Rolls-Royce Phantom: Pinnacle Luxury Motoring
The all-new Rolls-Royce Phantom resets the benchmark as the world’s leading pinnacle motoring icon.
Since 1925, the Rolls-Royce Phantom has conveyed some of the world’s most influential and powerful men and women – from rock stars to royalty, cognoscenti and titans of industry – to defining moments in history. Phantom is the byword for pinnacle super-luxury, Rolls-Royce’s flagship nameplate steeped in history, widely regarded as the ‘Best Car in the World’.
Now, a new benchmark for pinnacle luxury has been set, with the arrival of the all-new eighth-generation Phantom and Phantom Extended Wheelbase. The new car is a result of the marque’s tireless pursuit of perfection, a wholly contemporary design interpretation of Phantom DNA, combined with signature Rolls-Royce super-luxury inside and innovations underneath that make the car a true technological tour de force.
Phantom is underpinned by a state-of-the-art all-aluminium spaceframe called the Architecture of Luxury, unique to Rolls-Royce. This platform is designed with purity of purpose – to give Phantom unmatched rigidity and comfort on the road. Underneath the hood, an all-new, 6.75-litre twin-turbocharged V12 delivers 563bhp and 900Nm with effortless smoothness, further enhancing that ultimate Rolls-Royce ‘Magic Carpet Ride’.
Phantom incorporates cutting-edge technology with all-digital interfaces, intuitive controls and a suite of driver/passenger safety features. Headlights incorporate Laser light technology, while a stereo camera system in the windscreen reads undulations in the surfaces ahead, making millions of adjustments per second to the four-corner air suspension to pre-empt bumps and other uneven surfaces. The result is ride quality unlike any other – like wafting on a cloud of air.
Whether it is pulling up at the Sydney Opera House, or arriving at a takeover meeting in the CBD, Phantom is the ultimate symbol of arrival. Upon exit or entrance via rear coach doors, Phantom cossets occupants in utmost opulence, with authentic leather, wood and metal of the highest quality covering every space inside. From sound-insulating foam in the tyres, to a double-skinned bulkhead at the rear compartment, Phantom also offers unparalleled levels of soundproofing.
On request, Phantom offers the largest-ever space for Bespoke personalisation – a blank canvas upon which patrons can express their lifestyles; in the headliner, for example, up to 1,340 optic-fibre LEDs can be fitted to a pattern of your preference, creating the Rolls-Royce ‘Starlight Headliner’ that emulates the night sky.
For the first time in a motor car, Phantom offers a level of personalisation never before seen in the automotive world. The Gallery is another area of expression for Bespoke, an art gallery space set in the front fascia of the car, a space for patrons to create art.
Rolls-Royce’s Bespoke department has worked with numerous artists, including Helen Amy Murray and Thorsten Franck, to create one-off masterpieces that reinterpret the modern automotive instrument panel.
The Architecture of Luxury, the Magic Carpet Ride, the best possible materials in the world and The Gallery; the all-new Rolls-Royce Phantom resets the benchmark not only as ‘the Best Car in the World’, but as the world’s leading pinnacle motoring icon – for the ultimate statement of arrival.
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