Polo Gets Personal At The Australian Open

Customisable Polo Ralph Lauren available exclusively at Melbourne Park.

By Terry Christodoulou 10/02/2021

As the Australian Open kicks off this week, iconic American label Ralph Lauren will have its ‘Create-Your-Own’ personalisation program exclusively available at this year’s tournament.

It comes as Ralph Lauren marks its first year as the official outfitter for the event. Down at Melbourne Park, the label will launch the initiative within its experiential on-site retail shop.

Here, spectators will be able to purchase and customise a selection of classic Ralph Lauren styles with their own name, initials, or specially designed motifs – incorporating Polo icons such as the Polo Bear – alongside some Aus Open 2021 exclusives.

Polo Tennis

Items on offer include Polo shirts, t-shirts, pullovers, water bottles and tote bags. After choosing the product, the customer will then be guided through the catalogue to choose their favourite design and placement on the garment via touch screen provided.

ausopen.com / ralphlauren.com.au


Subscribe to the Newsletter

Stay Connected

You may also like.

Robb Read: Breaking Fashion’s Cycle

Luxury brands are finally taking sustainability seriously. But why now?

By Marc Abbott


MyTheresa And Tom Ford’s Collaboration

The lineup tones down the brightness of the designer’s latest collection.

By Demetrius Simms


Veja’s New Sustainable Sneakers

The ‘Marlin’ is made from sugar can and plastic bottles.

By Nikara Johns


11 Stylish Harrington Jackets For Autumn

The mid-century classic is great now and all year-round.

By Chris Contonou


Hermès And Apple Team Up

Tracking your luggage just got smarter and way more stylish.

By Bryan Hood


Buy the Magazine

Subscribe to Robb Report today!

Subscribe today

Stay Connected