Dior’s New Digs

A seasonal new Sydney boutique for the iconic French label.

By Terry Christodoulou 03/09/2020

Dior has today opened a seasonal boutique in the heart of Sydney’s CBD.

Located at 345 George St, the new boutique draws inspiration from the maison’s Parisian flagship – a sleek, airy and open layout housing ready-to-wear, leather goods, shoes (inclusive of trainers) and accessories across a monochromatic palette melding luxurious accents of chrome and glass.

The boutique holds both men’s and women’s AW2020 – the former featuring moiré effects of silks, embroideries and paisley patterns across a variety of greys and blues that acknowledge the history of the house.

The new space will also boast the beachwear capsule designed by Kim Jones in collaboration with streetwear icon Shawn Stussy. With spring firmly here, it’s a timely collection that sees Dior and Stussy collectively deliver swimwear, shirts, hats and an example of the well-documented and exclusive Dior x Stussy surfboard (limited to one hundred numbered editions, of which all four Australian boards have been sold).

The new store comes as the Castlereagh St location is closed for renovations from January – set to reopen again in late 2021. The new George St location will serve the city until October 2021.



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