Australian Fashion Week Announces 2021 Dates

Along with a new title sponsor, Afterpay.

By Terry Christodoulou 16/10/2020

IMG has today announced the return of Australian Fashion Week, with the help of new title sponsor Afterpay.

The inaugural Afterpay Australian Fashion Week (AAFW) is set to take place from 31 May – 4 June 2021 at Carriageworks and select venues across Sydney in what is a positive step forward after the turbulence of Covid-19 threatened to end the local showings.

“Now more than ever, we recognise the need to come together to ensure the Australian fashion industry will continue to thrive for decades to come,” says Natalie Xenita, Executive Director of IMG’s fashion events group, Asia-Pacific region.

In an effort to get designers to return to the runway and understanding the difficulties of 2020, IMG’s new partnership with Afterpay will see designer participation fees waived in 2021.

“Our support of Australian Fashion Week, particularly at this time, is just one way we can ensure the sustainability and success of an industry of which we have grown up in,” adds Nick Molnar, Co-Founder of Afterpay.

AAFW 2021 promises live and digital activation environments, where designers will unveil their Resort 2022 collections, as well as consumers able to access select shows and VIP packages via Afterpay Australian Fashion Week: The Experience.

The event will be planned and executed to the guidelines outlined by government and health officials.

Afterpay takes the reins from Mercedes-Benz Australia as title sponsor after a long-term partnership and is pledging to further evolve the event and incubate local and emerging talent.

australianfashionweek.com

ADVERTISE WITH US

Subscribe to the Newsletter

Stay Connected

You may also like.

Oliver Peoples X Brunello Cucinelli’s New Eyewear Line

The five sophisticated styles mirror eyewear worn between the 1920s and 1960s.

By Demetrius Simms

19/04/2022

How Vintage Sportswear Is Getting a Modern Upgrade

Old school training gear is back, offering both good looks and performance.

By Alexander Freeling

13/04/2022

Designer Jeremy Hershan’s Newfound Groove

The Australian’s debut collection for new label Haulier is inspired by the ’70s.

By Benjamen Judd

31/03/2022

Salvatore Ferragamo Taps Maximilian Davis For Creative Director Role

It’s one of a number of moves that signal the historic Florentine house has its eyes on the future.

By Austa Somvichian-clausen

15/03/2022

Luxury Brands Are Closing Boutiques In Russia

Chanel, LVMH, Kering and more have joined the call to close their Russian retail locations in the wake of Ukraine invasion.

By Laurie Brookins

07/03/2022

Buy the Magazine

Subscribe to Robb Report today!

Subscribe today

Stay Connected