For those who consider the modern retail space a personal Orwellian Room 101.

Spoke has come up with a ready-to-wear/bespoke hybrid system that means that customers can order jeans or cords online (spoke-london.com), then relax in the knowledge that the correct fit, cut, drape and silhouette is on its way in the post. First, customers choose between different model types: smart-casual ‘Heroes’, slightly more formal ‘Sharps’, more casual ‘Fives’ (all £89 | A$161) and ‘Bulletproofs’ (£129 | A$233), which feature water-repellent technology. Then, you pick a waist size, leg length and overall build: ‘A’ offering a tighter fit, ‘C’ being a more capacious silhouette and ‘B’ – as you might expect – falling somewhere in between.

The results, made from Italian fabrics, are of high enough quality for several prominent figures on Savile Row to have recommended pairing them with a bespoke jacket, while added bonuses include beautifully patterned pocket linings (never let anyone tell you that ‘stealthy flamboyance’ is an oxymoron) and red-hot, congenial customer service.

The brand’s new ‘Heroes’ chinos in coral pink (£89 | A$161) match beautifully with a navy blazer, and look out too for the company’s new polo shirts, launched in March.

https://spoke-london.com/