The 4 Most Exciting Yacht Debuts From This Year’s Boating Shows

The standout vessels from this season’s top yachting events.

By Michael Verdon, Julia Zaltzman, Richard Alban, Howard Walker 13/12/2021

This year’s boat shows were the first after a year of virtual, Covid-impacted events. The pent-up demand among owners and new buyers was evident in the bustling crowds at Cannes and Fort Lauderdale. At Monaco, the number of attendees was lower than 2019, but organisers had set up the show for fewer crowds and more time to spend on the yachts.

After two years, the selection of new yachts was exceptional, from launches like the 70-metre Rossinavi Polaris to the 94-metre Feadship Viva at Monaco, to Wally’s new WHY200 and the 37-metre Benetti Motopanfilo at Cannes, to the world premieres at Fort Lauderdale such as the 77-metre Feadship Boardwalk, Sanlorenzo SL106A and 35-metre Ocean Alexander 35R.

Driven to Win: Victorious

Victorious Superyacht

Akyacht

The largest new yacht to ever come out of Turkey is an explorer billed for world circumnavigation that also includes the usual Jacuzzis, gym, steam room and cinema. But it’s the more unusual features on 85-metre Victorious, including the fire pits, “members club” and 12-metre catamaran tender, that made this yacht stand out among this year’s launches at Monaco.

Victorious began life in Northern Chile, in 2007, originally as a 77-metre build that was never completed. New Zealand businessman Graeme Hart eventually took on the project, shipping the yacht to Auckland before deciding two years later to build the even larger 107-metre Ulysses instead. The project then restarted in earnest in 2016, when it was rediscovered by serial yachtsman Vural Ak.

An automotive enthusiast with many classic and supercars in his private collection, Ak established Turkish shipyard Akyacht in order to complete the build, as well as other superyachts going forward. His previous boats include the 50-metre Dr No No by CRN and several performance vessels, including a 36-metre he still owns, so Ak knew precisely what he wanted. Delivered just ahead of the Monaco show, Victorious is a highly personalized yacht that’s also designed for the charter market.

Boasting an immense 2,291 gross tons of interior volume, the motor yacht includes 11 guest suites and designated family areas. Twenty-six feet were added to the stern for a swimming pool, while a kids’ playroom takes up significant real estate on the main deck. The commercial galley, rarely seen on a yacht of this size, is as unusual as the full-beam VIP stateroom.

UK-based H2 Yacht created the interior, filling what amounted to empty spaces throughout the yacht with the owner’s specific requests. White oak and teak are used with darker Macassar accents, silver travertine defines the corridors and stairways and Calacatta marble is used in other wet areas to maximum effect. Back-lit onyx has been implemented in several areas to enhance the design.

Victorious Superyacht

The Gentleman’s Club aboard the yacht. Akyacht

It’s impossible to miss the automotive references sprinkled throughout the interior. Each of the 11 cabins is named after a Formula 1 racetrack, for example, including the aft-facing owner’s suite on the upper deck, Intercity Istanbul Park—also owned by Ak—that features a Jacuzzi and private terrace. The other stateroom on the bridge deck is designated as a hospital room (a Covid-era necessity) with medical equipment and an independent ventilation system.

But the real treat is the club room on the sundeck, with a large wood fireplace flanked by a pair of giant mahogany-covered speakers, curved sofas, a humidor and a wine cellar. The sundeck’s aft dining table remains under cover, complete with heaters for colder climates. “The boat will be used in summer, but the sundeck is primed for winter—that makes it a year-round boat,” says Kivanç Nart, project manager at Akyacht.

Fourteen years in the making, Victorious’s debut on the yacht circuit is certainly worthy of its name. Julia Zaltzman

Ch-Ch-Changes: Benetti Motopanfilo 37M

Benetti Motopanfilo 37M

The new Motopanfilo is a modern interpretation of the 1960s Benetti classic, minus any retro clichés. Benetti Yachts

Benetti’s new 37-metre fibreglass Motopanfilo 37M premiered at the Cannes Yachting Festival before making its way across the Atlantic to the Fort Lauderdale show. The design brief for this modern interpretation of the 1960s classic motor yacht was clear: Get back to the roots of the “Panfilo” series, as American owners called it, and instil the Italian elegance then favoured by owners like Monaco’s Prince Rainier and David Bowie.

We toured the 2021 Motopanfilo at Cannes with Claudio Lazzarini, one half of the Rome-based Lazzarini Pickering Architetti, responsible for the interior design. “Benetti insisted this shouldn’t become a nostalgic exercise that just reproduced past concepts,” Lazzarini said. “Instead, we were tasked with reinventing the genre by breathing new life into old designs.”

The veteran architectural firm created a sense of airiness and volume typically found on larger yachts, with dominant elements including curved, bone-white beams that extend from the floor and across the ceilings. These are most prominent in the salon, where Lazzarini likened them to the ribs of a whale. When combined with mirrored surfaces and expansive windows, they evoke an instant connection to the sea.

The use of wood is one traditional motif that the designers put to unexpected use, cladding not only the floor in teak but the ceilings as well. The soft furnishings continue the subdued palette of materials and colors: The team offset Loro Piana fabrics, with names like Connemara and Papeete, in warm white Biancore tones against blue-and-malachite accents to conjure up a ’60s nautical sensibility. Alcoves in the walls between the ribs are shaped like portholes and display decorative artwork.

Benetti Motopanfilo 37M

The yacht’s luxurious interior. Benetti Yachts

The owner’s suite is situated on the main deck in front of the salon and the four guest staterooms are on the lower deck. On the upper deck is a smaller salon and pilothouse with an open skydeck; on the top level is the highly inventive observation deck, a glassed-in nook with a sunbed providing crow’s-nest views.

Even with its retro elementsFrancesco Struglias soft-lined exterior feels contemporary, with a vertical bow and slanted transom featuring a fold-down beach club with what the designer describes as a “clamshell silhouette,” a dramatic flourish of which David Bowie, we feel, would surely have approved. Richard Alban

 

Rule Breaker: Wally WHY200

Wally WHY200

Alberto Cocchi

At the dock, the Wally WHY200 looks like a soft, middle-aged version of the typically tight and angular Wallys. Yes, it has the same arrowhead shape, but as a longtime fan of the brand, I prepare for disappointment. But the moment I see the 25-foot-wide stern and huge cockpit, I understand: The 200WHY is a waterborne SUV, where the ride and experience, not exterior beauty, are the priorities.

Supersizing interior volume is a current trend among yacht builders, especially those trying to stay below the 24-metre hull load-line length. (In Europe, boats over that figure are designated as ships and must adhere to different regulations.) The WHY200 hull is just under the class divide, even though its superstructure is closer to 28-metres

But its biggest differentiator is volume. Even the name is a reference to volume—200 gross tons, or 2,150 square feet—rather than length, which is common. The exterior adds another 1,550 square feet, all optimised to enhance life on board. Essentially, it’s a 45-metre superyacht in a much smaller hull.

Features like the full-beam main suite in the bow, a central glass-enclosed staircase that serves as structural support and architectural detail and the gourmet kitchen (which includes induction hobs, oven, sinks, counters and a wine refrigerator) are among the notable breakthroughs. The interior by Wally founder Luca Bassani and A. Vallicelli & C. Yacht Design is simple and elegant instead of showy, dressed with teak floors with black inlays (matching the outer decks) as well as teak walls with ovangkol accents. The forward main suite shows some welcome rule-breaking—270 degrees of windows give panoramic sea views, including through the bow—as does the main deck cockpit’s unusually large protected area. It all adds up to a fresh experience of what a yacht can be.

Wally WHY200

The yacht’s master suite with a scenic view. Wally

Bassani, along with Laurent Giles Naval Architects Ltd., designed the high-riding hull for a notably dry ride: At a windy event in Monaco, the WHY200 was the only boat that left Port Hercules for open water, where seas were running four to six feet. “We wanted it to run smoothly in most conditions,” says Bassani. “This hull rises only two degrees as it accelerates, with minimal pitching in big seas.”

Four Volvo Penta D13-IPS drives, rated 900 hp each, deliver a top speed of 21 knots, while the upgraded 1000 hp IPS quads bump that up to 23 knots. The IPS configuration allows for more spacious crew quarters, while providing a choice of three or four staterooms on the lower deck. All in all, my favourite debut at Monaco. Michael Verdon

Fast Learner: Azimut Verve 42

Azimut Verve 42

The second in Azimut’s inventive dayboat series. Azimut Yachts

Azimut is on a roll. Last year’s launch of its Verve 47 created a new template for dayboat design, with a potent and finely tuned combination of high performance and high luxury. This year, at Fort Lauderdale, its Verve 42 immediately inherited our mantle of Coolest New Dayboat.

“This is a boat for lounging in the sun, swimming off the back,” says Federico Ferrante, president of Azimut-Benetti USA. And, he adds with a bit of understatement, “going fast.” Powered by a trio of 450 hp Mercury Racing V-8 outboards, the sleek 12.8-metre vessel tops out at 83km/h, with a stepped hull designed by Michael Peters, a Florida-based naval architect known for fast running surfaces. The patented “two-step” design channels air underneath, to add lift and reduce drag, while the hull’s architecture enhances stability at speed.

During a tour at the Fort Lauderdale show, the Verve was clearly the outlier among Azimut’s larger, more traditional motor yachts. But what an outlier: New owners had already ordered 14 boats by show’s end, with 25 production slots sold out for a year. Starting at $1.5 million, what sets this boat apart from the booming sports-weekender market is Francesco Struglia’s design. With its swept-back windshield, carbon superstructure and windows set into the amidships hull sides to allow the driver and passengers to watch the ocean rushing by, the Verve looks different from anything else on the water. Adding to the effect, its rear deck folds out to double the cockpit space.

There is no shortage of lounging areas across the topside, from the large, C-shaped bow sofa and tilting sun pad—made possible because there’s only a single side passage, which creates a nook up front—to the L-shaped sofa in the cockpit. Belowdecks, the weekender cabin has a double-bed aft, a convertible forward V-berth, a sizable galley and a head with separate shower.

Dayboats are currently enjoying a renaissance, but the Verve, powered by plenty of Mercury Racing vim, is a fresh and notably fast take on the traditional design. Howard Walker

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How the Most Rare and Valuable Watches Are Traded Among Elite Collectors

Some of the world’s most interesting watches spend decades being traded privately before we learn about them.

By Victoria Gomelsky 10/10/2024

Before social media became the lingua franca of the watch world, there were forums. And on those forums, collectors—especially collectors of vintage Rolex—often traded timepieces amongst each other.

The advent of Instagram in the early 2010s, coupled with the explosion in interest in vintage timepieces, drew attention to this corner of the watch world, and with that attention came increased competition for the finest examples. In the case of six- and seven-figure watches, high-end dealers, like James Lamdin, founder and vice president of vintage and pre-owned watches at Analog:Shift, became trusted intermediaries, negotiating sales for pieces not once or twice but often multiple times as they made the rounds of the collector community.

“There are watches out there that may not be massively rare by reference, but are by example,” Lamdin tells Robb Report. “Tropical patina, ghosted bezel, or celebrity provenance—it’s that watch. When those watches go into a collection, usually it’s with the implicit understanding that they’re valuable and people will want them from you and will make you a profit when you sell them.”

The best dealers have built relationships with collectors around the world and often have first right of refusal when those pieces come back to market. But even still, the most coveted models can still slip through their fingers.

Eric Wind, of Wind Vintage in Palm Beach, Fla., has lost and found some of the world’s most storied watches. In 2015, when he was vice president, senior specialist at Christie’s in New York, Wind came across a “super rare” 1957 Audemars Piguet Ref. 5516 perpetual calendar that had languished in rural Florida until the nephew of the original owner consigned it to Christie’s. The first perpetual calendar wristwatch to feature a leap-year indicator, the piece was one of just nine made by Audemars Piguet in the 1950s. Wind considers it “the one in the best condition.”

He showed it to one of Christie’s better-known clients, Patrick Getreid, owner of the OAK Collection, who purchased it in 2015 for $545,000. In 2023, Getreid consigned it to Christie’s in Hong Kong. That’s when Wind decided to give the piece another shot.

Audemars Piguet perpetual calendar

“I had registered to bid on it but at the last minute, I got cold feet,” Wind continues. “It was starting kind of high compared with what Getreide had paid for it. I was bidding remotely from Florida, but when no one else is bidding, you’re kind of wondering if you’re a genius or a fool. Is there something everyone else knows that I don’t? The question was about market value. The watch ended up passing and I purchased it via private sale—or private treaty, as it’s known—after the sale. I had two clients who really wanted it. I offered it to both, but one was more ready to pull the trigger and he got it. It never saw the light of day.” That Audemars Piguet perpetual calendar, Wind says, “remains one of my top five watches on the planet.”

As he reflected on the piece’s winding journey, Wind considered his own role in its comings and goings. “It was fun to be part of the lifecycle of that watch, from when it was discovered in rural Florida and consigned to Christie’s, and then sold to a great collector, who sold it again,” he says. “I imagine it will come back to me at some point. I don’t know if it will be two years from now or 40 years.”

Another grail watch that Wind helped shepherd to a client was an exceptional Paul Newman Rolex Daytona Panda reference 2623 with a full set and a tropical dial that was sold by a small Swedish auction house just under a decade ago. “Another dealer got it,” Wind explains. “I was still at Christie’s, and I fell in love with the watch. This dealer who had it for a year then sold it to an Italian dealer, who then sold it to a collector in Asia. I was tracking the watch on Instagram and saw the collector post it. By that time, I had become a dealer.

“I made an offer to the collector to purchase it on behalf of my client,” he adds. “It had been owned by a Swedish boat captain and had been given to him by the family he worked for, the equivalent of the Rockefellers in Sweden. We had to arrange shipment to the U.S. by Malca-Amit armored transport. Whenever these high-value watches move around, you have to deal with armored shipments, customs, proper transportation, and a lot of paperwork. It takes some time but it’s well worth it.”

Both the AP perpetual calendar and Daytona were original and unpolished—“the kind of watches I look for,” Wind says. “It’s funny how watches circle around. Within the high-end watch world, we’re not talking about thousands and thousands of watches. We’re talking about a relatively small amount of great watches.”

A Rolex Daytona, Audemars Piguet perpetual calendar and Rolex Rainbow Daytona Phillips, Christie’s

Eric Ku, a high-end vintage dealer in Northern California, certainly knows the drill.

About 15 years ago, he was offered a first-of-its-kind 1996 Rolex Cosmograph Daytona “Rainbow” reference 16599 in white gold on a leather strap.

“I’ve been hunting jeweled Rolexes for a really long time, before it was a cool thing,” Ku, cofounder of the online auction site Loupe This, says. “The watch first surfaced to me around 15 years ago. It was offered to me by a dealer in the Middle East and was coming from, allegedly, a member of a royal family. At the time, the pricing was completely different than it is today. After going back and forth, I offered $130,500 and the seller wanted $136,462. I lost the watch. I was gutted. I’d been stalking the watch. But at the time, relative to the market, it didn’t make sense for me. It was a really tough time, might have been around the financial crisis. I felt confident it would come back to me, but it didn’t.

“Then, in 2012, Rolex introduced its new rainbow Daytona,” Ku says. “I had no doubt about the authenticity of the watch I’d lost out on, but seeing the new rainbow Daytona completely validated me and erased any scintilla of a doubt that I had about the watch. Fast forward a couple years: The watch was offered to me again privately, by a different person in the Middle East at a significant multiple of the original offering—let’s say in the mid six-figures. I bought it.”

In 2017, Ku sold the watch to an important collector based overseas, “a person of very high taste and connoisseurship who appreciated the rarity of that watch,” he says. The collector, by Ku’s reckoning, also appreciated the story of its journey. “Dealers and old collectors always like trading war stories,” he says. “What’s the one thing that got away and then it came back? The collector got sold on the story.”

Now, the watch is coming back to market on Nov. 8 at Phillips Geneva, where it’s being offered in a sale dedicated to neo-vintage timepieces (Reloaded: The Rebirth of Mechanical Watchmaking 1980-1999) and is estimated to fetch in excess of $5.93  million.

“It’s probably the sexiest watch of the season,” Ku says.

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Champagne Bollinger Just Released a Limited-Edition, James Bond–Inspired Bubbly

The Champagne Bollinger 007 Goldfinger Limited Edition comes with its own carrying case and glasses.

By Tori Latham 11/10/2024

When it comes to drinks, James Bond may be best associated with a martini—shaken, not stirred, of course. But the secret agent has been known to enjoy a glass or two of bubbly as well.

Champagne Bollinger has long been the Champagne of choice for Bond, and now the house is honouring that relationship with a special-edition bottle that commemorates the 60th anniversary of Goldfinger.

Whether you’re a Bond fan or a Champagne connoisseur, the $5,950 Champagne Bollinger 007 Goldfinger Limited Edition package is meant to appeal to both sensibilities.

The star of the show is the Champagne, of course: Here, Champagne Bollinger is offering a 2007 vintage Magnum, made from hand-picked grapes and aged 17 years in the house’s cellars. Spicy aromas on the nose are contrasted with notes of fruit, brioche, and honey. The Champagne has been packaged in a bespoke Globe-Trotter Air Cabin Case and comes with four Champagne Bollinger 007 glasses in which to enjoy the bubbly. Limited to just 200 individually numbered pieces, it’s a true collector’s item.

Champagne Bollinger has enjoyed a lengthy relationship with the James Bond franchise, dating back to when Roger Moore popped the first bottle in 1973’s Live and Let Die. Since then, the two have become almost inseparable, and Champagne Bollinger is proudly being served at the very first official James Bond bar, which just opened in London. If you can’t snag the limited-edition set for yourself, you can at least imbibe in a glass of the good stuff at the 007 at Burlington Arcade.

That bar and the special Champagne Bollinger package are all part of the festivities celebrating 1964’s Goldfinger. The film and Bond’s ensuing legacy have established him as one of the biggest (fictional) names in the luxury world, with his love of expensive watches, fast cars, and fine spirits.

While it’s unlikely that many of us can channel the special agent when it comes to his escapades and hijinks, we should delight in the fact that we can embrace our inner Bond by sidling up to the 007 bar or throwing back a glass of the Champagne Bollinger 007 Goldfinger Limited Edition. It’s exactly how our favorite M16 agent would want us to honour him.

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Golden Touch

Discretion is the better part of glamour at the glittering Maybourne Beverly Hills. 

By Horacio Silva 09/10/2024

Los Angeles does not want for star wattage, but for years now, the city’s hotel scene has been a little lacklustre. So news that the beloved Montage hotel has been completely redone under the Maybourne brand (the British powerhouse that operates Claridge’s, The Connaught, and Berkeley Hotels in London, and the recently opened Maybourne Riviera on the Côte d’Azur) should come as a boon to Australians looking for a new Tinseltown bolthole.

Situated within Beverly Hills’ famous Golden Triangle, just north of Wilshire Boulevard and Four Season’s Beverly Wilshire, and one block from the world-renowned luxury retailers, restaurants and celeb-spotting of Rodeo Drive, The Maybourne Beverly Hills offers a chic retreat from the designer flexing at its doorstep; a rare escape in the heart of this storied enclave that flies under the radar like a cap-wearing celeb dodging the paparazzi.

Set amid the manicured, Mediterranean-style Beverly Cañon Gardens plaza, which unfolds from the hotel’s west entrance, the new incarnation of Montage Beverly Hills (55 suites and 20 private residences, each with a balcony or patio with a courtyard or city view) still evokes the grand estates of Old Hollywood while feeling like you’re in a European mainstay.

Revealing a restrained new guestroom and suite design by Bryan O’Sullivan, a blue-chip art collection and some of the most solicitous staff in town, the Maybourne speaks in a laid-back Californian accent but still holds true to the luxury touchpoints of five-star service for which one of the world’s most exclusive neighbourhoods—and hotel brands—is known.

“It’s reassuringly British when it comes to service—it’s a culture of yes,” says Linden Pride, the Australian restaurant and bar owner behind the award-winning Caffe Dante in New York and Bobbie’s, the new speakeasy opening this month below Neil Perry’s new Song Bird restaurant in Sydney’s Double Bay (page 40). Pride should know; he lived at the Maybourne for almost a year while he and his partner, Nathalie Hudson, set up Dante, the stunning new restaurant and bar on the hotel’s ninth-floor rooftop. “Looking out from the roof onto lemon and olive trees, it’s easy to forget that you’re in Southern California, not Europe.”

Opened last year, Dante has quickly become one of the hottest reservations in town, luring in celebrities from Baz Luhrmann and Catherine Martin to the entire Real Madrid soccer team. Like its sister outposts in New York (besides the Greenwich Village original, a West Village location opened in 2020), the focus here is on non-threatening antipasti and aperitivi in a produce-driven menu of fresh familiar stalwarts, with the addition of wood-fired dishes from a giant pizza oven at the heart of the room. Just as it does in New York, a negroni cart does the rounds, and each afternoon is welcomed with a martini happy hour.

It’s all fittingly Cali-chill. The only drama in the place is a striking ceiling fresco by Los Angeles artist Abel Macias, which dominates the 146-seat room. “Nathalie and I had just been to Europe when we decided to open up here,” Pride recalls, “and the Sistine Chapel blew us away. When we saw the domed ceiling in this room it was a no-brainer.”

Dante joins a string of newcomers in the area, including New York transplants Café Boulud, Marea and Cipriani. Don’t look now, but with arrivals like the Maybourne and Dante, one of the world’s stuffiest cities—yes, Beverly Hills is its own 14.8 km² metropolis—might just be entering a new golden age.

The Maybourne

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Hibiki 40 Year Old Resets the Bar for One of Whisky’s Most Exalted Names

The legendary blender reasserts itself in the industry’s uppermost pantheon with its oldest and rarest blended release ever.

By Brad Nash 04/10/2024

Over the last decade, whiskies from Suntory’s famed Hibiki stable have gone from a top-shelf staple to the new byword for luxury in the increasingly rarefied world of Japanese whisky. As stocks of its famed age statement blends drew ever lower, the air of exclusivity around the distillery grew and grew – something that has stuck around even as the brand’s new flagship blend, Harmony, became more readily available once more.

It’s becoming clearer, however, that Hibiki still has a few exceptional tricks up its sleeves. Twenty-one and 30-year-old age statement whiskies have released in the past few years to critical acclaim, confirming that Suntory still has some particularly rarefied output yet to unveil. Now, in the brand’s boldest move yet, a 40-year-old blend is set to hit the market in extremely limited quantities, taking Hibiki’s already lofty benchmarks of rarity and lineage to new heights.

As with Hibiki’s other blends, Suntory’s Chief Blender, Shinji Fukuyo, has spent years perfecting a blend that brings some of Japan’s oldest and finest spirits into perfect harmony – achieving a smoothness and complexity that takes the brand’s hallmark qualities to a new plane. Single malts from Yamazaki, Hakushu, and Chita all feature, having been individually aged for four decades to form a true expression of the place they were made, before making their way into the final blend.

Truly a multi-generational blend, Hibiki 40 Year Old is designed not just as an expression of the skills and expertise passed down through generations of individual distillers, but that of Fukuyo’s forebears, legendary Suntory blenders Shingo and Shinjiro Torii.

The result is a final liquid rich with sweet fresh fruit, light citrus zest, and spice, supported by a luxurious undercurrent of acacia honey and dried fruit. Each crystal bottle is adorned with a mother-of-pearl inlay and decorated with a handcrafted label from Japanese washi artist Eriko Horiki.

While age statement single malts in the four- and five-decade category have become increasingly the vogue in recent years, never before has a blended whisky been attempted with such old stock—a unique challenge for its maker.

“Behind the elegance and bloom that is typical of Hibiki, there is a sense of subduedness,
like that of an old temple, and a wabi-sabi patina due to the long aging process,” says Fukuyo. “I would like people to enjoy the pure and pure aroma that has been sharpened over the years; the tranquility of old temples and storehouses and the nostalgic warm feeling that accompanies them.”

Limited to just 400 bottles, Hibiki 40 Year Old will release on October 4th, with bottles retailing at $75,000.

Australian fans of the brand will have the unique opportunity to immerse themselves in the Hibiki 40 Year Old experience, including a taste of the exalted liquid, at an exclusive event at Clare Smyth’s Oncore on October 24th, 2025. Tickets are available for $1,800 per person.

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White Lotus-ing? How Hit Films and TV Shows Are Inspiring Elite Travelers to ‘Set-Jet’ Across the Globe

It’s not just The White Lotus. Prestige TV and blockbuster films set in far-flung destinations are driving bookings like never before.

By Christopher Cameron 02/10/2024

“As seen on TV” may have lowbrow connotations, but the recent glut of award-winning shows and films set in alluring, far-flung locations is causing an unprecedented run on the world’s best hotels. Call it set-jetting: planning your vacation around a destination featured in a popular series or movie. And while romantic suites and beloved characters have gotten people on planes since the golden age of film, what has changed is how central beautiful venues have become to plots.

“The way that The White Lotus used the destination to tell the story was really unique,” says Misty Belles, an executive at the global travel-adviser network Virtuoso. It also made its settings—the Four Seasons resorts in Maui and Taormina, Sicily—nigh un-bookable. And it’s hardly the only example: “Paris wasn’t hurting for eyes, but Emily in Paris showed the city in a more playful way,” Belles notes. “And people weren’t exactly flocking to Richmond before Ted Lasso.” 

Emily in Paris’s final season jets off to Rome.
Giulia Parmigiani/Netflix

The trend is so strong that a property doesn’t even need to be connected to a show to benefit from its boom. Henley Vazquez, cofounder of the New York–based travel agency Fora, points to Bridgerton’s impact on English estate hotels.

“Heckfield Place [used to be] a hard sell,” she says of the five-star Georgian mansion in Hampshire. “Now, people are dying to go there. It wasn’t featured in Bridgerton, but it’s just that kind of place.”

Others insist on the real deal. Jennifer Schwartz, managing director of Authentic Explorations, works with one family to build trips based on the Game of Thrones universe.

Game of Thrones has inspired treks to Iceland, Northern Ireland, and beyond.
HBO

“They went out of their way in Portugal” to visit Monsanto, the setting for Dragonstone in House of the Dragon, she notes. “It’s definitely a criterion on which they choose where they want to vacation.”

For travelers who want more than simply to follow in their favorite character’s footsteps, London’s Black Tomato takes things several steps further. Since 2023, it has planned high-octane itineraries based on the James Bond franchise and works with the films’ producers, Eon Productions, to make you feel like an MI6 agent. (Some trips even offer lessons with Daniel Craig’s stunt double, Lee Morrison.)

The 007 success has inspired more such trips. “We’ve just recently launched itineraries inspired by Yellowstone and Ripley, focusing on Montana and Wyoming and Italy, respectively,” says cofounder Tom Marchant.

A still from Netflix’s The Perfect Couple, set on Nantucket.
Netflix

Still, it’s important to remember that sharp camerawork—and editing—accounts for a lot of the on-screen magic. Schwartz, of Authentic Explorations, notes that “the White Lotus hotel” in Sicily is “not super accessible, but it’s filmed as if the beach is right there.” In reality, the shore club from the show’s second season is 133 miles away. “People go to the place and they’re like, ‘You have to get in a car to go to the beach? What do you mean?’ ”

So where shouldn’t you go? Netflix’s The Perfect Couple will likely send hordes to Nantucket next summer, and The White Lotus’s third season, set on the Thai island Koh Samui, has already caused a local spike—and it’s not even on the air yet.

Bookings of Virtuoso’s properties in the region are up 38 percent since the show was announced. Luckily, Belles says, the effect doesn’t linger. “We typically see a good two-year impact on a set-jetting destination.”

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