Pretty in pink

Spoke ‘Heroes’ chinos in Coral

By Nick Scott 03/04/2018

For those who consider the modern retail space a personal Orwellian Room 101. Spoke has come up with a ready-to-wear/bespoke hybrid system that means that customers can order jeans or cords online (, then relax in the knowledge that the correct fit, cut, drape and silhouette is on its way in the post. First, customers choose between different model types: smart-casual ‘Heroes’, slightly more formal ‘Sharps’, more casual ‘Fives’ (all £89 | A$161) and ‘Bulletproofs’ (£129 | A$233), which feature water-repellent technology. Then, you pick a waist size, leg length and overall build: ‘A’ offering a tighter fit, ‘C’ being a more capacious silhouette and ‘B’ – as you might expect – falling somewhere in between. The results, made from Italian fabrics, are of high enough quality for several prominent figures on Savile Row to have recommended pairing them with a bespoke jacket, while added bonuses include beautifully patterned pocket linings (never let anyone tell you that ‘stealthy flamboyance’ is an oxymoron) and red-hot, congenial customer service. The brand’s new ‘Heroes’ chinos in coral pink (£89 | A$161) match beautifully with a navy blazer, and look out too for the company’s new polo shirts, launched in March.

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