Dior Homme takes it to the streets, BMX-style

The Dior Homme BMX bike takes the high fashion brand down to the rugged urban streets.

By Sam Yen 15/01/2018

First teased in an Instagram post by artistic director Kris Van Assche, the Dior Homme BMX bike takes the high fashion brand down to the rugged urban streets.

A collaboration with Paris-based BMW manufacturer Bogarde Bikes, the couture bike is sleek, slim and elegant – the same silhouette that characterises Dior Homme on the runway.

The Dior Homme BMX bicycle is now available in key boutiques across the world. This move to embrace adrenaline, even in a chic form, might be surprising, but this new direction by Van Assche was not unheralded; Dior Homme launched the knitted B21 sneaker in October and, reaching further out to the streets, plans to unveil branded skateboards next year.

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