How to Wear Linen Like a Style God (Don’t Sweat the Wrinkles)
Everything you’ve ever wanted to know about the essential summer textile, including how to care for it.
Next to the fig leaf, linen might be humankind’s oldest covering. It’s turned up in the wrappings of Egyptian mummies and was even worn as armor by Alexander the Great. So how is it that modern men still son’t know quite what to make of it?
Anthony Keegan, creative director of the luxury essentials menswear brand Bugatchi, has a theory. “It’s a sophisticated material, and I don’t think you grow up wearing linen. It’s something the well-dressed man learns about.” But once the well-dressed man—or woman—becomes wise to its charms, it’s hard to go back.
Lilly Lampe’s aha moment with linen came while traveling in Southeast Asia during summertime. “It was this wake-up call that everything we’d read about linen was true,” she tells Robb Report. “It has amazing moisture-wicking properties and a beautiful, visually appealing natural texture. There are just so many reasons why it’s historically been a big part of warm weather garments, and also had other utilitarian uses throughout time.”
So impressed was Lampe that in 2015, she and her husband Alex Robins founded Blluemade, a unisex, workwear-inspired apparel line built around the fabric’s unique performance qualities.
How Does Linen Perform?
Robins, who refers to linen as “ancient performance technology,” sees it as a natural alternative to engineered textiles. “It’s technical fabric from Egypt, in a way,” he tells Robb Report. Its ability to breathe easily, wick away moisture and dry quickly goes back to the cellular structure of flax (the plant from whic it is derived). Unlike cotton—which Robins likens to a “solid rod”—linen has a hollow core, which proves to be advantageous when wet. “It literally sucks up moisture like a straw,” he says.
Just don’t mistake the hollowness for fragility. Linens are also highly durable, a quality that made it the de-facto labor uniform for much of history. “Before the introduction of denim, it was the go-to workwear cloth,” Robins say.
What Makes Quality Linen
Not all linen is created equally. A key differentiating factor is the length of the fibers, with long flax fibers resulting in a stronger linen that’s softer and less prone to deep creasing, whereas short fibers render a textile more coarse and wrinkle-prone.
Blluemade’s linen comes exclusively from the Flanders region of Belgium, where a rainy, cloudy and temperate climate results in linen strands measuring between two and four feet. Lampe compares this to linen grown in drier and hotter environments, whose strands measure as little as two to four inches.
Other climes blessed (or perhaps cursed) with similar weather tend to produce quality linen, notably Ireland and the Normandy region of France.
Maison Hellard founder Nathan Hellard, whose eponymous firm turns Norman flax into tailor-ready linens, deploys an appropriately Gallic metaphor. “Just like wine, if you have good soil and a good amount of rain and sun, then you have the longest possible fiber in the end. And that’s the biggest difference between a low-quality linen and a high quality one,” he tells Robb Report.
Should you not have the opportunity to measure the strands yourself, Hellard says that quality can be detected visually, too. While linen is a naturally slubby textile, inferior linen will appear far slubbier and fuzzier due to their short fibers, whereas superior linen is smoother.
Will Linen Always Wrinkle?
You can make linen from gold prize-winning flax and it will still wrinkle. That’s simply a product of how its strands meet together, and the fact that it is a vegetable fiber lacking the natural elasticity of wool.
“The wrinkles are part of the job,” says Keegan, laying out the facts. “And if you have been brainwashed into no wrinkles, period, then you’re going to have to grow into this.”
However, some linens will “bounce back” from wrinkles better than others. Lower quality or lighter weight linens are susceptible to long-lasting creases, whereas heavier linens and those made from longer fibers or with particular finishes will merely rumple rather than buckle. “It’s not that it won’t crease, it’s how it creases,” Hellard clarifies.
Linen’s wrinkle factor should be considered when forming an outfit. With a linen suit, Keegan prescribes a crisp oxford shirt to create contrast, and would avoid linen shirting and its resultant “wrinkle-on-wrinkle” effect. Jake Mueser, founder of the West Village tailor J. Mueser, nixes wool jackets with linen pants, but not its opposite. Mueser is an expert on wearing suiting in the summer without breaking a sweat.
“A crisp, light wool trouser with a linen jacket—that is a good combo,” he tells Robb Report.
How Does Linen Tailor?
Mueser, whose Christopher Street atelier is thronged with linen suit-wearers in summer, highlights the choices available to those commissioning a linen suit.
“Like wool, there’s a lot of variety to linen. You can have a lighter weight, softer, more Italian linen that’s going to have more give and more wrinkle. You can have stiffer Irish linens, more washed and treated linens like Solbiati,” he says, referring to the linen-centric Italian mill purchased by Loro Piana in 2013. “There’s a big variation.”
Indeed, it’s the treated linens that increasingly make for interesting, paradigm-breaking commissions. To take just one example, the Hong Kong and Taipei-based tailor The Anthology has championed a “sueded” linen with a unique finish that leaves it soft to the touch on the exterior, yet crispy and springy on its reverse.
Anthology
“I think this specific linen is quite unique, because it sits right between the most traditional of Irish linens and the Italian ones,” says Anthology founder Buzz Tang. “It lends the Italian softness to the cloth, but at the same time, it still has a certain integrity in terms of drape and hang.”
An undeniable part of the fabric’s appeal at the present, dressed-down moment is its inherently casual appeal, a factor Mueser takes advantage of by often sporting his linen suits with a crewneck tee or Western shirt underneath. However, he doesn’t believe that it must be confined to the most casual side of tailoring and recalls seeing linen used in more structured suits and even dinner jackets to great success.
“Just because linen feels more casual, it doesn’t have to be patch pockets and deconstructed,” he says. “I think there’s a charm to taking linen and building it up more.”
Caring for Linen
For linen garments that can be machine washed, Lampe sounds a warning: no detergents with enzymes.
“If you spill ketchup or food on your clothes, it’ll eat away at that,” Lampe says of the additive’s advantages. “But linen is also natural, and so enzymes will eat away at that. And once you eat away at the outer lining of a hollow core material, you have a hole.”
In the interests of keeping linen hole-free, she instead recommends an enzyme-free detergent, such as the one produced by Le Blanc. For those taking the dry-cleaning route, Mueser suggests a similarly careful touch—perhaps skipping the actual dry cleaning altogether.
“I tell people all the time, take your suit to the dry cleaner, tell them to just steam it and press it. It comes back looking and feeling fresh and new, and it doesn’t need to have a chemical bath,” he says.
And finally: does a guaranteed-to-wrinkle garment ever need an ironing in the first place? Keegan says no. “I actually think it would be more of a steam than an iron… steaming is, for something like linen, a really good way to get it to its natural state.” That means crisp, cool, comfortable—and just the perfect amount of wrinkled.
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Mauve on Up
Brisbane boutique stay Miss Midgley’s offers a viscerally human experience—especially if you dig pink.
On a sun-bleached corner of Brisbane’s New Farm, where the scent of frangipani mingles with the clink of coffee cups, stands a building that has lived more lives than most people. Once a premier’s residence, an orphanage, a hospital and a private school, the 160-year-old stone structure now finds itself reborn as Miss Midgley’s—a boutique stay that teaches a masterclass in how to make heritage feel modern.
Designed and run by architect-mother-daughter duo Lisa and Isabella White, Miss Midgley’s captures the cultural confidence of a city in bloom. Nowhere is that new confidence more visible than along James Street—the leafy, slow-burn heart of the city’s fashion and dining scene—where Miss Midgley’s sits quietly at the edge, its shell-pink façade glowing in the subtropical light.
Built of Brisbane’s rare volcanic tuff, the building’s soft mauves and pinks are more than aesthetic; they are its identity. Locals still remember its 1950s incarnation as the Pink Flats, and the Whites have honoured that legacy with a contemporary blush-toned exterior, chosen to harmonise with the stone’s peachy undertones. Inside, those hues continue in dusty terracottas, russets and the faint shimmer of brass tapware. “Design can’t afford to be for the sake of fashion,” Isabella White has said. “It has to respond to what’s in front of you.”
That sentiment is tangible in every corner. Five apartments, each with their own idiosyncratic floor plan, occupy the building. Ceilings bloom with heritage plasterwork, 19th-century wallpaper fragments have been preserved in the kitchens, and tiny hand-painted notes left by the architects point out original quirks: a misaligned beam here, a hidden archway there. It’s a kind of adult treasure hunt for design lovers, where discovery feels personal and unforced.
Even the picket fence, a heritage requirement, has been reimagined in corten steel—a sly nod to regulation turned into sculpture. It’s this blend of reverence and rebellion that gives Miss Midgley’s its edge: heritage without starch, nostalgia without sentimentality.
True to Brisbane’s easy elegance, luxury here is measured not in marble or minibar but in proportion, privacy, and personality. Each apartment—from the Drawing Room and the Assembly Hall to the Principal’s Office—is a self-contained sanctuary with its own kitchen, large bathroom and outdoor space. The ground-floor units open onto leafy courtyards and welcome small dogs; upstairs, the larger suites spill onto verandahs shaded by jacarandas.
At the heart of the property lies a solar-heated pool hemmed with tropical greenery and fringed umbrellas—more mid-century Palm Springs than colonial Brisbane. Around it, guests share a petite laundry, a communal library and that rarest of urban luxuries: a car park per apartment. The atmosphere is quietly collegiate—a handful of travellers who might nod to each other on the stairs but otherwise inhabit their own creative bubbles.
The hotel’s namesake, Annie Midgley, lends the project both its name and its spirit. An ambidextrous artist and teacher, she famously instructed two students at once, writing with both hands simultaneously—a fitting metaphor for the dual vision the Whites bring to the building: one hand rooted in history, the other sketching toward the future. “Not famous, yet known,” goes the property’s understated tagline—and indeed, Miss Midgley’s has quietly become that most desirable of addresses: the one whispered about by people who know.
Sustainability isn’t an accessory here; it’s structural. The adaptive reuse of the heritage building is its boldest environmental act. Solar panels power the property; an electric heat pump warms the pool; recycled decking and tiles frame the courtyard. The metre-thick tuff walls regulate temperature naturally, and the amenities follow suit—refillable bath products, biodegradable pods, Seljak blankets spun from textile off-cuts, and compendiums wrapped in Australian-made kangaroo leather. It’s slow luxury in the truest sense.
In a world of carbon-copy hotels, Miss Midgley’s feels deeply human—a place where history isn’t curated behind glass but lives in the warmth of stone and the flicker of afternoon light. The lesson it offers is simple and resonant: that the most elegant modernity often comes not from reinvention, but from listening to what’s already there.
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My Brisbane…Monique Kawecki
The Queensland capital is carving its own distinctive take on Australian culture. Here, a clued-up local aesthete takes us around town.
It’s almost a given that all globally minded creatives will, at some juncture in their careers, choose a path that leads directly to one of the planet’s vital cultural hubs—metropolises with the cosmopolitan thrum of New York, the lofty elegance of Paris, the futuristic edge of Tokyo.
True to form, Monique Kawecki’s work odyssey transported her to the buzz of London for over a decade, but the editor and creative consultant now admits to “finding a balance” in Brisbane, using the Queensland capital as a base for generating international content. Together with her husband, industrial designer Alexander Lotersztain, she’s proud to call the fast-blooming city her home.
Driven by curiosity, Monique joins the dots between creative communities and helps bring visionary projects to life through her studio Champ Creative, a space she runs with her twin sister in Tokyo. Her work as co-founder and editorial director of Ala Champ Magazine, a print-turned-digital-media platform rooted in design, architecture and creative culture, allies thinkers and makers who are shaping the future.
EAT
Central
Step underground and you’ll find more than just a Hong Kong-inspired eatery. This vibrant enclave in the CBD is the vision of chef Benny Lam and young restaurateur David Flynn, combining an avant-garde space—designed by up-and-coming J.AR Office—with inventive Asian-fusion plates and a curated Chinese and Australian wine list. Every detail, from the menu to the disco-era soundscape, combines for a memorable experience.
Gerards
A restaurant that has long held its place among Brisbane’s primo venues, and its makeover by J.AR Office has confirmed it is a mainstay in the city. Rich, rammed-earth textures and sleek steel set the stage for the Levantine-inflected fare, where Queensland produce meets Middle Eastern tradition—all served on textured Sally Kerkin tableware that casts the eclectic dishes in an even more visually pleasing light.
DRINK
+81 Aizome Bar
Inspired by the hidden cocktail bars in Tokyo’s Ginza district, an intimate, indigo-hued 10-seater designed by Alexander Lotersztain. The dimly lit space presents drinks served over hand-cut Japanese ice and expertly crafted “neo cocktails” courtesy of mixologist Tony Huang. Champ Creative curated and sourced the artisan-made tableware and glassware from Japan, making sure the experience is as authentic as possible.
Bar Miette
Overlooking the Brisbane River, Australian chef Andrew McConnell has enlisted executive chef Jason Barratt to direct two of his standout dining ventures—this venue and Supernormal—on the waterfront at 443 Queen Street. Both offer stellar dining—the milk bun with mortadella and smoked maple syrup is simple yet sublime—but this is the spot to visit for a glass of wine accompanied by water vistas.
ART & CULTURE
QAGOMA
Together, the Queensland Art Gallery (QA) and Gallery of Modern Art (GOMA) form Australia’s largest modern and contemporary art gallery. Roosting on Brisbane’s South Bank, the establishment showcases exemplary art from Australia, Asia and the Pacific, and, as such, has become a firm favourite among both locals and tourists. By day, world-class exhibitions such as Danish artist Olafur Eliasson’s Presence—beginning December 6th—take centre stage; after dark, expect illuminated theatrics as GOMA permanently projects an intense, multi-hued James Turrell artwork onto its facade.
SHOP
BrownHaus
The experience of entering the luxurious, travertine-clad space is as beautiful as the creations the jewellery studio constructs. The culmination of founder Drew Brown’s 25 years of refining his craft, fine jewels and elevated everyday pieces for both men and women captivate your gaze, each example formed with the utmost intention and care. Moreover, Brown is redefining traditional artisanship and service in a new, modern way, ensuring the flagship store is accessible and exciting in equal measure.
James Street Precinct
For shopping, dining or even just perfecting the time-honoured art of people-watching, James Street is a one-stop hub where fashion, cinema, design and dining converge in Fortitude Valley. Wandering through the streets, discovering fresh, and established, ventures is a cinch. Restaurants sAme sAme and Biànca (from the team behind Agnes and the new Idle bakery) are hard to pass up; next door, be prepared to queue for a cone at Gelato Messina. A recent arrival to the zone is Heidi Middleton’s Artclub atelier, while Australian tailoring brand P. Johnson recently launched its new store, designed by the renowned Tamsin Johnson, across from The Calile hotel.
WELLNESS
The Bathhouse Albion
In Brisbane is home to multiple wellness centres in which one can work out or unwind, such as the five-floor, $80 million TotalFusion Platinum Newstead. This facility, designed by architectural practice Hogg & Lamb, presents a more serene, temple-like experience in the once-industrial Albion Fine Trades district, delivering a communal yet luxe bathhouse with spa, cold plunge, sauna, float, and steam room. With a separate area for hydration spruiking organic TeaGood loose-leaf teas, an hour session ensures a restorative reset.
DAY TRIP
Lady Elliot Island
Visiting one of the most pristine sections of the Great Barrier Reef in one day from Brisbane? Yes, it is indeed possible—and in style, too. With an early start from Redcliffe, around 40 minutes’ drive from the city, take a 90-minute flight to the 45-hectare island and then indulge in a glass-bottom boat viewing, an island tour, and a guided snorkel where you will swoon over mesmerising coral and other-worldly marine life. Lunch is included.
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Tropical Storm
Brisbane’s design-led renaissance is gathering momentum and redefining the city as a destination of distinction.
When it comes to the question of which Australian city can claim to be the country’s epicentre of cool, it’s always been a two-horse race between you-know-who. But challengers to the municipal hegemony do periodically raise their heads above the cultural parapet: Hobart has the world-class MONA in its corner; Perth flexes its white-sand beaches and direct flights to London; plucky Canberra enduringly punches above its weight, wielding a Pollock masterpiece or two at the National Gallery. Now, Brisbane— for decades ironically nicknamed “BrisVegas” as a jibe at its lack of places to see and be seen—is ready to assert itself as a serious contender to break the Sydney-Melbourne monopoly.
The Queensland capital is booming, buzzing and bougier than ever. In the past twelve months alone, Brisbane has seen the addition of $80 million ultra-luxe members’ wellness club TotalFusion Platinum, and earned a place on Condé Nast Traveller’s Hot List for hosting the second outpost of Andrew McConnell’s renowned restaurant Supernormal—both designed by Sydney-based multidisciplinary studio ACME. Since the latter’s opening, the upscale dining scene in the CBD—once steeped in starched white-tablecloth tradition—has come into its own with high-concept, slick and scene-y establishments you’ve likely already seen on Instagram.
Among them is Central, named Australia’s best-designed space at this year’s Interior Design Awards. The subterranean late-night dumpling-bar-meets-disco, designed by one-to-watch local firm J.AR Office, is bathed in bright white light and features a DJ booth built into the open, epicentral kitchen. A 10-minute walk along the river towards the Botanic Gardens reveals Golden Avenue, a buzzy collaboration between J.AR Office and Anyday, the Brisbane hospitality group behind some of the city’s most beloved restaurants of the last decade (Biànca, hôntô, sAme sAme, and Agnes). A skylit oasis where palm fronds cast slivers of shade over tiled tables laden with bowls of baba ganoush and clay pots of blistered prawns, the Middle Eastern-inspired eatery feels like Queensland’s answer to Morocco’s walled courtyard gardens.
That design-forward premises anchor much of the buzz around Brisbane’s new pulse points should come as no surprise. After all, this is an urban centre whose perception and personality were transformed in the 2010s by the brutalist breeze-block facades of the then-burgeoning James Street Precinct. Financed by local developers the Malouf family, and designed by Brisbane’s architecture power couple Adrian Spence and Ingrid Richards, the zone has become a desirable, nationally recognised address for flashy flagships and big-name boutiques (just ask Artclub’s Heidi Middleton and The New Trend’s Vanessa Spencer, who each unveiled plush piled-carpet stores along the strip in October).
But it wasn’t until the 2018 opening of The Calile Hotel that Brisbane truly shed its “big country town” image, staking its claim on the international stage. The Palm Springs-inflected urban resort—which, by now, surely needs no introduction—landed 12th in 2023’s inaugural World’s 50 Best Hotels ranking, ahead of Claridge’s and Raffles.
“That was really quite massive for the optics of what Brisbane has to offer the rest of Australia,” says Ty Simon, a born-and-bred Brisbanite and one of the four visionaries behind the Anyday group, along with his details-driven Milanese wife Bianca, executive chef Ben Williamson, and financial backer Frank Li. From that point on, the use of elite architects and designers became de rigueur across the enclave, weaving a sense of permanence into the local fabric. “We believe in what’s happening here,” says Marie-Louise Theile, creative director of the James Street Initiative and PR executive behind many of the city’s primo spots. “And we’re digging in.”
For in-demand Australian interior designer Tamsin Johnson, the mastermind behind some of James Street’s most carefully curated properties—including her husband Patrick Johnson’s P. Johnson Femme showroom, which opened in September—this momentum is “a wonderful thing”. Idle, Johnson’s August-launched first project with Anyday, is a prime example of what she calls a “contemporary sleekness” that feels intrinsic to the new mood taking hold in Brisbane. A modern-day answer to Milan’s 140-year-old gourmet emporium Peck, the site is a study in how mixed materials—glass, concrete, stainless steel and terrazzo—can create a sense of freshness with a 20th-century overtone.
It’s this dialogue between old and new, so intrinsic to Johnson’s work, that makes Brisbane such a compelling canvas for the Melbourne-born, Sydney-based creative. “I think Brisbane is striving hard for its own identity and voice in Australia, and it is clearly working,” she says. For Johnson, that evolution is also “a process of recognising what you have”, a nod to the strong bones the city has to work with and revisit. From the airy stilted Queenslanders to GOMA’s riverside glass pavilion and the subtropical modernism of Donovan Hill’s landmark C House, Brisbane’s design heritage is a quiet yet potent force, infused with what Johnson calls “the subtle memory of bucolic Australia”. Brisbane’s best contemporary architecture reflects what Richards and Spence described when designing The Calile as “a gentle brutalism”. It incorporates the style’s characteristic heaviness—concrete, rigid geometry and cavernous interiors—but, in response to the climate, does away with barriers between outside and in, and welcomes light, air and a feeling of weightlessness that creates spaces that feel open, relaxed and intimately connected to their surroundings.
Johnson will explore this language further in Anyday’s most ambitious venture yet: a four-level dining destination within the colonial-era Coal Board Building, just across from Golden Avenue. Its debut concept The French Exit—a wood-panelled brasserie with half-height curtains and a 2.00 am licence—is set to be unveiled by year’s end, ensuring the once-sleepy heart will beat well into the early hours.
Luring big names to lend the city their cool factor for one-off projects is one thing, but perhaps the most profound sign that Brisbane still bursts with promise is the fact that so many creative forces are choosing to stay, rather than take their talent elsewhere. “I never thought I’d still be in Brisbane,” laughs J.AR Office director Jared Webb, a local-for-life who started the firm in Fortitude Valley in 2022 after a decade spent working under Richards and Spence. “Trying to entice people to stay and see Brisbane as a city to live in, and to visit, is a big undertone of all our work on a much broader scale,” says Webb, whose designs rely heavily on steel, concrete and stone, both as a means to temper the tropical climate and evoke an aura of continuity he believes Brisbane’s built environment has lacked. (Once dubbed the demolition capital of Australia, the municipality lost more than 60 historic buildings during the ’70s and ’80s under former Queensland premier Joh Bjelke-Petersen, whose two-decade rule was recently revisited in a dramatised documentary available to stream on Stan).
Translating Brisbane’s current buzz into something lasting seems to weigh on the minds of many of the city’s creatives. Vince Alafaci, who forms one half of ACME with his partner Caroline Choker, shares this sentiment when reflecting on their design for Supernormal. “It’s about creating spaces that evolve with time, not ones that date,” he says. “We wanted every element to feel timeless—grounded, honest and enduring.” That pursuit of longevity is something Tamsin Johnson recognises, too: “It’s the people pushing for it that excite me the most. They’re committed,” she says, reflecting on the city’s creative ambition. “I think our designers, the most committed ones, want to leave landmarks and character, bucking against the trend of mundane, short-term and artless developments that all our capitals have experienced. And perhaps Brisbane is leading this mentality.”
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Holiday Gift Guide
The supreme Christmas wish-list awaits—maximum impact guaranteed.
Consider this your definitive shortcut to Christmas morning triumph. From museum-grade jewellery to objects of quiet obsession, this is a wish-list calibrated for maximum impact and minimal guesswork. Each piece in this round-up earns its place not through novelty, but through craft, heritage and that elusive quality collectors recognise instantly: desire with staying power. There are icons reimagined (Piaget’s Andy Warhol watch, a masterclass in pop-era permanence), feats of mechanical bravado (Jacob & Co.’s globe-trotting tourbillon), and indulgences that turn ritual into theatre—whether that’s a Hibiki 21 poured just so, or a Rolls-Royce picnic staged like a state occasion. Fashion, design, fragrance and fine drinking are all represented, but united by a single premise: these are gifts that signal intention. The kind that linger on the mantelpiece, wrist or memory long after the wrapping paper is cleared. The stocking at robbreport.com.au, as ever, is generously—and ingeniously—stuffed.
[main image, top] Tiffany & Co. Blue Book Collection Shell Green Tourmaline Brooch, POA; tiffany.com
Top Tip
Montegrappa limited edition 007 Special Issue fountain pen, $2,850, at The Independent Collective; theindependentcollective.com
Clear Winner
Alchemica ‘Transparent’ glass decanter, $1,000; artemest.com
Holding Court
Celine Halfmoon Soft Triomphe lambskin bag, $5,500; celine.com
Beauty and the Feast
Rolls-Royce picnic hamper, $59,676; rolls-roycemotorcars.com
Minutes of Fame
Piaget limited-edition Andy Warhol Watch Collage with 18-carat yellow gold caseback, $128,000; piaget.com
Fancy That
Graff High Jewellery fancy intense yellow oval, white oval and round diamond necklace, POA; kennedy.com.au
Momentos in Time
Christopher Boots Thalamos Keepsake trinket box, $859; christopherboots.com
Strapper’s Delight
Roger Vivier La Rose Vivier sandals in satin, $2,620; rogervivier.com
Sun Kings
Rimowa x Mykita Visor MR005 Aviator Sunshield, $940; rimowa.com
Take Your Best Shot
Hibiki 21 Year Old blended whisky, $1,399; kentstreetcellars.com.au
Making Perfect Scents
Creed Aventus, $559; creedperfume.com.au
Earth Hour
Jacob & Co. The World is Yours Dual Time Zone Tourbillon, $464,750; inspire@jacobandco.com.au
Glass Acts
Fferrone May coupe, $445 (set of two); spacefurniture.com
Fferrone May flute, $375 (set of two); spacefurniture.com
Worth the Wait
Masterson 2018 Shiraz. $1,000; available to order from the Peter Lehmann Cellar Door by calling (08) 8565 9555.
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Radek Sali’s Wellspring of Youth
The wellness entrepreneur on why longevity isn’t a luxury—yet—and how the science of living well became Australia’s next great export.
Australian wellness pioneer Radek Sali is bringing his bold vision for longevity and human performance to the Gold Coast this weekend with Wanderlust Wellspring—a two-day summit running 25-26 October 2025 at the RACV Royal Pines Resort in Benowa. Sali, former CEO of Swisse and now co-founder of the event and investment firm Light Warrior, has long been at the intersection of wellness, business and conscious purpose.
Wellspring promises a packed agenda of global thought leaders in biohacking and longevity, including Sydney-born Harvard researcher David Sinclair, resilience pioneer Wim Hof, performance innovator Dave Asprey and muscle-health expert Gabrielle Lyon. From immersive workshops to diagnostics, tech showcases, and movement classes, Sali aims to make longevity less a niche pursuit for the elite and more an accessible cultural shift for all. Robb Report ANZ recently interviewed him for our Longevity feature. Here is an edited version of the conversation.
You’ve helped bring Wellspring to life at a moment when longevity seems to be dominating the cultural conversation. What drew you personally to this space?
I’ve always been passionate about wellness, and the language and refinement around how we achieve it are improving every day. Twenty years ago, when I was CEO of Swisse, a conference like this wouldn’t have had traction. Today, people’s interest in health and their thirst for knowledge continue to expand. What excites me is that wellness has moved into the realm of entertainment—people want to feel better, and that’s something I’ve always been happy to deliver.
There are wellness retreats, biohacking clinics, medical conferences everywhere. What makes Wellspring different?
Accessibility. A wellness retreat can be exclusive, but Wellspring democratises the experience. Tickets start at just $79, with options up to $1,800 for a platinum weekend pass. That means anyone can learn from the latest thought leaders. Too often in this space, barriers are put up that limit who can benefit from the science of biohacking. We want Wellspring to be for everyone.
You’re not just an organiser, but also an investor and participant in this field. How do you reconcile passion with commercial opportunity?
Any investment I make has to have purpose. Helping people optimise their health has driven me for two decades. It’s satisfying not just as an investor but as an operator—it builds wonderful culture within organisations and makes a real difference to people’s lives. That’s the natural fit for me, and something I want to keep refining.
What signals do you look for in longevity ventures to separate lasting impact from passing fads?
A lot of what we’re seeing now are actually old ideas resurfacing, supported by deeper scientific research. My father was one of the first in conventional medicine to talk about diet causing disease and meditation supporting mental health back in the 1970s. He was dismissed at first, but decades later, his work was validated. That experience taught me to look for evidence-based practices that endure. Today, we’re at a point where great scientists and doctors can headline events like Wellspring—that’s a huge cultural shift.
Longevity now carries a certain cultural cachet—its own insider language and status markers. How important is that to moving the field forward?
Health is our most precious asset, and people have always boasted about their routines—whether it’s going to the gym, doing a detox, or training for a marathon. What’s different now is that longevity practices are gaining mainstream recognition. I see it as something to be proud of, and I want to democratise access so everyone can ride the biohacking wave.
But some argue that for the ultra-wealthy, peak health has become a kind of luxury asset—like a private jet or a competitive edge.
That’s short-sighted. Yes, there are extremes, but most biohacking methods are accessible and inexpensive. Look at the blue zones—their lifestyle practices aren’t costly, yet they lead to long, healthy lives. That’s essential knowledge we should be sharing widely, and Wellspring is designed to do that in an engaging way.
Community is often cited as a key factor in healthspan. How does Wellspring foster that?
Community is at the heart of it. Just as Okinawa thrives on social connection, we want Wellspring to be a regular gathering place where people uplift each other. Ideally, it would become as busy as a Live Nation schedule—but for health and wellness.
Do you worry longevity could deepen class divides?
Class divides exist, and health isn’t immune. But in Australia, we’re fortunate—democracy and a strong equalisation process help maintain quality of life for most. Proactive healthcare, like supplementation and lifestyle changes, isn’t expensive. In fact, it’s cheaper than a daily coffee. That’s why we’re one of the top five longest-living nations. The opportunity is to keep improving by making proactive health accessible to everyone.
Some longevity ventures are described as “hedge-fund moonshots.” Others, like Wellspring, seem grounded in time-tested approaches. Where do you stand?
There’s value in both, but I’m more interested in sensible, sustainable practices. Things like exercise, meditation, and community-driven activities are proven to extend life and improve wellbeing. Technology can support this, but we can’t lose sight of the human elements—connection, balance, and purpose.
Finally, what role can Australia—and Wellspring—play in shaping the global longevity conversation?
The fact that we can put on an event like Wellspring, attract world-leading talent, and already have commitments for future years says a lot. Australia is far away, but that hasn’t stopped great scientists and thinkers from coming. We’ll be here every year, contributing to the global conversation and, hopefully, helping more people extend their healthspan.
