Roger Dubuis And Pirelli’s New Collab Chases An Ice-Chilled Thrill

The limited timepiece is named after Pirelli’s new line of studded winter tyres.

By Bryan Hood 15/03/2020

Roger Dubuis knows that an exclusive watch deserves an equally exclusive launch event. So what better way to debut its latest Pirelli collaboration, the Excalibur Pirelli Ice Zero 2 Spider America Edition, than with some ice driving in Aspen, Colorado?

The Swiss watchmaker gave a lucky few the chance to celebrate its latest sporty timepiece by taking a Lamborghini for a spin on some ice, according to a press release. While that may first sound a bit random, it’s not because the watch is named for Pirelli’s new line of studded winter tyres, which each of the Italians supercars was outfitted with.

The Excalibur Pirelli Ice Zero 2 features the brand’s famous Poinçon de Genève-certified astral skeleton signature movement. This is housed in a typically sturdy titanium case that’s offset with some appropriate black and ice blue accents. The touches of blue extend throughout the watch, including on its state-of-the-art Ice Zero 2 studded tyre strap with the Pirelli Cinturato intermediate printed on the inside pattern on the inside. The watch also comes with a bi-material strap featuring a black rubber base and blue rubberTech inlay.

A Lamborghini at the Excalibur Pirelli Ice Zero 2 Spider America Edition launch event Roger Dubuis

While its watches have always come first, Roger Dubuis has long prided itself on its ability to throw bold events that capture the thrilling sense of adventure its timepieces have come to embody. And its Aspen event was no different. Pirelli’s new tyres were designed specifically for high performance on ice in the most extreme winter conditions, as is the Excalibur Pirelli Ice Zero timepiece, so there was really no better way to portray this than by letting people speed around the famed ski town’s ice-covered roads in a Lamborghini.

The Roger Dubuis Excalibur Pirelli Ice Zero 2 Spider America Edition

The Roger Dubuis Excalibur Pirelli Ice Zero 2 Spider America Edition Roger Dubuis

As this is a Roger Dubuis timepiece we’re talking about, it was produced in an exceptionally limited run. The brand said only 28 examples of the Excalibur Pirelli Ice Zero 2 will be produced. No pricing info was available as of press time, but just remember that last Spring’s Roger Dubuis x Mr Porter Excalibur Pirelli Ice Zero 2 carried a hefty $500,000 price tag.

ADVERTISE WITH US

Subscribe to the Newsletter

Stay Connected

You may also like.

OMEGA Launches Tokyo 2020 Seamaster

The official timekeeper is counting down to the Olympic games.

By Terry Christodoulou

14/04/2021

Robb Read: Cashmere In Crisis

The fabric synonymous with luxury is under threat from cross-border bickering, climate change and the global pandemic.

By Mark Ellwood

14/04/2021

Patek Philippe Unveils Five More New Watches

Who wants a blue Nautilus anyway?

By Paige Reddinger

13/04/2021

Sweden’s Understated Menswear Is Slowly Taking Over the World

The nation that gave us Ikea and Abba is turning out some of the most elegant clothing on the market.

By Benedict Browne

13/04/2021

Brad Pitt And Brioni Team Up For New Collection

Based on the actor’s laid-back style.

By Rachel Cormack

09/04/2021

Buy the Magazine

Subscribe to Robb Report today!

Subscribe today

Stay Connected