Simply put, a lifetime wouldn’t be enough to explore the 6,000 islands of Greece, only 227 of which are inhabited. The Greek isles tend to draw global travellers for their whitewashed villages, sparkling blue-green sea, lively choras and fresh fare, but there’s far more to all that than what’s found on the touristy islands of Mykonos and Santorini. There are hundreds of other islands to visit in Greece where you can forgo the crowds in favour of untouched beaches, family-run restaurants and remote beauty—as well as activities that suit your travel style and interests.
Although locally we are still, very much locked down, now is the perfect time to plan a visit toan off-the-beaten path island where you can beat the crowds, experience quintessential seaside charm and satisfy your travel cravings. From the Cyclades to the Ionian islands, here are nine islands matched by travel type, whether you’re looking for adventure or wellness, romance or family time, history lessons or a digital detox.
Photo: Courtesy Greece Tourism
For Romance: Milos
It might come as a surprise that Milos, the southernmost island in the Cyclades, just north of Crete, flies somewhat under the radar after seeing its striking rocky volcanic geology and hearing about its enchanting history—like tales of pirates hiding treasures within the island’s many caves. And while many honeymooners flock to Santorini, Milos is actually considered “the island of lovers”, because the famous statue Venus de Milo, who was the ancient Greek goddess of love and beauty, was discovered here (it is currently on display in the Louvre). For couples, Milos’s 80 uncrowded and intimate beaches, many of which are only accessible via boat, provide quiet coves and plenty of privacy. Those seeking an upbeat vacation will be charmed by the island’s lively capital Plaka, as well as the buzzy beach clubs and cocktail bars. But the true spirit of Milos can be experienced within its many quaint fishing villages, no-frills, family-owned restaurants and beautiful spots to watch the blazing orange sunsets each night. Stay at five-star hotel Milos Cove and book the Honeymoon Suite, which has a private plunge pool and sea view.
Photo: Courtesy Greek Tourism
For a Digital Detox: Folégandros
There’s something so still and beautiful about Folégandros that you’ll want to put your phone down (or at least on silent). Folégandros’ history dates back to ancient times, but in the modern-day, it is known for hosting exiled political prisoners from 1900 to 1970, who helped build the island, from the chora (the largest or main town on an island) to the chapels dotted throughout the hillsides. While here, the prisoners lived free, and many became notable writers, artists and stonemasons. Folégandros is sparsely populated with little vegetation and is dominated by pebbled beaches, craggy coastlines, and monolithic limestone cliffs that look otherworldly, especially when viewed from the water. Rent a private boat for the day through Island Spirits, a family-run boat company, to cruise around the island, snorkel through caves, swim in the impossibly clear water, enjoy a bottle of Greek wine and learn about the island’s captivating history. Anemi Hotel is the island’s only five-star resort and is perfect for families, couples or friends alike. Its restaurant is run by a highly regarded Athens chef who serves fresh, Greek cuisine. There’s even a tennis court, children’s playground, small on-site vineyard and spa treatments.
Photo: Courtesy White Key Villas
For the Art Lover: Hydra
One of the most cosmopolitan Greek islands, Hydra is part of the Saronic islands located just off the Peloponnese region. Despite the fact there are no cars on the island (you must get around by foot, donkey, or a boat taxi), it has drawn an international crowd since the 1960s, when Jackie O, Mick Jagger and Elizabeth Taylor would frequent the place. Major artists like Sadie Coles, Brice Marden and Juergen Teller all have homes on the island, which has helped draw a creative crowd. Greek art collector and billionaire Dakis Joannou also frequently hosts fabulous dinner parties aboard his Jeff Koons-designed yacht Guilty, and in 2009, he acquired DESTE Project Space Slaughterhouse, where he showcases art from the world’s greatest contemporary artists in an old slaughterhouse. There are also many great museums and rotating exhibitions with artist residencies. When you’re not appreciating art, swanky restaurants and bars, like Steki, Techne and Il Casta await. No-frills spots, including The Pirate Bar, remain favourites for billionaires and locals alike. For a dose of history and luxury, stay at White Key Villas’ Villa Mirkella, a six-bedroom cliffside retreat housed in a rustic, stone structure.
Photo: Courtesy White Key Villas
For the History Buff: Patmos
It’s hard to pick just one island (or city) in Greece to enjoy history, as the entire country is revered for its ancient sites and historical significance. But if there’s one island to visit for a dose of culture, it’s Patmos, where the Book of Revelations was written. Although it sounds dark, there’s nothing sinister about Patmos, which attracts an upper-echelon crowd looking to escape the spotlight (think European royalty, actors and heirs and heiresses). Patmos is part of the Dodecanese Islands, a group of 12 islands in the Aegean Sea. According to locals, the “holy island” is said to vibrate with a unique energy, and this draws many mystics to its shores. There are 365 churches and shrines on the island, including the Monastery of Saint John the Theologian, another name for John the Apostle, who wrote the Book of Revelations. In addition to ancient sites, there are 15 beaches, many with soft, white sand and swimmable waters. Stay at Petra Hotel & Suites, one of the chicest and most intimate on the island. In addition to its 11 rooms and suites, the hotel showcases contemporary works by Greek artists and has beach access, a pool and a lovely terrace overlooking the fishing village of Grikos just below.
Photo: Courtesy Greek Tourism
For Adventure: Andros
It’s hard not to be active in Greece, as many towns and sites are accessed by foot. For fitness buffs and adventure seekers, however, Andros is your answer. A bona fide hiker’s paradise, Andros has 18 marked trails on the island, totalling 178km, that accommodate every skill level. The trails date back to ancient times when the pathways were used by locals to get from village to village. Walking through the trails, which feature ancient stone bridges, olive trees and green valleys, you’ll stop by traditional villages, local bakeries, waterfalls and more. Many routes cross monasteries or lead you to picturesque beaches, offering you a chance to cool off in the salty water. Don’t miss the Tourlitis lighthouse, springs of Dionysus, the ancient town of Paleopolis or the castle of Faneromeni. The island is jam-packed with historical monuments and ancient history. Forgo a hotel on Andros in favour of a luxurious villa for the ultimate private getaway. Villa Stefania can be rented through White Key Villas and is a modern, five-bedroom home with a chic design, luxury amenities, a pool and spacious indoor and outdoor lounge areas with spectacular views over the ocean.
Photo: Courtesy Greece Tourism
For Style-Seekers: Amorgos
The easternmost Cycladic island of Amorgos is chic yet uncrowded, and full of Instagram-worthy backdrops, charming boutiques and luxury hotels. The unspoiled island has remained free of mass tourism, but draws many Francophiles thanks to the famous French film Le Grand Bleu that was shot here in 1988. Amorgos is remarkably unpolished and has a raw beauty that retains an authentic feel. It might not have the designer stores found in Mykonos, but there are several jewellery boutiques selling handmade pieces with precious stones that can be found nowhere else. Stay at Aegialis Hotel & Spa, the only five-star resort on the island and home to luxe suites, a Thalasso Spa with healing water treatments, yoga, cooking classes, wine tastings and authentic Greek experiences with locals. The well-designed hotel, with views over the coastal village of Aegiali, is the perfect place to stay for those who enjoy the finer things in life.
Photo: Courtesy Greece Tourism
For Families: Kefalonia
Kefalonia is the largest island within the Ionian islands, located off Greece’s western coast. Unlike the dry and volcanic Cyclades, the Ionian islands are known for their lush greenery, dramatic cliffs and bright-blue waters. Kefalonia is perfect for travelling with kids thanks to its several family-friendly hotels, abundant marine life and mythological history guaranteed to delight kids of all ages. Many of the beaches have shallow water, ideal for swimming or snorkelling with children, and there are several caves around the island that are home to turtles. Kefalonia also offers ATVing, sailing, hiking and Melissani Cave, which houses an incredible underwater lake. Luxury Emelisse Nature Resort has great family-friendly programming (jeep safaris, kayaking excursions, canyoning, and marine adventures), plus spacious family apartments for large groups. For the adults, there’s an Elemis Spa, an adults-only pool and a Greek-focused restaurant with an impressive local wine list.
Photo: Courtesy Greek Tourism
For the Beach Dweller: Sámos
With 19 beaches, there’s a spot here for every type of beach lover, whether you gravitate towards an organized beach chair vibe, a nude beach or one apt for watersports. Located just off the coast of western Turkey in the eastern Aegean Sea, Sámos is known for its colourful buildings, turquoise water and lovely sandy shores. Surrounded by lush greenery, Sámos’ beaches are more reminiscent of the Caribbean islands than Greek islands, and on many, you can rent beach chairs and an umbrella, while others are nearly private—save a nude sunbather or two. Apart from its beaches, Sámos is full of nature, including waterfalls, verdant forests and hiking trails. Be sure to check out the ancient sites, including the Sanctuary of Heraion and the Tunnel of Eupalinos, one of the most important ancient engineering feats in history built in 6th century B.C.
Like other Greek islands, you can also expect incredibly fresh food; local delicacies include chickpea patties and zucchini flowers stuffed with rice. Five-star Doryssa Hotels & Resorts offers a choice of luxury options, including a stay within its main hotel or beachside apartment suites for a more private experience. Doryssa’s modern accommodations are juxtaposed by its proximity to the historic village of Pythagoreio just nearby, so you get an authentic Sámos feel. There are three restaurants, a spa and plenty of activities bookable via the concierge.
For Wellness: Antiparos
Sister island of the popular Paros island in the heart of the Cyclades, Antiparos is a quiet, less-travelled island that is easily accessible by ferry but feels worlds away. Small (it has a population of roughly 1,200), but full of life, the hideaway draws A-list celebs (actors Tom Hanks and Rita Wilson famously own a home here) for its no-frills environment and its emphasis on slow living. The island is so beautiful it looks fake, from the azure water to the stark-white buildings, cobblestone streets and canopies of bougainvillea, but we can assure you this tiny slice of paradise is as real as it gets. While there are several luxury villas and family-run hotels, Antiparos is set to become Greece’s most sought-after wellness destination thanks to the brand-new hotel, The Rooster, a wabi sabi-style retreat that opened earlier this year. It’s the island’s first wellness-centric hotel and offers modern healing therapies, ancient Greek health rituals, restoring treatments, spiritual healing and healthy cuisine to a new era of travellers.
Even if you’re not staying at The Rooster, Antiparos is celebrated for its nature, sandy beaches and picture-perfect towns. Those in-the-know often rent a villa on Antiparos—there are some incredible homes here, and you never know who your neighbours might be—and White Key Villas’ ultra-luxe options include Villa Emeria, with ultra-elegant, modern interiors and unmatched panoramic views over the sea.
When it comes to drinks, James Bond may be best associated with a martini—shaken, not stirred, of course. But the secret agent has been known to enjoy a glass or two of bubbly as well.
Champagne Bollinger has long been the Champagne of choice for Bond, and now the house is honouring that relationship with a special-edition bottle that commemorates the 60th anniversary of Goldfinger.
Whether you’re a Bond fan or a Champagne connoisseur, the $5,950 Champagne Bollinger 007 Goldfinger Limited Edition package is meant to appeal to both sensibilities.
The star of the show is the Champagne, of course: Here, Champagne Bollinger is offering a 2007 vintage Magnum, made from hand-picked grapes and aged 17 years in the house’s cellars. Spicy aromas on the nose are contrasted with notes of fruit, brioche, and honey. The Champagne has been packaged in a bespoke Globe-Trotter Air Cabin Case and comes with four Champagne Bollinger 007 glasses in which to enjoy the bubbly. Limited to just 200 individually numbered pieces, it’s a true collector’s item.
Champagne Bollinger has enjoyed a lengthy relationship with the James Bond franchise, dating back to when Roger Moore popped the first bottle in 1973’s Live and Let Die. Since then, the two have become almost inseparable, and Champagne Bollinger is proudly being served at the very first official James Bond bar, which just opened in London. If you can’t snag the limited-edition set for yourself, you can at least imbibe in a glass of the good stuff at the 007 at Burlington Arcade.
That bar and the special Champagne Bollinger package are all part of the festivities celebrating 1964’s Goldfinger. The film and Bond’s ensuing legacy have established him as one of the biggest (fictional) names in the luxury world, with his love of expensive watches, fast cars, and fine spirits.
While it’s unlikely that many of us can channel the special agent when it comes to his escapades and hijinks, we should delight in the fact that we can embrace our inner Bond by sidling up to the 007 bar or throwing back a glass of the Champagne Bollinger 007 Goldfinger Limited Edition. It’s exactly how our favorite M16 agent would want us to honour him.
Before social media became the lingua franca of the watch world, there were forums. And on those forums, collectors—especially collectors of vintage Rolex—often traded timepieces amongst each other.
The advent of Instagram in the early 2010s, coupled with the explosion in interest in vintage timepieces, drew attention to this corner of the watch world, and with that attention came increased competition for the finest examples. In the case of six- and seven-figure watches, high-end dealers, like James Lamdin, founder and vice president of vintage and pre-owned watches at Analog:Shift, became trusted intermediaries, negotiating sales for pieces not once or twice but often multiple times as they made the rounds of the collector community.
“There are watches out there that may not be massively rare by reference, but are by example,” Lamdin tells Robb Report. “Tropical patina, ghosted bezel, or celebrity provenance—it’s that watch. When those watches go into a collection, usually it’s with the implicit understanding that they’re valuable and people will want them from you and will make you a profit when you sell them.”
The best dealers have built relationships with collectors around the world and often have first right of refusal when those pieces come back to market. But even still, the most coveted models can still slip through their fingers.
Eric Wind, of Wind Vintage in Palm Beach, Fla., has lost and found some of the world’s most storied watches. In 2015, when he was vice president, senior specialist at Christie’s in New York, Wind came across a “super rare” 1957 Audemars Piguet Ref. 5516 perpetual calendar that had languished in rural Florida until the nephew of the original owner consigned it to Christie’s. The first perpetual calendar wristwatch to feature a leap-year indicator, the piece was one of just nine made by Audemars Piguet in the 1950s. Wind considers it “the one in the best condition.”
He showed it to one of Christie’s better-known clients, Patrick Getreid, owner of the OAK Collection, who purchased it in 2015 for $545,000. In 2023, Getreid consigned it to Christie’s in Hong Kong. That’s when Wind decided to give the piece another shot.
“I had registered to bid on it but at the last minute, I got cold feet,” Wind continues. “It was starting kind of high compared with what Getreide had paid for it. I was bidding remotely from Florida, but when no one else is bidding, you’re kind of wondering if you’re a genius or a fool. Is there something everyone else knows that I don’t? The question was about market value. The watch ended up passing and I purchased it via private sale—or private treaty, as it’s known—after the sale. I had two clients who really wanted it. I offered it to both, but one was more ready to pull the trigger and he got it. It never saw the light of day.” That Audemars Piguet perpetual calendar, Wind says, “remains one of my top five watches on the planet.”
As he reflected on the piece’s winding journey, Wind considered his own role in its comings and goings. “It was fun to be part of the lifecycle of that watch, from when it was discovered in rural Florida and consigned to Christie’s, and then sold to a great collector, who sold it again,” he says. “I imagine it will come back to me at some point. I don’t know if it will be two years from now or 40 years.”
Another grail watch that Wind helped shepherd to a client was an exceptional Paul Newman Rolex Daytona Panda reference 2623 with a full set and a tropical dial that was sold by a small Swedish auction house just under a decade ago. “Another dealer got it,” Wind explains. “I was still at Christie’s, and I fell in love with the watch. This dealer who had it for a year then sold it to an Italian dealer, who then sold it to a collector in Asia. I was tracking the watch on Instagram and saw the collector post it. By that time, I had become a dealer.
“I made an offer to the collector to purchase it on behalf of my client,” he adds. “It had been owned by a Swedish boat captain and had been given to him by the family he worked for, the equivalent of the Rockefellers in Sweden. We had to arrange shipment to the U.S. by Malca-Amit armored transport. Whenever these high-value watches move around, you have to deal with armored shipments, customs, proper transportation, and a lot of paperwork. It takes some time but it’s well worth it.”
Both the AP perpetual calendar and Daytona were original and unpolished—“the kind of watches I look for,” Wind says. “It’s funny how watches circle around. Within the high-end watch world, we’re not talking about thousands and thousands of watches. We’re talking about a relatively small amount of great watches.”
Eric Ku, a high-end vintage dealer in Northern California, certainly knows the drill.
About 15 years ago, he was offered a first-of-its-kind 1996 Rolex Cosmograph Daytona “Rainbow” reference 16599 in white gold on a leather strap.
“I’ve been hunting jeweled Rolexes for a really long time, before it was a cool thing,” Ku, cofounder of the online auction site Loupe This, says. “The watch first surfaced to me around 15 years ago. It was offered to me by a dealer in the Middle East and was coming from, allegedly, a member of a royal family. At the time, the pricing was completely different than it is today. After going back and forth, I offered $130,500 and the seller wanted $136,462. I lost the watch. I was gutted. I’d been stalking the watch. But at the time, relative to the market, it didn’t make sense for me. It was a really tough time, might have been around the financial crisis. I felt confident it would come back to me, but it didn’t.
“Then, in 2012, Rolex introduced its new rainbow Daytona,” Ku says. “I had no doubt about the authenticity of the watch I’d lost out on, but seeing the new rainbow Daytona completely validated me and erased any scintilla of a doubt that I had about the watch. Fast forward a couple years: The watch was offered to me again privately, by a different person in the Middle East at a significant multiple of the original offering—let’s say in the mid six-figures. I bought it.”
In 2017, Ku sold the watch to an important collector based overseas, “a person of very high taste and connoisseurship who appreciated the rarity of that watch,” he says. The collector, by Ku’s reckoning, also appreciated the story of its journey. “Dealers and old collectors always like trading war stories,” he says. “What’s the one thing that got away and then it came back? The collector got sold on the story.”
Now, the watch is coming back to market on Nov. 8 at Phillips Geneva, where it’s being offered in a sale dedicated to neo-vintage timepieces (Reloaded: The Rebirth of Mechanical Watchmaking 1980-1999) and is estimated to fetch in excess of $5.93 million.
“It’s probably the sexiest watch of the season,” Ku says.
Los Angeles does not want for star wattage, but for years now, the city’s hotel scene has been a little lacklustre. So news that the beloved Montage hotel has been completely redone under the Maybourne brand (the British powerhouse that operates Claridge’s, The Connaught, and Berkeley Hotels in London, and the recently opened Maybourne Riviera on the Côte d’Azur) should come as a boon to Australians looking for a new Tinseltown bolthole.
Situated within Beverly Hills’ famous Golden Triangle, just north of Wilshire Boulevard and Four Season’s Beverly Wilshire, and one block from the world-renowned luxury retailers, restaurants and celeb-spotting of Rodeo Drive, The Maybourne Beverly Hills offers a chic retreat from the designer flexing at its doorstep; a rare escape in the heart of this storied enclave that flies under the radar like a cap-wearing celeb dodging the paparazzi.
Set amid the manicured, Mediterranean-style Beverly Cañon Gardens plaza, which unfolds from the hotel’s west entrance, the new incarnation of Montage Beverly Hills (55 suites and 20 private residences, each with a balcony or patio with a courtyard or city view) still evokes the grand estates of Old Hollywood while feeling like you’re in a European mainstay.
Revealing a restrained new guestroom and suite design by Bryan O’Sullivan, a blue-chip art collection and some of the most solicitous staff in town, the Maybourne speaks in a laid-back Californian accent but still holds true to the luxury touchpoints of five-star service for which one of the world’s most exclusive neighbourhoods—and hotel brands—is known.
“It’s reassuringly British when it comes to service—it’s a culture of yes,” says Linden Pride, the Australian restaurant and bar owner behind the award-winning Caffe Dante in New York and Bobbie’s, the new speakeasy opening this month below Neil Perry’s new Song Bird restaurant in Sydney’s Double Bay (page 40). Pride should know; he lived at the Maybourne for almost a year while he and his partner, Nathalie Hudson, set up Dante, the stunning new restaurant and bar on the hotel’s ninth-floor rooftop. “Looking out from the roof onto lemon and olive trees, it’s easy to forget that you’re in Southern California, not Europe.”
Opened last year, Dante has quickly become one of the hottest reservations in town, luring in celebrities from Baz Luhrmann and Catherine Martin to the entire Real Madrid soccer team. Like its sister outposts in New York (besides the Greenwich Village original, a West Village location opened in 2020), the focus here is on non-threatening antipasti and aperitivi in a produce-driven menu of fresh familiar stalwarts, with the addition of wood-fired dishes from a giant pizza oven at the heart of the room. Just as it does in New York, a negroni cart does the rounds, and each afternoon is welcomed with a martini happy hour.
It’s all fittingly Cali-chill. The only drama in the place is a striking ceiling fresco by Los Angeles artist Abel Macias, which dominates the 146-seat room. “Nathalie and I had just been to Europe when we decided to open up here,” Pride recalls, “and the Sistine Chapel blew us away. When we saw the domed ceiling in this room it was a no-brainer.”
Dante joins a string of newcomers in the area, including New York transplants Café Boulud, Marea and Cipriani. Don’t look now, but with arrivals like the Maybourne and Dante, one of the world’s stuffiest cities—yes, Beverly Hills is its own 14.8 km² metropolis—might just be entering a new golden age.
Over the last decade, whiskies from Suntory’s famed Hibiki stable have gone from a top-shelf staple to the new byword for luxury in the increasingly rarefied world of Japanese whisky. As stocks of its famed age statement blends drew ever lower, the air of exclusivity around the distillery grew and grew – something that has stuck around even as the brand’s new flagship blend, Harmony, became more readily available once more.
It’s becoming clearer, however, that Hibiki still has a few exceptional tricks up its sleeves. Twenty-one and 30-year-old age statement whiskies have released in the past few years to critical acclaim, confirming that Suntory still has some particularly rarefied output yet to unveil. Now, in the brand’s boldest move yet, a 40-year-old blend is set to hit the market in extremely limited quantities, taking Hibiki’s already lofty benchmarks of rarity and lineage to new heights.
As with Hibiki’s other blends, Suntory’s Chief Blender, Shinji Fukuyo, has spent years perfecting a blend that brings some of Japan’s oldest and finest spirits into perfect harmony – achieving a smoothness and complexity that takes the brand’s hallmark qualities to a new plane. Single malts from Yamazaki, Hakushu, and Chita all feature, having been individually aged for four decades to form a true expression of the place they were made, before making their way into the final blend.
Truly a multi-generational blend, Hibiki 40 Year Old is designed not just as an expression of the skills and expertise passed down through generations of individual distillers, but that of Fukuyo’s forebears, legendary Suntory blenders Shingo and Shinjiro Torii.
The result is a final liquid rich with sweet fresh fruit, light citrus zest, and spice, supported by a luxurious undercurrent of acacia honey and dried fruit. Each crystal bottle is adorned with a mother-of-pearl inlay and decorated with a handcrafted label from Japanese washi artist Eriko Horiki.
While age statement single malts in the four- and five-decade category have become increasingly the vogue in recent years, never before has a blended whisky been attempted with such old stock—a unique challenge for its maker.
“Behind the elegance and bloom that is typical of Hibiki, there is a sense of subduedness,
like that of an old temple, and a wabi-sabi patina due to the long aging process,” says Fukuyo. “I would like people to enjoy the pure and pure aroma that has been sharpened over the years; the tranquility of old temples and storehouses and the nostalgic warm feeling that accompanies them.”
Limited to just 400 bottles, Hibiki 40 Year Old will release on October 4th, with bottles retailing at $75,000.
Australian fans of the brand will have the unique opportunity to immerse themselves in the Hibiki 40 Year Old experience, including a taste of the exalted liquid, at an exclusive event at Clare Smyth’s Oncore on October 24th, 2025. Tickets are available for $1,800 per person.
“As seen on TV” may have lowbrow connotations, but the recent glut of award-winning shows and films set in alluring, far-flung locations is causing an unprecedented run on the world’s best hotels. Call it set-jetting: planning your vacation around a destination featured in a popular series or movie. And while romantic suites and beloved characters have gotten people on planes since the golden age of film, what has changed is how central beautiful venues have become to plots.
“The way that The White Lotus used the destination to tell the story was really unique,” says Misty Belles, an executive at the global travel-adviser network Virtuoso. It also made its settings—the Four Seasons resorts in Maui and Taormina, Sicily—nigh un-bookable. And it’s hardly the only example: “Paris wasn’t hurting for eyes, but Emily in Paris showed the city in a more playful way,” Belles notes. “And people weren’t exactly flocking to Richmond before Ted Lasso.”
The trend is so strong that a property doesn’t even need to be connected to a show to benefit from its boom. Henley Vazquez, cofounder of the New York–based travel agency Fora, points to Bridgerton’s impact on English estate hotels.
“Heckfield Place [used to be] a hard sell,” she says of the five-star Georgian mansion in Hampshire. “Now, people are dying to go there. It wasn’t featured in Bridgerton, but it’s just that kind of place.”
Others insist on the real deal. Jennifer Schwartz, managing director of Authentic Explorations, works with one family to build trips based on the Game of Thrones universe.
“They went out of their way in Portugal” to visit Monsanto, the setting for Dragonstone in House of the Dragon, she notes. “It’s definitely a criterion on which they choose where they want to vacation.”
For travelers who want more than simply to follow in their favorite character’s footsteps, London’s Black Tomato takes things several steps further. Since 2023, it has planned high-octane itineraries based on the James Bond franchise and works with the films’ producers, Eon Productions, to make you feel like an MI6 agent. (Some trips even offer lessons with Daniel Craig’s stunt double, Lee Morrison.)
The 007 success has inspired more such trips. “We’ve just recently launched itineraries inspired by Yellowstone and Ripley, focusing on Montana and Wyoming and Italy, respectively,” says cofounder Tom Marchant.
Still, it’s important to remember that sharp camerawork—and editing—accounts for a lot of the on-screen magic. Schwartz, of Authentic Explorations, notes that “the White Lotus hotel” in Sicily is “not super accessible, but it’s filmed as if the beach is right there.” In reality, the shore club from the show’s second season is 133 miles away. “People go to the place and they’re like, ‘You have to get in a car to go to the beach? What do you mean?’ ”
So where shouldn’t you go? Netflix’s The Perfect Couple will likely send hordes to Nantucket next summer, and The White Lotus’s third season, set on the Thai island Koh Samui, has already caused a local spike—and it’s not even on the air yet.
Bookings of Virtuoso’s properties in the region are up 38 percent since the show was announced. Luckily, Belles says, the effect doesn’t linger. “We typically see a good two-year impact on a set-jetting destination.”