Dior Homme takes it to the streets, BMX-style

The Dior Homme BMX bike takes the high fashion brand down to the rugged urban streets.

By Sam Yen 15/01/2018

First teased in an Instagram post by artistic director Kris Van Assche, the Dior Homme BMX bike takes the high fashion brand down to the rugged urban streets.

A collaboration with Paris-based BMW manufacturer Bogarde Bikes, the couture bike is sleek, slim and elegant – the same silhouette that characterises Dior Homme on the runway.

The Dior Homme BMX bicycle is now available in key boutiques across the world. This move to embrace adrenaline, even in a chic form, might be surprising, but this new direction by Van Assche was not unheralded; Dior Homme launched the knitted B21 sneaker in October and, reaching further out to the streets, plans to unveil branded skateboards next year.

ADVERTISE WITH US

Subscribe to the Newsletter

Robb Report AU - Newsletter Robb Report AU - Motors Newsletter Robb Report AU - Property Newsletter Robb Report AU - Lifestyle Newsletter Robb Report AU - Style Newsletter Robb Report AU - Business Newsletter Robb Report AU - Travel Newsletter

Stay Connected

You may also like.

Kim Jones to Design Fendi Women’s And Dior Men

This will mark Jones’ first real foray into women’s wear, and puts the British designer in a rare league.

By Miles Socha

09/09/2020

Robb Interview: Hiromi Yu, Founder & CEO Marais Australia

Post-pandemic plans with the fashion-forward, multi-brand retail boss.

By Terry Christodoulou

09/09/2020

All New Superstar

Prada and Adidas’ formidable new trio.

By Terry Christodoulou

07/09/2020

Armani To Stage Spring Shows Without Guests

The co-ed Giorgio Armani show, dubbed “Timeless Thoughts,” will be broadcast for the first time on television

By Luisa Zargani

07/09/2020

Dior’s New Digs

A seasonal new Sydney boutique for the iconic French label.

By Terry Christodoulou

03/09/2020

Buy the Magazine

Subscribe to Robb Report today!

Subscribe today

Stay Connected