Polo Gets Personal At The Australian Open
Customisable Polo Ralph Lauren available exclusively at Melbourne Park.
As the Australian Open kicks off this week, iconic American label Ralph Lauren will have its ‘Create-Your-Own’ personalisation program exclusively available at this year’s tournament.
It comes as Ralph Lauren marks its first year as the official outfitter for the event. Down at Melbourne Park, the label will launch the initiative within its experiential on-site retail shop.
Here, spectators will be able to purchase and customise a selection of classic Ralph Lauren styles with their own name, initials, or specially designed motifs – incorporating Polo icons such as the Polo Bear – alongside some Aus Open 2021 exclusives.
Items on offer include Polo shirts, t-shirts, pullovers, water bottles and tote bags. After choosing the product, the customer will then be guided through the catalogue to choose their favourite design and placement on the garment via touch screen provided.
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