East Meets West in Furla’s new collaboration with Hello Kitty

It’s a marriage made in kitsch heaven.

By Natasha Lee 03/05/2018

Luxury Italian fashion designer Furla has joined forces with the iconic Japanese cartoon character Hello Kitty to release a lusciously kitsch capsule collection.

The centrepiece of the collection is Furla’s Metropolis crossbody bag, which serves as a palette for three digital prints starring the adorable cartoon.

The offerings include the cherub faced character positioned on either a pink, red or blue background and surrounded by flowers.

The flowers have been carefully designed as white petals – a perfect cross between daisies, hibiscus flowers, cherry blossoms and lotus flowers, linking the culture and creativity of the East Meets West marriage exemplified by the collection.

The partnership between Hello Kitty and Furla continues with the accessories: micro bags, key rings, credit card cases, Saffiano beauty cases and pouches pick up the prints and themes of the Metropolis.

Products in the Furla Hello Kitty collection will be available as a worldwide Première Launch in Australia, China, Hong Kong, Singapore and Korea starting from 2nd May, and from May 15th to the rest of the world’s customers.

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