What women want from a luxury car

For many, an exquisitely crafted vehicle is as desirable as a wardrobe of haute couture fashion. Others are equally in tune with engine capacities and torque outputs.

By Melissa Hoyer 15/01/2018

Right now, as we put the key in the ignition, let’s acknowledge that there’s often a difference between the luxury cars that some women drive – purchased by a husband, partner or very, very dear friend – and the luxury cars that some women choose to buy for themselves.

Either way, what is it that makes women indulge in high-end, super-luxurious cars? For many, an exquisitely crafted set of wheels is every bit as desirable as a work of art or a wardrobe of haute couture fashion. Many are equally in tune with engine capacities and torque outputs.

A popular misconception is that women exclusively choose hatchbacks or compact SUVs, but according to the purveyors of luxury marques, an increasing number are buying upper-luxury sedans, larger SUVs and high-performance ‘supercars’ from the likes of Ferrari, Lamborghini and Porsche.

Ferrari

Ferrari acknowledged the female buying trend back in 2008 when it introduced the comfortable, four-seat convertible California – since superseded by the Portofino – but several female buyers have accelerated straight past even those to the more (dare we say it?) ‘blokey’ high-performance models.

According to Herbert Appleroth, CEO of Ferrari Australasia, Australia leads the western world per capita in its number of female Ferrari owners. He says the brand’s female customers – in common with its other clients – are people who enjoy the best of the best.

“They have an appreciation for fine art and design, the finest materials, and impeccable craftsmanship,” Appleroth says. “Of course, once they are behind the wheel, it is all about the passion and emotion of driving a Ferrari.”

In terms of the models they’re choosing, Appleroth says it’s quite an even split between the more aggressive, fun-focused V8 models and the top-line, grand touring V12s.

Ferrari hosts a worldwide calendar of events for owners and prospective clients. In recent years, these have included female-only track days. Guests are able to drive their Ferraris on various racing circuits under the guidance of Ferrari-qualified instructors.

Not everyone wants to enjoy life at full-tilt, Appleroth adds. “Our more lifestyle- focused ‘Italian Tour’ events include a week’s worth of luxury accommodation in some of the best hotels in Italy, the best fine dining and Michelin-star restaurants, luxury shopping in Milan … The Ferrari lifestyle is driven by experiencing true passion and excellence, it’s never about just owning a car.”

This is also reflected in the degree of personalisation that owners invest in their cars.

“With our ‘Tailor Made’ program, clients can create their own paint colour, or replicate their favourite cashmere on the interior. The possibilities are endless.”

Porsche

According to Porsche, female customers buy its cars for two reasons: they’re making a statement of individuality and personal success, and/or they appreciate a Porsche as an example of design and engineering.

“At the higher end of the band, there are the women who love the driving and the performance of the car – and often, you will find them taking their car to the limit on a race track,” says Stephanie Weiser from Porsche Cars Australia.

“But a large proportion of female customers are owners of our sports SUVs, the Cayenne and Macan.”

Porsche launched the Cayenne in 2003 after research in the USA showed that the company’s sports cars were often the second car in a garage – alongside a luxury SUV. “We were missing out,” says Weiser. “A large number of our male clients have a 911, and now a Cayenne or Macan for the woman of the house. We estimate around 50 per cent of Porsche SUVs are driven by women.”

That’s not to say they’re overlooking the focused sports models: of the iconic 911, about eight per cent are bought by women, and an apparently higher number for the 718 Cayman and Boxster.

Porsche conducts exclusive Ladies Drive days for women who know about their cars. “At lunchtime, it’s not just chit-chat and networking, it’s comparing model variants and driving experiences among peers, minus the male egos at the table,” Weiser says.

Dedicated Porsche owner Marie Miyashiro owns a Cayman GT4 for the track and a Boxster S for everyday use.

“I first saw a Boxster driving on the road and I was drawn to it,’’ she says. “Once I bought one, my husband suggested I enrol in the Porsche Sport Driving School. Now I take my Cayman GT4 on track monthly.”

Aston Martin

For all its masculine associations with motor racing and James Bond, the appeal of the Aston Martin brand is not gender-specific, according to Patrik Nilsson, president of Aston Martin Asia Pacific.

“We regularly conduct research and seek feedback from our customers, and they tell us that they like the beauty and craftsmanship of our products, the understated personality and the exclusivity,” he says.

“Female owners cover a broad spectrum of models including the V8 Vantage S, Vantage GT8, Rapide S and Vanquish. Our current female clientele enjoy their cars in a mix of CBD driving, touring weekends away and on race tracks.”

Aston Martin owners tend to enjoy many of the brand’s experiences as couples.

“Earlier this year we ran the New Zealand On Ice program for the second year as part of our Art of Living program. Of the 25 drivers, five were women and we also had a female driving instructor as part of our team.

“Having said this, our dealers in Australia do hold events with female-focused luxury brand partners.”

Nilsson says they find that female advocacy is particularly important for the brand; that is, females will advocate a partner’s purchase decision. “We are developing our new luxury crossover, the DBX SUV, with a female-proxy customer. It will appeal equally Aston Martin V8 Vantage Sto both males and females, but the female proxy ensures that features like the packaging, seating position and visibility will meet all needs.”

But a fair number of women are taking the plunge for themselves. “In Australia, we are already selling about twice as many cars to females compared to our global average,” Nilsson says. “And although it’s not an everyday occurrence, we did recently have a female customer in Sydney who bought her husband a DB11 for his birthday.”

Mercedes-Benz

In recent years, a styling package and big wheels on an entry-model car was all that you needed to look sporty. But buying habits have changed, especially for women.

The Mercedes-AMG performance sub-brand accounts for a staggering 20 per cent of Mercedes-Benz’s total passenger car sales worldwide. The AMG machines have enhancements not only to styling, but to engines, suspensions and brakes.

“Women are now more interested than ever before in bragging rights such as zero-to-100km/h acceleration times and top speeds,” says Jerry Stamoulis, of Mercedes-Benz Australia. “Though a customer may never hit the top speed limiter of 317km/h in an AMG GTS – certainly not on Australian public roads – there’s something special in being able to say that you can.”

Stamoulis says that in the past three years, female customers of AMG have increased by five per cent. The vehicles they buy range from the $75,000 AMG A 45, which can sprint to 100km/h in 4.2 seconds, through to the $500,000 AMG S 65 Coupé, which has a twin-turbo V12 engine producing 1000Nm torque, making it one of the most powerful engines on the market.

Mercedes-Benz Australia offers a large variety of brand experience events, including a Ladies Day at the National Gallery of Victoria. “But at our AMG Driving Events, we’re seeing more women attending, wanting to drive our most powerful cars around a race track,” Stamoulis says.

Audi

As far as Audi is concerned, the big buzz of the moment is its technology-laden, large Q7 SUV and the just-launched SQ7 performance variant. (Although it pays not to overlook the equally new and achingly stylish A5 Cabriolet sports model).

Taking care of customers at the wheel with the latest technology is only a part of the Audi experience. Then there’s, well, Audi Experience.

“We have the Audi Experience loyalty program as part of our ‘myAudi’ customer interface,” says Anna Burgdorf, of Audi Australia. “We invite our high-value customers to events and activities as part of our ownership experience. This might be a lunch with Collette Dinnigan at her new home in the Southern Highlands; a lunch, dinner or foraging course or masterclass with our chefs, Matt Moran, Andrew McConnell, Kylie Kwong, Shannon Bennett or Guillaume Brahimi; or a dinner on stage at Melbourne Theatre Company with Richard Roxburgh, for example. Our owners really love these lifestyle opportunities.”

Burgdorf says that women play a large role in the car purchasing decision in a household. Around 90 per cent of such decisions are influenced by women, and just under 50 per cent of Audi purchases are directly to women.

“Women also do care about the engine they are choosing – they may not want to know the minutiae, but they do want to love their car and feel good when they’re driving it.

“Generally, women will research their car choice well, will know what they want to buy and why. And we are seeing more female salespeople entering the industry – and more salesmen realising that it’s no longer okay to start speaking to the male half of a couple that walks into the showroom.”

Technology is making life easier for all drivers. “Our traffic jam assist technology sees the car driving itself for short periods of time in slow traffic, meaning you can relax a little and let the car do the work,” says Burgdorf. “It’s an Audi goal to actually ‘give time back’ to people, with innovative technology that works so you can be efficient while driving, and stay safe.”

Rolls-Royce

One of the major attractions of the grande dame of motor cars is that its models can be ordered effectively bespoke, which in turn allows so many female buyers to add their individual touches.

“One of our owners specified the colour of a nail polish to be used for the exterior of her car and another specified an accessory cushion for her dog,” says Paul Harris, regional director of Rolls-Royce Motor Cars Asia Pacific.

“We had another female customer send a pot of her best hand cream to our bespoke designer to create the colour for the interior of her car. Rolls-Royce owners can specify from 44,000 colours, with some owners reserving a colour for their own personal use only.”

Rolls-Royce is seeing increasing numbers of women buying its Dawn (convertible), Wraith (coupé) and Ghost (sedan), as these are more driver-oriented and less formal than the flagship, just-launched new Phantom. The Black Badge styling suite can endow any of these models with a more hard-core sporting edge. Indeed, the first owner of a Black Badge-specified model in New Zealand is a woman.

“We are seeing more and more women becoming Rolls-Royce owners – in Asia-Pacific, already around 15 per cent of Wraith owners are female,” says Harris. “Our female owners are fascinated by the materials, craftsmanship and almost limitless personalisation possibilities. There’s a heavier emphasis these days with fashion and materials.”

BMW

BMW finds that its customers, including women, choose to purchase its cars for many reasons – design, performance, functionality, comfort and safety high among them. Women play a significant role in influencing around 80 per cent of all BMW sales.

“BMW speaks directly to women with a key focus on empowerment,” says Stuart Jaffray, marketing manager of BMW Group Australia. “Empowered women are intellectual, progressive, rational, highly digital and aware of opportunities to reward themselves.”

Aside from the pure appeal of the products, BMW recognises the value in engaging women customers through events and experiences, including technology seminars.

BMW Australia’s targeted ambassadorships include recent appointment Julie Stevanja, entrepreneur and founder of the innovative online retailer Stylerunner. The dynamic Monika Tu, founder and director of Black Diamondz Property Concierge, also represents the BMW brand in Australia.

Jaffray says that women have a major say in all significant family purchases, of which a luxury car is one. More importantly, though, he adds that “the number of single, independent, successful females continues to grow and they also purchase luxury goods for themselves”.

According to sales data, the most popular upscale BMW vehicles purchased by women are currently the BMW 7 Series (starting from $224,900), BMW X5, BMW X6 and the sporty, two-seat BMW Z4.

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Omega Reveals a New Speedmaster Ahead of the Paris 2024 Olympics

Your first look at the new Speedmaster Chronoscope, designed in the colour theme of the Paris Olympics.

By Josh Bozin 26/04/2024

The starters are on the blocks, and with less than 100 days to go until the Paris 2024 Olympics, luxury Swiss watchmaker Omega was bound to release something spectacular to mark its bragging rights as the official timekeeper for the Summer Games. Enter the new 43mm Speedmaster Chronoscope, available in new colourways—gold, black, and white—in line with the colour theme of the Olympic Games in Paris this July.

So, what do we get in this nicely-wrapped, Olympics-inspired package? Technically, four new podium-worthy iterations of the iconic Speedmaster.

Omega

The new versions present handsomely in stainless steel or 18K Moonshine Gold—the brand’s proprietary yellow gold known for its enduring shine. The steel version comes with an anodised aluminium bezel and a stainless steel bracelet or vintage-inspired perforated leather strap. The Moonshine Gold iteration boasts a ceramic bezel, and will most likely appease Speedy collectors, particularly those with an affinity for Omega’s long-standing role as stewards of the Olympic Games, since 1932.

Notably, each watch bears an attractive white opaline dial; the background to three dark grey timing scales in a 1940s “snail” design. Of course, this Speedmaster Chronoscope is special in its own right. For the most part, the overall look of the Speedmaster has remained true to its 1957 origins. This Speedmaster, however, adopts Omega’s Chronoscope design from 2021, including the storied tachymeter scale, along with a telemeter, and pulsometer scale—essentially, three different measurements on the wrist.

While the technical nature of this timepiece won’t interest some, others will revel in its theatrics; turn over each timepiece and instead of finding a transparent crystal caseback, there is a stamped medallion featuring a mirror-polished Paris 2024 logo, along with “Paris 2024” and the Olympic Rings—a subtle nod to this year’s games.

Powering this Olympiad offering—and ensuring the greatest level of accuracy—is the Co-Axial Master Chronometer Calibre 9908 and 9909, certified by METAS.

Omega

A Speedmaster to commemorate the Olympic Games was as sure a bet as Mondo Deplatntis winning gold in the men’s pole vault—especially after Omega revealed its Olympic-edition Seamaster Diver 300m “Paris 2024” last year—but they have delivered a great addition to the legacy collection, without gimmickry.

However, at the top end of the scale, you’re looking at 85K for the all-gold Speedmaster, which is a lot of money for a watch of this stature. In comparison, the immaculate Speedmaster Moonshine gold with a sun-brushed green PVD “step” dial is 15K cheaper, albeit without the Chronoscope complications.

The Omega Speedmaster Chronoscope in stainless steel with a leather strap is priced at $15,725; stainless steel with steel bracelet at $16,275; 18k Moonshine Gold on leather strap $54,325; and 18k Moonshine Gold with matching gold bracelet $85,350, available at Omega boutiques now.

Discover the collection here

 

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Here’s What Goes Into Making Jay-Z’s $1,800 Champagne

We put Armand de Brignac Blanc de Noirs Assemblage No. 4 under the microsope.

By Mike Desimone And Jeff Jenssen 23/04/2024

In our quest to locate the most exclusive and exciting wines for our readers, we usually ask the question, “How many bottles of this were made?” Often, we get a general response based on an annual average, although many Champagne houses simply respond, “We do not wish to communicate our quantities.” As far as we’re concerned, that’s pretty much like pleading the Fifth on the witness stand; yes, you’re not incriminating yourself, but anyone paying attention knows you’re probably guilty of something. In the case of some Champagne houses, that something is making a whole lot of bottles—millions of them—while creating an illusion of rarity.

We received the exact opposite reply regarding Armand de Brignac Blanc de Noirs Assemblage No. 4. Yasmin Allen, the company’s president and CEO, told us only 7,328 bottles would be released of this Pinot Noir offering. It’s good to know that with a sticker price of around $1,800, it’s highly limited, but it still makes one wonder what’s so exceptional about it.

Known by its nickname, Ace of Spades, for its distinctive and decorative metallic packaging, Armand de Brignac is owned by Louis Vuitton Moët Hennessy and Jay-Z and is produced by Champagne Cattier. Each bottle of Assemblage No. 4 is numbered; a small plate on the back reads “Assemblage Four, [X,XXX]/7,328, Disgorged: 20 April, 2023.” Prior to disgorgement, it spent seven years in the bottle on lees after primary fermentation mostly in stainless steel with a small amount in concrete. That’s the longest of the house’s Champagnes spent on the lees, but Allen says the winemaking team tasted along the way and would have disgorged earlier than planned if they’d felt the time was right.

Chef de cave, Alexandre Cattier, says the wine is sourced from some of the best Premier and Grand Cru Pinot Noir–producing villages in the Champagne region, including Chigny-les-Roses, Verzenay, Rilly-la-Montagne, Verzy, Ludes, Mailly-Champagne, and Ville-sur-Arce in the Aube département. This is considered a multi-vintage expression, using wine from a consecutive trio of vintages—2013, 2014, and 2015—to create an “intense and rich” blend. Seventy percent of the offering is from 2015 (hailed as one of the finest vintages in recent memory), with 15 percent each from the other two years.

This precisely crafted Champagne uses only the tête de cuvée juice, a highly selective extraction process. As Allen points out, “the winemakers solely take the first and freshest portion of the gentle cuvée grape press,” which assures that the finished wine will be the highest quality.  Armand de Brignac used grapes from various sites and three different vintages so the final product would reflect the house signature style. This is the fourth release in a series that began with Assemblage No. 1. “Testing different levels of intensity of aromas with the balance of red and dark fruits has been a guiding principle between the Blanc de Noirs that followed,” Allen explains.

The CEO recommends allowing the Assemblage No. 4 to linger in your glass for a while, telling us, “Your palette will go on a journey, evolving from one incredible aroma to the next as the wine warms in your glass where it will open up to an extraordinary length.” We found it to have a gorgeous bouquet of raspberry and Mission fig with hints of river rock; as it opened, notes of toasted almond and just-baked brioche became noticeable. With striking acidity and a vein of minerality, it has luscious nectarine, passion fruit, candied orange peel, and red plum flavors with touches of beeswax and a whiff of baking spices on the enduring finish. We enjoyed our bottle with a roast chicken rubbed with butter and herbes de Provence and savored the final, extremely rare sip with a bit of Stilton. Unfortunately, the pairing possibilities are not infinite with this release; there are only 7,327 more ways to enjoy yours.

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Bill Henson Show Opens at Roslyn Oxley9 Gallery

Dark, grainy and full of shadows Bill Henson’s latest show draws on 35 mm colour film shot in New York City in 1989.

By Belinda Aucott-christie 20/04/2024

Bill Henson is one of Australia’s best-known contemporary photographers. When a show by this calibre of artist opens here, the art world waits with bated breath to see what he will unveil.

This time, he presents a historically important landscape series that chronicles a time in New York City that no longer exists. It’s a nostalgic trip back in time, a nocturnal odyssey through the frenetic, neon-lit streets of a long-lost America.

Known for his chiaroscuro style, Henson’s cinematic photographs often transform his subject into ambiguous objects of beauty. This time round, the show presents a mysterious walk through the streets of Manhattan, evoking a seedy, yet beautiful vision of the city. 

Bill Henson Untitled, 1989. Archival inkjet pigment print 127 x 180 cm Edition of 5 + 2AP Courtesy of Roslyn Oxley Gallery
Installation shot of Bill Henson’s show,’The Liquid Night’ at Roslyn Oxley9 Gallery.

Relying on generative gaps, these landscapes result from Henson mining his archive of negatives and manipulating them to produce a finished print. Sometimes, they are composed by a principle of magnification, with Henson honing in on details, and sometimes, they are created through areas of black being expanded to make the scene more cinematic and foreboding. Like silence in a film or the pause in a pulse, the black suggests the things you can’t see. 

Bill Henson, Untitled, 1989 Archival inkjet pigment print 127 x 180 cm Edition of 5 + 2AP Courtesy of Roslyn Oxley9 Gallery
Bill Henson, Untitled, 1989 Archival inkjet pigment print 127 x 180 cm Edition of 5 + 2AP Courtesy of Roslyn Oxley9 Gallery
Bill Henson Untitled, 1989 Archival inkjet pigment print 127 x 180 cm Edition of 5 + 2AP Courtesy of Roslyn Oxley9 Gallery

Henson’s illustrious career has spanned four decades and was memorably marred by controversy over a series of nude adolescent photographs shown in 2008, which made him front-page news for weeks. This series of portraits made Henson the subject of a police investigation during which no offence was found. 

In recent years, Henson has been a sharp critic of cancel culture, encouraging artists to contribute something that will have lasting value and add to the conversation, rather than tearing down the past.

Untitled 2/1, 1990-91 from the series Paris Opera Project type C photograph 127 x 127 cm; series of 50 Edition of 10 + AP 2

His work deals with the liminal space between the mystical and the real, the seen and unseen, the boundary between youth and adulthood.

His famous Paris Opera Project, 1990-91, pictured above, is similarly intense as the current show, dwelling on the border between the painterly and the cinematic.

Bill Henson’s ‘The Liquid Night’ runs until 11 May 2024 at Roslyn Oxley9 Gallery.

Roslyn Oxley9 Gallery, 8 Soudan Ln, Paddington NSW; roslynoxley9.com.au 

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Polar Opposites

A journey north to one of the harshest, remotest spots on Earth couldn’t be more luxurious. 

By Michael Verdon 18/04/2024

A century ago, an expedition to the North Pole involved dog sleds and explorers in heavy, fur-lined clothes, windburned and famished after weeks of trudging across ice floes, finally planting their nations’ flags in the barren landscape. These days, if you’re a tourist, the only way to reach 90 degrees north latitude, the geographic North Pole, is aboard Le Commandant Charcot, a six-star hotel mated to a massive, 150-metre ice-breaking hull. 

My wife, Cathy, and I are among the first group of tourists aboard Ponant’s new expedition icebreaker, the world’s only Polar Class 2–rated cruise ship (of seven levels of ice vessel, second only to research and military vessels in ability to manoeuvre in Arctic conditions). Our arrival on July 14 couldn’t be more different from explorer Robert Peary’s on April 6, 1909. On that date, he reported, he staked a small American flag—sewed by his wife—into the Pole, joined by four Inuits and his assistant, Matthew Henson, a Black explorer from Maine who was with Peary on his two previous Arctic expeditions. (Peary’s claim of being first to the Pole was quickly disputed by another American, Frederick Cook, who insisted he’d spent two days there a year earlier. Scholars now view both claims with skepticism.) 

Our 300-plus party’s landing, on Bastille Day, features the captain of the French ship driving around in an all-terrain vehicle with massive wheels and an enormous tricolour flag on the back, guests dressed in stylish orange parkas celebrating on the ice, and La Marseillaise, France’s national anthem, blaring from loudspeakers. After an hour of taking selfies and building snow igloos in the icescape, with temperatures in the relatively balmy low 30s, we head back into our heated sanctuary for mulled wine and freshly baked croissants. Mission accomplished. Flags planted. Now, lunch. 

As a kid, I was fascinated by stories of adventurers trying to reach the North Pole without any means of rescue. In the 19th century, most of their attempts ended in disaster—ships getting trapped in the ice, a hydrogen balloon crashing, even cannibalism. It wasn’t until Cook and Peary reportedly set foot there that the race to the North Pole was really on. Norwegian Roald Amundsen, the first to reach the South Pole, in 1911, is credited with being the first to document a trip over the North Pole, which he did in 1926 in the airship Norge. In 1977, the nuclear-powered icebreaker Arktika became the first surface vessel to make it to the North Pole. Since then, only 18 other ships have completed the voyage. 

Le Commandant Charcot

Visiting the North Pole seemed about as likely for me as walking on the Moon. It wasn’t even on my bucket list. Then came Le Commandant Charcot, which was named after France’s most beloved polar explorer and reportedly cost about US$430 million (around $655 million) to build. The irony of visiting one of the planet’s most remote and inhospitable points while travelling in the lap of luxury doesn’t escape me or anyone else I speak with on the voyage. Danie Ferreira, from Cape Town, South Africa, describes it as “an ensemble of contradictions bordering on the absurd”. Ferreira, who is on board with his wife, Suzette, is a veteran of early-explorer-style high-Arctic journeys, months-long treks involving dog sleds and real toil and suffering. He booked this trip to obtain an official North Pole stamp for an upcoming two-volume collection of his photographs, Out in the Cold, documenting his polar adventures. “Reserving the cabin felt like a betrayal of my expeditionary philosophy,” he says with a laugh. 

Then, like the rest of us, he embraces the contradictions. “This is like the first time I saw the raw artistry of Cirque du Soleil,” he explains. “Everything is beyond my wildest expectations, unrelatable to anything I’ve experienced.”

One of the ship’s scientists tests the ice with a passenger.

The 17-day itinerary launches from the Norwegian settlement of Longyearbyen, Svalbard, the northernmost town in the Arctic Circle, and heads 1,186 nautical miles to the North Pole, then back again. As a floating hotel, the vessel is exceptional: 123 balconied staterooms and suites, the most expensive among them duplexes with butler service (prices range from around $58,000 to $136,000 per person, double occupancy); a spa with a sauna, massage therapists, and aestheticians; a gym and heated indoor pool. The boat weighs more than 35,000 tons, enabling it to break ice floes like “a chocolate bar into little pieces, rather than slice through them”, according to Captain Patrick Marchesseau. Six-metre-wide stainless-steel propellers, he adds, were designed to “chew ice like a blender”. 

Marchesseau, a tall, lanky, 40-ish mariner from Brittany, impeccable in his navy uniform but rocking royal-blue boat shoes, proves to be a charming host. Never short of a good quip, he’s one of three experienced ice captains who alternate at the helm of Charcot throughout the year. He began piloting Ponant ships through drifting ice floes in Antarctica in 2009, when he took the helm of Le Diamant, Ponant’s first expedition vessel. “An epic introduction,” Marchesseau calls those early voyages, but the isolated, icebound North Pole aboard a larger, more complicated vessel is potentially an even thornier challenge. “We’ll first sail east where the ice is less concentrated and then enter the pack at 81 degrees,” he tells a lecture hall filled with passengers on day one. “We don’t plan to stop until we get to the North Pole.” 

Around us, the majority of the other 101 guests are older French couples; there are also a few extended families, some other Europeans, mostly German and Dutch, as well as 10 Americans. Among the supporting cast are six research scientists and 221 staff, including 18 naturalist guides from a variety of countries. 

The first six days are more about the journey than the destination. Cathy and I settle into our comfortable stateroom, enjoy the ocean views from our balcony, make friends with other guests and naturalists, frequent the spa, and indulge in the contemporary French cuisine at Nuna, which is often jarred by ice passing under the hull, as well as at the more casual Sila (Inuit for “sky”). There are the usual cruise events: the officers’ gala, wine pairings, daily French pastries, Broadway-style shows, opera singers and concert pianists. Initially, I worry about “Groundhog Day” setting in, but once we hit patchy ice floes on day two, it’s clear that the polar party is on. The next day, we’re ensconced in the ice pack. 

Veterans of Arctic journeys immediately feel at home. Ferreira, often found on the observation deck 15 metres above the ice with his long-lensed cameras, is in his element snapping different patterns and colours of the frozen landscape. “It feels like combining low-level flying with an out-of-body experience,” he says. “Whenever the hull shudders against the ice, I have a reality check.” 

Spotting a small colony of penguins. IMAGE: Ponant

“I came back because I love this ice,” adds American Gin Millsap, who with her husband, Jim, visited the North Pole in 2015 aboard the Russian nuclear icebreaker Fifty Years of Victory, which for obvious reasons is no longer a viable option for Americans and many Europeans. “I love the peace, beauty and calmness.” 

It is easy to bliss out on the endless barren vistas, constantly morphing into new shapes, contours and shades of white as the weather moves from bright sunshine to howling snowstorms—sometimes within the course of a few hours. I spend a lot of time on the cold, windswept bow, looking at the snow patterns, ridges and rivers flowing within the pale landscape as the boat crunches through the ice. It feels like being in a black-and-white movie, with no colours except the turquoise bottoms of ice blocks overturned by the boat. Beautiful, lonely, mesmerising. 

Rather than a solid landmass, the Arctic ice pack is actually millions of square kilometres of ice floes, slowly pushed around by wind and currents. The size varies according to season: this past winter, the ice was at its fifth-lowest level on record, encompassing 14.6 million square kilometres, while during our cruise it was 4.7 million square kilometres, the 10th-lowest summer number on record. There are myriad ice types—young ice, pancake ice, ice cake, brash ice, fast ice—but the two that our ice pilot, Geir-Martin Leinebø, cares about are first-year ice and old ice. The thinness of the former provides the ideal route to the Pole, while the denseness of the aged variety can result in three-to-eight-metre-high ridges that are potentially impassable. Leinebø is no novice: in his day job, he’s the captain of Norway’s naval icebreaker, KV Svalbard, the first Norwegian vessel to reach the North Pole, in 2019. 

Atlantic puffin, typically seen along the coast of Svalbard.

It’s not a matter of just pointing the boat due north and firing up the engine. Leinebø zigzags through the floes. A morning satellite feed and special software aid in determining the best route; the ship’s helicopter sometimes scouts 65 or so kilometres ahead, and there’s a sonar called the Sea Ice Monitoring System (SIMS). But mostly Leinebø uses his eyes. “You look for the weakest parts of the ice—you avoid the ridges because that means thickness and instead look for water,” he says. “If the ‘water sky’ in the distance is dark, it’s reflecting water like a mirror, so you head in that direction.” 

Everyone on the bridge is surprised by the lack of multi-year ice, but with more than a hint of disquietude. Though we don’t have to ram our way through frozen ridges, the advance of climate change couldn’t be more apparent. Environmentalists call the Arctic ice sheet the canary in the coal mine of the planet’s climate change for good reason: it is happening here first. “It’s not right,” mutters Leinebø. “There’s just too much open water for July. Really scary.” 

The Arctic ice sheet has shrunk to about half its 1985 size, and as both mariners and scientists on board note, the quality of the ice is deteriorating. “It’s happening faster than our models predicted,” says Marisol Maddox, senior arctic analyst at the Polar Institute of the Woodrow Wilson International Center for Scholars. “We’re seeing major events like Greenland’s ice sheet melting and sliding into the ocean—that wasn’t forecasted until 2070.” The consensus had been that the Arctic would be ice-free by 2050, but many scientists now expect that day to come in the 2030s. 

That deterioration, it turns out, is why the three teams of scientists are on the voyage—two studying the ice and the other assessing climate change’s impact on plankton. As part of its commitment to sustainability, Ponant has designed two research labs—one wet and one dry—on a lower deck. “We took the advice of many scientists for equipping these labs,” says Hugues Decamus, Charcot’s chief engineer, clearly proud of the nearly US$12 million facilities. 

The combined size of the labs, along with a sonar room, a dedicated server for the scientists, and a meteorological station on the vessel’s top deck, totals 130 square metres—space that could have been used for revenue generation. Ponant also has two staterooms reserved for scientists on each voyage and provides grants for travel expenses. The line doesn’t cherrypick researchers but instead asks the independent Arctic Research Icebreaker Consortium (ARICE) to choose participants based on submissions. 

Birds take flight as passengers explore on a Zodiac excursion.

The idea, says the vessel’s science officer on this voyage, Daphné Buiron, is to make the process transparent and minimise the appearance of greenwashing. “Yes, this alliance may deliver a positive public image for the company, but this ship shows we do real science on board,” she says. The labs will improve over time, adds Decamus, as the ship amasses more sophisticated equipment. 

Research scientists and tourist vessels don’t typically mix. The former, wary of becoming mascots for the cruise lines’ sustainability marketing efforts, and cognisant of the less-than-pristine footprint of many vessels, tend to be wary. The cruise lines, for their part, see scientists as potentially high maintenance when paying customers should be the priority. But there seemed to be a meeting of the minds, or at least a détente, on Le Commandant Charcot. 

“We discuss this a lot and are aware of the downsides, but also the positives,” says Franz von Bock und Polach, head of the institute for ship structural design and analysis at Hamburg University of Technology, specialising in the physics of sea ice. Not only does Charcot grant free access to these remote areas, but the ship will also collect data on the same route multiple times a year with equipment his team leaves on board, offering what scientists prize most: repeatability. “One transit doesn’t have much value,” he says. “But when you measure different seasons, regions and years, you build up a more complex picture.” So, more than just a research paper: forecasts of ice conditions for long-term planning by governments as the Arctic transforms. 

Nils Haëntjens, from the University of Maine, is analysing five-millilitre drops of water on a high-tech McLane IFCB microscope. “The instrument captures more than 250,000 images of phytoplankton along the latitudinal transect,” he says. Charcot has doors in the wet lab that allow the scientists to take water samples, and in the bow, inlets take in water without contaminating it. Two freezers can preserve samples for further research back in university labs. 

Even though the boat won’t stop, the captain and chief engineer clearly want to make the science missions work. Marchesseau dispatches the helicopter with the researchers and their gear 100 kilometres ahead, where they take core samples and measurements. I spot them in their red snowsuits, pulling sleds on an ice floe, as the boat passes. Startled to see living-colour humans on the ice after days of monochrome, I feel a pang of jealousy as I head for a caviar tasting. 

The only other humans we encounter on the journey north are aboard Fifty Years of Victory, the Russian icebreaker. The 160-metre orange- and-black leviathan reached the North Pole a day earlier—its 59th visit—and is on its way back to Murmansk. It’s a classic East meets West moment: the icebreaker, launched just after the collapse of the Soviet Union, meeting the new standard of polar luxury. 

The evening before Bastille Day, Le Commandant Charcot arrives at the North Pole. Because of the pinpoint precision of the GPS, Marchesseau has to navigate back and forth for about 20 minutes—with a bridge full of passengers hushing each other so as not to distract him—until he finds 90 degrees north. That final chaotic approach to the top of the world in the grey, windswept landscape looks like a kid’s Etch A Sketch on the chartplotter, but it is met with rousing cheers. The next morning, with good visibility and light winds, we spill out onto the ice for the celebration, followed by a polar plunge. 

As guests pose in front of flags and mile markers for major cities, the naturalist guides, armed with rifles, establish a wide perimeter to guard against polar bears. The fearless creatures are highly intelligent, with razor-sharp teeth, hooked claws and the ability to sprint at 40 km/h. Males average about three metres tall and weigh around 700 kilos. They are loners that will kill anything—including other bears and even their own cubs. Cathy and I walk around the far edges of the perimeter to enjoy some solitude. Looking out over the white landscape, I know this is a milestone. But it feels odd that getting here didn’t involve any sweat or even a modicum of discomfort. 

Kayaking around an ice floe.

The rest of the week is an entirely different trip. On the return south, we see a huge male polar bear ambling on the ice, looking over his shoulder at us. It is our first sighting of the Arctic’s apex predator, and everyone crowds the observation lounge with long-lensed cameras. The next day, we see another male, this one smaller, running away from the ship. “They have many personalities,” says Steiner Aksnes, head of the expedition team, who has led scientists and film crews in the Arctic for 25 years. We see a dozen on the return to Svalbard, where 3,000 are scattered across the archipelago, outnumbering human residents. 

The last five days we make six stops on different islands, travelling by Zodiac from Charcot to various beaches. On Lomfjorden, as we look on a hundred yards from shore, a mother polar bear protects her two cubs while a young male hovers in the background. On a Zodiac ride off Alkefjellet, the air is alive with birds, including tens of thousands of Brünnich’s guillemots as well as glaucous gulls and kittiwakes, which nest in that island’s cliffs, while a young male polar bear munches on a ring seal, chin glistening red. 

On this part of the trip, the expedition team, mostly 30-something, free-spirited scientists whose areas of expertise range from botany to alpine trekking to whales, lead hikes across different landscapes. The jam-packed schedule sometimes involves three activities per day and includes following the reindeer on Palanderbukta, seeing a colony of 200 walruses on Kapp Lee, hiking the black tundra of Burgerbukta (boasting 3.8-cm-tall willows—said to be the smallest trees in the world and the largest on Svalbard—plus mosquitoes!), watching multiple species of whales breaching offshore, and kayaking the ice floes of Ekmanfjorden. Svalbard is a protected wilderness area, and the cruise lines tailor their schedules so vessels don’t overlap, giving visitors the impression they are setting foot on virgin land. 

Chances to experience that sense of discovery and wonder, even slightly stage-managed ones, are dwindling along with the ice sheet and endangered wildlife. If a stunning trip to a frozen North Pole is on your bucket list, the time to go is now.

Suite bedroom with sliding doors leading to private terrace.

PARADIGM SHIP

For those studying polar ice, a berth aboard Le Commandant Charcot is like a winning lottery ticket. “This cruise ship is one of the few resources scientists can use, because nothing else can get there,” says G. Mark Miller, CEO of research-vessel builder Greenwater Marine Sciences Offshore (GMSO) and a former ship captain for the US National Oceanic and Atmospheric Administration (NOAA). “Then factor in 80 percent of scientists who want to go to sea, can’t, because of the shortage of research vessels.” 

Both Ponant and Viking have designed research labs aboard new expedition vessels as part of their sustainability initiatives. “Remote areas like Antarctica need more data—the typical research is just single data points,” says Damon Stanwell-Smith, Ph.D., head of science and sustainability at Viking. “Every scientist says more information is needed.”  The twin sisterships Viking Octantis and Viking Polaris, which travel to Antarctica, Patagonia, the Great Lakes and Canada, have identical 35-square-metre labs, separated into wet and dry areas and fitted out with research equipment. In hangars below are military-grade rigid-hulled inflatables and two six-person yellow submersibles (the pair on Octantis are named John and Paul, while Polaris’s are George and Ringo). Unlike Ponant, Viking doesn’t have an independent association choose scientists for each voyage. Instead, it partners with the University of Cambridge, the Cornell Lab of Ornithology, and NOAA, which send their researchers to work with Viking’s onboard science officers. 

The cigar lounge which also serves speciality spirits.

“Some people think marine research is sticking some kids on a ship to take measurements,” says Stanwell-Smith. “But we know we can do first-rate science—not spin.”  Other cruise lines are also embracing sustainability initiatives, with coral-reef-restoration projects and water-quality measurements, usually in partnership with universities. Just about every vessel has “citizen-scientist” research programs allowing guests the opportunity to count birds or pick up discarded plastic on beaches. So far, Ponant and Viking are the only lines with serious research labs. Ponant is adding science officers to other vessels in its fleet. As part of the initiatives, scientists deliver onboard lectures and sometimes invite passengers to assist in their research. 

Inneq, the ship’s open-air bar.

Given the shortage of research vessels, Stanwell-Smith thinks this passenger-funded system will coexist nicely with current NGO- and government-owned ships. “This could be a new paradigm for exploring the sea,” he says. “Maybe the next generation of research vessels will look like ours.”

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Watch of the Week: the Piaget Altiplano Ultimate Concept Tourbillon

The new release claims the throne as the world’s thinnest Tourbillon.

By Josh Bozin 19/04/2024

Piaget, the watchmaker’s watchmaker, has once again redefined the meaning of “ultra-thin” thanks to its newest masterpiece, the Altiplano Ultimate Concept Tourbillon—the world’s thinnest tourbillon watch.

In the world of high-watchmaking where thin is never thin enoughlook at the ongoing battle between Piaget, Bulgari, and Richard Mille for the honours—Piaget caused a furore at Watches & Wonders in Geneva when it unveiled its latest feat to coincide with the Maison’s 150th year anniversary.

Piaget
Piaget

Piaget claims that the new Altiplano is “shaped by a quest for elegance and driven by inventiveness”, and while this might be true, it’s clear that the Maison’s high-watchmaking divisions in La Côte-aux-Fées and Geneva are also looking to end the conversation around who owns the ultra-thin watchmaking category.

The new Altiplano pushes the boundaries of horological ingenuity 67 years after Piaget invented its first ultra-thin calibre—the revered 9P—and six years after it presented the world’s then-thinnest watch, the Altiplano Ultimate Concept. Now, with the release of this unrivalled timepiece at just 2mm thick—the same as its predecessor, yet now housing the beat of a flying tourbillon, prized by watchmaking connoisseurs—you can’t help but marvel at its ultra-thin mastery, whether the timepiece is to your liking or not.

Piaget
Piaget

In comparison, the Bulgari Octo Finissimo Tourbillon was 3.95mm thick when unveiled in 2020, which seems huge on paper compared to what Piaget has been able to produce. But to craft a watch as thin and groundbreaking as its predecessor, now with an added flying tourbillon complication, the whole watchmaking process had to be revalued and reinvented.

“We did far more than merely add a tourbillon,” says Benjamin Comar, Piaget CEO. “We reinvented everything.”

After three years of R&D, trial and error—and a redesign of 90 percent of the original Altiplano Ultimate Concept components—the 2024 version needs to be held and seen to be believed. The end product certainly isn’t a watch for the everyday watch wearer—although Piaget will tell you otherwise—but in many ways, the company didn’t conjure a timepiece like the Altiplano as a profit-seeking exercise. Instead, overcoming such an arduous and technical watchmaking feat proves that Piaget can master the flying tourbillon in such a whimsical fashion and, in the process, subvert the current state-of-the-art technical principles by making an impactful visual—and technical—statement.

The only question left to ask is, what’s next, Piaget?

Piaget
Piaget

Model: Altiplano Ultimate Concept Tourbillon 150th Anniversary
Diameter: 41.5 mm
Thickness: 2 mm (crystal included)
Material: M64BC cobalt alloy, blue PVD -treated
Dial: Monobloc dial; polished round and baton indices, Bâton-shaped hand for the minutes Monobloc disc with a hand for the hours
Water resistance: 20m

Movement: Calibre 970P-UC, one-minute peripheral tourbillon
Winding: Hand-wound
Functions: hours, minutes, and small seconds (time-only)
Power reserve: 40 hours

Availability: Limited production, not numbered
Price: Price on request

 

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