Lewis Hamilton Previews the Mercedes-AMG Project One Hypercar

The Formula 1 phenom has long championed for the new road rocket.

By Laura Burstein 12/04/2018

Lewis Hamilton greets me in his air-conditioned trailer holding a box of raw cremini mushrooms. “Want one?” he asks, extending his arm. I decline. “Suit yourself,” he says, and pops one in his mouth. “I quite fancy mushrooms. Well . . . not those kind of mushrooms,” he adds with a laugh.

He is still wearing the last look from his earlier photo shoot for Robb Report, an outfit he chose himself after eschewing a more traditional suit. The black trousers and houndstooth-and-velvet coat by Colombian-born designer Haider Ackermann are far too glamorous for our digs—a Star Waggon parked on a dusty runway in Inyo-kern, roughly three hours by car from Los Angeles in Southern California’s high desert.


Formula 1 legend Lewis Hamilton’s persistent pleas for higher performance have paid off with Mercedes-AMG’s $2.7 million road rocket. Photo by Jonathan Glynn-Smith

What the locale lacks in panache, however, it makes up for in scenery—an arid pastel landscape set against the Sierra Nevada foothills. For racing fans, Hamilton needs no introduction. Last year he earned his fourth Formula 1 world championship, putting him on par with Sebastian Vettel and Alain Prost and surpassed only by Juan Manuel Fangio and Michael Schumacher.

Back in 2007, I watched from turn 10 at the Circuit Gilles-Villeneuve in Montreal as the 22-year-old rookie won his first F/1 race, a victory he claimed without ever having previously raced at that circuit. (He attributed his knowledge of the track to racing simulators.) When he earned his first world championship a year later, he became the youngest driver ever to claim the title. In 2013 he signed with the Mercedes-AMG Petronas Motorsport F/1 team and went on to win three more world championships, the most recent being last year.


Setting a new paradigm for Mercedes-AMG, Project One packs more than 1,000 hp and plenty of Formula 1 functionality. Photo by Jonathan Glynn-Smith

Of course, Hamilton didn’t do it alone. His accomplishments are shared with the hundreds of men and women who work long, hard hours in design studios, laboratories, and garages, creating and perfecting some of the fastest, most technologically advanced cars in the world. Although Mercedes dominated F/1 racing in the 1930s with its famous Silver Arrows, the German automaker was absent from Formula 1 (aside from a brief return to the sport in the 1950s) until 2010, when it bought a minority stake in the Brawn GP team and kept F/1 heavyweight Ross Brawn on as team principal.

In a move that shocked the Ferrari tifosi, Mercedes even enticed Michael Schumacher—who had spent the majority of his career driving for the Italian marque—out of retirement for its first three seasons. Since then, the Mercedes-AMG Petronas Motorsport F/1 team has gone on to rule the sport, claiming the constructor’s championship every season for the past four years.

But we haven’t trekked to the middle of nowhere to rehash past wins. (Hamilton doesn’t watch them anyway, he tells me.) Mercedes-AMG has brought its first hypercar, Project One, to the desert and offered Robb Report an exclusive look at the vehicle with one of its biggest proponents.


Project One by Mercedes-AMG Photo by Jonathan Glynn-Smith

First shown last year as part of AMG’s 50th anniversary, Project One is the company’s answer to the Porsche 918 Spyder and the forthcoming McLaren BP23. The limited-edition halo car takes most of its workings straight from Formula 1, packed into a breathtaking example of style and performance for the road.

With a price tag of about $2.7 million, Project One will be limited to 275 examples—and the waiting list is already three or four times that number. It will use a high-performance plug-in hybrid drive system—that comes directly from Formula 1—combined with a 1.6-liter turbocharged V-6. Although exact specifications of the mid-engine production car were not available at press time, AMG chief Tobias Moers has said Project One will produce more than 1,000 hp and reach a top speed of nearly 220 mph. Hamilton says it’s about time.


Project One by Mercedes-AMG Photo by Jonathan Glynn-Smith

“I’ve been nagging Mercedes for years, because we’re in Formula 1 and we have all this technology,” says Hamilton, who has pulled up a stool next to the sofa where I’m sitting. His box of mushrooms lies abandoned on the counter behind him. “We’re winning world championships, yet we don’t have a car that can match a Ferrari road-going car. So I guess they eventually decided this is actually a good idea. I’m not saying it was my idea, but I did nag them for ages to do it.”

As with F/1 cars, Project One’s monocoque structure is made of carbon fiber. Designers, led by Daimler design chief Gorden Wagener, followed the credo of “no styling,” so every detail is functional; there are no scoops, outlets, or power bulges merely for vanity’s sake. Flat LED headlamps frame the car’s face, which is dominated by a large front spoiler. A wasp waist, vertical shark fin, and long tail are all nods to racecar design. Inside the minimalist cockpit, fixed sculptural seats seem to flow out of the surrounding cabin.

Part of Project One’s achievement lies in the fact that so much F/1 technology will be applied straight to the production car. Certain features, like sequential (paddle-shifter) gearboxes, have trickled down from racing to road cars in the past, but the direct lineage has never been as clear as it is now.


Lewis Hamtion Photo Getty

Project One, however, wasn’t always a clear fit for Mercedes-AMG. “I always thought AMG was not at the level to have a kind of super-, hyper—whatever—car. But I was approached by customers over the last few years, and that brought everything together,” Moers told us in a previous interview. Once the decision was made to pursue the project, the company was unwavering in the direction it should take. “We see major transitions in the automotive industry for the future, in all segments. It was very clear for us it would not be a V-8 or V-12 because that’s, well, I call it old school,” Moers added. “We are going to move on to electrified power trains and add more efficiency. With today’s spec of Formula 1, the door was opened to make this car happen.”

Bringing a car from the track to the street is not without its hurdles. In particular, the longevity of the engine is a major concern. In racing, an engine may be swapped out several times each season. And although the road car, according to Moers, will be assisted by two additional electric motors and rev at 11,000 rpm (compared with an F/1 car’s 13,000 rpm), the wear and tear will necessitate a complete rebuild after about 31,000 miles. “It’s the most challenging project we’ve ever done,” Moers said.


Lewis Hamtion Photo Getty

Never one to shy away from a challenge, Hamilton has his own opinions about the future of automobiles. When asked what he’d like to see in the next generation of F/1 cars, he does not mince words.

“I’d love them to bring back the stick shift, three pedals, less shit on my steering wheel, and a more raw racecar, but that’s not gonna happen,” he says. And what about autonomous cars? Will robots usurp drivers? “I’ll be long gone by then,” he says.

When asked about life after racing, Hamilton hesitates. “I don’t know, I’m in this discovery mode right now. I think fashion is an area which I am exploring, and I’ll always do music,” he says. “I was playing ‘Easy’ on the piano the other day, and I was thinking, how cool would it be if Lionel Ritchie was sitting here right now, singing this with me? Could you imagine?”

Yes, I could imagine. But while Lionel Ritchie might be easy like Sunday morning, Hamilton, for now, will be quite busy on those days. Between promoting Project One and preparing for the current Formula 1 season, he’s going to need a lot of mushrooms.

ADVERTISE WITH US

Subscribe to the Newsletter

Stay Connected

You may also like.

A New Chapter for Jaeger-LeCoultre’s ‘Reverso Stories’

A special Reverso exhibit arrives in Sydney this week.

By Josh Bozin 08/05/2024

In 2024, few watchfiends would be unfamiliar with Jaeger-LeCoultre and its enduring Reverso collection. Since 1931, the Reverso has been celebrated as one of the great dress watches of the 20th century.

In recent years, the watch has only gone from strength to strength—in 2023 alone, we received the new Reverso Tribute Chronograph, the impressive Duoface Tourbillon, and the slimmer Reverso Tribute Small Seconds—capturing the imagination of casual observers, collectors, and those looking to scale the horological ladder.

Jaeger-LeCoultre
Jaeger-LeCoultre

Thanks to exceptional branding experiences, such as ‘Reverso Stories’, a travelling experiential trunk show, it is also part of the cultural conversation. Jaeger-LeCoultre is again summoning its movable experience to Australia, this time in the heart of Sydney’s CBD. For a limited time, eager fans can glimpse the Reverso collection up close and personal via a multi-sensory exhibition tracing the history of this remarkable timepiece.

Presented in four chapters ( Icon, Style and design, Innovation, and Craftsmanship), the Reverso story will be told through the lens of Jaeger-LeCoultre’s expert watchmakers, who combine nine decades of craftsmanship, inventiveness, and design into one interactive experience.

As a bonus, guests will be privy to a large-scale art installation by Korean artist Yiyun Kang—commissioned by the Maison under its ‘Made of Makers’ programme—and the launch of three exceptional new Reverso timepieces, yet to be revealed. These watches will showcase skills such as enamelling, gold-leaf paillonage, and gem-setting, mastered by the manufacturer’s in-house Métiers Rares (Rare Handcrafts) atelier.

Jaeger-LeCoultre
Jaeger-LeCoultre

Completing the immersion into the spirit of Art Deco, guests will be able to enjoy a complementary refreshment post-experience at the pop-up Jaeger-LeCoultre 1931 Café.

‘Reverso Stories’ will be held in Sydney’s Martin Place from 10–19 May 2024. It will be open daily from 9 a.m. to 7 p.m. (and 5 p.m. on Sundays) and free to the public. Visitors are welcome to book online here or register upon arrival.

For more information, visit Jaeger-LeCoultre.

 

Buy the Magazine

Subscribe today

Stay Connected

Watch of the Week: TAG Heuer Formula 1 | Kith

The legendary sports watch returns, but with an unexpected twist.

By Josh Bozin 02/05/2024

Over the last few years, watch pundits have predicted the return of the eccentric TAG Heuer Formula 1, in some shape or form. It was all but confirmed when TAG Heuer’s heritage director, Nicholas Biebuyck, teased a slew of vintage models on his Instagram account in the aftermath of last year’s Watches & Wonders 2023 in Geneva. And when speaking with Frédéric Arnault at last year’s trade fair, the former CEO asked me directly if the brand were to relaunch its legacy Formula 1 collection, loved by collectors globally, how should they go about it?

My answer to the baited entreaty definitely didn’t mention a collaboration with Ronnie Fieg of Kith, one of the world’s biggest streetwear fashion labels. Still, here we are: the TAG Heuer Formula 1 is officially back and as colourful as ever.

As the watch industry enters its hype era—in recent years, we’ve seen MoonSwatches, Scuba Fifty Fathoms, and John Mayer G-Shocks—the new Formula 1 x Kith collaboration might be the coolest yet. 

TAG Heuer
TAG Heuer

Here’s the lowdown: overnight, TAG Heuer, together with Kith, took to socials to unveil a special, limited-edition collection of Formula 1 timepieces, inspired by the original collection from the 1980s. There are 10 new watches, all limited, with some designed on a stainless steel bracelet and some on an upgraded rubber strap; both options nod to the originals.

Seven are exclusive to Kith and its global stores (New York, Los Angeles, Miami, Hawaii, Tokyo, Toronto, and Paris, to be specific), and are made in an abundance of colours. Two are exclusive to TAG Heuer; and one is “shared” between TAG Heuer and Kith—this is a highlight of the collection, in our opinion. A faithful play on the original composite quartz watch from 1986, this model, limited to just 1,350 pieces globally, features the classic black bezel with red accents, a stainless steel bracelet, and that creamy eggshell dial, in all of its vintage-inspired glory. There’s no doubt that this particular model will present as pure nostalgia for those old enough to remember when the original TAG Heuer Formula 1 made its debut. 

TAG Heuer
TAG Heuer

Of course, throughout the collection, Fieg’s design cues are punctuated: the “TAG” is replaced with “Kith,” forming a contentious new brand name for this specific release, as well as Kith’s slogan, “Just Us.”

Collectors and purists alike will appreciate the dedication to the original Formula 1 collection: features like the 35mm Arnite cases—sourced from the original 80s-era supplier—the form hour hand, a triangle with a dot inside at 12 o’clock, indices that alternate every quarter between shields and dots, and a contrasting minuterie, are all welcomed design specs that make this collaboration so great. 

Every TAG Heuer Formula 1 | Kith timepiece will be presented in an eye-catching box that complements the fun and colour theme of Formula 1 but drives home the premium status of this collaboration. On that note, at $2,200 a piece, this isn’t exactly an approachable quartz watch but reflects the exclusive nature of Fieg’s Kith brand and the pieces he designs (largely limited-edition). 

TAG Heuer
TAG Heuer

So, what do we think? It’s important not to understate the significance of the arrival of the TAG Heuer Formula 1 in 1986, in what would prove integral in setting up the brand for success throughout the 90’s—it was the very first watch collection to have “TAG Heuer” branding, after all—but also in helping to establish a new generation of watch consumer. Like Fieg, many millennial enthusiasts will recall their sentimental ties with the Formula 1, often their first timepiece in their horological journey.  

This is as faithful of a reissue as we’ll get from TAG Heuer right now, and budding watch fans should be pleased with the result. To TAG Heuer’s credit, a great deal of research has gone into perfecting and replicating this iconic collection’s proportions, materials, and aesthetic for the modern-day consumer. Sure, it would have been nice to see a full lume dial, a distinguishing feature on some of the original pieces—why this wasn’t done is lost on me—and perhaps a more approachable price point, but there’s no doubt these will become an instant hit in the days to come. 

The TAG Heuer Formula 1 | Kith collection will be available on Friday, May 3rd, exclusively in-store at select TAG Heuer and Kith locations in Miami, and available starting Monday, May 6th, at select TAG Heuer boutiques, all Kith shops, and online at Kith.com. To see the full collection, visit tagheuer.com

 

Buy the Magazine

Subscribe today

Stay Connected

8 Fascinating Facts You Didn’t Know About Aston Martin

The British sports car company is most famous as the vehicle of choice for James Bond, but Aston Martin has an interesting history beyond 007.

By Bob Sorokanich 01/05/2024

Aston Martin will forever be associated with James Bond, ever since everyone’s favourite spy took delivery of his signature silver DB5 in the 1964 film Goldfinger. But there’s a lot more to the history of this famed British sports car brand beyond its association with the fictional British Secret Service agent.

Let’s dive into the long and colourful history of Aston Martin.

Buy the Magazine

Subscribe today

Stay Connected

What Venice’s New Tourist Tax Means for Your Next Trip

The Italian city will now charge visitors an entry fee during peak season. 

By Abby Montanez 01/05/2024

Visiting the Floating City just got a bit more expensive.

Venice is officially the first metropolis in the world to start implementing a day-trip fee in an effort to help the Italian hot spot combat overtourism during peak season, The Associated Press reported. The new program, which went into effect, requires travellers to cough up roughly €5 (about $AUD8.50) per person before they can explore the city’s canals and historic sites. Back in January, Venice also announced that starting in June, it would cap the size of tourist groups to 25 people and prohibit loudspeakers in the city centre and the islands of Murano, Burano, and Torcello.

“We need to find a new balance between the tourists and residents,’ Simone Venturini, the city’s top tourism official, told AP News. “We need to safeguard the spaces of the residents, of course, and we need to discourage the arrival of day-trippers on some particular days.”

During this trial phase, the fee only applies to the 29 days deemed the busiest—between April 25 and July 14—and tickets will remain valid from 8:30 am to 4 pm. Visitors under 14 years of age will be allowed in free of charge in addition to guests with hotel reservations. However, the latter must apply online beforehand to request an exemption. Day-trippers can also pre-pay for tickets online via the city’s official tourism site or snap them up in person at the Santa Lucia train station.

“With courage and great humility, we are introducing this system because we want to give a future to Venice and leave this heritage of humanity to future generations,” Venice Mayor Luigi Brugnaro said in a statement on X (formerly known as Twitter) regarding the city’s much-talked-about entry fee.

Despite the mayor’s backing, it’s apparent that residents weren’t totally pleased with the program. The regulation led to protests and riots outside of the train station, The Independent reported. “We are against this measure because it will do nothing to stop overtourism,” resident Cristina Romieri told the outlet. “Moreover, it is such a complex regulation with so many exceptions that it will also be difficult to enforce it.”

While Venice is the first city to carry out the new day-tripper fee, several other European locales have introduced or raised tourist taxes to fend off large crowds and boost the local economy. Most recently, Barcelona increased its city-wide tourist tax. Similarly, you’ll have to pay an extra “climate crisis resilience” tax if you plan on visiting Greece that will fund the country’s disaster recovery projects.

Buy the Magazine

Subscribe today

Stay Connected

Omega Reveals a New Speedmaster Ahead of the Paris 2024 Olympics

Your first look at the new Speedmaster Chronoscope, designed in the colour theme of the Paris Olympics.

By Josh Bozin 26/04/2024

The starters are on the blocks, and with less than 100 days to go until the Paris 2024 Olympics, luxury Swiss watchmaker Omega was bound to release something spectacular to mark its bragging rights as the official timekeeper for the Summer Games. Enter the new 43mm Speedmaster Chronoscope, available in new colourways—gold, black, and white—in line with the colour theme of the Olympic Games in Paris this July.

So, what do we get in this nicely-wrapped, Olympics-inspired package? Technically, there are four new podium-worthy iterations of the iconic Speedmaster.

Omega

The new versions present handsomely in stainless steel or 18K Moonshine Gold—the brand’s proprietary yellow gold known for its enduring shine. The steel version has an anodised aluminium bezel and a stainless steel bracelet or vintage-inspired perforated leather strap. The Moonshine Gold iteration boasts a ceramic bezel; it will most likely appease Speedy collectors, particularly those with an affinity for Omega’s long-standing role as stewards of the Olympic Games.

Notably, each watch bears an attractive white opaline dial; the background to three dark grey timing scales in a 1940s “snail” design. Of course, this Speedmaster Chronoscope is special in its own right. For the most part, the overall look of the Speedmaster has remained true to its 1957 origins. This Speedmaster, however, adopts Omega’s Chronoscope design from 2021, including the storied tachymeter scale, along with a telemeter, and pulsometer scale—essentially, three different measurements on the wrist.

While the technical nature of this timepiece won’t interest some, others will revel in its theatrics. Turn over each timepiece, and instead of a transparent crystal caseback, there is a stamped medallion featuring a mirror-polished Paris 2024 logo, along with “Paris 2024” and the Olympic Rings—a subtle nod to this year’s games.

Powering this Olympiad offering—and ensuring the greatest level of accuracy—is the Co-Axial Master Chronometer Calibre 9908 and 9909, certified by METAS.

Omega

A Speedmaster to commemorate the Olympic Games was as sure a bet as Mondo Deplantis winning gold in the men’s pole vault—especially after Omega revealed its Olympic-edition Seamaster Diver 300m “Paris 2024” last year—but they delivered a great addition to the legacy collection, without gimmickry.

However, the all-gold Speedmaster is 85K at the top end of the scale, which is a lot of money for a watch of this stature. By comparison, the immaculate Speedmaster Moonshine gold with a sun-brushed green PVD “step” dial is 15K cheaper, albeit without the Chronoscope complications.

The Omega Speedmaster Chronoscope in stainless steel with a leather strap is priced at $15,725; stainless steel with steel bracelet at $16,275; 18k Moonshine Gold on leather strap $54,325; and 18k Moonshine Gold with matching gold bracelet $85,350, available at Omega boutiques now.

Discover the collection here

 

Buy the Magazine

Subscribe today

Stay Connected