22 Facts You Didn’t Know About Bugatti

These details elevate the French supercar marque.

By Sean Evans, Bryan Hood 27/01/2022

We all know the elemental facts about hypercar maker Bugatti. It doesn’t sell anything for less than two commas. It’s built one of the only cars to ever officially break the 300 mph barrier—although it was a slightly modified, “near-production” Chiron that achieved that feat—along with one of the most expensive new vehicles of all time, the La Voiture Noire. Its Type 57 SC Atlantic Coupe is arguably the most beautiful car ever built and, with a mere three left in existence, demonstrably one of the most expensive at approx. $56 million a piece. With the brand on the verge of a new era after merging with Croatian EV maker Rimac this past summer, what better time to see just how much you really know about Bugatti.

Bugatti built trains during the 1930s, including one that was the world’s fastest.

The Bugatti name may be mainly associated with hypercars in 2022 but it has graced other products over the years, including aeroplane motors and, more recently, pool tables. The company also spent time during the 1930s working on trains, or, as it liked to call them, autorails. These vehicles may have never gone into wide use, but they were still impressive, setting multiple speed records between 1933 and 1936.

Bugatti's first Autorail prototype in 1931

Bugatti’s first Autorail prototype in 1931 Bugatti

The Bugatti factory has narrowly avoided burning down—twice.

Founded by Ettore Bugatti in Molsheim, France, Bugatti has been pushing the boundaries of physics and engine capabilities in pursuit of speed since 1909. In 1939, one of its early engines started a sizable fire due to a testing explosion. Reportedly, the surrounding area was in peril of being engulfed as well. In 2001, when testing the first Veyron engine, that 1,200hp mill allegedly generated enough heat that the factory building was in danger of being scorched.

Bugatti has won the 24 Hours of Le Mans twice.

We all know that Bugatti likes to show off on the test track, but it also used to do the same on the race track. Although the brand hasn’t competed in any major competitions for quite some time, it used to. In fact, Bugatti was a force in racing during the ’20s to ’30s. A privately entered Bugatti won the very first Monaco Grand Prix in 1929, but the marque’s greatest triumphs came at the 24 Hours of Le Mans, where cars driven by Jean-Pierre Wimille were victorious in 1937 (along with co-driver Robert Benoise) and 1939 (Pierre Veyron—more on him in a bit).

Bugatti briefly produced a saloon called the EB 112 in the mid-’90s.

Since being brought back from the dead by Italian businessman Romano Artioli in the late ’80s, almost all of Bugatti’s effort and resources have gone toward the development of boundary-pushing hypercars. We say almost, though, because the brand actually briefly produced a saloon called the EB 112 before it was purchased by Volkswagen Auto Group in 1998. Why is the sedan all but forgotten at this point, you may ask? Because the brand only ever built three examples of the vehicle. On the rare occasion one of those hits the market, you can expect it to sell for in excess of $1.6 million.

Bugatti EB 112 prototype

Bugatti EB 112 prototype Schaltkulisse

The Veyron was a giant pipe dream that nearly didn’t come to fruition.

When Volkswagen’s Ferdinand Piech (grandson of famed Ferdinand Porsche) bought Bugatti back in the late 1990s, he had already been dreaming of a 1,000 hp super machine. His engineers had previously told him this would not be possible. Along came the Bugatti platform and his vision was realized several years later when the Veyron officially launched in 2005.

The Veyron requires 10 radiators to keep its quad-turbocharged W-16 engine functioning.

Three radiators handle the engine, while another trio tackles the air-to-liquid intercoolers, a separate unit for the air conditioning, another specifically modulates the engine oil, and yet another cools the transmission oil. One final radiator is dedicated to the differential oil. Each radiator takes 15 hours to construct, meaning the whole shebang takes nearly four weeks to complete the requisite 150 hours of labour.

A 400km/h (full speed) run in the Veyron would only last 15 minutes and would cost more than $59,000.

Technically, you’d only make it 12 minutes, because the 120-litre fuel tank would be empty at that point. However, even if you had enough road—the Veyron can do 407km/h, meaning it covers 6.7 kilometres a minute. You would need 81.4km of road to keep your foot buried for 12 minutes. But the Veyron’s tyres wouldn’t last. They’re only good enough for running at 400km/h for about 15 minutes. After that, Bugatti would need to swap them for a new set, which reportedly will set you back a whopping $59,000.

 

 

Bugatti Veyron EB 16.4

Bugatti Veyron EB 16.4 Photo: Courtesy of Bugatti

Bugatti lost a heap of money making the Veyron, reportedly about $8.4 million per unit.

The total cost to produce the Veyron’s 450 examples amounted to about $2.28 billion, the bulk of which was research and development. Even selling some special versions of the Veyron for as much as $4.2 million per car couldn’t help recoup those ginormous losses.

“Veyron” was a real, pedigreed race driver.

It’s not just a cool-sounding name drummed up by marketers around a whiteboard. Pierre Veyron was a champion race driver between 1933 and 1953, notching plenty of victories, including several for Bugatti (most notably the 1939 24 Hours of Le Mans where he piloted the Type 57S with Jean-Pierre Wimille). Veyron became a test driver for Bugatti in 1932.

The 500-unit Chiron production run sold out in just five years.

The hypercar, by definition, is exclusive. This is especially true of Bugattis, though. In fact, the brand has only built two series production models, the Veyron and Chiron, since it was acquired by Volkswagen AG in 1998, both of which were produced in very limited numbers. Only 450 Veyrons were built during the 10 years it was in production. Amazingly, the Chiron sold through its entire production run, which will include 50 more examples than its predecessor, in half that time.

Bugatti's record-setting Chiron

Bugatti’s “near-production” Chiron that broke 480km/h Bugatti

Michelin had to make special tyres for the Chiron’s 489.2km/h speed run.

The most restricting—and dangerous—element of a top speed trial is the tire the car is running. For the Chiron’s 489km/h sprint, Michelin took its Sport Cup 2 shoes and wove stronger metallic threads into the rubber. Exhaustive testing at speeds of up to 510km/h was conducted long before the shoes were fitted to the Chiron, and each tyre was x-rayed after to find any imperfections.

The Chiron could’ve gone faster if it was tested at a higher elevation.

The modded Chiron’s 489km/h speed isn’t the car’s ceiling. It was actually still gaining speed when test pilot Andy Wallace had to back off the throttle to enter an upcoming turn safely. The run was purposefully completed at Volkswagen Group’s Ehra-Lessien test track in Germany because it’s relatively near sea level. Had the Chiron run in Nevada, where Koenigsegg chose to set a 447km/h record in its Agera RS, the lower air pressure and density due to the higher elevation mean the Chiron would’ve been 24km/h faster—at least according to reps for Bugatti.

There are 3,460,250 kilometres miles of carbon fibre inside one Chiron.

Bugatti claims that if all the carbon-fibre elements of a single Chiron were disassembled down to individual strands and connected end-to-end, it would total 3,460,250 km. For reference, that’s about nine times the distance from the Earth to the moon (384,472 km) or enough to wrap around the Earth 86 times.

The Bugatti Chiron Pur Sport.

Bugatti Chiron Pur Sport Photo: Courtesy of Bugatti.

The surface area of the Chiron’s catalytic converters totals about 25 New York City blocks.

Catalytic converters are required on all vehicles to snag dangerous particulates from the exhaust system. Your daily driver likely employs one, so naturally, the Chiron uses six. If you add up all the surface area of the honeycomb catalyst material in the half-dozen units, you’d have about 230,265 sqm.

The Chiron’s high-tech air conditioning system can cool an entire apartment.

Bugattis are designed to go fast. Really fast. Because of this, the engineers at Molsheim have had to rethink how you build a car. Just look at the cooling system in the Chiron. It doesn’t just have to stop the vehicle’s massive W16 engine from overheating, it also needs to ensure the driver is comfortable as they hurtle towards 480km/h. To do this, the company had to come up with a system that reaches the desired cabin temperature quickly, maintains it and operates as quietly as possible. It takes a powerful A/C to do this, specifically one powerful enough to cool a space measuring 80sqm, or about the size of a Sydney one-bedroom.

The Chiron uses 3-D-printed brakes.

How do you stop a 1100kW, 2000kg Chiron when it’s cooking along at 420km an hour? Phenomenal brakes. Those eight-piston titanium monobloc brake callipers are the first callipers to be produced on a 3-D printer. Not only are they lighter by 40 per cent than traditional aluminium brakes, but they’re also the largest and most powerful brake calliper fitted to a production car.

The Bugatti La Voiture Noire hypercar.

Bugatti La Voiture Noire Photo by Keno Zache, courtesy of Bugatti Automobiles S.A.S.

Jean Bugatti’s influence extends all the way to the one-of-a-kind La Voiture Noire.

Ettore Bugatti’s son Jean may have passed away more than 80 years ago, but his continued influence can be seen in the one-off La Voiture Noire. That’s because the $26.2 million hypercar is based on one of the most important Bugattis of all time, the fabled Type 57 SC Atlantic, which was designed and driven by Jean in the ‘30s. While the identity of La Voiture Noire’s owner remains one of the marque’s most intriguing mysteries, the oldest may be what happened to the car its based on: That Type 57 SC Atlantic, chassis No. 57453, vanished shortly after the start of World War II and hasn’t been seen since.

The new Centodieci is a modern interpretation of the iconic EB 110.

The EB 110 emerged in 1991 and set the automotive world ablaze. It’s the only series-production Bugatti built in Italy and set four world records, including the fastest acceleration, the fastest series-production sports car, the fastest sports car running on gas, and the fastest series-production car on ice. Bugatti decided to pay homage to that (brief) period when its factory was in Italy, and so the Centodieci (Italian for “110”) emerged in 2019. Unlike traditional modern Bugattis that feature a teardrop design, with an overall swooping line that starts higher in the front and tapers down in the rear, the 1193KW Centodieci—built on the Chiron platform—retains the original wedge shape of the EB 110: low in the front, higher in the rear.

The Bugatti Centodieci.

Bugatti Centodieci Photo: Courtesy of Bugatti.

The Centodieci’s taillight took six months to design and build.

Engineers claim that the beautifully detailed and intricate taillight on the Centodieci was the single longest portion of the design and development process, requiring about a half a year. The challenge was creating a three-dimensional effect that was functional and striking.

Bugatti will put diamonds in the speedometer.

If your multi-million dollar Bugatti isn’t expensive nor rare enough, the factory will gladly allow you to check a box to insert one-carat diamonds in the speedometer. If you’re wondering why you’ve never seen a blinged-out Bugatti speedo, we are, too. It’s impossible to find a photo of one online and Bugatti remains mum as to how many customers have actually selected this option. All Chirons come standard with diamonds, though they’re somewhat hidden. Each of the four tweeters in the car’s Accuton sound system features a one-carat diamond membrane in order to offer optimum aural fidelity.

It took two years to complete the paint job on the Divo “Lady Bug.”

You can’t accuse Bugatti of cutting corners. The brand fully commits itself to every single part of the design, development and manufacturing process. Just look at the paint job on the Divo “Lady Bug.” The marque’s designers spent two years coming up with an intricate diamond pattern for the car’s exterior to ensure it looks just like its insect namesake. The process was so time consuming that at one point the team almost gave up. Fortunately, they kept at it, and the resulting car is nothing if not standout, even among the other 39 Divos.

Bugatti Divo Lady Bug

Bugatti Divo “Lady Bug” Ted7/Bugatti

Design experts have deemed the Bolide the most beautiful hypercar in the world.

Bugatti doesn’t just make several of the fastest production vehicles of all time, it can also claim one of the best looking—officially. Last fall, a panel of leading automobile designers named the track-only Bolide the most beautiful hypercar in the world at the 36th Festival Automobile International in Paris. “The Bolide was an entirely different challenge for our design team, and a kind of mental experiment where we stripped the car back to its W16 quad-turbocharged heart and rebuild it with the bare minimum to create the most extreme Bugatti yet,” design director Achim Anscheidt said in statement following the event. “The key for us was to respect the technical requirements of Bolide, focusing first on the function and only then developing the form.

A production prototype of the Bugatti Bolide.

A production prototype of the Bugatti Bolide Photo by Drew Phillips, courtesy of Rolex.

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Watch of the Week: Roger Dubuis Excalibur Spider Flyback Chronograph

Roger Dubuis unveils its innovative chronograph collection in Australia for the very first time.

By Josh Bozin 21/05/2024

When avant-garde Swiss watchmaker Roger Dubuis revealed its highly anticipated Chronograph Collection halfway through 2023, it was a testament to its haute horology department in creating such a technical marvel for everyday use. Long at the forefront of cutting-edge design and technological excellence, Roger Dubuis (pronounced Ro-ger Du-BWEE) is no stranger to such acclaim.

Now, fans down under will finally get a taste of the collection that made headlines, with the official Australian unveiling of its Chronograph Collection. Representing precision engineering, extraordinary craftsmanship, and audacious design, this collection, now in its fifth generation, continues to redefine the chronograph category.

Roger Dubuis Australia welcomes the Excalibur Spider Collection to the market, featuring the exquisite Excalibur Spider Flyback Chronograph, as well as the Excalibur Spider Revuelto Flyback Chronograph (a timepiece made in partnership with Lamborghini Squadra Corse). Each model speaks at lengths to the future of ‘Hyper Horology’—watchmaking, as Roger Dubuis puts it, that pushes the boundaries of traditional watchmaking.

Roger Dubuis

“Roger Dubuis proposes a unique blend of contemporary design and haute horlogerie and the Excalibur Spider Flyback Chronograph is the perfect illustration of this craft,” says Sadry Keiser, Chief Marketing Officer. “For its design, we took inspiration from the MonovortexTM Split-Seconds Chronograph, while we decided to power the timepiece with an iconic complication, the flyback chronograph, also marking its come back in the Maison’s collections.”

The Excalibur Spider Flyback Chronograph is bold and flashy—a chronograph made to be seen, especially at its 45mm size. But Roger Dubuis wouldn’t have it any other way. The supercar-inspired watch is certainly captivating in the flesh. Its multi-dimensional design reveals different layers of technical genius as you spend time with it: from its case crafted from lightweight carbon to its hyper-resistant ceramic bezel, black DLC titanium crown, open case back with sapphire crystal, and elegant rubber strap to tie the watch together, it’s a sporty yet incredibly refined timepiece.

The new RD780 chronograph calibre powers the chronograph, a movement fully integrated with two patents: one linked to the second hand of the chronograph and the other to the display of the minute counter. The chronograph also features a flyback function.

The complete set is now available at the Sydney Boutique for those wishing to see the Roger Dubuis Chronograph Collection firsthand.

Roger-Dubuis

 

Roger-Dubuis

Model: Roger Dubuis Excalibur Spider Flyback Chronograph
Diameter: 45mm
Material: C-SMC Carbon case
Water resistance: 100m

Movement: RD780 calibre
Complication: Chronograph, date
Functions: hours, minutes, and central seconds
Power reserve: 72 hours

Bracelet: Black rubber strap

Availability: upon request
Price: $150,000


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Federer and Nadal Team Up in New Louis Vuitton Ad

Just in time for the French Open, Louis Vuitton serves up a winning new campaign.

By 19/05/2024

They have scaled the dizzying heights of tennis, and now great rivals and friends Roger Federer and friend Rafael Nadal climb a majestic mountaintop in the new Louis Vuitton campaign.

The latest installment of the LV’s storied Core Values series of ads, once again shot by renowned portrait photographer Annie Leibovitz, reunites two tennis legends who have not faced off against each other since Wimbledon 2019. (Federer retired in 2022 and in his last match teamed up with Nadal in doubles, with the pair famously crying and holding hands afterwards.)

Three thousand metres high in the Italian Dolomites and in less familiar attire than their usual on-court drag, Federer sports a classic Monogram Christopher Backpack that is every bit as elegant as his balletic prowess, while Nadal’s is a fittingly dynamic Monogram Eclipse version.

The campaign recalls the brand’s 2010 grouping of soccer legends Diego Maradona, Pelé and Zinedine Zidane.  

Louis Vuitton’s 2010 campaign featuring Diego Maradona, Pelé and Zinedine Zidane in Madrid’s Café Maravillas. Photo: Annie Leibowitz for Louis Vuitton.

“I know how many important icons have been part of this campaign,” says Nadal. “Being part of it is something I am very proud of—especially sharing it with Roger who has been my biggest rival and is now a close friend.”

Federer adds, “It’s a unique opportunity to be working on this campaign with Rafa. How we could be such great rivals and at the end of our careers be beside each other doing this campaign is very cool.” Tennis fans everywhere agree.

Watch the behind-the-scenes video shot of the new Louis Vuitton campaign.

LouisVuitton

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Will Smith, Tom Brady And More Celebs Are Team Owners in a New Electric-Boat League

Will all that star power deliver?

By J. George Forant 16/05/2024

At one point during the debut broadcast of the world’s first electric-boat racing circuit, an on-air host stands on a platform overlooking the water and pummels the camera with enthusiasm: “I hope you’re ready for a landmark moment that can change the future of water transportation. The nerves, the excitement, the energy, it’s electric!” Behind her, a few dozen people mill about, leaning on a rail, drinking coffee, staring at their phones. One turns to look at her as if he’d like to ask her to keep it down.

That singular image might best encapsulate the cognitive dissonance that permeates the new UIM E1 Series Championship.

Take the boats. They look like remnants from a Star Wars movie, with long tapered noses leading to a glass-enclosed cockpit flanked on each side by a curving wing that acts as a hydrofoil, allowing the hulls fly over the surface while sending off huge sprays of white foam—but they’re nearly silent and, while they have explosive acceleration, they reach a top speed that wouldn’t even merit a ticket on an interstate.

The Racebird could be out of a Star Wars movie, which is not far off, given its futuristic foils and hyper-drive.
E1 RACING

Then there are the team owners, a mélange of famous people who don’t necessarily bring to mind boats or racing. For that matter, they don’t really have anything to do with one another. Sorry, but it’s going to take more than a few brief hype videos and a recorded Zoom call in which the eight celebrities playfully talk trash before anyone believes the relationship between, say, NFL legend Tom Brady and pop singer Marc Anthony contains any real competitive juice.

There’s also the meeting of mission and money. The series defines itself as “committed to healing our coastal waters and ecosystems . . . through innovative clean technologies and aquatic regeneration.” But Saudi Arabia’s Public Investment Fund (PIF), which controls more than $USD700 billion in cash largely derived from oil production, holds a chunk of equity and occupies the top sponsorship space. (Disclosure: Saudi Arabia’s Research and Media Group has invested in Penske Media Corporation, Robb Report‘s parent company).

The series had its first race in Jeddah, with the next scheduled for Venice on May 12. Expansion plans include 15 races globally.
E1 RACING

None of it quite seems to go together, and yet, by many measures that first race, held on an inlet of the Red Sea in Jeddah on Feb. 3, was a success. Expect a ninth team headed by a famous Hollywood actor. The series will host seven more races this year, starting on the waterways of Venice on May 12.

All of which raises the question: Can this actually work?

“Boat racing has never really caught on,” admits Powerboat P1 CEO Azam Rangoonwala, who’s been in offshore racing for more than 20 years and is also a principal on E1’s Team Aoki. “We got involved with E1 because we see an opportunity to finally make that breakthrough happen.”

In 2020, Rodi Basso spent a fair part of the year trying to visualise life after the pandemic. Unlike many others, Basso wasn’t so much longing for the way things had been, as attempting to conjure what new world would emerge.

An aerospace engineer who’d transitioned into motorsports, he’d held jobs at Ferrari, Red Bull and McLaren Applied Technologies, but he’d recently stepped aside and moved to England in pursuit of some then-undetermined new challenge.

When the world shut down, he started running to stay fit and get out of the house, excursions on which he was often joined by Alejandro Agag, who lived nearby. Agag had founded Formula E and Extreme E, each a successful racing series featuring electric vehicles. The pair had met when Basso, through McLaren, developed an improved battery pack that allowed Formula E drivers to complete a race on a single charge.

E1 founder Alejandro Agag, Racebird designer Sophi Horne and CEO Rodi Basso established the electric raceboat circuit following Agag’s success with Formula E.
E1 RACING

Basso, an Italian, and Agag, from Spain, debated the next big thing as they traversed the streets of London. Agag had invested in a start-up, Seabird, that was working on a foiling electric boat, and he asked Basso to help with the engineering. That simple request quickly morphed into a new idea—an electric boat racing series.

Perhaps no two individuals were better positioned to make it happen, and that night Basso created a deck summarizing the concept. The next day, he sent it to Agag who immediately signed on. The E1 World Championship Racing series was born amid expectations that it would become the next trending motorsports entity.

Within months they’d secured exclusive rights to stage electric boat races for 25 years through UIM, the international racing organization, and landed the PIF deal. Asked about the irony of Saudi oil money underwriting a series with a mission of “promoting sustainable energy use in marine sports,” and about assertions of greenwashing and sportswashing, Basso looked away from his computer screen.

CEO Basso, an aerospace engineer with a background in F1 racing, designed the electric drivetrain while Horne designed the foiler.

Turning back, he offered a joke and then framed his answer in terms of investing strategies: “I focus on the day-to-day job of the people working at PIF who study markets and industries and place bets on what will bring the highest return. In that sense, it’s a privilege to be noticed and have that initial funding.”

Asked a similar question via email, Brady chooses not to respond, but otherwise replies: “This is a new competition and it has great growth potential, so it was a no-brainer for me to be involved with E1.”

Basso later adds another point: “PIF’s money allowed us to get going. It paid for the development of the boat and the series. Now we have to stand on our own as a functioning business.”

What will that look like?

Location, location, location. Part of the difficulty for boat racing has been the “where.” Contests usually took place offshore or on small—often remote—lakes that offered flat calm, neither of which are particularly spectator friendly.

In recent years, the Sail GP series has solved that problem with a global race circuit featuring smaller, more maneuverable versions of full America’s Cup boats slugging it out on metropolitan waterways, such as San Francisco Bay and Sydney Harbor. In contrast to traditional America’s Cup racing yachts, the smaller SailGP boats also reduce the costs of building, maintaining, outfitting, and shipping them to races around the world.

“When I decided to get into electric, I researched how to compete with combustion engines, which led to foils,” says Sophi Horne, the CEO of Seabird, who designed the boat for E1. “I started with a cruiser for seven people, but then Alejandro and Rodi asked me to switch focus to a race boat and that led to the Racebird. At seven meters (23 feet), it can run at top speed for roughly 40 minutes.”
E1 has followed the same approach as SailGP, with one-class, techy raceboats, a global tour and extensive social media exposure.
SAILGP

Besides that, the boat looks sleek, part spaceship, part waterbug, as it skitters above the surface. And while 50 knots (92.5 kmph) on a boat is fast—especially an open boat low to the water—it’s not an attention-getting number to the general public. Still, the Racebirds distinguish themselves with a burst of acceleration that’s visible when they compete.

The power comes from a Mercury outboard built specifically for the purpose, with input from Seabird. It has a booster that jacks the output from 100 kilowatts to 150 for 20 seconds per minute, adding to the notable jumps in speed and putting a focus on driver skill and strategy. Each team has two pilots—as they’re called—one male and one female, who alternate turns behind the wheel through a qualifying round, the semi-finals and finals.

“We’re now packaging the propulsion system to sell to other builders,” says Horne. “What drives me is the mission to electrify boats, so we want to partner with other companies out there and help build the infrastructure with fast charging that we’ll need.”

ach team has one female and one male driver who both race. Team Brady’s Emma Kimiläinen and Sam Coleman won race 1 in Jeddah.
E1 RACING

The series’s green agenda goes beyond pushing the development of electric engines, high-output batteries and hydrofoils, which reduce drag in increase efficiency by lifting the boat’s hull out of the water. E1 intends to employ sustainable practices on-site at events—including the use of local vendors—and install and leave in place high-speed electric charging stations at each locale.

According to its website, organizers will collaborate on coastal restoration projects and education initiatives directed by chief scientist Carlos Duarte, an ocean ecology professor at King Abdullah University of Science and Technology.

“One of the barriers to ownership and sponsorship in powerboat racing has been the sustainability question,” says Rangoonwala of Powerboat P1. “E1 answers that question up front by building it into the mission.”

Whatever seeming contradictions arise from the use of PIF funds, the series has already had a real-world impact. Mercury Marine has incorporated much of the technology it developed for the Racebird engines into its Avator electric outboards. More than 12,000 Avators have been built in the last year. “Racebird was a good place for us to start,” David Foulkes, CEO of Brunswick Corp., Mercury’s parent, tells Robb Report. “It was a way to gain experience in a controlled environment, where the boats are centrally maintained.”

F1’s Sergio Perez was the first A-lister to sign up, followed by tennis great Rafael Nadal. The others soon followed.
GETTY IMAGES

Basso calls Agag a “marketing genius” for the way he tapped into existing audiences for Formula E and Extreme E by luring well-known names from Formula 1 and extreme racing—and their social media followings—into the fold. It’s a proven approach, but one that would not work for E1. “Unfortunately, in powerboat racing, there are no star drivers or famous owners,” Basso says.

The alternative involved finding celebrities from other walks of life to invest in teams. “First, we approached Sergio Perez and evidently our presentation was done right because he joined, then Rafa Nadal signed up,” Basso says. “The rest came as a consequence of a sort of missing-out syndrome, which worked out nicely for us.”

The sell might have been easy, but the selections reflect the sort of calculated demographic cross-section that would make a pollster drool. Besides Brady, the white American hero of seven Super Bowls, Smith, the Black Hollywood superstar, Nadal, the internationally known Spanish tennis star, Anthony, the Grammy-winning musician with Latino roots, and Perez, a Formula 1 driver from Mexico, there’s Didier Drogba, a Black European soccer icon from Ivory Coast; Steve Aoki, a world-renown DJ of Japanese descent; Virat Kohli, a cricket star from India; and Marcelo Claure, a Bolivian tech entrepreneur.

All appear engaged at the outset, sitting for video interviews and promoting the series on social media. Four showed up for the opening race and Brady plans to be in Venice. “I’ve been involved in a few things since retiring but this racing series has been incredible,” Brady tells Robb Report. “I love competition and racing. Seeing the vision of the sport come to life has been very fun and fulfilling.”

Basso says he and Agag intentionally created a “business mechanism that would give owners skin in the game and keep them engaged.” The owners put up €2 million (about $2.15 million) to license a team. E1 owns the series and the boats and handles all the logistics, including transportation, for which they charge teams another €1 million. The buy-in, Basso says, will go up for Year 2, since three of the original eight license holders have already resold them at five times the initial investment.

To ensure those values keep rising, E1 plans to cap the series at 12 or 15 teams competing in 15 races, hopefully by Year 3, with five events in Asia, five in the Mid-East/Europe and five in the West, where potential venues include Miami, Mexico and Brazil.

To help control costs, the boats must run as they come out of the box, and though teams can hire as many engineers as they want back at headquarters, they can’t have more than seven crew members, including drivers, on the dock during races.

The concept, launched in Venice in 2022, will return there this weekend.
MERCURY MARINE

“They made some really smart decisions to limit costs at the outset,” says Ben King, one of of Team Brady’s co-principals. “The plan is to start modifying the boats in Year 3, which would mean greater outlays for teams, but by then, hopefully, the circuit will be well established.”

Teams can bring on sponsors outside those attached to the wider series, including everything from patches on pilot uniforms to on-the-boat decals to partnerships that showcase technology. Visibility shouldn’t be a problem. E1 has both linear and streaming deals with 120 broadcasters that range from Asia through India, MENA, Europe, and the Americas, where CBS owns the US television rights.

In all, E1 says its global reach extends to 1.7 billion people, and media coverage of the Jeddah race in February had a total reach of 2.1 billion, with 125 million digital impressions. “For the first race, we are pleased,” Basso says. “We have a long way in front of us, but we are pleased.”

On the course at Jeddah, the four finalists line up for the rolling start of the final race, among them Team Brady. As the boats pass the marker buoy signaling the beginning of the first-ever E1 championship, three surge ahead while the Brady boat founders and wobbles forward, dropping to last.

In the previous heat, Brady’s Emma Kimiläinen finished third, meaning teammate Sam Coleman has to not just win the heat but make up the time deficit to claim the title. As the boats approach the first turn, Coleman mashes the booster and jolts forward, closing the gap and creating a three-boat bottleneck around the first buoy.

The scene turns chaotic as the boats speed through the curve within yards of each other and geysers of whitewater and churning wakes fill the space around them. Emerging into the straight, they jockey for the lead. “Racing these boats is super intense—insane,” says Coleman. “The trick is constantly managing the foil height. Too much power and the boat will drop and you’ll lose speed. The working window is so small, and while you don’t have engine noise, there’s feedback through cavitation and vibration that you have to learn to feel.”

Staying on the foils is tricky, but key to winning.
E1 RACING

Most of the drivers have come from other disciplines, motorcycles, cars, even Jet Skis and WaveRunners. Coleman started in motocross, then teamed with his sister to become a world champion and two-time U.K. champ in P1 Powerboat. Whether it’s that experience or his feel for his craft, Coleman’s boat levels and rises high on its foils as it shoots to the front.

Through the next turns, Coleman’s lead builds, creating another bit of intrigue. The course layout consists of a small oval inside a larger one, something like a paperclip. Over a five-lap race, each driver must circumnavigate the inner oval four times and the outer once. As Coleman continues to pull away, the question of when to take the long lap rises.

The Racebird and electric engines will be redesigned for season 2 if the series is successful.
E1 RACING

And while that gives the announcers something to talk about, it also highlights a shortcoming. The moments of close-quarters racing, the nuance of working the trim and booster and the strategic quirk of the long lap all make for good, engaging viewing. At the same time, the difficulty of keeping the boats running clean on the foils and the long lap spread the field, sapping most of the drama from the action. Those instances of intense, close-quarters racing are few and far between.

Ultimately, that’s what success will come down to: Will people understand the level of skill and strategy on display and will the competition hold up? A sustainability mission and a few 30-second hype videos from Tom Brady (whose team pulled through in Jeddah as the winner) provide a sense of purpose and attract eyeballs, but for people to continually show up and tune in—to pay up—the races themselves have to deliver.

Formula E and Extreme have made it work. Will E1? Ladies and gentlemen, start your very-quiet engines.

 

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10 Fascinating Facts You Never Knew About Porsche

The automaker is a sports car standard-bearer with a long, impressive history in racing.

By Bob Sorokanich 16/05/2024

Porsche has long stood at the pinnacle of automotive achievement. The automaker has won the 24 Hours of Le Mans 19 times—more than any other competitor—and has successfully competed in everything from rally racing to Formula 1. The history of Porsche vehicle production is equally impressive, as the company rose from the rubble of World War II to become one of the most widely recognised luxury and performance brands in the world today. Let’s dive into the history of Porsche with 10 facts you might not have known about the German brand.

Photo: Keystone

Ferdinand Porsche was born in 1875 in what is now the Czech Republic. Despite the fact that he had little formal education, from an early age Porsche was recognised as a brilliant engineer. In 1901, Porsche built the world’s first gasoline-electric hybrid vehicle, a motorised carriage that used a Daimler internal-combustion engine to generate power for electric motors in the wheels. Soon, Porsche was hired as technical director of Stuttgart-based Daimler, where he worked on Mercedes race cars including the hugely successful Mercedes-Benz SSK.

Photo: Fox Photos

In 1931, Ferdinand Porsche launched the company that still bears his name today. It wasn’t a car-building operation: Dr. Ing h.c. F. Porsche GmbH was a consulting agency, supplying design and engineering expertise to various automakers. Soon after launching his company, Ferdinand Porsche received an assignment directly from German Chancellor Adolf Hitler: A project to build a simple, durable, affordable vehicle that could be purchased by everyday Germans, codenamed Volkswagen, or “people’s car.”

Photo: Topical Press Agency

Ferdinand Porsche unveiled the first Volkswagen prototype in 1935; in 1939, the Volkswagen factory began production, with Ferdinand Porsche appointed as an executive. As part of his work with the government of Nazi Germany, Porsche renounced his Czechoslovak citizenship, joined the Nazi Party, and became a member of the SS paramilitary group. Ferdinand Porsche contributed to the design and engineering of Nazi tanks and troop transport vehicles, and after World War II ended, he was arrested for war crimes including the use of forced labor, serving 20 months in prison in France.

Photo: DOMINIK HILDEBRANDT

Following the end of World War II, Ferdinand Porsche’s son, Ferry, sought to build a sports car according to his father’s vision. In 1947, the first examples of the Porsche 356 were assembled in a small sawmill in Gmünd, Austria, where the Porsche family had moved operations to avoid Allied bombing. The 356 bore some resemblance to the Volkswagen, and like that vehicle, it used a rear-mounted four-cylinder engine along with some other VW components.

Photo: Porsche

Porsche built several versions of the 356 until 1965, but by the end, the vehicle was badly out-of-date. Ferdinand Alexander Porsche, grandson of the company’s founder, designed a new rear-engine sports car, this time with an air-cooled six-cylinder engine. The company intended to call this model 901, which was the internal code-name for the project, but Peugeot owned the trademark on all three-digit model numbers with a zero in the middle, so the name was swiftly changed to 911.

Photo: Wesley

Porsche found racing success with the 356, 911, and various competition-only prototypes, but the automaker’s rise to motorsport dominance began with the 917. First shown publicly in 1969, the 917 was the brainchild of Ferdinand Piëch, a grandson of Ferdinand Porsche who would later go on to lead the entire Volkswagen Group. The race car used an air-cooled mid-mounted flat-12 engine, and it was so compact, the driver’s feet sat ahead of the front axle. After some early developmental troubles, the 917 became a dominant endurance racer, winning the 24 Hours of Daytona, the Monza 1,000km, the Spa-Francorchamps 1000 km, and the 24 Hours of Le Mans back-to-back in 1970 and 1971. The 917 was a monster, reliably cresting 230 mph at Le Mans in an era when the typical racing prototype couldn’t break 200, and it launched Porsche on a path to becoming the winningest manufacturer in Le Mans history.

Photo: Porsche

The late 1970s were difficult for sports car companies, and in 1980 Porsche had its first year of financial losses. The 911 had gone without significant updates and was slated for cancellation, with the front-engine, V8-powered 928 intended to replace it. Newly-appointed CEO Peter Schutz, who was born in Germany but was raised in the U.S., realised that the impending death of the 911—considered the quintessential Porsche sports car—was contributing to low morale at Porsche. Schutz walked into the office of chief Porsche engineer Helmuth Bott, where a chart showed continued production of the 928 and 944, and the end of 911 production in 1981. In a scene that has become legend, Schultz took a marker from Bott’s desk, extending the 911’s line off the chart, onto the office wall, and out the door—signifying that the 911 would never be canceled. “Do we understand each other?” Schultz asked, and Bott nodded in the affirmative.

Photo: Porsche

In 1986, Porsche unveiled a supercar that shared the general shape of the 911, but was shockingly advanced in nearly every way: The 959. Developed to compete in Group B rally racing, the street-legal 959 had a twin-turbo engine making 326 kilowatts, Kevlar composite bodywork, wide-body fenders, and all-wheel drive. It soon became the fastest production car in the world, sprinting from zero to 96 in 3.7 seconds and reaching a 317 kmph top speed.

Photo: Porsche

Amazingly, from 1963 to 1997, Porsche never undertook a full redesign of the 911. In 1998, a brand-new sports car emerged. Internally known as Type 996, the all-new 911 had a completely redesigned body shell and an all-new flat-six engine that, for the first time, was cooled by water rather than air. Early 996s shared their front bodywork and some interior panels with the more affordable mid-engine Boxster, causing some controversy among Porsche fans, but today the 996 is considered the model that saved the Porsche 911.

Photo : Porsche

In 2002, Porsche introduced the Cayenne, the automaker’s first sport-utility vehicle. A few years later, in 2009, the four-door Panamera luxury sedan was launched. Today, Porsche’s best-selling model is the Macan, a small SUV, with the Cayenne not far behind. The automaker also sells an all-electric sport sedan, the Taycan, and is moving toward the future with plans for hybrid and all-electric sports cars.

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Sitting on the Dock of Balmain

Is The Dry Dock Sydney’s Hottest New Pub Renovation?

By Belinda Aucott-christie 15/05/2024

At its peak, in the late 1890s, Balmain had 55 pubs. They were noisy watering holes that serviced thirsty hordes after a day’s labour at the suburb’s harbourside coal mine and shipyards. Today, Balmain is dotted with charming workers’ cottages set behind picket fences and stolid corner pubs, which have been converted into restaurants and homes.

One such establishment, the Dry Dock on Cameron Street, has undergone a multi-million dollar renovation. As an original public house built in 1857, it remains fixed in a local backstreet and offers a porthole to the suburb’s blue-collar roots.

Locals can still bring their dogs into the front bar, or retreat to the lounge to sit next to a crackling log fire. 

The renovation carried out by Studio Isgro and H&E Architects combines rustic touches—like the acid-etched sandstone exterior, exposed brickwork and beams  —with elegant light fittings, an incredible sound system and tasteful art. “It has a transportive, escapist quality, where you could be anywhere, or right at home,” says interior designer Bianca Isgro of Studio Isgro, who spent two years on the overhaul. Her team designed a modern gastropub on the site after gutting and stripping the building, which had been neglected for years. 

Founder and managing director James Ingram (ex-Solotel and Merivale) has assembled a warm, friendly service team that matches the pub’s character. He says his team has fought hard to preserve the pub’s long-standing connection to residents and to get the mix of old and new right.

“Balmain is home to so many devoted residents who are rightly proud of the suburb’s working-class roots,” says Ingram over a frothy beer in the warm-toned front bar.

“The Dry Dock has been designed to have that timeless feel that stands the test of time.” 

The large open kitchen features an oyster bar and serves French-style fare, delicious sides, and hot desserts. The wine list is on point, with something in every price range and a friendly sommelier doing the rounds. 

The kitchen is led by seasoned chef Ben Sitton, who previously rattled the pans at institutions including Felix, Uccello and Rockpool Bar & Grill. His kitchen faces a large dining room with unclothed tables, bentwood chairs, tumbled marble floors and exposed trusses that give it a contemporary feel.

The back of the room overlooks a walled garden, with a giant ghost gum at its centre and views of neighbouring residential fences. 

 

Chef Sitton says his team relishes the opportunity to cook from an expansive modern European repertoire with quality produce. The robust flavours and textures are centred around the smoky quality that comes from Josper charcoal grills, wood-fired ovens, and the rotisserie.  

You can order steak frites with charred baby carrots, or baked market fish with a cheesy, potato gratin.

The Peninsula Hospitality Group, the team behind Dry Dock, is now looking to expand its foothold in Balmain by opening at least one other venue.

Visit for the food, stay for the vibe.

The Dry Dock, Public House & Dining Room, 22 Cameron Street, Balmain, NSW 2041. P: 02 9555 1306; drydock.com.au

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