The one-of-a-kind Roger Dubuis Excalibur Pirelli Ice Zero 2 timepiece now available for pre-order on the U.K.-based men’s style site Mr Porter is more than a piece unique. It’s also a portal to a driving adventure tailored specifically for its new owner.

The customer who ends up buying the $500,000 watch, a double flying tourbillon that belongs to the Geneva watchmaker’s signature Excalibur range, won’t receive a smartly packaged watch in the mail.



Instead, Roger Dubuis CEO Nicola Andreatta will personally present the timepiece to the new owner, who will then be whisked to the Italian Alps, where he or she will be invited to test-drive Lamborghini’s fleet of super-cars—including the new Urus SUV—at its Winter Accademia on-ice driving course.

Roger Dubuis Excalibur Pirelli Ice Zero 2 Roger Dubuis

“At Mr Porter, we pride ourselves on providing our customers exclusive product they can’t find anywhere else,” says Mr Porter buying director Fiona Firth. “Through our ongoing partnership with Roger Dubuis, we are able to offer our clients both an exceptional timepiece and a unique experience they otherwise would not have access to.”