Jaguar and MCA join forces for the Art of Performance launch

Jaguar and the Museum of Contemporary Art Australia (MCA) have joined forces for their new partnership ‘The Art of Performance’. Announced on the 19th April the partnership is an exciting move for both brands and reflects the shared love of contemporary ideas, design, and innovation. The partnership coincides with Jaguar’s latest launch of the Jaguar E-Pace: a bold five-seat SUV, designed to meet the demands of a younger audience.

The launch of the MCA and Jaguar collaboration took place at the museum’s impressive Foundation Hall, which overlooks Sydney Harbour. Guests were treated to a fully immersive experience in the Jaguar studios, which ranged from photographic and design displays to a performance by award-winning Australian hip-hop duo Hermitude.

Australian hip-hop duo Hermitude. Photo: Supplied

Guests at the event included model Jesinta Franklin, Fox Sports presenter Matt Suleau and hair and makeup artist Max May.

The launch party also acted as the unveiling of the new Jaguar E-Pace. The car maker’s latest offering manages to combine the practicality of AN SUV with the power, design, and performance of a Jaguar sports car.

Model Jesinta Franklin sit in the new Jaguar E-Pace. Photo: Supplied

Matthew Wiesner, Managing Director of Jaguar Land Rover Australia called the partnership an exciting venture.

“We are excited to be partnering with the Museum of Contemporary Art Australia. We share a view of the world that is contemporary, dynamic and challenges the status quo.

“The MCA and its audiences are a great fit for our new innovative, beautifully designed Jaguars – we like to think of them as works of art – and helps to provide an immersive environment where consumers can come to experience the thrill of owning a Jaguar.”