Tyler, the Curator

The multi-hyphenate force of nature is also a multi-hyphenate connoisseur. Here, the two-time Grammy winner invites Robb Report to take an exclusive look at his numerous collections, from cars and watches to jewellery and bikes. 

By Paul Croughton & Paige Reddinger 09/08/2024

Style is never dependent upon resources, just as taste isn’t determined by a price tag. 

The truly stylish, and those with intriguing taste, rarely begin developing their personal aesthetic at the point when their bank balance reflects their success. For Tyler, the Creator, two-time Grammy-winning artist, producer, director, composer and designer, the collecting bug that set in motion the eclectic nature of his passions and career started with, well, Hot Wheels. 

“I didn’t play with toys much as a kid,” he says, “but Hot Wheels… was definitely my number-one collection. I had probably seven, and some I kept until my teen years.” 

Tyler Okonma, as he was known back then, is a professional chameleon. His past several albums have involved creating personas he inhabits for the promotional cycle of the project and then switches out for whatever’s next. His last two releases both won Best Rap Album Grammys and brought him global attention. 

Of all the obsessions you see on these pages—many long-lived, some relatively new—music remains his first love. On the days we spend with him in LA, Tyler, 31, is constantly humming, crooning and rhyming. In the past 15 years, he has veered from alt rap to rock to soul and R&B, but always with hip-hop overtones, knowing wordplay and a raised eyebrow. And in the accompanying videos, which he directs himself (as Wolf Haley), he has offered glimpses of an interior world he’s fiercely protective of. 

He’s never invited anyone in—until now. “I’m a pretty private dude, so doing this for Robb Report was, like, a big task for me,” he says. So why do it at all? His answer speaks to how he approaches his work and, to an extent, his life. 

“I said, ‘Fuck it, I’m going to change all the colours of my cars anyway. I might as well get the ill photo of the whole collection, and I might as well show all these cool trunks because who knows, man, something could happen in three years where I try to go bald and become vegan and start a family and I don’t want any of this shit anymore. So why not document it while I have the most pride for it, which is the era I’m in right now.’ ”

Clockwise from left: Lancia Delta Integrale Evo II; Rolls-Royce Cullinan; Lancia Delta Integrale Evo; BMW M3; Fiat 131 Abarth Rally; McLaren 675LT; Rolls-Royce Camargue.

Cars 

It’s a one-man concours. While there’s a supercar in there—the McLaren 675LT under the tree—and you’ll spot the obligatory SUV, nothing about this grouping is predictable, whether for a car collector, a musician or whatever is next for Tyler, a mogul-in-waiting. Asked to give his garage an overarching theme, Tyler offers, “Boxy cars, pastel colours.” And it’s clear that this aesthetic is no whim. 

“I’ve always liked cars,” he says. “I remember being 11, and I had a toy version of a Ferrari 550 Maranello, and I was so obsessed. And then I turned 15, and I was like, ‘Man, that Golf GTI Volkswagen looks so cool.’ ” 

He got his first set of wheels for his 19th birthday. It was “this gross, square-ish Honda Accord. Ill shape. Then I got my [BMW] M3 E92. Frost white, two-door. I loved that car. And then, I always wanted a [BMW] M3, an old-school E30. And once I got that, I saw what a Lancia was. I was like, ‘What is this? This car is cool.’ And once I got into that and understood what that ’80s rally shit was, it was a wrap.” 

The theme continued: “When I saw that Rolls-Royce [the Camargue] that looked like it was in the vein of that Fiat and those Lancias, my brain exploded. You know people hated that car when it came out? Crazy. I think it’s beautiful.” 

Tyler had no qualms about changing the colours of his rides, switching out tyres and accessorising. He doesn’t hold with the “keep vintage, vintage” brigade. “That shit is so corny, bro,” he says. “ ‘Oh it was made this year. Don’t touch it.’ Why would you buy something and not make it yours? People be like, ‘Oh, it still has the original engine.’ I don’t give a fuck. That engine is slow as hell. 

Update my shit. I want AC. It’s hot in this car.” “And fuck the original paint,” he adds. “Or if you love the original paint, more power to you. But if you want to make it black, and you’re like, ‘But this paint was put on before the internet was made,’ then change it. You bought it. Why not enjoy it? ’Cause you could die tomorrow and be like, ‘Always wanted it black, but everyone on this car forum and message board is going to respect me because I kept the original paint, even though I’m dead.’ ” 

Tyler’s collections don’t sit there gathering dust. “I drive most of [the cars] when I can… My Cullinan is my everyday. It’s truly a first-class seat on a plane. But then my BMW—if I had to rob a bank, I would probably use that car. Because I just know it so well, I control it differently. I drift in it, making a little left turn and letting the ass shoot out and stuff, before I go back on the straight.” 

While he’s pretty happy with his current lot, there’s always space for one more. Maybe three. “I want a LaFerrari. That’s my dream. Make that shit dark Kelly green. When I get that car, I’m driving five miles per hour everywhere. I want everyone to see me in that vehicle. One day I’ll have an F40. One day I’m going to get the Lamborghini truck, the old one. Jay-Z pulled up on me in one, and I was like, ‘You are a psycho, man.’ ”

Print 

“I got into magazines pretty heavy,” Tyler says of his teenage years. “Anything with N.E.R.D. or Eminem or skateboarding. And because those are three different types of things, it opened my eyes to so many other things. And it just grew.” 

He has an extensive library of magazines and coffee-table books, ranging from Japanese and British style mags to US hip-hop and street-culture titles, vintage newspapers and large-scale monographs on fashion, art and history as well as random subjects such as street style or architecture. For Tyler, the accumulation of knowledge is a pleasure. “I do like learning and having random facts about stuff… I’ve always liked books and [finding] information. I wish more people did that. I wish more people were on the internet sharing information of shit they like and not spending that time talking about, ‘Oh, I’m disappointed in Ron,’ ” he says, referring to some fictional celebrity. “Ignore it and tell us some information, so I can learn from that.” Not a fan of gossip, then. “It’s terrible.” 

Bikes 

Tyler, the Creator is a biker. And like his love affair with cars, this one runs deep: he can recount every bicycle he has had since his mother gave him his first to teach him to ride without training wheels. Mountain bikes, BMXs, one that “got stolen from my grandmother’s house. I was bummed”, all the way up to what you see here, just a handful of the two-wheelers in his collection. 

“They’re the coolest thing ever to me,” he says. “I love biking. It’s freeing. It’s meditation. It’s a massage. It’s peace… Sometimes we’ll do 50 miles on the BMX.” 

The bike with the basket at the back of the shot is very special. By Louis Vuitton, it’s a collaboration with Tamboite, an artisanal Parisian bike maker established in 1912, and was something Tyler had his eye on for a while and was given after scoring the LV Virgil Abloh in memoriam presentation. Because of that, it comes loaded with meaning. “When I rode the bike at the show earlier this year, I was happy,” he recalls. “Because one, just doing it for Virgil. That was a sick moment. Love to that man, for everything he’s done, not just for me but just in general. Two, hearing my music being presented in that way, with the orchestra, is something I’ve always dreamed about, but a lot of people never gave me a chance. So that was a moment. But three, I was on a bike that I wanted. If you see me, I’m just smiling and grinning the whole time.”  

Tyler’s gem-set custom jewelry includes his Igor pendant necklace modeled after his alter ego and designed by Ben Baller (bottom left), pearl-adorned Fleur belt buckle (top left) and Bunny Hop necklace depicting himself as a yellow-diamond-encrusted bellhop, both designed by Alex Moss.

Jewellery 

Giant daisies, a palm-sized bellhop figurine and a re-creation of his own Igor character face are just a few examples of the gem-encrusted pieces in Tyler’s over-the-top jewelry collection. If his watches feel almost reserved, his neck candy is straight-up in your face: each one a custom creation. Early pieces were made by LA jeweler Ben Baller, but recent designs have been executed by Alex Moss, based in NYC. Both Baller and Moss were tasked with creating the artist’s more outré pieces, referencing characters from each of his albums. Caryn Alpert, another LA jeweller, is frequently tapped for Tyler’s less flamboyant pieces—a necklace she created using four of his draft sketches ended up encrusted with large amethysts, sapphires, rubies and diamonds, among many other stones. 

His creativity, however, gets more fully expressed in his thematic pieces revolving around previous albums. “You got the Cherry Bomb piece of the face, and then you got the Flower Boy necklace, where I was like, ‘Man, I want a garden. I want to wear a garden on my neck,’ so I fucking drew [it] up and figured out like, ‘Oh, I’ll do the bumblebee, and I’ll do the flower, and this and that.’ ” One of his pride-and-joy pieces is the Bunny Hop neck- lace featuring a yellow-diamond-encrusted bellhop (that alter ego again) holding two pink-sapphire cases that open at their hinges. It hangs from a chain of gem-encrusted “gum- balls” and received endless press after he wore it at the BET Hip Hop Awards last year while picking up another gong. 

But his collection is as much for his own pleasure as for public consumption. Even the undersides of some of his pieces come decorated. One example: the flipside of his flower necklace spells out “Scum Fuck Flower Boy.” It’s certainly not the kind of thing you would find at any Place Vendôme jeweller. But hey, that’s precisely the point. 

Tyler’s trunks include vintage and modern pieces from Louis Vuitton, Goyard, Gucci and Globe-Trotter as well as bespoke creations. Tyler, The Creator
Luis “Panch” Perez

Trunks 

“These trunks, I used to throw them in the street as soon as I bought them,” says Tyler, by way of establishing that he isn’t overly delicate with his possessions, a theme that runs through our conversations. When he talks about them, though, it’s with a breathy kind of awe. “Sometimes, I’ll just look at this trunk wall and some of these wood canvas boxes, which to some is just luggage, but I’m just looking like, ‘Man, the time they put into this,’ ” he says. Like his cars and bikes, the steamers serve their original purpose. “Anytime I travel, I use these,” he says. “When I played at Something in the Water, Pharrell’s festival, I put all my shit in here—my toothbrush, clothes and boxers.” 

His interest in trunks was initially piqued by the colourful prints Takashi Murakami created for Louis Vuitton, and he tried to make his own back in 2014. But it wasn’t until a few years later, when he saw Balenciaga’s vivid, oversized and striped picnic-style laundry bags, that an infatuation began. “I wanted every fucking colour, but I couldn’t put my computer and stuff inside of it because it wasn’t protecting it,” he says. “So, the first little briefcase I got was a Louis Vuitton one with a taxi on the side, or some bullshit they painted on it. Ever since that moment, I was like, ‘Oh shit, I could fit clothes in this. This is the perfect size and shape. How did they make this?’ Then the obsession started.” Never satisfied with just collecting, he wanted to know everything about their origin. “I dive into that time, and I just get obsessed with the history of it.” 

His collection is broad, ranging from vintage to ultra-rare to modern, vibrant pieces he has designed himself. One Vuitton trunk from 1904 still has its ripped label stuck on from when it boarded the Queen Elizabeth in 1949 and is embellished with hand-stitched cotton LV monograms embroidered onto the leather. Another has a blue, green and pink leopard print—Tyler had it made for his Golf Le Fleur fashion label. “We found this hip dude in the middle-of-nowhere in France who is a trunk maker, and he made the first Le Fleur trunk for us that we sold in 2021,” he says. “He made two for me, and he made this super-special one-of-one Le Fleur piece.” 

Whenever he’s on tour, Tyler goes treasure hunting at antiques stores, but his latest acquisition came after he spotted a guy at Abloh’s Louis Vuitton show in Paris, for which he composed the soundtrack, holding a particularly striking Louis Vuitton carrier. “I’m like, ‘What the fuck is that?’ ” he says. “I needed it. I had to have it.” But this piece, which looks like the trunk version of his Cartier Crash with its asymmetrical wave shape and blurred monogram LV logos, is proving to be a bit more precious. “I will say, that’s the one trunk I didn’t throw in the middle of the street when I got it.”

Tyler, The Creator by Luis “Panch” Perez

Music 

To explain fully what music means to him, Tyler talks about death. He wants to explore loss—not of life but of opportunity. “I’m not scared of death in itself. What I’m scared of is the music that I won’t get to hear after I’m gone,” he says. “That’s the biggest bummer. Every day I’m on YouTube, scouring, looking, listening, clicking, learning. Like, dude, isn’t it crazy? One of your favourite songs of all-time, you haven’t heard yet?” The moment of discovering something new is magical. “Shout out Shazam. Shazam is truly like inhalers, insulin, the internet—like, greatest inventions of all time.” What’s the last track he identified with the app, then? The iPhone comes out. “ ‘Breeze’ by STUTS. I haven’t listened to it since, ’cause it was in a random restaurant, but it probably had some good chords that I liked.” 

The varied selection he picked for the shoot includes Brit acid-jazz group Jamiroquai, trip-hop pioneers Portishead, ’70s French jazz experimentalists Cortex and some classic Stevie Wonder, among others. 

Tyler is an equal-opportunity listener. “I love music so much, man,” he says. “I mean, I cry to that shit, right? All the time. “As much as I love music, I’m not a super snob—yet!—about hi-fi and McIntosh and stuff. But I do have some really nice speakers set up in my room, not too much low end, not too crazy. I listen to most of my music in the car, but sometimes, if an album’s coming out, I’ll invite friends over and we’ll listen to it in the front room, front to back. We don’t speak, we’re not on our phones. And that’s fun.” 

From left: Tyler’s Cartier lineup includes a Baguette Or Coulissant, Santos-Dumont, Baignoire, Must de Cartier Tank, Crash, Obus, Petit Cylindre and Tank Louis Cartier.Tyler, The Creator by Luis “Panch” Perez

Watches 

Who says fast food isn’t good for you? The unlikely piece that informed Tyler’s current collection of predominantly vintage Cartier was a SpongeBob SquarePants watch he found in a Burger King kid’s meal when he was around 13. “I based a lot of my watch taste just off of how light it feels and how it could be colourful, too,” he says. “It doesn’t always have to be gold and iced-out.” In fact, that’s just not his style. “I’ve seen some Rolexes, vintage ones, I really like, but aside from that, I’m just okay with the Cartiers. They bring me joy.” 

As was obvious from his willingness to kneel perilously close to the swimming pool’s edge to get the perfect light for this shot, Tyler is decidedly not precious about his precious pieces. “I perform in my watches,” he says. “I’ll jump in the water. I’ll bike with them. I sweat in them.” Like Andy Warhol, he rarely winds most of them, not least that highly covetable Cartier Crash—a watch that became red-hot after being seen on both Kanye West and then Tyler a few years ago—which has never told the right time more than twice a day. “The battery doesn’t work,” he says. “The fucking strap is sweated through. It’s dirty; it has dents in it. I’m not spending all this money on these things that I claim I like and not enjoying them. I’m living in all of it.” 

Each piece is loved for different reasons. Speaking about his striking square-faced, red-strapped Obus—a Cartier from the 1980s he successfully bid on at a live auction in Monaco in 2021—he likens its oversized blue Roman numerals to a Picasso, saying it looks sketch-like, whereas the strap reminds him of places he has stayed in Rome and Paris. “It’s [like] these super-over-the-top gaudy hotels where it’s lamps everywhere and red velvet, and it’s like, ‘Dude, I just need a bed,’ ” he says. 

As for his Crash, he loves its references, intended or coincidental, to surrealism, with which he is well versed, reeling off modern adherents Marion Peck and Mark Ryden: “I love these things that are regular, but kind of skewed.” 

“I based a lot of my watch taste just off of how light it feels and how it could be colourful, too. It doesn’t always have to be gold and iced-out.”  

 

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Rolls-Royce Debuted the New Phantom Scintilla at Monterey Car Week. Here’s Everything We Know.

Limited to 10 examples, each car has an interior defined by “painting with thread,” and a rumored price of around $2.6 million.

By Howard Walker 03/09/2024

Visitors to the fabled Louvre Museum in the heart of Paris might remember an exquisite marble sculpture standing proud at the top of the main Daru staircase. Named the Winged Victory of Samothrace, this eight-foot-tall headless goddess—with gossamer wings—dates to 190 B.C.

What has it got to do with Rolls-Royce’s new Phantom Scintilla Private Collection limousine, unveiled during this year’s Monterey Car Week? A lot, in fact. Rewind to 1910 and Rolls-Royce’s managing director at the time, Claude Johnson, who reportedly commissioned well-known sculptor Charles Sykes to create a hood ornament to define the new Rolls-Royce brand. Apparently, Johnson had seen the statue during a visit to the Louvre and fell in love with it.

While a change in direction saw Sykes create the Spirit of Ecstasy, inspired by Johnson’s former secretary, English actress and model Eleanor Thornton, the Louvre statue was always considered by Goodwood to be the original inspiration for its now iconic emblem.

So, when Rolls-Royce designers looked for a muse for a 10-car, Phantom-based Private Collection series to be called Scintilla—derived from the Latin word for “spark”—the marque went back to the Winged Victory of Samothrace statue and its Mediterranean roots.

A subtle metallic flake in the paintwork is said to mimic the sparkle of sunlight off the water.

You see that influence in the car’s Spirit of Ecstasy figurine which, for the first time, features a translucent white, marble-like ceramic coating. It also carries over in the car’s two-tone paintwork—Andalusian White for the upper body, and powdery Thracian Blue, inspired by the color of the Med, for the lower section. A subtle metallic flake in the paintwork is said to mimic the sparkle of sunlight off the water.

Yet as with most bespoke and special-edition Phantoms, it’s the interior where Rolls-Royce craftsmanship is truly exhibited. In this case, the theme is exquisite embroidery or, as the automaker calls it, “painting with thread.”

In the Phantom Scintilla’s Starlight Headliner, more than 1,500 fiber-optic illuminations twinkle in sequence to mimic silk billowing in a breeze.

For Scintilla, the embroidery work involves over 850,000 individual stitches. And at night, illuminated perforations in the material give the doors a wave-like glow. In Phantom tradition, there’s a Starlight Headliner in the roof, but here, more than 1,500 fiber-optic illuminations twinkle in sequence to mimic silk billowing in a breeze.

The centerpiece of the interior is the Phantom’s dashboard gallery ahead of the front-seat passenger. Named “Celestial Pulse,” it comprises seven metal ribbons, each individually milled from solid aluminum and given the same finely grained ceramic finish as the Scintilla’s Spirit of Ecstasy.

Tom Bunning, courtesy of Rolls-Royce Motor Cars

Rolls-Royce will build only 10 examples of the Phantom Scintilla, which had its public debut at the Quail, a Motorsports Gathering on August 16. Of that already small number, three will come to North America and, like the other seven, have already been sold. While there’s no official word on pricing, the figure $3.8 million has been reported.

“With every collection, we aim to tell the story of Rolls-Royce Motor Cars and provoke our clients’ imagination, letting them know our Bespoke designers’ artistry is greater than they can envision,” stated Martin Fritsches, president of Rolls-Royce Motor Cars for the Americas, when asked for a comment by Robb Report. “We can’t think of a better way to tell this story than through the history of our idol, the Spirit of Ecstasy.”

RollsRoyce 

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This Speedy 70-Foot Power Catamaran Is Designed to Cut Through Rough Waters

The 70-foot T-2000 Voyager can hit 60 mph in flat conditions, and then take waves up to 30 feet.

By 08/09/2024

Back in April, Storm Kathleen slammed into the west coast of Ireland as a fearsome Force 10 gale, packing 112 kph winds and 15-foot waves. While locals sandbagged their homes and prepared for the worst, Frank Kowalski decided it was a swell day for a boat ride.

As owner of Safehaven Marine in County Cork, he’d just launched his brand-new, 70-foot T-2000 Voyager all-weather power catamaran. What Kathleen offered was a chance to put the new super-cat through its paces.

“We knew from scale-model tests that she should be able to tackle waves of more than 65 feet high,” Kowalski tells Robb Report. “But you never know until you’re out there. In the height of the storm, she just shrugged off the waves and weather and performed flawlessly.”

Evolved from Safehaven’s 75-foot XVS20 monohull launched in 2018, Kowalski used his expertise in building commercial, work-boat power catamarans to design the twin-hulled T-2000 Voyager to offer speed with stability.

“The stability in beam seas is what’s key here,” he says. “While we were out recently in a Force 8 with 40-plus knot winds and 12-foot seas, we were able to stop and leave the boat to drift while we retrieved a drone. It just took the waves on the beam with ease. In a monohull, it would have been rolling so badly you couldn’t have stood on the deck.”

Then there’s the sheer velocity that comes with twin, scalpel-thin hulls slicing through waves. With the T-2000’s pair of 1,550 hp MAN V12 diesels driving France Helices SD5 surface drives, the Safehaven can hit a top speed of 91 kph.

“It’s just the most amazing sight, standing on the stern, watching these huge roostertails behind,” Kowalski adds. “We’ve also incorporated retracting swim platforms so you can see the props spinning on the surface, plus valved exhausts that switch between silenced and straight-through. The noise from those V12s is sensational.”

While Safehaven has been building its Wildcat range of 40-, 53-, and 60-foot power cats for everything from oil-rig support, crew transfer, and even as a military cruiser for Britain’s Royal Navy, they were always pure, no-frills work boats. With this new T-2000, Kowalski is looking to appeal to private buyers searching for something a little different.

His hull No. 1 demonstrator boat has all-diamond-quilted marine leather, well-finished cabinetry, colored LED lighting, and below-deck accommodations for six in three cabins. Hull No. 2—already sold and due for completion in the next 18 months—will up the luxury factor.

“It’s going to a client in the Middle East who plans to use it for just himself and his wife,” says Kowalski. The client has specified a full-width owner’s suite with a central, king-size bed and oversized his-and-hers bathrooms and closets in each hull. “He also wants to go fast—very fast,” Kowalski continues. “So we’ll install twin 2,000 hp MAN V12s, again with surface drives, and a central hydrofoil to reduce drag. The plan is for it to hit a top speed in excess of 100 kph.”

The new T-2000 is also designed to go the distance. With the 10,977 kilogram tanks, it has a range of more than 1,000 nautical miles at 55.2 kph, and 1,700 nautical miles at 28 kph. Throttle back to 19 kph and range increases to 3,000-plus nautical miles.

Much of this is down to the yacht’s symmetrical, semi-wave-piercing hulls, made of a carbon-fibre-composite construction, with inverted lower bow sections and a double-chine arrangement that projects spray clear of the boat. The hydrofoil in mid position also means that, at speed in calmish seas, the T-2000 rides with half its hull length out of the water.

To eliminate waves slamming into the bridge deck windshield, Kowalski moved the pilothouse farther back. It also makes for a sleeker profile, giving the T-2000 the look of a single-hull sportsyacht.

As for creature comforts, the main, open-plan salon features an L-shaped Corian-topped galley, with a U-shaped dinette opposite. To enjoy the action, there are bucket-style, shock-absorbing seats for the captain and copilot, a wraparound sofa on the port side, and a single bucket seat to starboard.

The entire helm area gets flooded with light courtesy of the four-panel, angled windshield and quartet of fixed skylights above. To see the boat’s hydrofoil in action, the bridge has a glass panel in the floor that’s also designed for viewing marine life below at night. Most of the windows have half-inch-thick toughened panels to shrug off cascading water.

In finer weather than typically found on coastal Ireland, the T-2000 has a small flybridge with a helm station and sun-lounge area up top, plus a covered stern cockpit with sofas and table for alfresco dining.

This storm-tested, metallic-red demonstrator is available for around $5 million.

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Six Senses Are Suddenly Everywhere. Inside the Luxury Resort’s Growing Global Empire

With 26 properties now open, another 43 to come, and the U.S. square in its sights, the rapidly growing wellness-focused resort and hotel brand is now asking the hard questions

By Christopher Cameron 03/09/2024

If someone hit you in the head (hard) just before the pandemic, and you’re only waking up now, in the middle of 2024, you’ll have noticed some changes. For instance, the global proliferation of Six Senses hotels and resorts.

Once a relatively quiet group of wellness-focused Asian resorts for in-the-know Europeans, Six Senses is now in the midst of a breakneck opening spree with the U.S. square in its sights. Since 2019—when hotel giant IHG dropped $440 million in cash to acquire the operator’s then 16 hotels and resorts from private equity group Pegasus Capital Advisors—it’s grown to 26 urban hotels and destination resorts in 21 countries across four continents. (Its Vana resort in India is one of Robb Report‘s 50 best luxury hotels in the world).

Blink again and that number may have doubled. By 2026, Six Senses, now the flagship brand of IHG’s luxury and lifestyle portfolio, hopes to have a shingle hanging in London, Bangkok, Dubai, Lisbon, Napa, and Tel Aviv. There are currently 43 Six Senses in the pipeline, which will extend Six Senses footprint from the Carolinas to Victoria Falls. Many of those new properties will come packed with branded residences.

So is Six Senses trying to conquer the world via ayurvedic medicine, longevity spa treatments, and mindfulness exercises?

“It’s been a hell of a ride,” admits CEO Neil Jacobs. “But the answer is no, and we have a real point of view on that.”

More on that point of view momentarily, but it’s worth pausing to note that despite his protestations, Jacobs comes to Six Senses with 14 years of experience with a hotel group that is arguable much more overtly interested in turning planet Earth into one massive 5-star hotel lobby: namely, the Four Seasons. As senior vice president of operations for the Four Seasons’s Asia Pacific region, he witnessed the company expand from roughly two dozen hotels into the 130-ish-address, Bill Gates– and Prince Al-Waleed bin Talal–owned leviathan of luxury it is today. The Four Seasons’s stated goal is 200 hotels. But Jacobs tells Robb Report it’s neither his or IHG’s intention to turn Six Senses into the Michael Kors of opulent wellness resorts.

“We think less is more,” he says of that aforementioned point of view. “Our competitors are all about growth. With Six Senses the conversation is very much the opposite of that. You’ve got to be really careful about what you do and where you go. I mean, we started with eight resorts in 2012. Then there were 11, and we got rid of two or three. Today, there are 26. So we’ve only opened 18 in nearly 12 years, really.”

Still, the Bangkok-based company is hurtling toward 60-plus properties, a number Jacobs says he is “comfortable” with. What happens beyond that is stickier.

Jacobs says that not any old location will do. It’s about finding the perfect spot. Courtesy of Six Senses

“We have four projects in Italy. We could do another five, but why?” says Jacobs. “Instead, let’s move to another country and spread, rather than just inundate the brand in one country, even though there’s places to do it. It’s a continual argument internally. We have some great places coming to Italy, but we don’t have Venice. So then my team says, ‘If we have a Venice deal, are you going to say, ‘Don’t do it?’ Good question. But the answer is, ‘maybe.’”

Whether it’s Six Senses, the Four Seasons, or Auberge (another brand that has seen a similarly rapid expansion), the answer to the question “When does quantity extinguish the spark of quality?” is worth at least a billion. But it’s also a problem that highlights the welcome fact that, despite the current slump, “luxury” is winning; it may have already won.

From fashion to travel, a growing share of businesses have repositioned themselves to serve the high-end consumer, as growing global wealth supports superior margins realized through the relative simplicity of a luxury rebrand. The affordable family resort of yesterday becomes the aspirational seaside playpen of today. As long as demand for luxury everything is here, deep-pocketed hotel groups will grow to meet it.

At the same time, the success of “luxury” creates a clear existential dilemma: If luxury becomes the standard setting, it is by definition no longer an indulgence, no longer a luxury. And as luxury becomes more gray and undifferentiated, the vague, eye-of-the-beholder quality that was once its strength, is now its liability.

It’s a problem that Jacobs feels that Six Senses was uniquely designed to address.

Courtesy of Six Senses

“That sixth sense in our name, we see it as intuition,” he says. “It’s interesting because one of our initiatives for this year in wellness is spiritual wellness. In the past, we’ve done a lot of yoga, we’ve done a lot of meditation, but we haven’t done a lot of overtly spiritual programs. We think the time is right.”

Those programs serving up, non-religious, lightly-woo spirituality on a silver platter roll out later this year and offer a key differentiator for the brand’s fastest growing customer base: Americans.

“Back in 2012, it was predominately a European customer, I’d say 85 percent,” says Jacobs. “There was no business coming from the U.S. Today, the U.S. is our number market, even though we don’t have anything open in the U.S.”

It’s not for lack of trying. Six Senses planned to open in Manhattan along the High Line in a doomed Bjarke Ingles–designed tower that was crushed by a Gambino crime family construction bribery scandal and the subsequent bankruptcy of its developer. Six Senses has since found a new site on 23rd St. between Seventh and Eighth Aves. in Chelsea, but is at least three years out.

The brand has expanded into urban centers like Rome. Courtesy of Six Senses

It’s having a better, if not altogether easier, time with the 236-acre farm in Hudson Valley in Upstate New York. The site of a failed “secret hotel” project, Six Senses snatched up the land for $20.2 million in 2022, making it some of the only real estate the brand owns (as with many brands, outside investors typically carry the deeds). Although it would be the first five-star flag in the region, the project has faced community opposition that could scuttle yet another attempt to create a footprint in the U.S.

“I don’t think it’s going to work,” Del LaMagna, whose property shares a border with the site, told the Hudson Valley Pilot. “[IHG] decided they wanted to be here, they started hiring good local people to figure it out, but this whole idea of exclusive resorts for rich people just doesn’t work up here.”

That’s a matter of opinion, but Six Senses plans for the U.S. extend far beyond the town of Clinton. Besides urban hotels in New York, L.A., and Miami, it will open a series of resorts, starting with a 500-acre estate on the edge of Napa and a multi-island project off the coast of South Carolina spanning Hilton Head, Daufuskie, and Bay Point. The gargantuan scale of those properties will eventually facilitate the festivals and retreats that the brand has been recently investing in.

“It’s a lot of yoga, a lot of spirituality, a lot of fun, a dance, a lot of movement,” he says. “Those kinds of festivals resonate with people.”

So if you’re just waking up, welcome to a world where Six Senses is everywhere all at once. But Jacobs hopes that by selecting “extraordinary properties” and by “demonstrating our values in a highly meaningful way” that the resorts will fit into the ecosystem like redwoods in a pine forest. Call it a sixth sense.

Six Senses

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Astonishing Nature, At Its Most Magnificent

Scenic Eclipse hones 6-star ultra-luxury around Antarctica’s raw nature.

By Robb Report Team 02/09/2024

Picture this. You’re sitting at the Sky Bar on the Scenic Eclipse II. It’s freezing outside, but you’re warm and dry, sipping a delicious glass of pinot noir as you watch a colony of penguins play on the ice sheet. Is this a dream? Or just another incredible moment from the 6-star ultra-luxury discovery yacht Scenic Eclipse?

It may sound too good to be true, but Scenic has over-engineered their two major Polar ocean-going vessels (Scenic Eclipse & Scenic Eclipse II) to offer up mind-blowing opportunities to connect to untouched nature. While the White Continent continues to hold pride of place on most people’s bucket list, few will ever experience it in such refined style.

Scenic Eclipse Helicopter, Antarctica

With just 200 guests on board in Antarctica for more landing opportunities, Scenic has decked out their vessels out with 6-star hotel facilities, and equipped them with luxury tech toys to satisfy even the most restless traveller.

They offer an impressive close to one-to-one staff-to-guest ratio, up to 10 dining experiences , as well as two state-of-the-art on board helicopters^, Zodiacs and a custom-built submersible^ for further discovery in the destination. Paddle boards and kayaks are deployed regularly (conditions permitting), and guests are provided with polar boots for land-based snow treks.

This is not a floating hotel but a discovery yacht for the discerning traveller. Daily plans are shaped around the weather and sea conditions. A typical day can include a leisurely breakfast and visit to the 550sqm Senses Spa#, morning and afternoon discovery excursions, lunch in your venue of choice or in your suite, and a delicious on board culinary experience for dinner  before heading to your spacious suite with verandah to unwind.

Scenic Neptune II

When not out with the expert polar Discovery Team relax in the Observation Lounge or indulge in a sauna and massage in the 550sqm Senses Spa# wellness retreat. For your daily entertainment there are whales, penguins, orcas and seals to observe and document.

The two major trips that depart for East Antarctica from our part of the world in the next several months are Mawson’s Antarctica: Along the East Coast, which leaves from Queenstown, New Zealand in December and Antarctica’s Ross Sea: Majestic Ice & Wildlife which leaves from Dunedin in January 2025.

The first itinerary celebrates one of Australia’s national heroes, Sir Douglas Mawson, who occupies a place on the $100 note. This itinerary allows guests to follow in the footsteps of this intrepid explorer, retracing his travels across the continent in the name of scientific research. The trip takes in remote bays and ravishing coves, placing guest in breathtaking landscapes where wildlife reigns supreme.

Led by the expert polar Discovery Team, guests can also opt to dive below the depths of the polar waters in the custom-designed submersible Scenic Neptune II, or take to the skies in the two on board state-of-the-art helicopters (for an additional cost). Guest on this voyage will enjoy a heli-shuttle directly from the discovery yacht to view the remains of Mawson’s Hut. The Mawson 25-day all-inclusive itinerary departs from near Queenstown to Hobart on 15 December 2024 and 13 December 2025 and is priced from $39,270pp* with savings of $13,000pp* and a 50% off the Deluxe Verandah Suite upgrade.

The Antarctica’s Ross Sea: Majestic Ice & Wildlife is voyage of a similar length, 24 days, but here the journey has a very end-of-the-earth feel to it. Striking ice landscapes offer vistas of gem-like glaciers, views to towering icebergs and jagged mountain ranges that form the backdrop to epic wildlife displays.

For nature lovers, the Ross Sea represents a holy grail, one that’s absolutely teeming with whales, orcas, penguins, seals and migratory seabirds. Day trips and land excursions here are all crafted in response to weather, by the expert polar Discovery Team and Captain who know the terrain.

These are side trips and excursions that are well designed to take advantage of the close access to truly life changing experiences and each one is a show-stopper.

Once again guests can opt to book the helicopter^ excursion for an extra cost to fly off and land in the McMurdo Dry Valleys, a place like no where else on earth where the snow is void or take a dive in the submersible^ to see what lies beneath.

This all-inclusive ultra-luxury, 24-day itinerary, departs from Dunedin, New Zealand on 31 January 2025 and 29 January 2026 and the voyage starts from $38,970pp* with savings of $13,000pp* and a 50% off the Deluxe Verandah Suite upgrade .

To learn more, visit: scenic.com.au 

*Terms and Conditions apply.

^Flights on board our two helicopters and submersible experiences are at additional cost, subject to regulatory approval, availability, weight restrictions, medical approval and weather, ice and tidal conditions.

#Spa treatments at additional cost.

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The Small Dress Watch Is Back

Drawer the Daytona—a small, slim dress watch is the discerning wristwear of the moment.

By Victoria Gomelsky 02/09/2024

For the first time in decades, dress watches—from simple, three-hand Patek Philippes to flamboyant Cartiers—are running circles around sports watches with regard to both desirability and style.

“In terms of taste, things have changed,” says David Hurley, deputy CEO of the Watches of Switzerland group, a retailer with 30 multi-brand and 25 mono-brand partnership stores across the U.S. While until recently demand “was all about the steel sport timepiece, ” he says, “now we’re seeing dress watches and brands such as Jaeger-LeCoultre”—long esteemed for its formal models—“performing well in our stores.”

Parmigiani Fleurier Toric Petite Seconde Rose Gold Wind Vintage

The genesis of the shift dates back to the early days of the pandemic, when secondary prices on blue-chip sports watches such as the Rolex Daytona, Patek Philippe Nautilus, and Audemars Piguet Royal Oak began clocking staggering monthly increases; by early 2022, some pieces were fetching five times retail value. Then, in May of that year, the crypto collapse triggered both a decline in secondary-market values and an exodus of speculators who were only in the game to make a quick buck. Genuine enthusiasts who had been lured to sports models by the prospect of a rapidly appreciating asset were also free to return their attention to timepieces that better reflected their tastes.

“People who got priced out of these sports models suddenly realised they could go into a Patek Calatrava at retail price,” recalls Eddie Goziker, president of the pre-owned dealer Wrist Aficionado. “The market pushed them in that direction. And once they got there, they saw the value in it and stayed.”

Cartier Tank Asymetrique Ref. 2488 Wind Vintage

With the vogue for smaller cases already in full effect, the clamor for slim, classic styles presented on a leather strap is now at a crescendo, according to vintage dealer Mike Nouveau. “The Patek 96, the first Calatrava ever, is 30.5 mm, and they made that watch for 40 years,” he says. “I’m buying and selling them like crazy, both for my personal collection and for clients.”

“There’s a ton of interest in Calatravas, vintage Vacheron Constantin, obviously Cartier,” says Eric Wind, owner of Wind Vintage in Palm Beach, Florida. “The steel sport watches used to be an ‘if you know, you know’ watch,” he says, explaining the aesthetic about-face. “The Nautilus 10 years ago used to be unknown. Now everybody on the planet knows what it is.”

Vintage Vacheron Constantin Cornes De Vache with Eggly & Cie case Wind Vintage

And that, he notes, includes thieves, further helping the trend toward smaller, simpler, more discreet timepieces. “I know two people who had Patek Aquanauts stolen off their wrists, and another client had a gold Rolex Day-Date stolen in Brussels,” Wind says. “People don’t have the same connotation if you’re wearing an old dress watch—it’s more of a quiet luxury.”

But in the enthusiast world, of course, the quietest luxury can also be the loudest flex, and for dress watches, that includes the strap. Wind notes that bands by Paris-based leather-goods maker Jean Rousseau are afforded particularly high status. “A baller move is getting a Jean Rosseau with a single punch, just for their wrist,” he adds.

Vintage Patek Philippe Calatrava Ref. 96 Wind Vintage

And the tremendous breadth of dresswatch designs, from simple three-hand models to ultra-complicated wonders, is a boon for collectors. If your tastes run to sober, sophisticated German watchmaking, a Saxonia by A. Lange & Söhne is just the ticket. A devoted minimalist? You can’t go wrong with the latest Toric collection from boutique maker Parmigiani Fleurier. Fans of more obscure brands would do well to consider the Patek-inspired (and typically sold-out) timepieces by Kikuchi Nakagawa, in Tokyo. Nouveau, for his part, recommends vintage Piaget and Breguet.

Even traditionally sporty brands are getting in on the action. At the end of May, Audemars Piguet introduced the [Re]Master02, a minimalist, asymmetrical homage to a 1960 model, from its extra-thin hour and minute movement to its matte-blue alligator strap, that’s on trend for the current dress-watch moment.

Vintage Audemars Piguet Wind Vintage

For yet more proof, consider Rolex’s increasing emphasis on its new 1908 Perpetual collection. Introduced in 2023 and expanded earlier this year with a 39 mm platinum model featuring an ice-blue guilloche dial and a brown alligator-leather strap, the 1908 is as sophisticated and gentlemanly as the brand’s iconic sports watches are rugged.

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