Robb Read: Breaking Fashion’s Cycle

Luxury brands are finally taking sustainability seriously. But why now?

By Marc Abbott 25/05/2021

Using recycled and past-season fabrics is one of the most innovative things we can do right now—it’s what modern luxury looks like.”

Designer Stella McCartney doesn’t mince her words. Perhaps not unexpected given she’s long been carrying the (recyclable) can as fashion’s eco frontrunner and a standard-bearer for sustainability across the industry.

“And if we want to keep producing luxury fashion that’s not harmful to our planet, then it’s the way we have to go.”

Responding to the environmental crisis and various negligible, standard manufacturing processes has, until recently, proved little more than lip service— pledges have been made by some of the world’s commanding fashion figures with little actual action following.

But the past 12 months have proven different. There has been an unmistakable surge in the use of recycled fabrics, upcycled garments and deadstock materials, infusing stylish and exciting collections of menswear and beyond; garments designed and produced, ultimately, with newfound ethical credibility.

Many such materials are a direct response to the most widely acknowledged environmental crisis: plastic waste. Econyl—one of the most commonly adopted fabrics in notable collections from the likes of Prada, Gucci and Burberry— is a sustainable nylon yarn made from discarded fishing nets, carpets and other industrial plastics.

Recycled polyester has also been employed as a replacement for goose down in padded outerwear from the likes of Ralph Lauren and Ermenegildo Zegna. Wool, especially cashmere, yarns have been rewoven from factory and post-consumer waste to create sweaters and coats by Marni and the aforementioned McCartney.

Elsewhere, surplus fabrics have been pressed into action to create stunning pieces from Louis Vuitton and Alexander McQueen, Loewe has upcycled military tents into luxury garments and the choice of recycled menswear, as we continue into 2021, is vast.

McCartney frames such change by pointing to Covid-19. “I think the pandemic has really put everything into sharp focus,” she says. “It’s perhaps encouraged this trend for using recycled fabrics. For the first time in history, we can truly measure the damage done by human activity and we have seen in such a short period of time how incredible nature is and how she bounces back so quickly, so I think brands have really been inspired to act.”

Alessandro Sartori is the artistic director of Ermenegildo Zegna. He agrees with McCartney’s sentiment—that fashion’s reaction to a global resource crisis has
been quickened by recent events.

“It’s evident that we need to take care of the planet and its natural resources to build a better world for future generations,” he offers. “And I think that the pandemic has accelerated attitudes.”

Sartori’s Zegna solution is encompassed by a #UseTheExisting brand ethos—clothes manufactured by reusing discarded materials from pre-existing garments and waste sources. A shining example of this is the ongoing Achill farm tailoring project—two-piece suits remixed and rewoven entirely with merino wool remnants from Zegna’s sprawling Australian farm located in southern NSW.

“This is an ever-evolving project to make the dream of zero waste possible,” says Sartori. “It’s our promise to rethink our supply chain by giving new life to pre-existing or post-consumer materials.”

This circular production process also informs Zegna’s outerwear, such as a 100 per cent recycled nylon padded jacket with replacement down insulation, as well as luggage and accessories across its most recent collection.

Recycled coating and layering pieces such as these have been a common thread in numerous recent capsule collections.

Prada’s Re-Nylon range came from repurposed ocean plastic and includes both long- and short-sleeved zipped shirts, a blouson jacket and sleeveless puffer.

Emporio Armani has worn its heart on its sleeve—or at least the torso—with a range of menswear staples under the umbrella of its “RE-A” capsule. The company’s “I’m Saying Yes to Recycling” motto is boldly emblazoned across standout pieces such as a recycled wool/polyamide sweater, field jacket and timepiece featuring a recycled nylon strap.

Burberry, meanwhile, turned up the heat with notable statement pieces from its ReBurberry collection of garments, born from the label’s commitment to recycled fabrics and bio-based materials. Its reversible check nylon puffer jacket, created from recycled polyester and nylon, features a Burberry house check and is also available as a gilet.

Polo Ralph Lauren’s Earth Polo is manufactured from recycled plastic bottles, while its Custom Packable vest and jacket not only employs repurposed plastic waste for its Primaloft padding and nylon for its outer but is also—as the name suggests—customisable with different colours, logos and even your name.

Maison Margiela and Marni are also onboard, with recycled and regenerated pieces proudly influencing recent drops.

In Milan, the recently reinstalled cool that has come to cloak Gucci also means a greater emphasis on sustainability—though the Italian standout has for some years now used recycled wool. Last year, the label—as led by acclaimed maestro of reinvention, Alessandro Michele—overtly announced that it had hit the eco button in a large way, with a debut Circular Lines “Off The Grid” collection. A typically lively and genderless array of ready-to-wear elements, shoes and accessories, it includes low-top sneakers (even the thread they’re sewn with is recycled polyester), a zip-up jacket and a vast choice of wallets and day bags.

The materials for the entire collection are either recycled, organic, bio-based or sustainably sourced. Crucially, many of these Econyl examples are not only recycled but also recyclable.

“Recyclable garments promote circularity and will not end up in landfill,” insists McCartney. “And this also provides opportunity for innovation.”

Besides offering a soft regenerated cashmere sweater and a recycled puffer blouson, her eponymous label led the way in recyclable pieces with its Loop sneakers. Using a method of attaching the upper to the sole without glue (usually full of harmful chemicals), at the end of their lifespan they can be taken apart and recycled. McCartney’s KOBA “fur-free fur”, introduced in 2020, is made from plant-based materials and recycled polyester, so it too can eventually be recycled.

“Right now, the equivalent of one garbage truck of textiles is burned or landfilled every second; less than one per cent of material used to produce clothing is recycled into new clothing,” says McCartney. “This means 99 per cent of all textiles and fashion is waste—that’s about US$100 billion of materials wasted each year. It’s crazy, but it can be turned into a business opportunity.”

It’s an opportunity that’s been fully grasped at Louis Vuitton. One of the biggest causes of the waste to which McCartney refers is excess “deadstock” fabric (which lingers unused in factories) and garments that are simply disposed of (having failed to sell by the end of a season or in a sale).

LV’s men’s artistic director, Virgil Abloh, found a creative solution for the label’s SS21 collection, creating more than half of the looks from either material recycled from deadstock, or upcycled from previous outings. Reconditioned garments at his 2021 Tokyo show last autumn proudly wore Louis Vuitton’s new “Upcycling Signal Logo”.

It’s been a similar scene at McQueen of late—its 2021 menswear collection was designed during pandemic-enforced lockdown and created predominantly from stock fabric which has been printed or over-dyed.

Such strong moves further McCartney’s assertion that “brands shouldn’t be afraid to use up fabrics they have left over from previous seasons.” But this use of surplus fabrics isn’t always restrained by the fashion house’s own stock.

Jonathan Anderson created a collection for Eye/Loewe/Nature strongly inspired by military surplus—repurposing army jackets, vintage fleeces, military tents and flannel check shirt patches for pieces such as shorts and a patchwork cotton shirt.

“Surplus and excess materials are abundant and only waiting to be incinerated; there is so much opportunity for creativity,” says Christopher Raeburn, whose RÆBURN label produces garments under its RÆMADE banner and which are upcycled from the likes of bivouacs, anti-gravity suits and air brakes.

Adopting an unwavering re-use approach is just one of several hurdles the industry faces if it wants to forge a better future. And McCartney believes that for further engagement of superior sustainability practices, greater external assistance, guidance and policy is required.

“One of the biggest things standing in the way of making real change is our governments,” she says. “We’re coming together as an industry because governments have failed to enact any meaningful legislation to the protect the environment.”

McCartney believes companies that choose to use sustainable materials, via the likes of recycling et al, should be incentivised via legislation.

“Offering lower import tariffs could accelerate the use of these materials. Right now, it’s a cost to the business which prohibits some from embracing more sustainable options.”

But are financial incentives of concern to some larger fashion houses clinging to historical industry traditions?

“I have great respect for the history and the craft of what I do, but the way things are done, the fabrics that are commonly used, they haven’t changed in a century. So, I do think there is a resistance to innovation in certain parts of the industry.”

McCartney has a firm ally in Alessandro Sartori—keen to stand by her, and beyond that, to prove that their aligned approach has finally moved well beyond fashionable tokenism. “If we all work together with the same mindset, we can make the difference,” states Sartori. “Zegna’s green philosophy began in the 1930s when our founder, Ermenegildo Zegna, began planting 500,000 conifer trees across the landscape surrounding his wool mill. We continue to maintain this ecosystem as our commitment to the future. And all the fashion industry should care about it.”

Ultimately, though, such change needs to be embraced at consumer level.

“I think customer attitudes towards sustainable fabrics have changed over the years and people are now more open to trying new fabrics,” offers McCartney. “As long as they’re getting a beautifully made product, it doesn’t matter if it’s not made from a traditional material.”

Given some of the newfound practices, consumers are not only offered beautiful products but those that are truly unique. “Based on the result of our upcycling, no two RÆMADE products are the same, resulting in truly exclusive, innovative and treasured pieces,” says Christopher Raeburn, who is also the global creative director of Timberland, another label to have committed to a net positive impact through a combination of circularity and regenerative farming practices by 2030.

“If anything, the exclusivity, uniqueness and craftsmanship behind RÆMADE is a strong appeal for traditional luxury consumers,” continues Raeburn. “Look, the pandemic starkly evidenced the dangerous cycle of overproduction and overconsumption we are in—we need to stop making more stuff. But I think we’ll look back on 2020 and, despite the challenges, we’ll know this was the moment we woke up to our obligations.”

That recognition of obligation, the spirit of collaboration and the need for accountability are points at which modern and youthful consumers make valuable brand connections. And McCartney firmly believes (as Whitney Houston once famously chimed) that the children are fashion’s sustainable future.

“Today’s youth have shown time and time again that they’re natural-born activists and are willing to say ‘no’ to the status quo. They’re the ones standing up and telling us our house in on fire and that we need to respond because we are in a crisis.

“It’s now cool and modern to wear something made from recycled or repurposed fabrics, and it’s amazing to see so many brands follow suit in recent years. But it’s clear we still have such a long way to go.”

That it has taken climate and health crises of global proportions to get us to this point is lamentable. But the rising number of designers finally showing a demonstrable commitment to finding a solution to fashion’s questionable former ways lends hope for the future.

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5 Lounge Chairs That Add Chic Seating to Your Space

Daybeds, the most relaxed of seating solutions, offer a surprising amount of utility. 

By Marni Elyse Katz 22/07/2024

Chaise longue, daybed, recamier, duchesse brisée—elongated furniture designed for relaxing has a roster of fancy names. While the French royal court of Louis XIV brought such pieces to prominence in fashionable European homes, the general idea has been around far longer: The Egyptian pharaohs were big fans, while daybeds from China’s Ming dynasty spurred all those Hollywood Regency fretwork pieces that still populate Palm Beach living rooms. Even Mies van der Rohe, one of design’s modernist icons, got into the lounge game with his Barcelona couch, a study of line and form that holds up today.

But don’t get caught up in who invented them, or what to call them. Instead, consider their versatility: Backless models are ideal in front of large expanses of glass (imagine lazing on one with an ocean view) or at the foot of a bed, while more structured pieces can transform any corner into a cozy reading nook. Daybeds may be inextricably linked to relaxation, but from a design perspective, they put in serious work.

Photo: Courtesy of Egg Collective

Emmy, Egg Collective 

In designing the Emmy chaise, the Egg Collective trio of Stephanie Beamer, Crystal Ellis and Hillary Petrie, who met as students at Washington University in St. Louis, aimed for versatility. Indeed, the tailored chaise looks equally at home in a glass skyscraper as it does in a turn-of-the-century town house. Combining the elegance of a smooth, solid oak or walnut frame with the comfort of bolsters and cushioned upholstery or leather, it works just as well against a wall or at the heart of a room. From around $7,015; Eggcollective.com

Plum, Michael Robbins 

Woodworker Michael Robbins is the quintessential artisan from New York State’s Hudson Valley in that both his materials and methods pay homage to the area. In fact, he describes his style as “honest, playful, elegant and reflective of the aesthetic of the Hudson Valley surroundings”. Robbins crafts his furniture by hand but allows the wood he uses to help guide the look of a piece. (The studio offers eight standard finishes.) The Plum daybed, brought to life at Robbins’s workshop, exhibits his signature modern rusticity injected with a hint of whimsy thanks to the simplicity of its geometric forms. Around $4,275; MichaelRobbins.com 

Photo: Courtesy of Reda Amalou Design

Kimani, Reda Amalou Design 

French architect and designer Reda Amalou acknowledges the challenge of creating standout seating given the number of iconic 20th-century examples already in existence. Still, he persists—and prevails. The Kimani, a bent slash of a daybed in a limited edition of eight pieces, makes a forceful statement. Its leather cushion features a rolled headrest and rhythmic channel stitching reminiscent of that found on the seats of ’70s cars; visually, these elements anchor the slender silhouette atop a patinated bronze base with a sure-handed single line. The result: a seamless contour for the body. Around $33,530; RedaAmalou

Dune, Workshop/APD 

From a firm known for crafting subtle but luxurious architecture and interiors, Workshop/APD’s debut furniture collection is on point. Among its offerings is the leather-wrapped Dune daybed. With classical and Art Deco influences, its cylindrical bolsters are a tactile celebration, and the peek of the curved satin-brass base makes for a sensual surprise. Associate principal Andrew Kline notes that the daybed adeptly bridges two seating areas in a roomy living space or can sit, bench-style, at the foot of a bed. From $13,040; Workshop/ APD

Sherazade, Edra 

Designed by Francesco Binfaré, this sculptural, minimalist daybed—inspired by the rugs used by Eastern civilizations—allows for complete relaxation. Strength combined with comfort is the name of the game here. The Sherazade’s structure is made from light but sturdy honeycomb wood, while next-gen Gellyfoam and synthetic wadding aid repose. True to Edra’s amorphous design codes, it can switch configurations depending on the user’s mood or needs; for example, the accompanying extra pillows—one rectangular and one cylinder shaped— interchange to become armrests or backrests. From $32,900; Edra

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Watches & Wonders 2024 Showcase: Hermès

We head to Geneva for the Watches & Wonders exhibition; a week-long horological blockbuster featuring the hottest new drops, and no shortage of hype.

By Josh Bozin 24/07/2024

With Watches & Wonders 2024 well and truly behind us, we review some of the novelties Hermès presented at this year’s event.

HERMÈS

Hermes Cut

Moving away from the block colours and sporty aesthetic that has defined Hermès watches in recent years, the biggest news from the French luxury goods company at Watches & Wonders came with the unveiling of its newest collection, the Hermès Cut.

It flaunts a round bezel, but the case middle is nearer to a tonneau shape—a relatively simple design that, despite attracting flak from some watch aficionados, works. While marketed as a “women’s watch”, the Cut has universal appeal thanks to its elegant package and proportions. It moves away from the Maison’s penchant for a style-first product; it’s a watch that tells the time, not a fashion accessory with the ability to tell the time.

Hermès gets the proportions just right thanks to a satin-brushed and polished 36 mm case, PVD-treated Arabic numerals, and clean-cut edges that further accentuate its character. One of the key design elements is the positioning of the crown, boldly sitting at half-past one and embellished with a lacquered or engraved “H”, clearly stamping its originality. The watch is powered by a Hermès Manufacture movement H1912, revealed through its sapphire crystal caseback. In addition to its seamlessly integrated and easy-wearing metal bracelet, the Cut also comes with the option for a range of coloured rubber straps. Together with its clever interchangeable system, it’s a cinch to swap out its look.

It will be interesting to see how the Hermès Cut fares in coming months, particularly as it tries to establish its own identity separate from the more aggressive, but widely popular, Ho8 collection. Either way, the company is now a serious part of the dialogue around the concept of time.

hermes.com

Read more about this year’s Watches & Wonders exhibition at robbreport.com.au

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Living La Vida Lagerfeld

The world remembers him for fashion. But as a new tome reveals, the iconoclastic designer is defined as much by extravagant, often fantastical, homes as he is clothes.

By Zarah Crawford 22/07/2024

“Lives, like novels, are made up of chapters”, the world-renowned bibliophile, Karl Lagerfeld, once observed. 

Were a psychological-style novel ever to be written about Karl Lagerfeld’s life, it would no doubt give less narrative weight to the story of his reinvigoration of staid fashion houses like Chloe, Fendi and Chanel than to the underpinning leitmotif of the designer’s constant reinvention of himself. 

In a lifetime spanning two centuries, Lagerfeld made and dropped an ever-changing parade of close friends, muses, collaborators and ambiguous lovers, as easily as he changed his clothes, his furniture… even his body. Each chapter of this book would be set against the backdrop of one of his series of apartments, houses and villas, whose often wildly divergent but always ultra-luxurious décor reflected the ever-evolving personas of this compulsively public but ultimately enigmatic man.

With the publication of Karl Lagerfeld: A Life in Houses these wildly disparate but always exquisite interiors are presented for the first time together as a chronological body of work. The book indeed serves as a kind of visual novel, documenting the domestic dreamscapes in which the iconic designer played out his many lives, while also making a strong case that Lagerfeld’s impact on contemporary interior design is just as important, if not more so, than his influence on fashion.

In the studio at the back of the Librarie 7L, Paris, in 2008 — a bookshop established by Lagerfeld himself.

In fact, when the first Lagerfeld interior was featured in a 1968 spread for L’OEil magazine, the editorial describes him merely as a “stylist”. The photographs of the apartment in an 18th-century mansion on rue de Université, show walls lined with plum-coloured rice paper, or lacquered deepest chocolate brown in sharp contrast to crisp, white low ceilings that accentuated the horizontality that was fashionable among the extremely fashionable at the time. Yet amid this setting of aggressively au courant modernism, the anachronistic pops of Art Nouveau and Art Deco objects foreshadow the young Karl’s innate gift for creating strikingly original environments whose harmony is achieved through the deft interplay of contrasting styles and contexts.

Lagerfeld learned early on that presenting himself in a succession of gem-like domestic settings was good for crafting his image. But Lagerfeld’s houses not only provided him with publicity, they also gave him an excuse to indulge in his greatest passion. Shopping!

By 1973, Lagerfeld was living in a new apartment at Place Saint–Sulpice where his acquisition of important Art Deco treasures continued unabated. Now a bearded and muscular disco dandy, he could most often be found in the louche company of the models, starlets and assorted hedonistic beauties that gathered around the flamboyant fashion illustrator Antonio Lopez. Lagerfeld was also in the throes of a hopeless love affair with Jacques de Bascher whose favours he reluctantly shared with his nemesis Yves Saint Laurent.

Hôtel Pozzo di Borgi, from 1977.

He painted the rooms milky white and lined them with specially commissioned carpets—the tawny patterned striations of which invoked musky wild animal pelts. These lent a stark relief to the sleek, machine-age chrome lines of his Deco furnishings. To contemporary eyes it remains a strikingly original arrangement that subtly conveys the tensions at play in Lagerfeld’s own life: the cocaine fuelled orgies of his lover and friends, hosted in the pristine home of a man who claimed that “a bed is for one person”.

In 1975, a painful falling out with his beloved Jacques, who was descending into the abyss of addiction, saw almost his entire collection of peerless Art Deco furniture, paintings and objects put under the auctioneer’s hammer. This was the first of many auction sales, as he habitually shed the contents of his houses along with whatever incarnation of himself had lived there. Lagerfeld was dispassionate about parting with these precious goods. “It’s collecting that’s fun, not owning,” he said. And the reality for a collector on such a Renaissance scale, is that to continue buying, Lagerfeld had to sell. 

Of all his residences, it was the 1977 purchase of Hôtel Pozzo di Borgo, a grand and beautifully preserved 18th-century house, that would finally allow him to fulfill his childhood fantasies of life in the court of Madame de Pompadour. And it was in this aura of Rococó splendour that the fashion designer began to affect, along with his tailored three-piece suits, a courtier’s ponytailed and powdered coif and a coquettish antique fan: marking the beginning of his transformation into a living, breathing global brand that even those with little interest in fashion would immediately recognise.

Place Saint-Sulpice apartment from 1972. At his work station with on the table, his favourite Lalique crystal glass, complete with Coca-Cola.

Lagerfeld’s increasing fame and financial success allowed him to indulge in an unprecedented spending frenzy, competing with deep-pocketed institutions like the Louvre to acquire the finest, most pedigreed pearls of the era—voluptuously carved and gilded bergères; ormolu chests; and fleshy, pastel-tinged Fragonard idylls—to adorn his urban palace. His one-time friend André Leon Talley described him in a contemporary article as suffering from “Versailles complex”. 

However, in mid-1981, and in response to the election of left-wing president, François Mitterrand,  Lagerfeld, with the assistance of his close friend Princess Caroline, became a resident of the tax haven of Monaco. He purchased two apartments on the 21st floor of Le Roccabella, a luxury residential block designed by Gio Ponti. One, in which he kept Jacques de Bascher, with whom he was now reconciled, was decorated in the strict, monochromatic Viennese Secessionist style that had long underpinned his aesthetic vocabulary; the other space, though, was something else entirely, cementing his notoriety as an iconoclastic tastemaker.

Monaco apartment, purchased in 1981: Lagerfeld sits at a tale by George Snowden, with Riviera chairs by Michele de Lucchi. On the table, a cup and sugar bowl by Matteo Thun, flanked by sculptural Treetops lamps by Ettore Sottsass.

Lagerfeld had recently discovered the radically quirky designs of the Memphis Group led by Ettore Sottsass, and bought the collective’s entire first collection and had it shipped to Monaco. In a space with no right angles, these chaotically colourful, geometrically askew pieces—centred on Masanori Umeda’s famous boxing ring—gave visitors the disorientating sensation of having entered a corporeal comic strip. By 1991, the novelty of this jarring postmodern playhouse had inevitably worn thin and once again he sent it all to auction, later telling a journalist that “after a few years it was like living in an old Courrèges. Ha!”

Reverse view of the Monaco living room, featuring Masanori Umeda’s boxing ring and George Snowden’s armchair. Against the back wall the Carlton bookcase by Ettore Sottsass.

In 1989, de Bascher died of an AIDS-related illness, and while Lagerfeld’s career continued to flourish, emotionally the famously stoic designer was struggling. In 2000, a somewhat corpulent Lagerfeld officially ended his “let them eat cake” years at the Hôtel Pozzo di Borgo, selling its sumptuous antique fittings in a massive headline auction that stretched over three days. As always there were other houses, but now with his longtime companion dead, and his celebrity metastasising making him a target for the paparazzi, he began to look less for exhibition spaces and more for private sanctuaries where he could pursue his endless, often lonely, work.

His next significant house was Villa Jako, named for his lost companion and built in the 1920s in a nouveau riche area of Hamburg close to where he grew up. Lagerfeld shot the advertising campaign for Lagerfeld Jako there—a fragrance created in memorial to de Bascher. The house featured a collection of mainly Scandinavian antiques, marking the aesthetic cusp between Art Nouveau and Art Deco. One of its rooms Lagerfeld decorated based on his remembrances of his childhood nursery. Here, he locked himself away to work—tellingly—on a series of illustrations for the fairy tale, The Emperor’s New Clothes. Villa Jako was a house of deep nostalgia and mourning.

But there were more acts—and more houses—to come in Lagerfeld’s life yet. In November 2000, upon seeing the attenuated tailoring of Hedi Slimane, then head of menswear at Christian Dior, the 135 kg Lagerfeld embarked on a strict dietary regime. Over the next 13 months, he melted into a shadow of his former self. It is this incarnation of Lagerfeld—high white starched collars; Slimane’s skintight suits, and fingerless leather gloves revealing hands bedecked with heavy silver rings—that is immediately recognisable some five years after his death.

The 200-year-old apartment in Quái Voltaire, Paris, was purchased in 2006, and after years of slumber Lagerfeld—a newly awakened Hip Van Winkle—was ready to remake it into his last modernist masterpiece. He designed a unique daylight simulation system that meant the monochromatic space was completely without shadows—and without memory. The walls were frosted and smoked glass, the floors concrete and silicone; and any hint of texture was banned with only shiny, sleek pieces by Marc Newson, Martin Szekely and the Bouroullec Brothers permitted. Few guests were allowed into this monastic environment where Lagerfeld worked, drank endless cans of Diet Coke and communed with Choupette, his beloved Birman cat, and parts of his collection of 300,000 books—one of the largest private collections in the world.

Metal-base on a platform covered with chocolate brown carpet. Stratified leather headboard attributed to Eugène Printz.

Lagerfeld died in 2019, and the process of dispersing his worldly goods is still ongoing. The Quái Voltaire apartment was sold this year for US$10.8 million (around $16.3 million). Now only the rue de Saint-Peres property remains within the Lagerfeld trust. Purchased after Quái Voltaire to further accommodate more of his books—35,000 were displayed in his studio alone, always stacked horizontally so he could read the titles without straining his neck—and as a place for food preparation as he loathed his primary living space having any trace of cooking smells. Today, the rue de Saint-Peres residence is open to the public as an arts performance space and most fittingly, a library.

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Watch This Space: Mike Nouveau

Meet the game-changing horological influencers blazing a trail across social media—and doing things their own way.

By Josh Bozin 22/07/2024

In the thriving world of luxury watches, few people own a space that offers unfiltered digital amplification. And that’s precisely what makes the likes of Brynn Wallner, Teddy Baldassarre, Mike Nouveau and Justin Hast so compelling.

These thought-provoking digital crusaders are now paving the way for the story of watches to be told, and shown, in a new light. Speaking to thousands of followers on the daily—mainly via TikTok, Instagram and YouTube—these progressive commentators represent the new guard of watch pundits. And they’re swaying the opinions, and dollars, of the up-and-coming generations who now represent the target consumer of this booming sector.

MIKE NOUVEAU

@mikenouveau

Mike Nouveau

Can we please see what’s on the wrist? That’s the question that catapulted Mike Nouveau into watch stardom, thanks to his penchant for highlighting incredibly rare timepieces across his TikTok account of more than 400,000 followers. When viewing Nouveau’s attention-grabbing video clips—usually shot in a New York City neighbourhood—it’s not uncommon to find him wrist-rolling some of the world’s rarest timepieces, like the million-dollar Cartier Cheich (a clip he posted in May).

But how did someone without any previous watch experience come to amass such a cult following, and in the process gain access to some of the world’s most coveted timepieces? Nouveau admits had been a collector for many years, but moved didn’t move into horology full-time until 2020, when he swapped his DJing career for one as a vintage watch specialist.

“I probably researched for a year before I even bought my first watch,” says Nouveau, alluding to his Rolex GMT Master “Pepsi” ref. 1675 from 1967, a lionised timepiece in the vintage cosmos. “I would see deals arise that I knew were very good, but they weren’t necessarily watches that I wanted to buy myself. I eventually started buying and selling, flipping just for fun because I knew how to spot a good deal.”

Nouveau claims that before launching his TikTok account in the wake of Covid-19, no one in the watch community knew he existed. “There really wasn’t much watch content, if any, on TikTok before I started posting, especially talking about vintage watches. There’s still not that many voices for vintage watches, period,” says Nouveau. “It just so happens that my audience probably skews younger, and I’d say there are just as many young people interested in vintage watches as there are in modern watches.”

 

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A post shared by Mike Nouveau (@mikenouveau)

Nouveau recently posted a video to his TikTok account revealing that the average price of a watch purchased by Gen Z is now almost US$11,000 (around $16,500), with 41 percent of them coming into possession of a luxury watch in the past 12 months.

“Do as much independent research as you can [when buying],” he advises. “The more you do, the more informed you are and the less likely you are to make a mistake. And don’t bring modern watch expectations to the vintage world because it’s very different. People say, ‘buy the dealer’, but I don’t do that. I trust myself and myself only.”

Read more about the influencers shaking up horology here with Justin Hast, Brynn Wallner and Teddy Baldassare.

 

 

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This Pristine 1960 Ferrari 250 Spider Could Fetch $24 Million at Auction

The car wears the same colours and has the same engine it left the factory with.

By Bryan Hod 22/07/2024

Some Ferraris are just a little bit more important than others.

Take, for example, the 1960 250 GT SWB California that RM Sotheby’s is auctioning off during this year’s Monterey Car Week. Any example of the open-top beauty would attract interest, but this one just so happens to be the first one that was built.

The 250 is one of the most legendary series of cars in Ferrari history. Between 1952 and 1964, the company released 21 different 250 models—seven for racetracks, 14 for public roads—of which the “Cali Spider” might be the most well regarded, thanks to its potent V-12 and a Pininfarina-penned design that is one of the most beautiful bodies to grace an automobile. The roadster, which was specifically built for the U.S., made its debut in 1957 as a long-wheel-base model (LWB), but it wasn’t until the SWB model debut in 1960 that it became clear how special it was. This example isn’t just the first to roll off the line. It’s the actual car that was used to introduce the world to the model at the 1960 Geneva Motor Show.

1960 Ferrari 250 GT SWB California Spider by Scaglietti Remi Dargegen/RM Sotheby’s

Just 56 examples of the 250 GT SWB California Spider would be built by Scaglietti during the three years it was in production. The first of those, chassis 1795 GT, is finished in a glossy coat of Grigio. The two-door had a red leather interior at Geneva but was returned to the factory and re-outfitted with black leather upholstery before being delivered to its original owner, British race car driver John Gordon Bennet. Six-and-a-half decades later the car looks identical to how it did when it left the factory the second time.

In addition to its original bodywork, the chassis 1795 GT features its original engine, gearbox, and rear axle. That mill is the competition-spec Tipo 168, a 3.0-litre V-12 that makes 196.1 kW. That may not sound like much by today’s standards, but, when you consider that the 250 GT SWB California Spider tips the scales around 952 kilograms, it’s more than enough.

Remi Dargegen/RM Sotheby’s

The first 250 GT SWB California Spider is scheduled to go up for bid during RM Sotheby’s annual Monterey Car Week auction, which runs from Thursday, August 15, to Saturday, August 17. Unsurprisingly, the house has quite high hopes for the car. The car carries an estimate of between $24 million and $26 million, which could make it one of the most expensive cars ever sold at auction.

Remi Dargegen/RM Sotheby’s

Monterey Car Week

 

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