Hermès And Apple Team Up

Tracking your luggage just got smarter and way more stylish.

By Bryan Hood 23/04/2021

Apple and Hermès have joined forces to ensure you’re never left wondering where your luggage is again.

In the midst of announcing refreshes of the iMac and iPad earlier this week, the American tech giant also debuted an entirely new product—the AirTag. The smart device lets you track anything it’s attached to using the company’s Find My network. And for those hoping to use it with a stylish bag or luggage, Apple has collaborated on a version with Hermès that won’t stick out.

The Apple AirTag Hermes accessories

The Apple AirTag Hermès key chain, bag charm and luggage tag (left to right) Hermès

The AirTag isn’t the first digital tracker, but it already appears to be one of the best. It’s a small disc about the size of a quarter that can be attached to anything you’re afraid of losing, or tend to misplace, like your keys or backpack. Once attached, you’ll be able to precisely track the item’s location down to the foot using Apple’s Find My app on your iPhone, iPad or computer. That last aspect is what makes the AirTag so attractive, as there are over a billion active iPhones out in the world right now, each of which can make use of the device today without having to download a new app or program.

As useful as the AirTag may be, it’s not the most stylish device. The little disc is white plastic on one side, stainless steel (that can be engraved) on the other. It’s not unsightly, per se, but it’s also not something you’d think to dangle off your favorite suitcase or handbag. This is where Hermès comes in. The luxury goods maker has whipped up four accessories—a key ringbag charmluggage tag and travel tag—to hold the AirTag and attach it to your most prized possessions. Inspired by old horseracing token holders from the house’s archives, each accessory includes a custom-engraved AirTag based on the brand’s iconic Clou de Selle signature and is available in either Barénia calfskin or Swift calfskin.

The Apple AirTag Hermès travel tag

The Apple AirTag Hermès travel tag Hermès

Those aren’t the only accessories the two brands have teamed up to create. A new Apple Watch Hermès was also unveiled this week, which includes custom lugs and your choice of a fabric or leather strap. There’s also a new leather case for the iPhone 12 and 12 Pro that is compatible with MagSafe for wireless charging to come.

The AirTag Hermès accessories are available to order through Apple’s website starting Friday, April 23. The key ring is priced at $529, the bag charm at $449 and the luggage tag at $679; pricing for the travel tag is forthcoming. Those prices may seem expensive, but when you consider the peace of mind they’ll deliver, and how good they’ll look on your stuff, it just might be worth it.

ADVERTISE WITH US

Subscribe to the Newsletter

Stay Connected

You may also like.

Prada And Zegna Acquire Italian Cashmere Company

Each will own 40 percent of Filati Biagioli Modesto SpA.

By Rachel Cormack

23/06/2021

Inside Milan Fashion Week

More skin, loose-fits and added elegance from Brioni, Prada, Fendi, Zegna and more.

By Luisa Zargani, Miles Socha, Alessandra Turra, Sandra Salibian, Martino Carrera

22/06/2021

Ferrari’s First-Ever Clothing Collection Is Here

Decked out in bright red and its Prancing Horse logo, the carmaker’s fluid new offering was designed for the youth.

By Demetrius Simms

15/06/2021

Burberry Pledges To Become Climate Positive by 2040

The British label is now the first luxury brand to commit to a net-positive environmental impact.

By Demetrius Simms

11/06/2021

Online Luxury Fashion Retailer Ssense Is Now Worth More Than $5 Billion

The Montreal-based company is now valued at about $5.34 billion at current exchange.

By Samantha Mcdonald

09/06/2021

Buy the Magazine

Subscribe to Robb Report today!

Subscribe today

Stay Connected