Why eVTOL Start-Ups And Automakers Are Teaming Up Like Never Before

From Joby Aviation to Porsche, the motorized collaborations trade cash and tech for a glimpse into advanced designs.

By Jaclyn Trop 07/11/2022

Carmakers and futuristic eVTOL aircraft sound like an odd match. But the gold rush towards the new era of aviation will necessitate building these electric aircraft at automotive scale to meet forecasted demand in 10 years. That’s why automobile manufacturers and eVTOL developers are pairing up now, like high-school seniors at the prom. Beyond credibility, the aviation start-ups are getting cash investments from the carmakers as well as technology and advice on how to build at automotive scale.

On their side, the auto marques are learning more about advanced composites and aerodynamics as they try to explore getting into this new niche. “Almost everyone has some sort of automobile partner, whether directly investing them, or helping them with operations,” Deutsche Bank analyst Edison Yu told Robb Report. “The main reason is operational prowess, meaning that automakers are very good at making stuff consistently at high volume, and they have a supply chain that is very deep and diverse.” Below are some of the dance partners and the projected numbers for eVTOL growth.

Joby Aviation S4 eVTOL

Toyota’s 2021 $390 million investment in Joby Aviation seems like just the start between the auto giant and the California startup, which is leading the eVTOL race with its S4 in terms of testing and planned certification dates. Besides the cash infusion, Toyota has been guiding Joby on processes at its new production facility. Joby recently reported that it was able to decrease the footprint of the factory by 9,290 square metres, while at the same time increasing efficiency.

Model: S4

First Test Flight: 2017
Expected Certification: 2024
Occupants: 5
Range: 241 km
Cruise Speed: 321 km/h
Added Lift: A $394 million investment by Toyota

Archer Aviation + Stellantis


Another California startup, Archer Aviation, has partnered with Stellantis to gain access to the carmaker’s engineering, supply chain and manufacturing expertise. But the biggest gain, says Archer, will be Stellantis’ battery technology—key to making its eVTOLs function. Stellantis’ scale will allow Archer to purchase the latest generation of batteries at significantly lower costs than competitors who may not have a major automaker as its partner. Archer has also gained new technologies in reducing vibration, noise and harshness in its Maker and soon-to-be-revealed Midnight models.

Model: Midnight
First Test Flight: TBD
Expected Certification: 2024
Occupants: 5
Range: 160 km
Cruise Speed: 241 km/h
Added Lift: The auto group’s engineering, supply-chain and manufacturing expertise

Eve Air Mobility eVTOL


Eve, which is backed by jetmaker Embraer, is working with Porsche as it develops its manufacturing, supply chain and parts distribution. The company said in June that the partnership is designed to address scalability and distributed production. “The UAM ecosystem is quickly evolving, and we can only achieve our goal if we spark enthusiasm for new ideas in manufacturing and supply chain areas,” said Andre Stein, co-CEO of Eve.

Model: Eve
First Test Flight: TBD
Expected Certification: 2026
Occupants: 5
Range: 96 km
Cruise Speed: 185 km/h
Added Lift: Porsche’s guidance in strategy and logistics

Lilium Jet


Photo : Lilium
Lilium + Denso
German eVTOL startup Lilium will be partnering with automaker Denso and aviation specialist Honeywell to co-develop and manufacture the electric motors that will power the Lilium Jet’s engines. Honeywell already has an alliance with Denso to develop electric propulsion solutions for aerospace. Lilium says it will benefit from Honeywell’s expertise and Denso’s volume production. The partners have been working on the project for two years.

Model: Lilium Jet
First Test Flight: 2015
Expected Certification: 2025
Occupants: TBD
Range: 250 km
Cruise Speed: 281 km/h
Added Lift: The development of an innovative electric-jet motor

Volocopter 4-Seater VoloConnect


Photo : Volocopter
Volocopter 4-Seater VoloConnect
Another German startup, Volocopter, has received the financial backing of two auto giants. Geely Holding (owner of Volvo) invested $55 million into Volocopter in 2019, as part of a joint venture to bring urban air mobility to the Chinese market. The partners last year announced a deal to bring 150 Volocopter air taxis to China. Germany’s Daimler Group had earlier raised about $90 million for Volocopter. It’s not clear if either automaker is providing technical advice or any other expertise to Volocopter.

Model: VoloConnect
First Test Flight: 2022
Expected Certification: 2026
Occupants: 5
Range: 100 km
Cruise Speed: 250 mph
Added Lift: Financial infusion, plus access to China’s vast market

Supernal + Hyundai


Hyundai has committed $1.5 billion to funding its subsidiary, Supernal, as it develops and moves towards producing its new five-seat eVTOL air taxi. Chung Eui-sun, chairman of Hyundai Motors, has been committed to the aviation project for about five years, according to Jaiwon Shin, CEO of Supernal, giving the eVTOL startup serious long-term financial and technical backing. Hyundai will also help Supernal develop a more comfortable experience, starting with the interior. “In aerospace, there’s a tendency to focus on the technology of the aircraft, and then stick seats in it,” Michael Whittaker, Supernal’s chief commercial officer, told Robb Report. “Cars are much more passenger-centric.”

Model: TBD
First Test Flight: TBD
Expected Certification: 2024
Occupants: 5
Range: TBD
Cruise Speed: TBD
Added Lift: $1.5 billion from parent Hyundai Motor Group

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Best fo Europe: Six Senses, Switzerland 

Mend in the mountains at Crans-Montana.

By The Robb Report Team 06/05/2024

Wellness pioneer Six Senses made a name for itself with tranquil, mostly tropical destinations. Now, its first alpine hotel recreates that signature mix of sustainable luxury and innovative spa therapeutics in a world-class ski setting. 

The ski-in, ski-out location above the gondola of one of Switzerland’s largest winter sports resorts allows guests to schuss from the top of the Plaine Morte glacier to the hotel’s piste-side lounge, where they can swap ski gear for slippers, then head straight to the spa’s bio-hack recovery area to recharge with compression boots, binaural beats and an herb-spiked mocktail. In summer, the region is a golf and hiking hub. 

The vibe offers a contemporary take on chalet style. The 78 rooms and suites are decorated in local larch and oak, and all have terraces or balconies with alpine views over the likes of the Matterhorn and Mont Blanc. With four different saunas, a sensory flotation pod, two pools
and a whimsical relaxation area complete with 15,000 hanging “icicles” and views of a birch forest, the spa at Six Senses Crans-Montana makes après ski an afterthought.

You can even sidestep the cheese-heavy cuisine of this region in favour of hot pots and sushi at the property’s Japanese restaurant, Byakko. Doubles from around $1,205; Sixsenses.com

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Best of Europe: Grand Hotel Des Étrangers

Fall for a Baroque beauty in Syracuse, Italy.

By Robb Report Team 06/05/2024

Sicily has seen a White Lotus–fuelled surge in bookings for this summer—a pop-culture fillip to fill up its grandes dames hotels. Skip the gawping crowds at the headline-grabbers, though, and opt instead for an insider-ish alternative: the Grand Hotel des Étrangers, which reopened last summer after a gut renovation.

It sits on the seafront on the tiny island of Ortigia in Syracuse, all cobbled streets and grand buildings, like a Baroque time capsule on Sicily’s southeastern coast. 

Survey the entire streetscape here from the all-day rooftop bar-restaurant, Clou, where the fusion menu is a shorthand of Sicily’s pan-Mediterranean history; try the spaghetti with bottarga and wild fennel or the sea bass crusted in anchovies. Idle on the terrace alfresco with a snifter of avola, the rum made nearby. 

Image: Benedetto Tarantino

As for the rooms, they’ve been renovated with Art Deco–inflected interiors—think plenty of parquet and marble—but the main asset is their aspect: the best of them have private balconies and a palm tree-fringed view out over the Ionian Sea. Doubles from around $665; desetranger.com

 

 

 

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Watch of the Week: TAG Heuer Formula 1 | Kith

The legendary sports watch returns, but with an unexpected twist.

By Josh Bozin 02/05/2024

Over the last few years, watch pundits have predicted the return of the eccentric TAG Heuer Formula 1, in some shape or form. It was all but confirmed when TAG Heuer’s heritage director, Nicholas Biebuyck, teased a slew of vintage models on his Instagram account in the aftermath of last year’s Watches & Wonders 2023 in Geneva. And when speaking with Frédéric Arnault at last year’s trade fair, the former CEO asked me directly if the brand were to relaunch its legacy Formula 1 collection, loved by collectors globally, how should they go about it?

My answer to the baited entreaty definitely didn’t mention a collaboration with Ronnie Fieg of Kith, one of the world’s biggest streetwear fashion labels. Still, here we are: the TAG Heuer Formula 1 is officially back and as colourful as ever.

As the watch industry enters its hype era—in recent years, we’ve seen MoonSwatches, Scuba Fifty Fathoms, and John Mayer G-Shocks—the new Formula 1 x Kith collaboration might be the coolest yet. 

TAG Heuer
TAG Heuer

Here’s the lowdown: overnight, TAG Heuer, together with Kith, took to socials to unveil a special, limited-edition collection of Formula 1 timepieces, inspired by the original collection from the 1980s. There are 10 new watches, all limited, with some designed on a stainless steel bracelet and some on an upgraded rubber strap; both options nod to the originals.

Seven are exclusive to Kith and its global stores (New York, Los Angeles, Miami, Hawaii, Tokyo, Toronto, and Paris, to be specific), and are made in an abundance of colours. Two are exclusive to TAG Heuer; and one is “shared” between TAG Heuer and Kith—this is a highlight of the collection, in our opinion. A faithful play on the original composite quartz watch from 1986, this model, limited to just 1,350 pieces globally, features the classic black bezel with red accents, a stainless steel bracelet, and that creamy eggshell dial, in all of its vintage-inspired glory. There’s no doubt that this particular model will present as pure nostalgia for those old enough to remember when the original TAG Heuer Formula 1 made its debut. 

TAG Heuer
TAG Heuer

Of course, throughout the collection, Fieg’s design cues are punctuated: the “TAG” is replaced with “Kith,” forming a contentious new brand name for this specific release, as well as Kith’s slogan, “Just Us.”

Collectors and purists alike will appreciate the dedication to the original Formula 1 collection: features like the 35mm Arnite cases—sourced from the original 80s-era supplier—the form hour hand, a triangle with a dot inside at 12 o’clock, indices that alternate every quarter between shields and dots, and a contrasting minuterie, are all welcomed design specs that make this collaboration so great. 

Every TAG Heuer Formula 1 | Kith timepiece will be presented in an eye-catching box that complements the fun and colour theme of Formula 1 but drives home the premium status of this collaboration. On that note, at $2,200 a piece, this isn’t exactly an approachable quartz watch but reflects the exclusive nature of Fieg’s Kith brand and the pieces he designs (largely limited-edition). 

TAG Heuer
TAG Heuer

So, what do we think? It’s important not to understate the significance of the arrival of the TAG Heuer Formula 1 in 1986, in what would prove integral in setting up the brand for success throughout the 90’s—it was the very first watch collection to have “TAG Heuer” branding, after all—but also in helping to establish a new generation of watch consumer. Like Fieg, many millennial enthusiasts will recall their sentimental ties with the Formula 1, often their first timepiece in their horological journey.  

This is as faithful of a reissue as we’ll get from TAG Heuer right now, and budding watch fans should be pleased with the result. To TAG Heuer’s credit, a great deal of research has gone into perfecting and replicating this iconic collection’s proportions, materials, and aesthetic for the modern-day consumer. Sure, it would have been nice to see a full lume dial, a distinguishing feature on some of the original pieces—why this wasn’t done is lost on me—and perhaps a more approachable price point, but there’s no doubt these will become an instant hit in the days to come. 

The TAG Heuer Formula 1 | Kith collection will be available on Friday, May 3rd, exclusively in-store at select TAG Heuer and Kith locations in Miami, and available starting Monday, May 6th, at select TAG Heuer boutiques, all Kith shops, and online at Kith.com. To see the full collection, visit tagheuer.com

 

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8 Fascinating Facts You Didn’t Know About Aston Martin

The British sports car company is most famous as the vehicle of choice for James Bond, but Aston Martin has an interesting history beyond 007.

By Bob Sorokanich 01/05/2024

Aston Martin will forever be associated with James Bond, ever since everyone’s favourite spy took delivery of his signature silver DB5 in the 1964 film Goldfinger. But there’s a lot more to the history of this famed British sports car brand beyond its association with the fictional British Secret Service agent.

Let’s dive into the long and colourful history of Aston Martin.

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What Venice’s New Tourist Tax Means for Your Next Trip

The Italian city will now charge visitors an entry fee during peak season. 

By Abby Montanez 01/05/2024

Visiting the Floating City just got a bit more expensive.

Venice is officially the first metropolis in the world to start implementing a day-trip fee in an effort to help the Italian hot spot combat overtourism during peak season, The Associated Press reported. The new program, which went into effect, requires travellers to cough up roughly €5 (about $AUD8.50) per person before they can explore the city’s canals and historic sites. Back in January, Venice also announced that starting in June, it would cap the size of tourist groups to 25 people and prohibit loudspeakers in the city centre and the islands of Murano, Burano, and Torcello.

“We need to find a new balance between the tourists and residents,’ Simone Venturini, the city’s top tourism official, told AP News. “We need to safeguard the spaces of the residents, of course, and we need to discourage the arrival of day-trippers on some particular days.”

During this trial phase, the fee only applies to the 29 days deemed the busiest—between April 25 and July 14—and tickets will remain valid from 8:30 am to 4 pm. Visitors under 14 years of age will be allowed in free of charge in addition to guests with hotel reservations. However, the latter must apply online beforehand to request an exemption. Day-trippers can also pre-pay for tickets online via the city’s official tourism site or snap them up in person at the Santa Lucia train station.

“With courage and great humility, we are introducing this system because we want to give a future to Venice and leave this heritage of humanity to future generations,” Venice Mayor Luigi Brugnaro said in a statement on X (formerly known as Twitter) regarding the city’s much-talked-about entry fee.

Despite the mayor’s backing, it’s apparent that residents weren’t totally pleased with the program. The regulation led to protests and riots outside of the train station, The Independent reported. “We are against this measure because it will do nothing to stop overtourism,” resident Cristina Romieri told the outlet. “Moreover, it is such a complex regulation with so many exceptions that it will also be difficult to enforce it.”

While Venice is the first city to carry out the new day-tripper fee, several other European locales have introduced or raised tourist taxes to fend off large crowds and boost the local economy. Most recently, Barcelona increased its city-wide tourist tax. Similarly, you’ll have to pay an extra “climate crisis resilience” tax if you plan on visiting Greece that will fund the country’s disaster recovery projects.

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