recent glut of award-winning shows and films set in alluring, far-flung locations is causing an unprecedented run on the world’s best hotels. Call it set-jetting: planning your vacation around a destination featured in a popular series or movie. And while romantic suites and beloved characters have gotten people on planes since the golden age of film, what has changed is how central beautiful venues have become to plots.
“The way that The White Lotus used the destination to tell the story was really unique,” says Misty Belles, an executive at the global travel-adviser network Virtuoso. It also made its settings—the Four Seasons resorts in Maui and Taormina, Sicily—nigh un-bookable. And it’s hardly the only example: “Paris wasn’t hurting for eyes, but Emily in Paris showed the city in a more playful way,” Belles notes. “And people weren’t exactly flocking to Richmond before Ted Lasso.”
Giulia Parmigiani/Netflix
The trend is so strong that a property doesn’t even need to be connected to a show to benefit from its boom. Henley Vazquez, cofounder of the New York–based travel agency Fora, points to Bridgerton’s impact on English estate hotels.
“Heckfield Place [used to be] a hard sell,” she says of the five-star Georgian mansion in Hampshire. “Now, people are dying to go there. It wasn’t featured in Bridgerton, but it’s just that kind of place.”
Others insist on the real deal. Jennifer Schwartz, managing director of Authentic Explorations, works with one family to build trips based on the Game of Thrones universe.
HBO
“They went out of their way in Portugal” to visit Monsanto, the setting for Dragonstone in House of the Dragon, she notes. “It’s definitely a criterion on which they choose where they want to vacation.”
For travelers who want more than simply to follow in their favorite character’s footsteps, London’s Black Tomato takes things several steps further. Since 2023, it has planned high-octane itineraries based on the James Bond franchise and works with the films’ producers, Eon Productions, to make you feel like an MI6 agent. (Some trips even offer lessons with Daniel Craig’s stunt double, Lee Morrison.)
The 007 success has inspired more such trips. “We’ve just recently launched itineraries inspired by Yellowstone and Ripley, focusing on Montana and Wyoming and Italy, respectively,” says cofounder Tom Marchant.
Netflix
Still, it’s important to remember that sharp camerawork—and editing—accounts for a lot of the on-screen magic. Schwartz, of Authentic Explorations, notes that “the White Lotus hotel” in Sicily is “not super accessible, but it’s filmed as if the beach is right there.” In reality, the shore club from the show’s second season is 133 miles away. “People go to the place and they’re like, ‘You have to get in a car to go to the beach? What do you mean?’ ”
So where shouldn’t you go? Netflix’s The Perfect Couple will likely send hordes to Nantucket next summer, and The White Lotus’s third season, set on the Thai island Koh Samui, has already caused a local spike—and it’s not even on the air yet.
Bookings of Virtuoso’s properties in the region are up 38 percent since the show was announced. Luckily, Belles says, the effect doesn’t linger. “We typically see a good two-year impact on a set-jetting destination.”
