Zenith’s Rugged New Watch Celebrates Land Rover’s New Defender

With its matte grey titanium casing, the Defy 21 Land Rover Edition is modern, durable and highly desirable.

By Victoria Gomelsky 29/01/2020

Like the 2020 Land Rover Defender, the new Defy 21 Land Rover Edition chronograph from Zenith—the fourth model to emerge from the carmaker and watchmaker’s 3-year-old partnership.

The matte casing of the 44 mm wristwatch—which comes in microblasted titanium, a material that absorbs light from all angles, drawing attention to the case’s faceted surfaces—conveys a sophisticated yet rugged vibe, while the El Primero movement inside the high-frequency chronograph harkens back to the Swiss watchmaker’s fabled 1969 caliber, an icon of mechanical watchmaking.

Zenith Defy 21 Land Rover Edition

Zenith Defy 21 Land Rover Edition Courtesy of Zenith

Unveiled earlier this month at LVMH Watch Week in Dubai, the limited-edition timepiece coincides with the release of the next-generation Land Rover Defender, which made its public debut at the Frankfurt Motor Show in September. (Land Rover produced the cult classic British SUV from 1983 to 2016; the 2020 version has a more luxurious vibe while retaining its reputation as an all-terrain vehicle.)

“It’s such a special car that when we started to discuss with Gerry McGovern in the UK a year ago he said, ‘You know, with this one let’s do something crazy,’” Zenith CEO Julien Tornare told Robb Report. “In the past, they wanted to go for a more classic watch, but with this one, we chose the Defy 21 and we brought some very special material to get a watch with strong character, because the car is a crazy car, so we want a crazy watch.”

Designed to look raw and minimalistic, the Zenith Defy 21 Land Rover Edition captures “the essence of the new Land Rover Defender: modern, durable and highly desirable,” said McGovern, chief creative officer of Land Rover, adding that it was his favourite of the Zenith-Land Rover co-creations.

Zenith and Land Rover teamed up for the first time in 2016, with the debut of the El Primero Range Rover Special Edition. (In explaining the synergies that united the two brands, Zenith cited the importance of the year 1969 to both of their origin stories. For Land Rover, the year saw the introduction of a prototype of the legendary Range Rover, its first luxury off-road vehicle.)

Over the past three years, the partnership has resulted in four timepieces: two Chronomasters, one Defy Classic and now the Defy 21. Available in a limited edition of 250 pieces, the Defy 21 Land Rover Edition retails for approx. $19,800.

ADVERTISE WITH US

Subscribe to the Newsletter

Stay Connected

You may also like.

Girard-Perregaux And Aston Martin’s Latest Timepiece

The new watch is made with upcycled carbon from F1 racecars.

By Demetrius Simms

13/05/2022

Richard Mille’s New Tourbillon Designed For Golfer Bubba Watson

The bubble-gum pink colour is a reference to the golfer’s signature drivers.

By Demetrius Simms

12/05/2022

Patek Philippe Just Created A One-Of-A-Kind Titanium Chronograph

And it’s heading to auction for charity.

By Rachel Cormack

11/05/2022

This Cartier Art Deco Bracelet Could Fetch Up To $1.8 Million

Along with this piece, which belonged to a wealthy heiress, the auction will feature jewels from Bette Midler and Lady Sylvia Ashley.

By Tori Latham

10/05/2022

Phillips Just Sold $88.84 Million In Watches

The auction house’s two big-ticket weekend sales took home lots of cash—and set a few records in the process.

By Demetrius Simms

10/05/2022

Buy the Magazine

Subscribe to Robb Report today!

Subscribe today

Stay Connected