Meet Strangelove, the Cult-Favourite Fragrance House Powered by Oud

Helena Christensen and Elizabeth Gaynes teamed up to create Strangelove, a uniquely imaginative perfume company based in New York City.

By Adam Hurly 19/11/2025

Most people who have smelled oud, well, they aren’t smelling real oud. Instead, what they’ve encountered is some beast-mode approximation. Real oud behaves differently. It still projects, but there’s more movement and depth to the ingredient. It isn’t shouting across rooms like the imitations. It also shifts throughout the day. Like any high-quality fragrance, a great oud is alive.

A great oud is what Helena Christensen found in 2010. She was in Elizabeth Gaynes’ Manhattan apartment. Their sons were in school together, and Christensen came to pick hers up one afternoon. The oud enveloped her as soon as she entered—and Christensen notes that her sense of smell is intensely pronounced; the impression was gobsmacking.

“It was almost like a little explosion in my brain that I physically could feel,” Christensen tells me. “Like when you see a movie and it does a speedy montage of all life that came before you. Back to the beginning of time, where there were just amoebas and then dinosaurs. It was very intense and potent, like what a lucid dream would smell like before you wake up.”

That oud was not part of any finished perfume. Gaynes had brought it back from Borneo, where she had been working closely with agarwood distillers and agricultural partners. The material was still raw, resinous, and dense with its signature volatile warmth. Gaynes was also mulling over ideas for what to do with it and how to turn it into something spectacular and wearable—years before oud became the note du jour.

Christensen’s creative instinct kicked in: She wanted in on whatever Gaynes would do with the stuff. It led to a long-term collaboration called Strangelove, a New York-based brand whose limited selection of elegant fragrances all feature oud. Each fragrance is more alive than the last, each like a lucid dream.

Christensen, left, and Gaynes working on a fragrance.
Christensen, left, and Gaynes working on a fragrance.Strangelove

Gaynes came into perfumery through her background in sourcing. She had been working in agricultural sustainability (primarily in Borneo), collaborating directly with distillers and growers who were cultivating agarwood and patchouli through long-term, land-stewardship farming models.

Her understanding of oud came from the material itself, watching how the resin formed inside the wood over time, how each distillation varied by climate and season, and how deeply linked the scent was to place.

Gaynes has also been involved in restructuring how patchouli is sourced. “All the little farms would grow the patchouli, they’d distill it in their backyard, then they’d all come into the village and they’d pour everything into a pot,” she says. “There was really no transparency. They didn’t really know what was mixed in with it and they didn’t have any set pricing for it either.”

Working with Givaudan, Gaynes helped establish a 600-acre patchouli farm that moved production to a farm-to-factory model, where the material could be traced, evaluated, and purchased directly from growers.

That early work shaped Strangelove’s sourcing philosophy. The brand’s oud is now produced in India, drawn from smallholder farms and independent distillers Gaynes continues to know personally. Consistency, for her, comes from sourcing relationships built slowly and maintained directly. That philosophy also extends her sustainability ethos into the brand’s own longevity.

“This was before sustainability was a buzzword,” Gaynes says. “But it’s the root of everything I do.”

Christensen calls Dead of Night, Strangelove's first fragrance, "the most beautiful scent I have ever smelled in my life."
Christensen calls Dead of Night, Strangelove’s first fragrance, “the most beautiful scent I have ever smelled in my life.”Strangelove

When Gaynes and Christensen decided to create a fragrance brand (originally called ERH1012), Gaynes didn’t build out a full line. She released a single perfume oil in 2014: Dead of Night, built of course around natural oud. Gaynes’ peers thought it would be off-putting to include the word ‘dead’—again, for something that feels so alive—but the name is a nod to the Beatles’ Blackbird lyrics, a soothing, calming melody that suits the scent in question.

“If it says ‘Dead of Night,’ at least it’s going to catch their eye and make them stop and smell it,” Gaynes laughs.

Christensen’s role as Creative Director also helped open key meetings for the brand. Yes, we’ve been talking about that Helena Christensen all this while; Gaynes says Christensen embodies the exact “authentic luxury” that the brand is built on.

Gaynes, installed as founder and CEO, recalls early meetings with figureheads at Estee Lauder, Harrods and more, where people recognised she was ahead of some big oud curve to follow. And so, she launched Strangelove at Harrods’ Salon de Parfums, with a single perfume oil, among heritage houses and long-established prestige lines. It was a star-studded affair, too, with the top scent names in attendance: the Creeds were there, as well as the Chanel and Guerlain teams, plus Roja Dove, Xerjoff’s Sergio Momo and Kilian Hennessy too.

“After that event, we had other luxury perfume boutiques reach out to us to have Strangelove in their collection. Customers knew immediately we had real oud and a lot of it,” Gaynes recalls. “Customers would come in with just a picture of the bottle on their phone since we were quite unknown then,” she adds. “I knew we had to build our collection, but at the same time I didn’t want to rush our creations.”

Gaynes intentionally keeps the production process slow so as not to rush the creative process.
Gaynes intentionally keeps the production process slow so as not to rush the creative process.Strangelove

From the start, Gaynes and Christensen have worked with the prestigious indie perfumer Christophe Laudamiel to round out the Strangelove roster. (Plus one scent from perfumer Hamid Merati-Kashani.) That lineup now has six core oud-based atomizer parfums, each above 25 percent oud concentrations—“Among the highest of real oud in the market,” Gaynes states proudly. Plus, they have pure perfume oils in each name, as well as two body oils in their debut Dead of Night scent.

Christensen recalls the earliest trialing stage of Strangelove, which mirrors the rounds of revision necessary on each new scent, too: “I’d have little spots on my body where I had the 96A, the 96B, whatever labels we gave to each version,” she says. “All day long I would wear them, and at the end of the day I would take little notes, or see which ones get the most reactions and questions.”

Each new scent goes through hundreds of iterations before reaching shelves, Gaynes says, and each has hundreds of ingredients. “What is published on our site is just the main notes in each. The actual list is so long and detailed.” That kind of calculation requires the real-world market research of trying things in the wild. To see how each version behaves across hours, environments, and constant go.

A variety of Strangelove's scents are offered as body oils, pendants, and pure perfume oils.
A variety of Strangelove’s scents are offered as body oils, pendants, and pure perfume oils.Strangelove

That strategy means that, since its launch, Strangelove has brought only six scents to market. In addition to Dead of Night (the most beautiful scent I have ever smelled in my life,” Christensen says, with just a hint of bias), these include the sparkling, peppery Fall Into Stars; the dark chocolate and ginger-laden Melt My Heart; Silence the Sea, which blends ambergris, tuberose, and incense; the champaca-and-gardenia-forward Lost in Flowers; and A Fire Within, this writer’s favourite, which calls to mind the smoky embers of a well-made campside blaze. Despite the limited selection, Strangelove has been selected to serve as the official scent partner of the 2026 Royal Versailles Ball.

The stay-small, stay-intimate approach behind Strangelove means that everything takes added time. The formulas take time to construct, particularly when built around natural oud. The batches vary, even as the oud itself changes from one season to the next, based entirely on that year’s crop. (It’s a lot like the variables of wine making, or aging whiskey and cognac in different oak expressions.) So the evaluation requires patience, as does each new batch of the core scents.

“It really does take us two years to finish,” Gaynes explains. “And if I was listening to what everybody was saying, I’d never get anything done. And it wouldn’t be my vision.”

And right now, there is a pivot back to the brand’s own roots. Before Strangelove had atomizers, it had oil, like the one launched at Harrods. So a redesign of those perfume oils is in store (they’ll be reissued as “attars”), alongside future scent rollouts currently in development. Aside from that, Strangelove is staying the course.

Christensen reflects on how much she cherishes her role with Strangelove, and the ongoing development of new accords: “The brand’s fundamental approach to sourcing and nature is most special to me. Nature is the most important thing in my life besides family. The fact that one of the things I do in life is working so closely with a piece of nature just makes me really grateful and happy.”

As for Gaynes, it is that overgrown, less-trodden path that also provides purpose: “We could be on every corner, producing faster and with less care, if I wanted to go that route. But I don’t,” she says. “I’m not in it for the fast money. I am in it to grow a business in the right way without compromising the brand at all. I love what I do. When people fall in love with one of your fragrances that you worked so hard and carefully to produce, how could you not be proud of that?”

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Omega Just Unveiled 9 Watches in Its New Constellation Observatory Collection

The line-up shows up a bevy of metals and colours, too, as well as two new calibres.

By Nicole Hoey 31/03/2026

Omega’s latest watch is in a universe of its own.

The Swiss watchmaker just unveiled its new Constellation Observatory Collection today, the next step in its Constellation lineage and the first two-hand hour and minute timepieces to ever earn Master Chronometer certification. And if you were paying attention to any of the dazzling watches spotted at the Oscars this year, you would’ve caught a glimpse of the new line already: Sinners star Delroy Lindo rocked one of the models on the Academy Awards red carpet, giving us a pre-release preview of the collection.

Developed at Omega’s new Laboratoire de Précision (its chronometer testing lab open to all brands), the collection houses a set of nine 39.4 mm watches. The watches underwent 25 days of scrutiny there, analysed via a new acoustic testing method that recorded every sound emitted from the timepiece to track irregularities, temperature sensitivities, and more in the name of all things precision. (Details such as water resistance and power reserve are also thoroughly examined.) This meticulous process is all in the name of snagging that Master Chronometer label, meaning that the timepiece is highly accurate and surpasses the threshold for ultra-high performance. The Constellation Observatory Collection has now changed the game, though, thanks to its lack of a seconds hand.

A watch from the Constellation Observatory Collection, with the Observatory dome on display. Omega

“Until now, precision certification has required a seconds hand,” Raynald Aeschlimann, president and CEO of OMEGA, said in a press statement. “The development of a new acoustic testing methodology has made that requirement obsolete. It is this breakthrough that has enabled us to present the Constellation Observatory, the first two-hand watch to achieve Master Chronometer certification.”

In addition to notching its place in history, the collection also debuted a new pair of movements: the Calibre 8915 and the Calibre 8914, each perched on a skeletonised rotor base. The former’s Grand Luxe iteration will appear on the 950 Platinum-Gold model in the collection, which offers up that base in 18-karat Sedna Gold alongside a Constellation medallion in 18-karat white gold with an Observatory dome done in white opal enamel surrounded by stars. The second Calibre 8915, the Luxe, will find its home on the other precious-metal models in the line, either made with the brand’s 18-karat Sedna, Moonshine, or Canopus gold seen across the case, the hand-guilloché dial, and, of course, the movement itself. (Lindo chose to rock the Moonshine Gold on Moonshine Gold iteration, priced at approximately $86,000, for Sinners‘s big night at the Oscars.) As for the Calibre 8914, it can be found in the collection’s four steel models.

 

Omega Constellation Observatory Collection
A look at a gold case-back from the collection. Omega

Each model is a callback to myriad design features on past Omega models. That two-hand dial, for one, comes from the 1948 Centenary (the brand’s first chronometer-certified automatic wristwatch), while the pie-pan dial (seen in various blue, green, and golden hues throughout the line) and that Constellation medallion caseback both appear on watches from 1952. The star adorning the space above 6 o’clock also harks back to 1950s timepieces from Omega. And to finish off the look, you can opt for alligator straps in a variety of colours, or perhaps a gold iteration to match the precious-metal models; the brick-like pattern on the 18-karat Moonshine bracelet was also inspired by Omega watches from the ’50s.

We’ll have to keep our eyes peeled for any other Constellation Observatory timepieces (or any other unreleased models from the brand) at the rest of the star-studded events headed our way this year—perhaps the Met Gala?

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Inside Loro Piana’s First Sydney Boutique

A first Australian address brings the Italian house’s textile-led approach to retail full circle.

By Horacio Silva 26/03/2026

On the fourth floor of Westfield Sydney, near the Castlereagh and Market Street entrance—in the space formerly occupied by Chanel—Loro Piana has opened its first Australian boutique. It is a significant address change for that corner of the mall, and a meaningful one for the Italian house, which has sourced Australian merino wool for decades but until now had no retail presence here.

The facade is understated—creamy, tactile, more about texture than theatre. Inside, the store unfolds across a single, expansive level divided into distinct men’s and women’s wings. The separation is clear without being heavy-handed: womenswear leads from soft accessories and leather goods into ready-to-wear, while menswear occupies its own assured territory, with tailoring and outerwear given proper breathing room. Footwear (supple loafers, luxurious slides, pared-back sneakers) is particularly strong, and the sunglasses are a quiet standout: mineral-toned frames with a disciplined elegance that feels entirely of the house.

That same restraint carries into the interiors, where the surfaces do much of the talking. Walls are wrapped in the company’s own linen and cashmere; carpets are custom, dense underfoot, softening the acoustics and the pace. Oak and carabottino wood add warmth without fuss; marble accents introduce a cool counterpoint. The effect is a composed space calibrated around material, proportion and restraint.

The Spring 2026 collection now in store underscores that sensibility. Silhouettes are elongated and fluid; cashmere, silk and featherweight merino move in sandy neutrals, creams and muddied earth tones, with flashes of marigold and pale turquoise breaking the calm. Tailoring is softly structured and projects confidence without aggression. Leather goods arrive in buttery skins that feel almost pre-lived, as though time has already worked its magic.

What distinguishes Loro Piana, particularly in a market that has grown noisier by the season, is its refusal to perform luxury in an obvious register. There are no oversized insignias telegraphing allegiance. Instead, the status is encoded in fibre count, in hand-feel, in how a coat hangs from the shoulder. It assumes the wearer knows and, crucially, does not need to announce it.

Sydney’s luxury landscape has matured in recent years; global houses no longer test the waters but commit to them. Yet Loro Piana’s arrival feels different. It is not trend-driven expansion but material logic. For a country whose sheep stations have long contributed to the house’s fabric story, this boutique reads almost as a thank-you note written in cashmere.

 

Photography: Courtesy of Loro Piana.

 

 

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This Stylish, Water-Resistant Dopp Kit Might Be the Last One You Ever Buy

Patricks’s limited-edition wash bag is designed to keep liquids in and out, so it can come along wherever your travels take you.

By Justin Fenner 11/03/2026

If all you’re going to do is look at it, a leather Dopp kit from a fashion house is a fine choice. But if you take travelling seriously—and do it often, for business, pleasure, or both—such a bag will inevitably end up blemished with droplets of water or stained by errant flecks of toothpaste. Get stuck with a cavalier team of baggage handlers, and it can even get soaked in your favourite fragrance or anti-ageing serum.

But Patricks, the high-performance Australian grooming brand stocked in Harrods and Bergdorf Goodman, has a solution. Its limited-edition bathroom bag, called BB1, is purpose-built to protect everything inside and out. Conceived by industrial designer George Cunningham with brand founder Patrick Kidd, the cuboid design is executed in a water-resistant recycled nylon you can rinse clean. It’s lined with a thin layer of shock-absorbing foam to safeguard your products, but if a bottle somehow gets cracked in transit, the two-way water-resistant zippers and sealed seams (which keep liquids from seeping in or out) ensure that whatever leaks won’t ruin your cashmere. Inside, two dual-sided zippered compartments are ideally sized to fit toothbrushes, razors, and other small essentials.

And though its clean lines and rugged construction make it undeniably masculine, its greatest feature is borrowed from women’s makeup bags. Like the best of these, BB1 unzips to lie flat, giving you unobstructed access to everything inside. Well, you and the 999 other gentlemen who move fast enough to snag one. $289

Courtesy of Patricks

1. Hanging Loop 

The G-hook system isn’t just a stylish handle: You can also use it to hang the bag from a hook or secure it to your carry-on.

2. Two-Way Zipper

The closures are water-resistant in both directions, meaning liquids won’t get in or out.

3. Fold-flat Construction

BB1 opens to 180 degrees, letting you scan its 4.2-litre capacity at a quick glance.

4. Technical-Fabric Shell

The durable recycled-nylon is easy to maintain and woven to survive splashes and leaks from your go-to products.

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You Can Now Place Bets on the Future Prices of Rolex Models

And which models will get discontinued next, thanks to a new collaboration between Kalshi and Bezel.

By Nicole Hoey 11/03/2026

You can bet on pretty much anything these days, from when Taylor Swift and Travis Kelce will get married to who will be the next James Bond—and now that includes the Rollies on your wrist, or on your wishlist.

Prediction market platform Kalshi, regulated in the U.S., and luxe watch marketplace Bezel have teamed up on a new platform called Watch Futures that allows users to splash down cash on where they think the prices of a particular luxe timepiece are going, whether that’s a Rolex Submariner or a coveted Patek Philippe, Time & Tide reported.

You can also place a wager on which models might be discontinued, as well as any future launches from the top watchmakers on the new platform; with Watches and Wonders coming up, it’s certainly a well-timed launch that could see a lot of activity as a slew of new releases are announced at the event.

Watch Futures is all based on Beztimate, Bezel’s system (once used only internally) to help it accurately calculate the market price of a timepiece. It draws data from real-time transactions, live bids, verified sales, and other market offers to spawn its own series of independent valuation models to establish a watch’s value. From there, it’s up to bettors to place their wagers, and then the platform will showcase any price fluctuations or other updates as time goes on.

This new platform could have some pretty large implications for the watch industry.  As any horological savant would know, the internet and collectors alike are constantly chattering about which models are on the way out or when a certain timepiece of the moment’s time in the limelight will fade, of course, having a large impact on the prices of said model. And now, a Watch Futures user can have a direct stake in where a model is headed—and if they own said timepiece, it can be a protection from dwindling values on the marketplace, say, if a user places a bet on their model losing value and that actually comes to fruition.

To see Watch Futures in real time (and scope out how some pieces in your collection are faring), you can use the Kalshi app or its website.

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Mauve on Up

Brisbane boutique stay Miss Midgley’s offers a viscerally human experience—especially if you dig pink.

By Horacio Silva 17/12/2025

On a sun-bleached corner of Brisbane’s New Farm, where the scent of frangipani mingles with the clink of coffee cups, stands a building that has lived more lives than most people. Once a premier’s residence, an orphanage, a hospital and a private school, the 160-year-old stone structure now finds itself reborn as Miss Midgley’s—a boutique stay that teaches a masterclass in how to make heritage feel modern.

Designed and run by architect-mother-daughter duo Lisa and Isabella White, Miss Midgley’s captures the cultural confidence of a city in bloom. Nowhere is that new confidence more visible than along James Street—the leafy, slow-burn heart of the city’s fashion and dining scene—where Miss Midgley’s sits quietly at the edge, its shell-pink façade glowing in the subtropical light.

Built of Brisbane’s rare volcanic tuff, the building’s soft mauves and pinks are more than aesthetic; they are its identity. Locals still remember its 1950s incarnation as the Pink Flats, and the Whites have honoured that legacy with a contemporary blush-toned exterior, chosen to harmonise with the stone’s peachy undertones. Inside, those hues continue in dusty terracottas, russets and the faint shimmer of brass tapware. “Design can’t afford to be for the sake of fashion,” Isabella White has said. “It has to respond to what’s in front of you.”

That sentiment is tangible in every corner. Five apartments, each with their own idiosyncratic floor plan, occupy the building. Ceilings bloom with heritage plasterwork, 19th-century wallpaper fragments have been preserved in the kitchens, and tiny hand-painted notes left by the architects point out original quirks: a misaligned beam here, a hidden archway there. It’s a kind of adult treasure hunt for design lovers, where discovery feels personal and unforced.

Even the picket fence, a heritage requirement, has been reimagined in corten steel—a sly nod to regulation turned into sculpture. It’s this blend of reverence and rebellion that gives Miss Midgley’s its edge: heritage without starch, nostalgia without sentimentality.

True to Brisbane’s easy elegance, luxury here is measured not in marble or minibar but in proportion, privacy, and personality. Each apartment—from the Drawing Room and the Assembly Hall to the Principal’s Office—is a self-contained sanctuary with its own kitchen, large bathroom and outdoor space. The ground-floor units open onto leafy courtyards and welcome small dogs; upstairs, the larger suites spill onto verandahs shaded by jacarandas.

At the heart of the property lies a solar-heated pool hemmed with tropical greenery and fringed umbrellas—more mid-century Palm Springs than colonial Brisbane. Around it, guests share a petite laundry, a communal library and that rarest of urban luxuries: a car park per apartment. The atmosphere is quietly collegiate—a handful of travellers who might nod to each other on the stairs but otherwise inhabit their own creative bubbles.

The hotel’s namesake, Annie Midgley, lends the project both its name and its spirit. An ambidextrous artist and teacher, she famously instructed two students at once, writing with both hands simultaneously—a fitting metaphor for the dual vision the Whites bring to the building: one hand rooted in history, the other sketching toward the future. “Not famous, yet known,” goes the property’s understated tagline—and indeed, Miss Midgley’s has quietly become that most desirable of addresses: the one whispered about by people who know.

Sustainability isn’t an accessory here; it’s structural. The adaptive reuse of the heritage building is its boldest environmental act. Solar panels power the property; an electric heat pump warms the pool; recycled decking and tiles frame the courtyard. The metre-thick tuff walls regulate temperature naturally, and the amenities follow suit—refillable bath products, biodegradable pods, Seljak blankets spun from textile off-cuts, and compendiums wrapped in Australian-made kangaroo leather. It’s slow luxury in the truest sense.

In a world of carbon-copy hotels, Miss Midgley’s feels deeply human—a place where history isn’t curated behind glass but lives in the warmth of stone and the flicker of afternoon light. The lesson it offers is simple and resonant: that the most elegant modernity often comes not from reinvention, but from listening to what’s already there.

 

 Miss Midgley’s

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