Zegna’s new fully customisable sneakers take personalisation to another level
Each pair is a blank canvas, with thousands of possible colour combos at your finger tips.
It’s one thing to have off-the-shelf style, but quite another to be unique. Addressing both goals, the luxury behemoth Ermenegildo Zegna XXX (the classic Italian label’s streetwear-leaning “contemporary couture” offshoot) is releasing a new sneaker called “My Cesare”—a fully customisable kick that bends to virtually all of its owner’s aesthetic whims.
The design, a hiking boot–athletic sneaker hybrid with a chunky sole and an upper made from overlapping pieces of leather and mesh, first debuted during Zegna’s autumn runway show earlier this month, in front of a crowd that included rapper Vic Mensa, model Sonny Hall, and actor Ashton Sanders—all of whom were wearing the shoes, naturally.
Zegna is extending its VIP service to the rest of its customers by allowing them the ability to pick and choose various Pantone colors for the layered upper construction pieces, the sole, and other components of the shoe, all of which helps to create a one-of-a-kind final product. The conceit behind the $1050 shoe is that, for the first time, owners can create a unique sneaker that reflects exactly who they are with the highest-quality materials. All told, there are thousands of style permutations for the sneaker, meaning discerning guys can certainly find a colour combo that works for them. And for those who can’t make up their minds, they can always buy multiples.
Zegna stores across the globe are supporting this initiative, but you can also order a pair from the comfort of your own home—at apparel site FarFetch, which is fully enabled with all the customization tools needed to create your own edition of My Cesare.
Bad news for those who have trouble with delayed gratification, though: Since the sneakers are made to your specifications, they will take six to eight weeks to make their way to you. So if you’re hungry for a new pair of shoes to show off, take a deep breath and sit tight. Just remember—good things come to those who wait.