Gucci has released a quirky new men’s ad campaign set in a London fish ‘n’ chip shop – or “chippy” – and featuring former One Direction star Harry Styles.

The offbeat shoot features Styles – who has become a solo superstar in his own right – interacting with a rooster while looking broodily down the camera.

The location is the perfect prosaic fitting for the aesthetically gregarious Styles and manages to merge the brand’s traditional tailoring techniques with a youthful tilt.

In the images, Styles is clad in a range of exquisitely tailored Gucci suits with waistcoats, all created under the watchful eye of the fashion house’s creative director Alessandro Michele.

Some of the outfits include a suit and waistcoat combo made from wool mohair with white black and red mini pied de pool with a green checked blanket. While another features the brand’s sleek leather and suede web sneaker.

The campaign has also zoomed its focus on accessories, including rings and men’s necklaces.

To see the campaign visit www.gucci.com

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